Winos win with wine by mail & new CMO
Steve’s breakdown: Now more winos will soon be getting more wine because the WineSociety hired a CMO. Lisa Kueffel is her name and she can be reached at firstname.lastname@example.org
A bit about the company will give you the angle to go in on: “Wine doesn’t have to be complex, intimidating or expensive to be amazing – it doesn’t even have to be in a bottle. We believe wine connects people. From the story of the wine creator, to the cheers between friends, wine is meant to be shared.”
SAN FRANCISCO, CA: San Francisco based WineSociety (winesociety.com), a wine subscription company, last week welcomed Lisa Perlmutter Kueffel as it’s Chief Marketing Officer. The newest addition to the WineSociety team, she will be responsible for revenue growth, including the e-commerce channel, and supporting the wholesale channel through creative sales enablement, events and brand marketing.
Lisa comes to WineSociety with nearly 20 years of experience in product management, digital client experience and marketing and holds a degree from The George Washington University. She spent most of her career in leading product management roles at highly acclaimed companies including Macy’s and Travelocity. Lisa was most recently Vice President of Digital Client Experience at Sephora where she helped to oversee and grow the e-commerce business.
“WineSociety is an exciting venture that will allow me to get in at the forefront of a new and exciting segment, premium canned wine. I look forward to applying my past experience and expertise to grow WineSociety’s business both on and offline, ” said Lisa, CMO of WineSociety.
Founded in January, 2018, WineSociety is a premium wine subscription company that is changing the way Americans purchase and consume wine. Known for their sleek design and 500mL cans, single flavor and variety 9-pack cases are available for $99/case winesociety.com.
“Lisa was a cultural fit from the start. We needed someone to hit the ground running, and Lisa was ready to sprint.” said Angela Allison, CEO of WineSociety. “Her experience and drive were exactly what we were looking for and we are excited to welcome her to the WineSociety family!”
September 5, 2018 marked Lisa’s start at WineSociety. She can be reached at lisa(at)winesociety.com.
For more information on WineSociety or Lisa’s industry move please contact Sara Spiegel at sara(at)saraspiegelpr.com
Launched in January, 2018, WineSociety is a premium wine subscription company that is on a mission to change the way Americans purchase and consume wine. CEO Angela Allison along with her husband and co-founder Austin, are disrupting the wine industry and reinventing it for the next generation of consumers. Modernizing delivery for today’s lifestyle, WineSociety arrives directly to your doorstep in it’s trademark 500mL cans (perfect amount for sharing), ready to accompany you on any adventure. Single flavor and variety pack cases are available for $99/case on winesociety.com. Sign up for the subscription granting you exclusive access to limited edition blends and special offers. What can often be an intimidating decision for unseasoned wine drinkers, WineSociety is simplifying the process making wine accessible, convenient and affordable to everyone. Say good-bye to corkscrews and Live Tastefully with WineSociety!