Borden’s Launch of new LALA products
Steve’s breakdown: Borden doesn’t have a formal AOR so this launch could be a good time to reach out to them.
Mr. Toby Purdy is the Chief Marketing Officer & Executive Vice President. He can be reached at Brandedtoby.firstname.lastname@example.org.
DALLAS, TX: LALA, a Borden Dairy brand, is expanding its yogurt products line to include two new smoothie drinks.
LALA Healthies Curb is the first of the brand’s new Healthies line, which will focus on better-for-you varieties while still offering the taste and convenience of LALA’s signature Yogurt Smoothies. LALA has plans to expand upon this launch with other healthful yogurt smoothie varieties in the coming year.
LALA 100 Calorie is a portion-controlled yogurt smoothie great for those watching calories without sacrificing taste. While 100 calorie spoonable yogurts have been on the market and performing well for some time, consumers have not had the luxury of a portion controlled, on-the-go drinkable yogurt.
LALA Healthies Curb and LALA 100 Calorie join LALA’s signature line of Greek and Core Yogurt Smoothies. All LALA Yogurt Smoothies contain no high fructose corn syrup, no artificial colors or flavors and are made with real fruit.
“LALA yogurt smoothies are loved by consumers for the taste, convenience and quality ingredients. We know that 59% of yogurt drinkers consume them as a meal, so we wanted to provide options for people who regularly eat on the run, but don’t want to sacrifice flavor or nutrition,” said Desiree Johnson, director of marketing at Borden Dairy. “We are continuously looking to provide our customers with added benefits and new LALA Healthies Curb and LALA 100 Calorie are a great way to do so.”
LALA Healthies Curb will be available at grocery stores and retailers nationwide beginning July in four-packs of 6.7 oz. bottles. LALA 100 Calorie will be available at grocery stores and retailers nationwide beginning July in four-packs of 7 oz. bottles.