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The Last 16 Ad Reviews We’ve Correctly Predicted

And another account review prediction happenedMay 6, 2022Steve’s breakdown: These happen all the time. Please check our Account Review Prediction daily. We called this one last month! Patty Trevino is Executive Vice President, CMO at [email protected] and (407) 734-9000 ORLANDO, FL: Red Lobster has put its creative account into review.. The review follows a time of tumult for Red Lobster: It has […]

In November we said: Too much leadership movement not to check in with GoodyearApril 28, 2022Steve’s breakdown: When you read a headline like that, you’re supposed to get on the horn and snag a meeting with the client. AKRON, OH: Goodyear Tire & Rubber Co has named Colle McVoy as its media and creative agency of record for its company-owned properties. The agency announced the news on social media, but declined […]

Brands we predicted would review advertisingApril 27, 2022Steve’s breakdown: As you can see from our post below, last year we forecasted this review that stared in January. Keep an eye on our predictions every day. They “drop” all the time! NEW YORK, NY: BlueTriton, formerly known as Nestlé Waters, has named Horizon Media as its media agency of record after a three-month […]

We wrote about this agency change in NovemberMarch 29, 2022Steve’s breakdown: When we saw Paul Chibe join Pabst Brewing back in November we knew a grown-up was coming on board to steady the ship and an agency change was on the way. See our prediction is at the bottom of the page. LOS ANGELES, CA: Pabst Brewing has named Seattle-based DNA as creative agency […]

Forecasted review: Lipton, Pukka, PG Tips, Tazo & Brooke BondMarch 4, 2022Steve’s breakdown: In late November we posted that Unilever sold off many of its beverage brands and that “Advertising will change hands”. (See bottom) Well, here we go! Aparna Sundaresh is the CMO ROTTERDAM, Netherlands: A global media review has been launched by the owner of tea brands such as Lipton, Pukka, PG Tips, Tazo […]

Forecasted Shipley Do-Nuts Ad Review ConcludesMarch 1, 2022Ratti’s Breakdown: Sometimes it’s obvious to see a review coming. See our prediction at the bottom. HOUSTON, TX: Shipley Do-Nuts named Portland, Maine-based creative agency Garrand Moehlenkamp as its branding agency of record. It is the first time Shipley, founded in 1936, has invested in a professional advertising and marketing campaign. Shipley franchises over 350 […]

Salvation Army launches new campaign after it’s forecasted to be reviewedFebruary 23, 2022Steve’s breakdown: This one took a while and we’re not sure when the account was reviewed but we’re going to say sometime last year . . . as predicted. ALEXANDRIA, VA: The Salvation Army had launched a new integrated campaign, called “Love Beyond.” It’s first push, the “Love” spot, kicked off last week. The ad underscores […]

Topgolf Entertainment’s Ad Review As PredictedFebruary 22, 2022Steve’s breakdown: Not long ago we wrote “New CEO, CMO and more = Pitching time at Topgolf Entertainment Group” and here’s the announcement of them hiring an ad agency. Nuff Said. See below . . . DALLAS, TX: Topgolf Entertainment Group, which creates local hubs complete with restaurants, driving ranges and other activities, has named […]

Burger King Puts Its Account Into Review as we PREDICTEDFebruary 3, 2022Steve’s breakdown: Since October we’ve been talking about how Burger King was so due for an advertising review. In fact we just said it straight out with the headline: Burger King CMO departs after less than two years: What’s Next? Review Here are our other reports: 10 days ago we knew something was up at […]

Ratti Report Delivers Another Account Review Prediction: GrubhubFebruary 2, 2022Steve’s breakdown: In August we wrote “Grubhub’s plunge to the bottom & how to fix them: Ad review” (see bottom of page) and in less than 5 months the company hired and new agency for creative (see link) and now we hear they went into full ad review and have announced the winner. (see article […]

Is Jack Getting Fired? Jack In The Box Seeks AORJanuary 13, 2022Steve’s breakdown: We’ve been talking about the Jack In The Box account and how they need new creative for a while. Now they have put the AOR in review in addition to hiring an agency to handle their TikTok creative in June. (see below) Will “Jack” live or die? Maybe you decide! RallyCry is handling […]

We saw the new creative & knew the agency was getting cannedJanuary 11, 2022Steve’s breakdown: Back in the spring we saw Orkin’s new campaign and knew it was account killing creative. Making the Orkin employees look & sound like great experts might have given the company a moral boost but did it do anything for sales? Clearly not because they just hired DDB. The announcement is below – […]

In June we said Friendly’s “gets sold + Now new marketing team = Agency Review”October 27, 2021Steve’s breakdown: and then it happened See prediction at the bottom. WILBRAHAM, MA: It looks like Friendly’s Restaurants is gearing up for a second act. Actually, it’s more like a third or fourth act — the iconic quick-service restaurant chain filed for bankruptcy last fall (not for the first time) after the pandemic wreaked havoc […]

In August we said this about Reebok: Creative review seems imminentOctober 26, 2021Steve’s breakdown: And here we are with the announcement of Reebok’s new brand direction & creative campaign. Folks, ya gotta be watching our account review predictions page everyday! BOSTON, MA: As it tries to build a new brand direction, Reebok on Tuesday released a film surrounding its new women’s collection called “Radicalm” that “continues its evolving brand […]

It came faster than we though but Anheuser-Busch InBev went into reviewSeptember 30, 2021Steve’s breakdown: If you’re part of Denstu, Publicis or WPP, it’s time to call headquarters to see if you can get involved! BTW: If you click the post at the bottom of this page, we were calling on some kind of pitch very soon. I came sooner than we thought! NEW YORK, NY: The changes […]

We said it in April & Wednesday, KFC is going into reviewSeptember 23, 2021Steve’s breakdown: We said it in April and agency yesterday (see below) KFC is going into review and here we go. (excuse our double headline – we’re excited) LOUISVILLE, KY: KFC U.S. is looking for a new ad agency after working with Wieden+Kennedy Portland on creative and media, a move that comes as the agency […]

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