LifeLock steals new CMO from Intuit
Steve’s breakdown: The new guy, Seth Greenberg, was the Vice President, social, advertising, brand and digital strategy for Intuit. We think this particular lead matches up better with digital agencies. Just sayin’.
TEMPE, AZ: LifeLock today announced that Seth Greenberg will be joining LifeLock as its Chief Marketing Officer effective July 22. In this role, he will continue to enhance the LifeLock brand, raise awareness and drive new member adoption. Greenberg will advance the company’s mission to help consumers take control of their identities and protect against identity fraud. Previously, Greenberg served as Vice President, social, advertising, brand and digital strategy for Intuit.
“We believe Seth brings the perfect blend of creative, online and offline marketing leadership to LifeLock,” said Hilary Schneider, President, LifeLock. “At our core, LifeLock is dedicated to better protecting consumers from identity theft and delivering the most advanced fraud and credit risk solutions in the industry. Seth approaches marketing by connecting with consumers and we could not ask for a better leader to further build our brand.”
Most recently Greenberg helped Intuit raise awareness of its Small Business Group and firmly established it as a partner and trusted advisor for millions of small businesses. Prior to that role, Greenberg held positions of increasing responsibility at the company, including six years as the digital leader of Turbo Tax where his team helped more than double the business to what is now 25 million annual tax returns eFiled. Additionally, he also served as Head of Global Media and Digital Marketing representing all Intuit brands including, Quickbooks, Quicken, and Mint.com. Before Intuit, he was the CEO and Owner of EHOBBIES.
Greenberg will replace the company’s current Chief Marketing Officer Marvin Davis who earlier this year announced his intention to pursue other interests, and has aided LifeLock through this transition. Davis has been with the company since September 2009.
LifeLock, Inc. (NYSE:LOCK), is a leading provider of proactive identity theft protection services for consumers and identity risk and credit worthiness assessment services for enterprises. Leveraging unique data, science and patented technology from ID Analytics, Inc., a wholly-owned subsidiary, LifeLock gains a comprehensive perspective into identity risk to best protect consumers. As part of its commitment to fighting identity theft, LifeLock regularly works with law enforcement officials to better understand identity theft threats and trends.