Go Financial is Movin’ on Up

AZ-EV-GO-Financial-044Steve’s breakdown: With new headquarters, including a foosball table, and plans for 200 new employees, we think Go Financial is ripe for fresh marketing.

BTW: These guys provide financing products to car dealerships.

MESA, AZ: Go Financial has moved into a new headquarters in Mesa and plans to hire at least 200 people within the next two years.

The financial firm, which provides sub-prime financing products and services to 2,800 independent car dealerships in 46 states, recently moved into a new 58,000-square-foot facility off Sossaman Road and U.S. 60 that has an open floor plan with adjustable-height desks and collaborative spaces for its 380 employees.

Go Financial, founded in 2011, is a spin-off company of Tempe-based DriveTime Automotive Group Inc. Employees were sharing a nearby Mesa space with DriveTime before outgrowing the office.

The new office also has a large break room, an outdoor area with a barbecue and putting green, a game room with a ping pong table and foosball table, and room for a gym once the equipment comes in, said Go’s general counsel Steven Johnson.

Since the building only has space for 440 employees, the 200 open positions in the next couple years means Go Financial will expand even further into an adjacent building, Johnson said.

The open positions, which are all full time, include entry-level loan servicing and underwriting, to senior-level executives, risk managers, brand managers and accounts manager, as well as information technology positions, said Kim Newton, assistant director of talent. About 40 positions are now available, including sales positions.

“We’re looking for folks with energy and passion who are open to development and growth and are excited for a challenge,” Newton said. “We want people who are eager, energetic and seeking a career.”

Go Financial is starting to offer more ancillary products to dealerships, including warranties, service contracts and insurance products. In the past, these products have only been available to customers who also finance through the company.

Go is starting to pilot the separate products with 20 dealers, President Colin Bachinsky told me during a tour of the new office Tuesday.

“Outside of financing, we have an interest that the car will continue to run,” said Bachinsky, a former DriveTime vice president who has been with the company for 18 years.

Bachinsky, who has a background in finance and oversaw DriveTime’s loan servicing department, helped start Go Financial using the financial analytics built by DriveTime. He helped design the system, which analyzes the customer’s risk, and spun it out from DriveTime in 2013.

Go Financial expanded its dealership base significantly last year after Atlanta-based Manheim Partner Holdings LLC, a subsidiary of Cox Enterprises/Cox Automotive, bought 49 percent of the company for an undisclosed price in February 2014.

This year, Go will finance almost 50,000 cars, Johnson said.

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