Perfect Company & Absolut Vodka Enter Partnership
Steve’s breakdown: I think these folks are up to something but they need to get the word out. This partnership could be the spark they need and the reason for you to call on them.
VANCOUVER, WA: Perfect Company has partnered with The Absolut Company to enhance both brands’ presence among consumers. Initially, said Perfect Company, Absolut will provide exclusive cocktail recipes for the Perfect Drink Smart Scale, which works with the Perfect Drink Interactive Recipe app.
“Our technology is a perfect fit for Absolut fans as it allows vodka drinkers to find, create, and enjoy a perfect Absolut cocktail every time, whether the user is an experienced mixologist, or a first timer,” said Darin Barri, co-founder, Perfect Company.
The Absolut Classics recipe pack includes a collection of recipes from some of Absolut’s most popular, classic cocktails like the Lemon Drop, Sea Breeze and Mule, along with modern recipes such as an Espresso Martini and Elderflower Collins.
Customers can connect the Perfect Drink Smart Scale via Bluetooth to the Perfect Drink App on their mobile device to find a recipe to craft.
According to the company, the Perfect Drink Smart scale weighs each ingredients’ pour in real-time and the app alerts them when to stop pouring and the app will also compensate for over-pours by instantly rescaling the other ingredients.
The company also stated that additional integrations with a variety of Absolut’s brands will be announced in the future.