Proof The Ratti Report Works: Service King goes into review

Steve’s breakdown: A few days ago I was asked “how often are Ratti Report account review predictions right on target?” The truth is, all the time but we never prove it to anybody. That ends today with our first “Proof it Works” report.

Back in November we told our members how Service King wanted to be #1 but they had no agency. We predicted an account review and today Service King announced their new advertising AOR: Firehouse.

Congrats to Firehouse and to all of you who regard each and every lead we service up as a true opportunity. Happy Hunting!

DALLAS, TX: Independent, full-service advertising agency Firehouse today announced it has been named agency of record for Service King Collision Repair Centers, a multi-state operator of high-quality collision repair facilities and the fastest growing U.S. based collision repair company, effective immediately. The agency won the account following a review.

“From the moment we first connected to the final presentation this felt like one team. And the more we learned about their business and the opportunity, the more excited we got,” said Mark Hall, Founder and President of Firehouse. “This is a great organization on its way to becoming a national brand. We are thrilled to be able to partner with them and help them get there even faster.”

Firehouse will lead advertising responsibilities across new and traditional media. This includes brand strategy and creative development, media planning, search marketing implementation, as well as social media and public relations strategies. The multi-pronged program will support over 80 Service King locations, including those in Arizona, Arkansas, Mississippi, Tennessee and Texas.

“Following an intensive search, we are thrilled to have Firehouse — a Dallas-based company like ours — as our advertising partner,” said Gregg Murry, Vice President of Advertising at Service King. “The Firehouse team demonstrated their unique knowledge and understanding of our business and we’re eager to take their insights to market.”

Service King will join Blackmon Mooring, a national leader in both residential & commercial cleaning as well as disaster restoration, as a new client for the agency so far in 2013.

About Firehouse Founded in Dallas in 1997, Firehouse is an independent, full-service advertising agency driven by creative and strategic thinking. Firehouse uses a collaborative mix of creative, media, planning and public relations to challenge businesses to create impactful methods of communicating to the consumer, the industry and the real-world. The agency has garnered national, regional and local awards, as well as being named Advertising Age’s 2010 Small Agency of the Year – Southwest. Current clients include Interstate Batteries, Huawei Devices of North America, National Cheerleaders Association, Nothing Bundt Cakes, WGU Texas and Taylor’s Gift Foundation, to name a few.

About Service King Collision Repair Centers Service King Collision Repair Centers is a multi-state operator of collision repair facilities that offer high-quality repairs with a lifetime warranty, free estimates, on-site rental cars and an overall superior customer service experience. Founded more than 36 years ago in Dallas, Texas, Service King Collision Repair Centers, under the direction of CEO Chris Abraham, has grown to be a leader in the collision repair industry. In 2012, The Carlyle Group bought a majority stake in the company, providing the capital necessary to grow nationally. Service King’s expansion continues, now with over 80 locations in Arizona, Arkansas, Mississippi, Tennessee and Texas with additional growth planned in 2013. For more information about Service King, visit www.ServiceKing.com. Follow Service King’s news on Facebook and Twitter.

About The Carlyle Group The Carlyle Group is a global alternative asset manager with approximately $156 billion of assets under management across 99 funds and 63 fund of fund vehicles as of June 30, 2012. Carlyle’s purpose is to invest wisely and create value. Carlyle invests across four segments — Corporate Private Equity, Real Assets, Global Market Strategies and Fund of Funds Solutions — in Africa, Asia, Australia, Europe, the Middle East, North America and South America. Carlyle has developed expertise in various industries, including: aerospace, defense & government services, consumer & retail, energy, financial services, healthcare, industrial, technology & business services, telecommunications & media and transportation. The Carlyle Group employs approximately 1,300 people in 32 offices across six continents.

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