Steal This Account: Abacus
Steve’s breakdown: Add a new headquarters with 80 new hires and a new brand identity and what we could have is the birth of a new BtoB ad account!
SAN DIEGO, CA: Abacus Data Systems, a global provider of fully managed technology solutions that serves legal, financial, and healthcare organizations, announced today the opening of their new headquarters in La Jolla, California. Alessandra Lezama, who took over the leadership role in 2013 bringing with her 16 years of High-Tech Leadership experience, spearheads the company’s efforts to deliver One-Stop-Shop Virtual Desktop-as-a-Service (DaaS) offerings, HIPAA and ePHI compliant ready.
“Abacus’ new 19,000 square feet headquarters is our second office expansion in only 18 months, coming at the heels of incredible growth in 2015, and allows us to expand our core teams to support the larger client base,” said Lezama. “With our expansion, I’m excited to announce 80 new jobs in sales, development, engineering, and client services by the end of 2016.”
The office expansion is in line with an additional data center presence that was added last month to fortify the national network that support Abacus’ private cloud offerings. Jerome Fodor, CTO of Abacus, weighs in on the infrastructure investment.
“Our private cloud is essential for modern businesses, making their critical data accessible anywhere and completely secure in our network of SOC2 / SSAE16 facilities,” explained Fodor. “Our clients live in a dynamic and scalable world, so we’ll continue to enlarge our architecture to maintain our full suite of private cloud DaaS services.”
Additionally, with the expansion news Abacus is unveiling its new corporate logo as part of a transformation to increase awareness and offerings in new markets.
“We tasked ourselves with developing a brand identity which speaks to our commitments to quality, technology, and corporate vision,” said Eric Cutler, CSMO of Abacus. “In doing so, we re-evaluated the company’s visual identity and have created a unique and representative look that aligns well alongside our long-term strategic goals.”
Abacus Data Systems new San Diego headquarters is located at 9171 Towne Centre Drive, 92122. For more information about Abacus, visit www.abacuslaw.com.
About Abacus Data Systems
Abacus Data Systems is a leading provider of business technology products and solutions, serving small enterprise companies worldwide. Abacus gives companies sustainable and predictable performance gains while decreasing operational costs related to managing complex IT infrastructure and data center operations on their own. Headquartered in San Diego, California, and backed by private investment with Providence Equity, Abacus operates three fully redundant data center footprints in the United States specifically engineered to host and safeguard sensitive data, giving its clients robust security and compliance policies with zero capital investment and complete data ownership in a flexible and dynamic environment.
About Providence Equity
Providence is a premier global asset management firm with $45 billion in assets under management across complementary private equity and credit businesses. Providence pioneered a sector-focused approach to private equity investing with the vision that a dedicated team of industry experts could build exceptional companies of enduring value. Since the firm’s inception in 1989, Providence has invested in more than 150 companies and is the leading equity investment firm focused on the media, communications, education and information industries. Providence is headquartered in Providence, Rhode Island, and also has offices in New York, London, Hong Kong, Singapore and New Delhi.