A guy walks into a casino and dies: Next!

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Steve's breakdown: The phase "Too Soon" comes to mind but it's a fact. The CEO...

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20 School District Issues RFP

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Steve's breakdown: Proposals are due by 2:00 p.m. (PST) on August 14th and here's the...

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Workers’ Compensation Giant Seeks CMO: Know a Candidate?

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Steve's breakdown: We ask because if you do, you're in like Flynn - but in...

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New Retail CEO may need some Tween & Teen Help

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Steve's breakdown: Having Party City, Sears & Office Max on a CEO's resume does not...

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Super Bowl RFP

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Steve's breakdown: "Miami Gardens Issues RFP For Branding and Advertising of Super Bowl 2020." It's...

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Change breeds change & that’s why we’re forecasting a review here

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Steve's breakdown: Rent-A-Center is buying Merchants Preferred and we believe this move is going to...

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Small banks are a great way to open up a new client category

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Steve's breakdown: Everyone loves to get into a new industry so if you're looking into...

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Great time to be looking into the beer biz . . .

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Steve's breakdown: . . . which is not often. Why? Lagunitas is the third large...

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Brand image of utility is a disaster

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Steve's breakdown: The headline is: PG&E Knew for Years Its Lines Could Spark Wildfires, and...

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Not for profit lead you wanted since you were a kid

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Steve's breakdown: Sesame street has a new CMO and NEW YORK, NY: Samantha Maltin has been...

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Retailer in brand review

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Steve's breakdown: The lead story at Bed Bath & Beyond is they're "reviewing their brand...

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Brand president is toast, what about the agency?

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Steve's breakdown: It's a good time to check in at Williams-Sonoma. The brand President leaves...

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Reason #4 to pitch this account

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Steve's breakdown: We've been talking about Netflix for months and this is the latest bell...

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New technology CMO could make you a starter

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Steve's breakdown: Kinda threw ya with the football pic but we gotta keep the non-members...

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Digital review with search consultant

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Steve's breakdown: Creativebrief is handling the Guinness pitch so make sure your credentials are up...

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Shutting the lights on or off: Both leads!

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Steve's breakdown: AT&T to roll out a new, super-charged streaming service with HBO shows, ‘Friends’...

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Fermented flavor fixin’ to focus on S&D: Agency required

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Steve's breakdown: "Farmhouse Culture Refocuses, Rebrands and Restructures" is the headline with not one word...

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Southern City’s RFP for reputation enhancement and crisis communications

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Steve's breakdown: This one is pretty straight forward. Proposals are due by July 17.  Send...

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Fitness company sure to take a hard look at their digital marketing

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Steve's breakdown: Nautilus' new CEO, Jim Barr IV, has a background at Microsoft, Sears Holdings,...

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Up for a stable financial client?

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Steve's breakdown: Winning a new client? Great! Winning a client with a smooth-sailing process of...

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New hardcore sales Global Brand President could shake agency roster

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Steve's breakdown: We don't usually see a sales guy taking a brand position so this...

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A Bunch of Dog Food Brands May be Ready to Talk Turkey about Advertising

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Steve's breakdown: The headline is: 16 Dog Food Brands May Be Linked To Canine Heart...

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Sports bar chain with new owners will be looking at agency relationships

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Steve's breakdown: Nord Bay Capital and TriArtisan Capital Advisors are the new owners of the...

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Home Security Lead

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Steve's breakdown: Chris X. Moloney is now the Brinks Home Security CMO. In the past,...

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Southern state has 3 RFPs out there for you

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Steve's breakdown: Some times they just come in batches. Virginia Department of Motor Vehicles: Due...

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Luxury Auto Sure to Review Advertising

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Steve's breakdown: With a 20% drop in sales, Maserati's new COO is sure to be...

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As we forecasted, retailer went into review: Will there be another?

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Steve's breakdown: Back in May we told y'all that the Gap/Old Navy split up would...

