Del Frisco’s Grille has a brand President

Steve’s breakdown: A few months ago we told you guys to go after this company. (look it up) Now one of their brands has a President. The budgets aren’t big but the steaks are great. (Did ya see the pun there?)

SOUTH LAKE, TX: Del Frisco’s Restaurant Group has named a Sarah McAloon as president of its Del Frisco’s Grille brand.

As head of the Grille, McAloon will oversee the operations of its 23 locations, as Del Frisco’s (Nasdaq: DFRG) works to grow and differentiate its concepts. It also owns Del Frisco’s Double Eagle Steak House and Sullivan’s Steakhouse.

McAloon joins Del Frisco’s from Cicis, where she served as chief marketing officer. During her tenure, the Coppell-based pizza chain underwent a brand refresh, including slicing “pizza” and the apostrophe in Cicis from its name, and revamping its restaurant design.

Her resume also includes serving as CMO of Sbarro and leading marketing for Yum! Brands concept Pizza Hut.

“The addition of Sarah highlights our commitment to assembling the best leadership team and we are excited to welcome her to Del Frisco’s,” Del Frisco’s CEO Norman Abdallah said in a prepared statement. “With her past experience working with consumer focused consultants, Sarah commands a keen ability to enthusiastically implement positive changes.”

In January, Southlake-based Del Frisco’s named Ray Risley as president of its Double Eagle Steak House brand and Scott Smith as head of its Sullivan’s Steakhouse concept.

At the time, Abdallah said having individual brand presidents would help the company “achieve (its) strategic vision,” which includes driving guest traffic and long-term shareholder value.

Appointing the presidents further fueled rumors that Del Frisco’s is looking to sell itself or some of its assets, analysts say.

“They’re also setting things up so each division is a self-contained unit,” said Craig Weichmann, founder of Fort Worth-based Weichmann & Associates, an investment banking consultancy specializing in restaurants. “And when you do that, one option is to lop off a self-contained unit, if someone is willing to pay the price.”

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