Account Review Prediction: Academy Sports + Outdoors

Steve’s breakdown: We’re calling it right now. An agency review is not far away. Here’s why:

Their creative has been gorgeous for the past few years but not very “retaily”. Couple that with and new CEO, CMO and now chief merchandising officer and it spells account review. One last thing: It’s a private company.

KATY, TX: A Katy-based sports retailer has hired a former Wal-Mart Stores Inc. (NYSE: WMT) executive for its C-suite.

Academy Sports + Outdoors named Michelle J. Gloeckler as executive vice president, chief merchandising officer and president of Academy International Ltd., the company’s global sourcing entity. She will start Aug. 29.

Gloeckler previously worked at Arkansas-based Wal-Mart as executive vice president of consumables, health and wellness. She headed many initiatives, including the merchandising strategies for beauty and personal care, pets, household paper and chemicals and pharmacy and optical. She also led U.S. manufacturing and supplier training functions. Before Wal-Mart, she spent 20 years at The Hershey Co. working in several different roles including sales, marketing and executive leadership.

In 2015, Forbes named her the 38th most powerful woman on its annual list. At the time, she managed $78 billion of Wal-Mart’s revenue.

“I’m ecstatic to join the Academy Sports + Outdoors team, and I look forward to getting to know our merchant, planning, sourcing and product development team members, along with our vendors and manufacturing partners,” Gloeckler said in a release. “I believe Academy’s everyday low-price approach, community-focused stores and the merchandise mix of national and private brands position it uniquely in the industry for future growth and success.”

Academy recently hired a new chief marketing officer who was a 17-year veteran of North Carolina-based Lowe’s Companies Inc. (NYSE: LOW). Thomas “Tom” Lamb started May 23. The company also hired a new CEO and president, J.K. Symancyk, from Michigan-based supercenter chain Meijer Inc. Symancyk, who started in November, also previously worked for Sam’s Club, part of Wal-Mart Stores.

Academy is Houston’s third-largest private employer, according to Houston Business Journal research. It has around 5,800 employees in the Bayou City area.

The company operates more than 210 stores around the U.S., according to a release.


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