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Mobile marketing platform issues RFP

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Steve's breakdown: Sometimes ya gotta pitch a BtoB account and here's one in the marketing...

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Toy company launches multi-market PR review

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Steve's breakdown: The review comes as the Danish toymaker focuses on growth after taking serious...

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Oprah Winfrey brand launch

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Steve's breakdown: Not sure you want to get involved with Kraft Heinz right now with...

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Selling wine like beer = new agency

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Steve's breakdown: If they want to make Fat Jewish's Babe Wine the Bud Light of...

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Another one of our forecasted ad reviews comes to light: Twizzlers

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Steve's breakdown: As we said last year, the "You can't be serious" Twizzlers campaign had...

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Sangria lunch could open door to treasure trove of brands

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Steve's breakdown: Here's a perfect example when a "Hearty Congratulations" to the client might make...

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Massive turnaround plan will create multiple opportunities

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Steve's breakdown: As I have mentioned before, Coty is a client that I've won assignments...

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Multiple Booze Brands go into Review: RFP

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Steve's breakdown: AAR Partners is handling for Brown-Forman the review so make sure your credentials...

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Agency reviews are expected in casino market

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Steve's breakdown: Once the Eldorado/Caesars financials have settled, we're expecting either an agency review or...

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67 location hotel has so many exec changes, it’s time to pounce

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Steve's breakdown: Once all the executive changes have settled over at Rosewood Hotel Group, you...

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A lead that could make you famous

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Steve's breakdown: The headline is: Taylor Swift, Scooter Braun clash: Justin Bieber, Demi Lovato, Braun's...

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Hawaii Client seeks Representation

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Steve's breakdown: Proposals for the "inbound destination marketing management services in the China major market...

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Alaska Client brings in Sports Marketing Exec as CEO: Let the pitching begin

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Steve's breakdown: Iditarod Trail Committee announces Rob Urbach as new CEO. He's an ex-EVP of...

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“Cruiseline” seeks CMO

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Steve's breakdown: American Queen Steamboat Company is the client and if you can find their...

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9 figure client begins advertising overhaul: Agencies on notice

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Steve's breakdown: There is so much to unpack with the GlaxoSmithKline/Pfizer merger, you're just going...

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As we predicted: Org with big budgets goes into review

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Steve's breakdown: Of course we wouldn't recommend pitching the NRA. So far we know Interpublic...

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Time to call your holding company to get in this pitch

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Steve's breakdown: "Disney sends out official RFP documents to global markets" is the headline so...

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Agency fires $20 million beauty client: Review expected

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Steve's breakdown: The account is Nivea and the problem was the client doesn't "Do Gay"....

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State Tourism RFP

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Steve's breakdown: The client is Wisconsin Dept. of Tourism and responses are due: July 11,...

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State Tourism RFP

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Steve's breakdown: Proposals are due July 8th so can the July 4th vacation and get...

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White Knight Needed

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Steve's breakdown: Barnes & Noble has a new owner who's All In with retail book...

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$25 million In-House Account with new CMO

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Steve's breakdown: The featured video had over 19 million views so are you good enough...

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Marijuana Marketing via #mycalvins

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Steve's breakdown: Green Growth Brands is on the move with a new CMO from Victoria’s...

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$1 million Family Care Account

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Steve's breakdown: With 200 clinics in 25 states, American Family Care is the nation's leading...

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Account review forecasted for bev co

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Steve's breakdown: Judging how this brand's new creative looks, we'd say the new CMO will...

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Like you don’t want a surfing account . . .

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Steve's breakdown: So what! The account in on the other side of the globe. Go...

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Fortnite’s burger joint new CMO

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Steve's breakdown: Keeping Fortnite Fresh won Wendy's the Grand Prix Cannes Lion in the Social...

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Dozens of consumer brands have new marketing leadership

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Steve's breakdown: The Consumer organization will be taking on the tasks of the exiting CMO...

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