Skincare brand gets elephant sized global pockets

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Steve's breakdown: Shiseido’s clearly going to put some global marketing muscle behind Drunk Elephant so might as well get in on the cash. Tiffany Masterson is the founder of Drunk...

Energy Capital of the Nation in PR Pitch

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Steve's breakdown: Proposals are due Nov. 8 and they go to Ivy McGowan-Castleberry at Ijm01@ccgov.net. Read on . . . GILLETTE, WY: The city of Gillette, which bills itself as...

Free at last and time to pitch

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Steve's breakdown: We all smelled this one coming and it's time to pounce if you already hadn't. And like we said in August "give Silvia Mazzucchelli a ring and let...

Sports training & event company hires CMO

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Steve's breakdown: One thing about IRONMAN is Women? I mean the new CMO is a woman. Never mind. They could use a lot more spectators, sponsors & TV coverage and...

Agency/Client Break-up: Review beginning

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Steve's breakdown: Key line here: Discover is currently conducting a search for a new creative agency of record. And who can blame them. Those look-a-like ads we're getting really tired....

Film Commission PR RFP

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Steve's breakdown: This one just jumped at us so you'll have to just at it. Maybe ask for extension . . . Responses are due RFP Oct. 11. Selected firms...

46,000 Student University Issues Branding RFP

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Steve's breakdown: The deadline is October 10th so, you know, like I've said, jump on it. Here's the University_of_Houston_Brand_Identity_and_Image RFP HOUSTON, TX: The University of Houston is in search of...

New England University Issues Advertising RFP

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Steve's breakdown: The deadline is October 9th so jump on it! Central Connecticut State University RFP Link. NEW BRITAIN, CT: CCSU is looking to build a comprehensive enrollment advertising, marketing...

Southern health insurance lead

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Steve's breakdown: Humana has appointed Jennifer Bazante CMO. Here background includes leading marketing strategy, execution and sponsorships. Most recently, she has served as SVP, Brand and Acquisition Marketing, where she...

BtoB lead that advertises on TV

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Steve's breakdown: We love BtoB companies who poach CMOs and advertise on TV cause you know marketing is going to be making big changes! So here you go. Headline: Intel...

Casino issues advertising RFP

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Steve’s breakdown: I’m writing this by phone and it’s a first after almost 9 years so bare with me. SHELTON, WA: Little Creek Casino Resort Seeks Advertising Agency Proposals through...

Is Gender-Neutral sellable?

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Steve's breakdown: Well, Barbie has reinvented itself again and this time it's a Gender-Neutral line called Creatable World. We don't know who's handling advertising but as you can see from...

The mouse has got a few accounts to pitch

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Steve's breakdown: Here's what we got. Disneyland Resort will be overseen by Rebecca Campbell Walt Disney World Resort will be led by Josh D’Amaro Disneyland Paris duties will be handed...

A bit of a make-over is needed at this Magazine

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Steve's breakdown: Vox Media just acquired New York Magazine, the Chronicler of the Highbrow and Lowbrow but we think the brand could some new life. Got any ideas? We do!...

Huge University on-line advertising account RFP

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Steve's breakdown: This is all about SUNY Online and as you know, this represents the biggest higher education system in the country. Those are some good credentials for your next...

City of Roswell needs an ad agency

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Steve's breakdown: Time to get nuts and respond to this RFP. Like your creatives don't want to work on this account. At the very least, winning this account will be...

Art, digital marketing & e-commerce

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Steve's breakdown: That's what we're taking about here: Digital marketing & e-commerce. So if you're about art and art collecting, this could be the dream account for you. SOUTHFIELD, MI: Park...

Pitching in-house agencies: What a concept!

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Steve's breakdown: Well, even after all the fanfare of building their in-house agency, Lego still hired an ad agency. Go Figure. So go with confidence with what ever specialty you...

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