It was just a matter of time when Jack In The Box was going to pull the creative trigger
Steve’s breakdown: Earlier this year we told our membership Jack In The Box needed new creative and said a review was a possibility. And here we are with the annoucment of a new AOR.
SAN DIEGO, CA: Fast-food chain Jack In The Box has named Gen Z-focused content company Kyra Media its Agency of Record for TikTok campaigns.
The move comes as Jack in the Box ramps up its community-building efforts for various social platforms.
The company said that its social media channels have been a successful way for it to connect with different audiences and TikTok offers a creative outlet to showcase the company’s creativity and sense of humor.