HP Parts Ways with 72andSunny

Steve’s breakdown: Here’s one of those times when no good deed gets unpunished. 72andSunny creates something special and then loses the business. Hopefully your agency can have better luck.

PALO ALTO, CA: Sources are telling us that Hewlett-Packard and 72andSunny are no longer working together. If you remember, the agency created that rather amusing “Let’s Do Amazing” brand campaign last year starring Flight of the Conchords alum Rhys Darby, Dr. Dre and others. The agency said “no comment” when we inquired about their current status with the brand, but could this move possibly be the result of the new marketing leadership (starting at the top with new CMO, Martin Homlish) and/or a need to consolidate assignments elsewhere? Draw your own conclusions for now, but of course, HP still works with the likes of Goodby, BBDO, Draftfcb and McCann.

What we can confirm on the record is that 72andSunny did let go of five staffers across departments (from what we hear, this was not related to HP). A 72andSunny spokesperson says, “With the incredible growth that the agency’s had over the years, it’s normal that there will be some adjustments made.”

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