Steve’s breakdown: DART has a good thing going but talking people who make a living in the oil business to take the train is a tall order for the best of CMOs. If you’re in town, give Nevin a call and see if there’s an opportunity for you.

DALLAS, TX: Dallas Area Rapid Transit (DART) has named Norma Navarro vice president of commuter rail and Nevin Grinnell, vice president and chief marketing officer.

Since joining DART in 1990, Navarro has served the agency in several capacities, most recently as assistant vice president of commuter rail administration. In her new role, she will be responsible for the day-to-day leadership of Trinity Railway Express and serve as DART’s liaison with the T in Fort Worth, Texas, which co-owns the 35-mile commuter-rail line with DART.

Grinnell will join DART after spending more than 20 years in marketing, primarily in the food, beverage and consumer products sectors. Most recently, he was senior vice president of marketing for the NCH-Retail Product Group, where he oversaw company strategy and new product innovation.

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