And in video gaming news

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Steve's breakdown: Activision Blizzard Taps CAA Vet as New Chief Marketing Officer" is the headline. What it doesn't say is this is Activision's first CMO which should come with a...

PR Review in the Auto Biz

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Steve's breakdown: Ashley Leduc, Zipcar’s corporate communications manager is handling the review The Boston-based company does not have an incumbent agency so it's open season BOSTON, MA: Car-sharing company Zipcar...

$15.9 million recycling up for grabs

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Steve's breakdown: The Californian recycling department has a budget of up to $15.9 million over three years to promote the recycling of packaging and organics. Jump on it! SACRAMENTO, CA:...

Clean Air RFP in Mid-Western State

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Steve's breakdown: Responses of no more than 20 pages are due Sept. 6 CMAQ-Air-Quality-Marketing-RFP OMAHA, NE: The Omaha-Council Bluffs Metropolitan Area Planning Agency wants to hire a PR firm to...

Here another way to get in the booze biz

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Steve's breakdown: If you've got retail experience, this 170 location liquor retailer might be the ticket into the spirits category. Here's the deal: BevMo! Names Former Marketing Executive at Amazon...

2 “caribbean” destinations float RFPs

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Steve's breakdown: Let's start the week with two PR agency review. The Cayman Islands is floating an RFP to promote its proposed George Town cruise berthing facility and enhanced cargo...

Launching another hard seltzer but this one has cash

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Steve's breakdown: AB InBev is introducing Natural Light Seltzer later this month in a bid to attract college-age fans of Natural Light, according to The Wall Street Journal. NEW YORK, NY: The new...

Two reasons to pitch this fashion retailer

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Steve's breakdown: The have a new Chief Marketing Officer and Chief Merchandising Officer. Plus they were smart enough to get out of the way of Limited Brands back in 2011....

Another great reason to pitch Ferrero

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Steve's breakdown: The Baby Ruth candy bar turn 100 in 2021 and Ferrero just bought the brand so you know they are going to get crazy. PARSIPPANY, NJ: About Baby...

This guy’s hunting for a CMO

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Steve's breakdown: Do ya think the non-members figured it out? Golden Bear & CMO = Golden Bear Physical Therapy? NAH! Anyway, they have about 20 locations in California and seem pretty...

This will no longer do at this brand

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Steve's breakdown: Playboy Magazine's transformation in the age of #MeToo and who knows how it will do but they really should do a little more than doing PR.What do you...

Got another pet account lead

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Steve's breakdown: An Ocean Spray exec is coming in to WellPet as CMO. Might as well go make nice with your phone filled with your pet pictures. TEWKSBURY, MA: WellPet...

Here’s one reason to contact this retailer

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Steve's breakdown: "Francesca’s swallows a ‘poison pill’" is the headline and we believe opens the door to a marketing discussion. Steven P. Lawrence is the CEO and Erik Lautier is...

Joshua Kushner Client Review

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Steve's breakdown: Feeling like a Trump client? Well here ya go. The client, Oscar Health, is in the information-gathering stage and the RFP has not been issued so give Joshua...

Some of your favorite NYC restaurants seeks a CMO

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Steve's breakdown: The restaurants we're talking about include: (sorry, didn't have time to uncapitalize these) BAY ROOM, BLUE SMOKE, CEDRIC'S AT THE SHED, CAFES AT MOMA, CAFFE MARCHIO, DAILY PROVISIONS,...

What’s in your wallet? We already Got It!

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Steve breakdown: Capital One is in some hot water and the old campaign is not going to cut it because the hacking resulted in the theft of 140,000 Social Security...

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