Tesla’s ‘mass market’ Model 3 is sexy and fast but who’s doing the advertising?
Steve’s breakdown: As far as we can see, no one is doing it and they are relying heavily on PR. It can’t go forever so they should hear a long term plan.
PALO ALTO, CA: Tesla CEO Elon Musk finally unveiled his long-awaited “mass market” electric car — and this little package is packed with some serious juice.
The Model 3 — a four-door compact sedan whose $35,000 sticker price is the lowest price car Tesla has produced — is half that of its bigger cousin, the Model S.
It will accelerate from zero to 60 miles an hour in less than six seconds, Musk told a crowd of cheering Tesla fans at a splashy event in California.
It is expected to go on sale in late 2017.
Musk, however, hinted that such enhancers will also be available for the Model 3, whose price tag will be cut to as low as $25,000 for early adopters through a combination of federal and state incentives.
Musk said that in the first 12 hours of accepting $1,000 down payments, more than 115,000 reserved a Model 3.
Taking the stage late Thursday in Hawthorne, Calif., the visionary billionaire said the upcoming Model 3 will get a minimum range of 215 miles on a single charge, powered by advanced lithium-ion batteries manufactured at the company’s nearby Gigafactory.
Unveiling the design of the Model 3 for the first time, Musk showed off red, white and grey versions of the car onstage, all of them looking a bit like a compact version of the Model S.
Despite being 20 percent smaller than the Model S, Musk said the Model 3 will seat five adults comfortably.
To enhance the sense of spaciousness, the Model 3’s rear roof will consist of “one continuous pane of glass,” he said. The lack of a combustion engine allows space for both front and rear trunks, he noted, giving the Model 3 more cargo capacity than any other car with the same external dimensions.
“Can you fit a seven-foot surfboard on the inside? The answer is yes,” Musk said.
At the start of the presentation, Musk outlined the company’s long-term strategy to start by selling the higher-priced Roaster, Model S and Model X cars in order to fund production of the Model 3 — Tesla’s most important product as it looks to “accelerate the transition to sustainable transport.”