Canyon Ranch checks-in new CMO from Mandarin Oriental
Steve’s breakdown: Kathleen Shea, the new CMO, used M&C Saatchi at her old job but we don’t think she’ll hand this account over to them.
Canyon Ranch spend about $4 million and has no AOR.
TUCSUN, AZ: Canyon Ranch, the leading name in wellness for nearly 40 years, recently announced the appointment of luxury hospitality specialist Kathleen Shea as Chief Marketing Officer. Effective immediately, Shea joins other Canyon Ranch executives with offices in Fort Worth, Texas, in addition to extensive travel to the various Canyon Ranch locations. During Shea’s distinguished 25 year career she’s made history for successfully introducing international brands to the US luxury hotel market. As Vice President of Sales and Marketing at Mandarin Oriental, Four Seasons and Taj Hotels Resorts & Palaces, she has been recognized for spearheading innovative, multifaceted programs resulting in significant business growth.
Highlights include the pre-opening and launch of six Mandarin Oriental properties in The Americas; the development of new sales offices in 15 locations; and the creation of Taj Royal Attaché at The Pierre, which led to a Special Marketing Achievement award. Shea’s experience growing brand portfolios, fostering award winning teams and developing integrated sales, marketing and PR campaigns will be invaluable to Canyon Ranch as the brand expands to new audiences. Sales, Marketing and Public Relations efforts for the newly opened Canyon Ranch Wellness Resort at Kaplankaya, Turkey will fall under Shea’s direction, as will initiatives for the just expanded Canyon Ranch SpaClub® at Sea division.