New CEO, CMO and more = Pitching time

New CEO, CMO and more = Pitching time

Steve’s breakdown: We’ve been talking about Topgolf for a while now and it finally seems they are now ready for your pitch. Emails are [email protected]

DALLAS, TX: Topgolf Entertainment Group has promoted Genifer Gray into the role of chief operating officer for U.S. venues and named executives to head marketing and human resources, the company said Monday.

The Dallas-based Topgolf promoted Gray after more than three years as vice president of operations and hired Geoff Cottrill as chief marketing officer and Kristi Maynor as chief people officer.

All three will report to Artie Starrs, who was named Topgolf’s CEO earlier this year.

“The addition of Gen, Geoff and Kristi to our leadership team will help fuel our growth and continue driving innovation across our Topgolf venue, Toptracer and Topgolf Media experiences,” said Starrs in a statement.

“It’s been a privilege to be part of Topgolf’s growth journey over the past few years, fueled by our culture and our unique experience,” said Gray. “We are in a tremendous position for growth as a company and I’m honored to lead our guest experience and our incredibly talented venue teams.”

Cottrill most recently served as head of marketing at Coca-Cola in North America and before that held marketing leadership positions at Converse, Starbucks, Procter & Gamble and MullenLowe.

“It has been remarkable to watch Topgolf innovate and attract new fans over the past decade, whether they are playing at a venue, at a Toptracer Range or on WGT online,” Cottrill said.

Maynor most recently worked with Egon Zehnder, the global leadership advisory firm, where she was a partner and global head of its consumer practice.

“I could not be more excited about taking on this important role with a guest-first mentality that will help Topgolf continue its growth journey as one of the premiere entertainment brands in the world,” Maynor said.

Topgolf merged in March with Carlsbad, Calif.-based Callaway Golf Co., which also owns the Odyssey, OGIO, TravisMathew and Jack Wolfskin brands.


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