Dell/EMC select CMO for merged company

Screen Shot 2016-03-02 at 12.09.39 PMSteve’s breakdown: Jeremy Burton, who previously headed the products and marketing division at EMC, is now Chief Marketing Officer of the merged company.

Dell’s CMO will move over to Chief Customer Officer.

ROUND ROCK, TX & HOPKINTON, MA: EMC Corporation (NYSE:EMC) and Dell Inc. (NASDAQ:DELL) have selected new executives to lead the supply chain of their upcoming merger.

The merger between the two firms was valued at $ $67 billion, and they are already preparing heavily for its operations. The newly appointed executives will occupy new positions that have been created by the merger. However, the leaders will occupy positions that are similar to positions they have occupied in other companies in the past and hence they will not seem like major shifts.

The deal between Dell and EMC has been described as the biggest technology merger in history, and it will be completed before the end of the year. Some of the executives who have been appointed include Jeremy Burton, who previously headed the products and marketing division at EMC. Burton has been appointed as the Chief Marketing Officer for the merger while Karen Quintos has been appointed as the Chief Customer Officer for the combined company. Quintos is the current CMO at Dell.

David Goulden will become the merged company’s vice president of the Enterprise Systems Group, which handles storage and servers. Dell’s chief commercial officer Marius Haas will oversee the “global-to-market” activities of the combined firm. The two firms will form an executive management group that will be made up of leaders from both companies. Dell reported in one of its filings that the transaction is going on as planned in the initial time table and the original plans are in place.

EMC has been registering impressive consumer growth thanks to good performance of Pivotal, a spin-off between the company and another firm known as VMware, Inc. (NYSE:VMW). Pivotal sells big data software and cloud. Its impressive work has attracted partnerships with the likes of Germany’s automotive giant, Mercedes-Benz. The company is making its mark as one of the upcoming firms that can compete with well-established cloud-based firms such as Amazon.com, Inc. (NASDAQ:AMZN) and Alphabet Inc (NASDAQ:GOOGL). Being classified with such a firm paints a good mental image of EMC’s influence and scale.

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