No need for a trucking company: Introducing SleekFleet

Steve’s breakdown: It’s not the robots fault, it’s a new company directly connecting shippers to independent truckers. It sounds like a great idea and now they have a CMO & Chief Commercial Officer.

CHICAGO, IL: Sleek Fleet LLC today announced the addition of Kelly Cutler as chief marketing officer and Jim Robinson as chief commercial officer. Cutler and Robinson will focus on driver enlistment and shipper engagement delivering on Sleek Fleet’s commitment to a virtual network of owner operators.

Sleek Fleet’s modern web and mobile-enabled application gives qualified and professional independent drivers access to the world’s largest shippers. Cutler and Robinson join industry veterans Michael Nervick, CEO; Oleg Yanchyk, CIO; and Andy Stump, CTO; as the company’s leadership team.

Cutler comes to Sleek Fleet with nearly 20 years of experience leading digital marketing initiatives across the healthcare, insurance, software and finance industries. As CMO, she will oversee the Sleek Fleet brand and strategy as the company expands its network within the $700 billion trucking industry. She brings to the role a commitment to data-driven marketing solutions, encompassing marketing automation, digital platforms, and web-based and predictive analytics. She earned a bachelor’s degree from Michigan State University and completed the Entrepreneurship Certification program at the University of Chicago Booth School of Business.

“Kelly’s expertise in corporate branding and strategy will be key to succeeding in our mission to drive transportation profitability for our large network of drivers, through automation and transparency,” said Nervick. “Her years of experience as a leader at the cross-section of technology and marketing will be extremely valuable for establishing Sleek Fleet as the go-to technology for connecting owner operators and shippers.”

In Robinson’s role as chief commercial officer, he will oversee all shipper-oriented sales and client support initiatives. He comes to Sleek Fleet with extensive experience in selling and supporting complex technology solutions to companies ranging in size from SMB’s to Fortune 100. In senior roles with both start-ups as well as tech leaders such as Google and Microsoft, Robinson played a leading role in business strategy development, online product development and organization leadership. He earned a bachelor’s degree in economics from Northwestern University.

Nervick added, “Jim is a proven leader and sales professional who has consistently delivered exceptional results. We are very pleased he is joining Sleek Fleet to lead our shipper acquisition and support initiatives. We look forward to the positive impact he will make in communicating and delivering the advantages of the Sleek Fleet platform.”

For more information about Sleek Fleet, please visit

About Sleek Fleet:

Sleek Fleet is a cloud-based technology that delivers enhanced profitability to the $700B trucking industry by directly connecting shippers to a vast network of independent truckers. The primary purpose of the Sleek Fleet Marketplace solution is threefold: (1) safe and timely movement of product; (2) increased profitability; and (3) broader integration and use of true Owner Operator Drivers. Sleek Fleet is delivering Trucking back to Truckers by providing technology to manage compliance, match large fleet visibility, and reduce friction in connecting Owner Operators with freight. For more information, visit:


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