Huge transportation company hires CMO – Ratti Report Huge transportation company hires CMO

Huge transportation company hires CMO

Screen Shot 2015-05-19 at 12.24.39 PMSteve’s breakdown: These guys are looking to get aggressive with this hire.

Also – If you’ve done transportation, winning this account could open up doors all over the country. (from their client list)

DALLAS, TX: Brian Kibby, Chief Executive Officer of MV Transportation, Inc., is pleased to announce Yasminka Nemet has been named Chief Marketing & Customer Experience Officer (CMO) for the company.

Yasminka joins MV from Pearson, the world’s leading learning company, where she served as Senior Vice President, Marketing of the Higher Education division. At Pearson, she was responsible for the overall strategic marketing direction of the higher education business that included pricing, distribution, market research, branding online marketing and global marketing and sales support. Yasminka began her career at Pearson in 2005 as Vice President of Marketing prior to a 10- year career at McGraw-Hill Education in roles encompassing product development, marketing and two years as president and general manager of McGraw-Hill Education in Australia and New Zealand.

“MV is ready to embark upon a more aggressive differentiation from our competitors through a fresh look at the customer journey. Yasminka brings 25 years of marketing expertise that MV will benefit from in order to anticipate and exceed customer expectations into the next forty years,” said CEO Kibby. “I hand- picked her for this new role because she brings exactly the right mix of professional expertise and personal commitment to deliver on our new vision. Her ability to make connections across businesses, bring new ideas to the table, implement them and collaborate with peers is the best I have seen. We are excited to have someone with her background and marketing pedigree join us.”

Amongst Yasminka’s most recent accomplishments is leading the marketing teams at Pearson to reinvigorate two existing digital brands, and launching a new digital brand poised to transform learning in higher education. She also introduced the first master campaign to Pearson in the higher education division, delivering one strong message and visual identity in place of many. She is passionate about deeply understanding the customer journey in order to truthfully reflect that in the brand promise.

Yasminka is likewise excited to join MV. “I am thrilled to join the high caliber team at MV, and inspired by the hard work, grit and determination of the founders, the Loddes. I am truly honored to become a part of their story,” she said.

Yasminka holds a Bachelors of Arts degree from The University of Sydney. She will relocate to Dallas this summer with her husband Magnus and their three daughters aged 13, 11 and 5.

About MV Transportation, Inc.
Headquartered in Dallas, MV Transportation, Inc. is the largest private provider of paratransit services and the largest privately-owned passenger transportation contracting firm based in the United States. The company employs more than 17,500 dedicated transit professionals in 146 locations around the world.

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