7up Ten assignment contest
Steve’s breakdown: These small assignment contests are great ways for small shops to get exposure, build portfolios and get into new categories. Go to the Source for all the info.
DALLAS, TX: 7UP has always been a brand that challenges the norm. From their “Uncola” to”Up Yours” campaigns, they have shown their willingness to be edgy enough to get people talking.
Now with new 7UP TEN, they want to get people talking again. With 7UP TEN you get the same great taste of 7UP with only 10 calories. So no more sacrificing or compromising taste for fewer calories—with 7UP TEN you get both. Now that is something to talk about.
Want to help make the chatter even louder? Great! It’s your turn to introduce 7UP TEN to the world. Your goal is to create a :30 second spot for digital use that introduces the new product and gets people talking about 7UP TEN.
As always, make sure to read the creative brief and assignment guidelines for all of the important details.
Deadline: November 25th, 2012