Forecasted Shipley Do-Nuts Ad Review Concludes

Forecasted Shipley Do-Nuts Ad Review Concludes

Ratti’s Breakdown: Sometimes it’s obvious to see a review coming. See our prediction at the bottom.

HOUSTON, TX: Shipley Do-Nuts named Portland, Maine-based creative agency Garrand Moehlenkamp as its branding agency of record. It is the first time Shipley, founded in 1936, has invested in a professional advertising and marketing campaign. Shipley franchises over 350 restaurants to across 10 states.

Garrand Moehlenkamp won the business after a national agency review last fall. It began the “Do-Happy” campaign this month by launching a new Shipley site.
The move accompanies Shipley’s growth strategy; the company just entered the South Carolina market and will add locations to two additional states, Maryland and Georgia, this year.

“Our partnership with Garrand Moehlenkamp represents a major step in developing our brand as we begin to introduce Shipley to an ever-widening consumer base,” said Shipley CMO Donna Josephson. “Unlike most brands, we’ve never done this before. … now it’s time to bring the Shipley magic to life for a whole new audience.”

The Do-Happy campaign will also appear in Shipley Do-Nuts shops and on social media.


Restaurant with new CEO + CMO = Agency review

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