BtoB new CMO report

BtoB new CMO report

Steve’s breakdown: We have Equifax, nClouds and FPX all with new CMOs. Check into it.

• Equifax Appoints Laura Wilbanks as Chief Marketing Officer

ATLANTA, GA: Equifax Inc. (NYSE:  EFX) today announced the appointment of  Laura Wilbanks as Chief Marketing Officer, succeeding Trey Loughran, who recently assumed the role of President of United States Information Solutions (USIS).

“Laura’s rich leadership experience with our company, her ability to respond to the changing marketplace, and her tremendous capacity for thoughtful, strategic engagement with our customers, make her the ideal candidate to continue to grow our world-class marketing team,” said Richard F. Smith, Chairman and Chief Executive Officer at Equifax.

• nClouds Hires Former IBM DevOps and Cloud Executive as New Chief Marketing Officer

SAN JOSE, CA: nClouds, a DevOps and cloud consulting partner recently named to CIOReview 20 Most Promising DevOps Solution Providers, has appointed Randy Newell as chief marketing officer. Newell was most recently the IBM executive leading DevOps, IT service management and cloud management marketing. At nClouds, Newell will be responsible for marketing strategy, brand, lead generation and expanding alliances with business partners, including Amazon Web Services (AWS), Microsoft and others.


• FPX Appoints Adam Hatch as Chief Marketing Officer

DALLAS, TX: FPX, a global leader in enterprise Configure Price Quote (CPQ) solutions, today announced it has appointed Adam Hatch as chief marketing officer (CMO). Hatch is a veteran marketing executive with experience leading marketing efforts for enterprise-level and emerging software organizations. As CMO, he will oversee the company’s global marketing strategy with the aim of driving revenue growth across the FPX product portfolio.

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