Steve’s breakdown: They just raised $4 million in investments. And now with the hiring of a CMO, it makes us think advertising is next.

TYLER, TX: iPawn, a leading lender of low-interest, asset-based, online loans, today announced that Kfir Biton, former director of Consumer Marketing at Dragonfish, has joined their team as Chief Marketing Officer.

Biton’s appointment follows iPawn’s recent round of funding. Thus far, the licensed online pawn shop raised their overall investment to $4 million. As CMO, he will be charged of the overall short and long term marketing strategy as well as establishing the company brand in a marketplace that is cluttered with competitors both large and small.

Founded in December 2011, iPawn was created to serve middle-class Americans and entrepreneurs looking for fast, secured and convenient low-interest loans against their collateral. iPawn approves loans in less than one hour with its highly sophisticated backend office and provides its customers with complete confidentiality and highly competitive loan terms – as low as one percent interest.

iPawn accepts many items as collateral including jewelry adorned with diamonds or other precious stones, pearls, branded watches and precious metals in bullion or coin form.

“Kfir’s appointment is part of iPawn’s continued development as a company,” said Ben De-Kalo, CEO of iPawn. “We will look to him to refine our position within the market and work alongside the team to expand our market share and establish iPawn as a leading financing provider within the asset based loans market.”

“I’m very excited to join a company that is able to solve people’s every-day financing needs and make their life better,” said Kfir Biton. “It is a great business with significant opportunities in a rapidly changing marketplace. I am looking forward to working closely with the iPawn team, take the marketing reins and continue the company’s momentum and fulfill its significant potential.”

Biton previously served as director of consumer marketing at Dragonfish, the B2B arm of 888Holdings, a leading provider of online gaming solutions. During his tenure, Kfir was responsible for driving revenue growth through Player Acquisition, CRM and VIP management. Kfir worked with strategic partners to define brand strategy and positioning, plan new brand launches, and orchestrate online and offline marketing campaigns throughout the globe.

Prior to joining Dragonfish, Kfir co-founded a successful high-end technology start-up company and worked as a Venture Capital consultant. He brings with him more than ten years of experience in management, business development, product and technology roles.

About iPawn
iPawn is revolutionizing the national credit market by offering short-term, affordable loans at unbeatable rates and with less risk than banks, payday lenders, brick & mortar pawn shops and other online services. Headquartered in Tyler, Texas, iPawn holds a Pawn license issued by the Office of Consumer Credit Commissioner. For more information, please visit http://www.iPawn.com.

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