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There’s a Green Account for Your Agency in Boosting Fuel Economy

There’s a Green Account for Your Agency in Boosting Fuel Economy

Steve’s breakdown: “The Biden administration wants automakers to raise gas mileage and cut tailpipe pollution between now and model year 2026” is the line but what does it mean new business wise. It means pitching green – green – green to auto and every industry who want to go green. This wave is not going […]
Global Rugby Ad Review

Global Rugby Ad Review

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Look who’s launching an ultra-premium whiskey brand

Look who’s launching an ultra-premium whiskey brand

Steve’s breakdown: Molson Coors is but no word on marketing. Michelle St. Jacques is the Chief Marketing Officer and she’s at (312) 496-2700 & [email protected] CHICAGO, IL: Molson Coors Beverage Company will launch its first spirit in September: a blended American whiskey called Five Trail. The 95-proof ultra-premium beverage is made in partnership with Kentucky’s Bardstown Bourbon Co., […]
Merging restaurant chains see opportunity

Merging restaurant chains see opportunity

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Sale of Marlboro Ranch Snuffs Out Smokers’ Vacation Dreams

Sale of Marlboro Ranch Snuffs Out Smokers’ Vacation Dreams

Steve’s breakdown: Cigarette maker Philip Morris USA sold the Montana property and some are disappointed; ‘I decided now’s a good time to try to quit’ Is this the last nail? Depends on your perspective . . . MONTANA: Christine Dorgan has a box full of swag and gear she ordered with points from the back […]
This is about a tire account

This is about a tire account

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New CEO, CMO and more = Pitching time

New CEO, CMO and more = Pitching time

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Global Media Review Nobody Wants In To

Global Media Review Nobody Wants In To

Steve’s breakdown: Just Eat Takeaway.com, which includes GrubHub, is in a global media review and it seems the door is wide open so get in there and get global! Caution: There are a lot of brands and people and locations involved with this whole situation. For instance, take a look at who’s list as employees […]
3 Booze Biz Happenings Worth Looking Into

3 Booze Biz Happenings Worth Looking Into

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Big rebranding project in Canada

Big rebranding project in Canada

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Maybe it’s time for your merger

Maybe it’s time for your merger

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The CMOs to watch in 2021

The CMOs to watch in 2021

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Live audio app to expand to everybody

Live audio app to expand to everybody

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Want to take a shot at a Pepsi brand?

Want to take a shot at a Pepsi brand?

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RFPs in TN, NY, MN & 2 in VA

RFPs in TN, NY, MN & 2 in VA

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NBA final ends & BOOM, New Team CMO

NBA final ends & BOOM, New Team CMO

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Our 150th Correct Advertising Review Prediction

Our 150th Correct Advertising Review Prediction

Steve’s breakdown: When it was announced Mirror was going to be bought by Lululemon, we told you guys the brand was destine for an ad review as soon as the ink dried. It’s in the post at the bottom of the page. That makes 150 correct predictions. (and that’s not all of them because it’s […]
Hawaii • Voting • Ad Review

Hawaii • Voting • Ad Review

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CVS Health calls agency review

CVS Health calls agency review

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