WorldVentures books a new CMO
Steve’s breakdown: The new CMO, Lauri Crawford, has work with big brands like Nike, Procter & Gamble and PepsiCo so she’s no stranger big thinking. The company has a network of more than 100,000 Independent Representatives in 23 countries.
PLANO, TX: WorldVentures, the leading direct seller of vacation club memberships, announced that Lauri Crawford has been named Chief Marketing Officer (CMO). Crawford is a seasoned marketing leader with more than 20 years of experience energizing global brands and leading customer-focused initiatives. Prior to joining WorldVentures, Crawford was Managing Partner of MC3, where she provided marketing and strategy services for a broad range of clients including on-line start-ups and century-old brands.
Crawford is recognized as a passionate leader and strategic marketer responsible for growth, innovation and brand building of some of the world’s most well-known brands, including Nike, Procter and Gamble, PepsiCo and now WorldVentures.
“Lauri is a forward thinker,” WorldVentures Co-Founder and CEO Mike Azcue said. “Her creativity and keen understanding of emerging marketing trends will play a pivotal role in supporting WorldVentures’ continued growth in the highly competitive direct selling and travel club industries.”
“WorldVentures is already a leader in the direct-selling industry as a result of its founders, Wayne Nugent and Mike Azcue, existing executives and its enthusiastic independent representatives. I am inspired to continue the rapid growth of this values-driven company and to enhance our ability to help others experience more fun, freedom and fulfillment, ” WorldVentures CMO Lauri Crawford said.
Crawford received her bachelor’s degree from The University of Texas at Dallas and earned her M.B.A. in Marketing, Finance and Strategy from the J.L. Kellogg Graduate School of Management at Northwestern University.
WorldVentures is a social commerce, peer-to-peer marketing pioneer and one of the direct-selling industry’s largest sellers of vacation and experience club memberships. With a network of more than 100,000 Independent Representatives in 23 countries, the company’s DreamTrips(TM) vacation club offers vacationers access to some of the most unique global and local travel and entertainment experiences available anywhere at any price. The privately held company is headquartered in Plano, Texas.