MD Anderson Cancer Center: PR Review
Steve’s breakdown: Proposals are due April 27 and the RFP can be seen at this link.
HOUSTON, TX: The University of Texas’ MD Anderson Cancer Center, the Houston institution with a global reputation for cancer research, is reviewing its PR account.
According to the RFP, the institution wants an “expanded national presence in top-tier news media outlets” through a three-year media and public relations program.
MD Anderson wants to overcome a perceived challenge stemming from its location “outside of the nation’s leading media markets” as it seeks to be a greater resource on cancer information for reporters, editors, producers “and others who influence the reporting of health, medicine and biomedical research news.”
Finn Partners is the incumbent.