MD Anderson Cancer Center: PR Review

Screen Shot 2016-04-07 at 12.55.44 AMSteve’s breakdown: Proposals are due April 27 and the RFP can be seen at this link.

HOUSTON, TX: The University of Texas’ MD Anderson Cancer Center, the Houston institution with a global reputation for cancer research, is reviewing its PR account.

According to the RFP, the institution wants an “expanded national presence in top-tier news media outlets” through a three-year media and public relations program.

MD Anderson wants to overcome a perceived challenge stemming from its location “outside of the nation’s leading media markets” as it seeks to be a greater resource on cancer information for reporters, editors, producers “and others who influence the reporting of health, medicine and biomedical research news.”

Finn Partners is the incumbent.

Source:

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