New CMO at DNA-guided products company
IRVING, TX: foru International, the first company to provide genetically-guided, customized health and beauty products, today announced the appointment of Juliet Morgan as its new Chief Marketing Officer.
“Juliet’s appointment as CMO is an important first step in our aggressive growth strategy,” said Gil Peter, Director of Capsalus, foru’s parent company. “She is a natural leader with a proven track record building brands and launching products and marketing campaigns for some of the best-known direct-selling and consumer products companies in the industry.” Mr. Peter added, “We are committed to bringing on the best talent in the industry. Juliet’s experience and leadership will be instrumental in strengthening our marketing muscle and advancing our company mission to bring DNA-guided personalized nutrition and skin care to every individual.”
Prior to foru, Ms. Morgan was Vice President of Brand Programs for ViSalus, where she was responsible for the Body by Vi Challenge, the fastest growing weight loss and fitness program in North America. While at ViSalus, she led development and rollout of Project 10, The Ultimate Transformation Vacation and Vi-Cares. She also oversaw public relations, worked on celebrity sponsorships and provided support for the Latino market in the United States.
Ms. Morgan’s experience includes leadership roles in marketing and product development at Herbalife and Univera in the network marketing sector, and Slim-Fast and McNeil Consumer Healthcare in the packaged goods arena. In 1994, she was recruited to work for World Cup Soccer and then in 1996 on the Summer Olympics in Atlanta. Ms. Morgan graduated from Franklin & Marshall College and earned her MBA from Duke University’s Fuqua School of Business.
Ms. Morgan stated, “Genetically-guided product customization is a major breakthrough for consumers and I am thrilled to be joining a company that is leading the way with industry-first personalized products based on an individual’s DNA. Personal genetics is changing what is possible, the same way personal computers did 30 years ago, and its impact on our lives will be unmistakable.” She added, “With its proprietary DNA assessment, foru is able to provide consumers with a formulation developed exclusively for them, based on their DNA. It’s exciting science with real consumer benefits. This technology, combined with the benefits of direct-selling, provides consumers with an end-to-end personalized experience and foru with a sustainable business model.”
More details and announcements regarding foru’s domestic and international growth strategy will be released over the coming weeks, culminating at Acceleration 2013, the company’s international corporate conference being held in Orlando, Florida on August 9-10. http://www.acceleration2013.com.
Founded in 2007, foru International is the company leading the advancement in DNA-guided health and beauty with customized nutrition and skin care products exclusively formulated for each individual. Using proprietary DNA assessment technology and scientifically proven ingredients, foru creates personalized products specifically designed to help each individual achieve their personal health, fitness and skin care goals. The company is advancing the possibilities of personal genetics and entrepreneurship by offering a breakthrough line of personalized, DNA-based products available through a direct selling model.
foru International is a subsidiary of Capsalus Corporation (WELL), a publicly traded company whose mission is to invest in companies focused on Health, Wellness and Goodness. For information on Capsalus Corporation, please visit their website at http://www.capsalus.com.