Account review prediction: Harlem Globetrotters
Steve’s breakdown: Celebrating their 90th year + new marketing exec = they will be looking for a new agency partner. Read on . . .
PHOENIX, AZ: Harlem Globetrotters CEO Kurt Schneider announced today that the organization has hired Monica Neal as its executive vice president of brand marketing and partnerships.
Neal joins the Globetrotters from TV One, where she served as the senior vice president of public relations for the past two years. Before joining TV One, she worked for several years with Turner Broadcasting, most recently as the vice president of emerging markets and dayparts for TNT, TBS and Turner Classic Movies (TCM).
With the Globetrotters, Neal will have direct responsibility and oversight for all brand marketing efforts, digital/social media programs, public relations initiatives and sponsorship sales management. She will report directly to Schneider.
“Monica has a fantastic record of driving brands to new heights,” said Schneider. “As we prepare to celebrate the 90th year of our iconic brand, her experience and insight will help us across all of our initiatives.”
Neal originally joined Turner Broadcasting in 2000 as director of public relations for Turner South and was promoted to vice president in 2002. In 2004, she added PR oversight for Turner Classic Movies to her responsibilities, later moving into new products, operations and station management before leaving to join TV One in 2013.
A native of Columbia, S.C., Neal is a graduate of Smith College inNorthampton, Mass.
Celebrating 90 iconic years of providing smiles, sportsmanship and service to millions, The Harlem Globetrotters® are a worldwide icon, synonymous with one-of-a-kind family entertainment and great basketball skills. Throughout their history, the Original Harlem Globetrotters have showcased their iconic talents in 122 countries and territories on six continents, often breaking down cultural and societal barriers while providing fans with their first-ever basketball experience. Proud inductees of the Naismith Memorial Basketball Hall of Fame, the Globetrotters have entertained hundreds of millions of fans – among them popes, kings, queens, and presidents – over nine thrilling decades. Sponsored by World Vision, Greyhound Lines and Baden Sports, Harlem Globetrotters International, Inc. is a wholly-owned subsidiary of Herschend Enterprises, the largest family-owned themed entertainment company in the U.S. For the latest news and information about the Harlem Globetrotters, and to purchase tickets and team merchandise, visit the Globetrotters’ official Web site: www.harlemglobetrotters.com.