Steve’s breakdown: The new CMO was president of Kimberly-Clark’s family care business in North America and before that, P&G.
DALLAS, TX:Kimberly-Clark Corporation today announced that Scott Usitalo has been named chief marketing officer, reporting to Tony Palmer, president of global brands and innovation.
Mr. Usitalo joined Kimberly-Clark in 2008 and has held several global and regional leadership roles across the company. Most recently, he served as president for Kimberly-Clark’s family care business in North America.
“Kimberly-Clark is home to some of the world’s most trusted brands, and in his time with the company, Scott has demonstrated his ability to grow the business by challenging the category status quo,” said Palmer. “As chief marketing officer, Scott will continue to challenge our marketing function to be the core driver of our growth around the world.”
Prior to joining Kimberly-Clark, Mr. Usitalo spent over 24 years at Procter & Gamble in various product supply, brand management and global marketing leadership roles. He also honed his innovation capabilities with several CPG companies while in a consultancy role with Seed Strategy between his P&G and Kimberly-Clark experiences. He holds a bachelor of science in engineering and an honorary Ph.D. from Michigan Technological University.
About Kimberly-Clark Kimberly-Clark (NYSE: KMB) and its well-known global brands are an indispensable part of life for people in more than 175 countries. Every day, nearly a quarter of the world’s population trust Kimberly-Clark’s brands and the solutions they provide to enhance their health, hygiene, and well-being. With brands such as Kleenex, Scott, Huggies, Pull-Ups, Kotex and Depend, Kimberly-Clark holds No. 1 or No. 2 share positions in 80 countries. To keep up with the latest news and to learn more about the Company’s 144-year history of innovation, visit www.kimberly-clark.com or follow us on Facebook or Twitter.