10 days ago we knew something was up

10 days ago we knew something was up

Steve’s breakdown: Burger King is in some trouble (see the link at the bottom & the article below) and we think it’s a great time to start making inroads to the client.

And not for nothin’, Yosef Hojchman is CMO of Tim Horton’s and now he’s CMO of BK?  What?

As for emails, they go either {F}{Last}@RBI.com, {F}{Last}@Whopper and for Yosef, it’s {last}_{first}@timhortons.com

“Have it your way” and set that first meeting!

MIAMI, FL: Ellie Doty is no longer North American chief marketing officer of fast-food chain Burger King, according to parent company Restaurant Brands International.

“Ellie made the personal decision to leave the Burger King brand,” an RBI spokesperson told Adweek in an email. “We appreciate her many contributions to the brand and look forward to seeing what she accomplishes in the next chapter of her career.”

Following her leave, 15-year RBI veteran Yosef Hojchman will serve as Burger King’s interim CMO.

Doty was hired in June of last year as the brand’s first-ever North American CMO. Described as the perfect fit at the time, she recently spearheaded the “Keep It Real Meal” campaign built around celebrity meals for the likes of rapper Nelly, Brazilian singer Anitta and music influencer Lil Huddy. The campaign included an announcement that Burger King was removing 120 artificial ingredients from its menu.

“I’ve enjoyed the time I had on this great brand and I know good things are ahead,” Doty said in a statement to Adweek. “Working with the longtime franchise owners and seeing their passion for the brand has been especially powerful for me. I will be rooting for them. I’m truly excited about what’s next and how this experience paves the way for it.”

Hojchman has worked in various capacities at RBI, which also owns restaurant chains Tim Hortons and Popeyes. He was most recently head of marketing for Tim Hortons U.S. Prior to that, Hojchman was head of North American sales for Popeyes. He also worked in several roles for Burger King from 2006 to 2018.

Jay Pritchett, a director at Tim Hortons U.S., will take over for Hojchman and lead the brand’s marketing efforts moving forward, according to the RBI spokesperson.

There has been a considerable amount of turnover in RBI’s C-suite recently. Fernando Machado left the post of global chief marketing officer in April of this year to join Activision Blizzard. His replacement, Paloma Azulay—whose official title was global chief brand officer—left the company just six months after Machado at the end of October.

For the three months ending Sept. 30, Burger King’s same-store sales rose 7.9% compared to the same quarter last year, when they fell 7% during the earlier months of the pandemic.

Type and press Enter to search