Sprouts Farmers Market hires Target exec as CMO – Ratti Report Sprouts Farmers Market hires Target exec as CMO

Sprouts Farmers Market hires Target exec as CMO

Sprouts RattiSteve’s breakdown: Here’s a fast growing “healthy living” company with fresh meat on the leadership team. Good time to jump in to see what’s what. They currently spend around $10 million.

PHOENIX, AZ: Sprouts Farmers Market, one of the fastest-growing retailers in the country, announced that Shawn Gensch has joined the company as chief marketing officer, and Dan Sanders has joined the company as executive vice president of store operations.

“Shawn and Dan share deep retail leadership experience, and with their marketing and operations expertise, Sprouts will continue to grow as a healthy grocery store offering fresh, natural and organic foods at great prices,” Doug Sanders, president and chief executive officer of Sprouts, said in a press release.

In his role as chief marketing officer, Gensch will serve as a member of the Sprouts Executive Leadership Team and will report directly to Sanders. Gensch has close to 25 years of experience in marketing and finance, with executive roles in both the retail and financial services industries. Most recently, he served as co-founder and CEO at a start-up consumer loyalty company. Prior to that, Gensch served as Target’s senior vice president of marketing, responsible for brand marketing, media, loyalty and public relations. He also served as president of Target Bank and led the company’s financial product development. Gensch serves on the board of directors for GWG Holdings Inc., Anser Innovation LLC and Avenues for Homeless Youth.

“Never before have consumers had so many options when it comes to making decisions about where to shop for groceries and health products,” Gensch said in a press release. “Sprouts is uniquely positioned to meet the needs of our guests on that journey by delivering value and variety for healthy living. This mission is paramount to the Sprouts brand and I am thrilled to become part of the team.”

Sanders is joining the Sprouts team as executive vice president of store operations. He will report to Jim Nielsen, chief operating officer. With 25 years of experience in supermarket operations, Sanders’ background includes three years as division president for SUPERVALU, leading store operations across various divisions, including Albertsons and ACME Markets. He also spent 10 years with United Supermarkets of Texas, serving in many roles, including CEO. Sanders is a military veteran and The New York Times and USA Today bestselling author of two business books, and has served on the board of directors of the Food Marketing Institute and the Western Association of Food Chains.

“I look forward to helping Sprouts sustain its unique approach to inspiring healthy living for all through this period of growth,” Sanders said in the release. “Sprouts puts customers first by providing the best value, service and experience every day and I am honored to join the organization.”


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