Noodles & Company: An account review we saw coming

Noodles & Company: An account review we saw coming

Steve’s breakdown: When Stacey Pool was brought on as CMO last year, it was clear Noodles & Company would start moving fast, digital & mobile and that a new agency would be brought in soon. Now here’s the announcement of the agency switch which seems to have happened months ago.

Please read our Account Review Predictions! These are not the times to be missing out!

BROOMFIELD, CO: Noodles & Company, a restaurant chain with more than 400 locations across the U.S., has selected Fortnight Collective as its agency of record.

Both are located in Colorado; the agency is based in Boulder, while Noodles & Company is headquartered in Broomfield. According to Fortnight Collective, CPB previously handled the account.

Fortnight Collective was founded four years ago by Andy Nathan, former chief marketing of Victor & Spoils. It specializes in helping brands quickly bring concepts to market, sometimes in a matter of two weeks, hence the name. It was named one of Adweek’s Fastest Growing Agencies this year.

According to the shop, its contract with Noodles & Company lasts throughout 2021. The two began working together earlier this year. Stacey Pool, who joined Noodles & Company as chief marketing officer last year, said in a statement that she’d previously worked with the agency.

“I immediately knew when Covid hit that their team would bring the right mix of agility and top creative talent to help us achieve strong results during this unprecedented environment,” Pool wrote. “Throughout our months-long partnership, we’ve been in lockstep, with the Noodles team overseeing marketing strategy and Fortnight team utilizing their creative prowess to bring it to life in innovative ways that truly connect with our guests.”

The agency has already developed a “series of creative and compelling marketing campaigns” this year.

“We couldn’t be happier to continue what we started this year with Noodles & Company,” Nathan said in a statement. “The team dynamic has been very strong and Noodles’ commitment to their guests is inspiring. We are both very committed to the partnership and growing the brand together.”


Digital Noodles: That’s the pitch not the client

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