It’s Time to call Fossil
Steve’s breakdown: Why? Because the watch maker’s sales are down, the stock has been going down for years, their agency relationship with R/GA is more about product functionality than advertising and they are launching another product line today which . . . who knows.
So yeah – Time to call Fossil. 972-234-2525.
Fossil Group Inc. said profit tumbled in the second quarter as the watchmaker’s global sales dropped, paced by declines in the traditional watches it makes for brands including Emporio Armani, Michael Kors and Skagen.
The company also gave downbeat guidance for the current quarter, though shares added 1.7% as second-quarter results weren’t as bad as investors feared.
The Texas company has been trying to revamp its assortment as high-tech rivals such as Apple Inc. and Samsung Electronics Co. launch smartwatches. In March, Fossil said it would fast-track more than 100 new products across several brands this year as it fights to compete and grab a share of the growing market for smartwatches and wearable devices, launches it says will allow it to raise prices and lift its profit margin.
On Tuesday, Chief Executive Kosta Kartsotis said sales trends remain challenging but were “relatively stable” during the quarter “considering the disruptive environment.” He highlighted strength in other areas of the business—jewelry sales, for example, rose 2%—that “were being masked by continued weakness in the traditional watch category, particularly among our licensed brands.” Total sales fell 7.4% from a year earlier.
Fossil signaled that sales would remain soft in the current quarter, falling 2% to 6% from the year-ago quarter. The company projected 15 cents to 40 cents in per-share profit, far short of the 68 cents analysts have expected.
For the year, Fossil backed its sales view after slashing it in May, still forecasting a decline of 1.5% to 5% this year. The company pulled in the high end of its earnings guidance, now predicting $1.80 to $2.65 a share versus a previous range of $1.80 to $2.80. Analysts predict $2.06 in profit per share this year.
Over all for June quarter, Fossil reported a profit of $6 million, or 12 cents a share, down from $54.6 million, or $1.12 a share, a year earlier.
Revenue declined to $685.4 million from $740 million. Analysts projected 9 cents in adjusted earnings per share on $671.9 million in sales, according to Thomson Reuters. The company said adverse foreign-exchange rates knocked 4 cents off its bottom line and shaved $6.8 million off sales.