Rackspace elevates CMO

Rackspace RattiSteve’s breakdown: Rackspace spends more than you’d think and, as of right now, they do their advertising in-house. This promotion could shake that account loose.

SAN ANTONIO, TX: Rackspace has named Carla Pineyro Sublett senior vice president and chief marketing officer to oversee all marketing functions around the world.

Sublett has worked at Rackspace since May 2015 as CMO of Americas, where she was responsible for driving demand generation through a variety of initiatives, including events and digital marketing.

Prior to Rackspace, Sublett served in a variety of sales and marketing leadership capacities at Dell, most notably as executive director of marketing for Dell Latin America.

“Since joining Rackspace in May 2015, Carla has demonstrated exceptional leadership and successfully strengthened our presence as the managed cloud leader throughout the Americas,” Taylor Rhodes, chief executive officer of Rackspace said in a statement. “Carla’s vision and execution will help Rackspace grow more rapidly in the years ahead.”

Sublett brings more than 17 years of technology sales and marketing experience to Rackspace. She was recently named a 2016 Henry Crown Fellow, which recognizes leaders under the age of 45.

“Cloud adoption is rapidly increasing, from small businesses to large enterprises, so it’s a great time to be at Rackspace,” said Sublett. “As customers move into the cloud, they are faced with technical complexity, a broad range of ever-changing technology and a strain on internal resources to support. Rackspace is the industry leader in the managed cloud category, bringing expertise, technology and our Fanatical Support® to our customers’ choice of cloud platform. We’ve been here since the beginning, and we are well-positioned for the next era of cloud. I’m excited about the opportunity to bring the Rackspace story to market.”

Earlier this month, Rackspace expanded its Fanatical Support for Microsoft Azure across its European regions.

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