Firstmark Credit Union’s new CMO
Steve’s breakdown: Look like the new CMO will be responsible for all internal and external communications including marketing, public relations, governmental affairs, community relations, business development, brand strategy, traditional advertising, as well as digital, social, and mobile marketing. There’s your pitch – everything!
SAN ANTONIO, TX: Firstmark Credit Union announced that it has named veteran marketing professional Wendy Bryant-Beswick to join the organization as Chief Marketing Officer.
“Wendy’s credentials are impressive and reflect her firm grasp on the broad spectrum of contemporary marketing concepts and tools,” said Nathanael Tarwasokono, President and CEO. “She is from San Antonio and understands our market and community. We are extremely excited to have her join Firstmark Credit Union.”
Wendy is an award-winning marketing executive with 20 years of proven experience from Fortune 100 companies to start-ups. As Chief Marketing Officer, she will be responsible for all internal and external communications including marketing, public relations, governmental affairs, community relations, business development, and brand strategy.
With expertise in traditional advertising, as well as digital, social, and mobile marketing, Wendy will focus on member experience while implementing programs to drive growth, increase revenue, and improve operational efficiency.
“One thing that really set Wendy apart is her outstanding track record for exceptional branding,” said Tarwasokono. “This will help support the credit union’s key initiatives, carry forward the credit union’s vision for the future, and increase visibility in the community.”
Wendy’s work has been featured in the CU Times, Credit Unions.com, Wall Street Journal, Business Insider, Financial Times, Investment News, Houston Chronicle, and the San Francisco Business Times.
About Firstmark Credit Union
Firstmark Credit Union provides financial services to anyone who lives, works, worships or attends school in, and businesses and other legal entities located in Bexar County, Texas; Bexar County, as well as education-related employees in Bexar County and the 12 surrounding counties; and their relatives. Established in 1932, the Credit Union serves over 100,000 members and manages more than $1 billion in assets. For more information, go to http://www.firstmarkcu.org.