Jamba Juice launches at-home smoothie mix line

Steve’s breakdown: This account could be a little complicated but our advise is to start with Julie Liu, Director of Product Marketing, at
jliu@jambajuice.com and then hit up Inventure.

PHOENIX, AZ & EMERYVILLE, CA: Jamba Juice Co., in collaboration with specialty food manufacturer Inventure Foods, Inc., announced today a new addition to its line of at-home smoothie mixes with Green Fusion, a blend of fruits and vegetables that offers a dose of vitamins and antioxidants.


Green Fusion combines green apple, mango, pineapple, kiwi, banana, broccoli, spinach and spirulina — a dietary supplement — to offer a smoothie appropriate for morning commutes or post-workout recovery, the company stated. Each eight-ounce glass contains 120 calories and provides a full serving of fruit. In addition, each glass provides 100% of the recommended dietary allowance of vitamin C, 40% of the RDA of vitamin A and 25% of the RDA of vitamins D, E, K, B1 and B6.

Each smoothie kit contains whole pieces of frozen fruit and vegetable blocks that, when blended with one cup of apple juice, makes two, eight-ounce servings.

“We’re excited to take our expertise in the frozen berry business and apply it to our first vegetable fusion smoothie,” said Steve Sklar, senior vice president marketing for Phoenix-based Inventure Foods, Inc. “The Green Fusion smoothie is on trend with today’s consumer who is looking for a refreshing, great tasting smoothie that provides a substantial boost of vitamins and a full serving of fruit.”

Green Fusion is the sixth variety of Jamba smoothies to travel from the retail menu to the grocery store freezer. Additional varieties include Strawberries Wild, Mango-a-Go-Go, Razzmatazz, Caribbean Passion and Orange Dream Machine.

Jamba Green Fusion is available at select retailers nationwide.


Access Confidential Link: [acLink name=”Jamba, Inc.” type=”advertiser” id=”a2hrmaY=”]

Type and press Enter to search