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Steve's breakdown: Google has an ex-Calvin Klein CMO and an ex-T-Mobile CMO. Read both stories below and get the research team to figure it out. MOUNTAIN VIEW, CA: Marie Gulin-Merle, formerly...
Steve's breakdown: Sorry for the screen shot of the copy so ya better just open the RFP and get it over with . . . Here;'s the RFP: Ohio-RFP
Steve's breakdown: If you have the Greyhound account, do ya have to ride Greyhound? There's the big question!! Here's an interesting line from the document: Successful qualifying respondents to this...
Steve's breakdown: It's not a big account but it gets you in the "Green" game. Proposals are due by 3:00 p.m. (EST) on Dec. 2. Here the RFP link: Prince-Georges-County-RFP...
The Ratti Report is more than a digital newspaper delivering new business leads every business day. We are also advisors helping our members win new business in any way we...
Steve's breakdown: Anniversary campaigns are a great way to sell a pitch to a brand your agency would normally not be able to get in the door. And as youi...
Steve's breakdown: I you ever wanted to get in the Kardashians biz, here's your chance. Coty has just bought Kylie Cosmetics and Kylie Skin and they have big plans for...
Steve's breakdown: L.A. Libations is a next-generation beverage incubator. They are always on the lookout for the next great beverage brand that satisfies an untapped need of the health-engaged consumer....
Steve's breakdown: Zagat is back and in book form. The plan is to see how the public reacts and then turn on the advertising machine but who's the agency doing...
Steve's breakdown: Well, the name for one but this 400+ location convenience store chain seeks new marketing leadership. In fact, we've got the job description below and you know what...
Steve's breakdown: LOS ANGELES, CA: 11 Honoré, an online retailer of luxury plus-size apparel for women, on Wednesday announced $10 million in new funding that the startup said will further...
Steve's breakdown: Proposals are due Dec. 12 and the contract runs for three years with two one-year renewal options. Here the RFP link: City-of-Chesapeake-Virginia-RFP CHESAPEAKE, VA: The Chesapeake Economic Development...
Steve's breakdown: This reorg going on with all these brands involved (plus Smucker's) has to be making the roster agencies a little on edge. The this, they haven't found their...
Steve's breakdown: Just looking at this holiday ad from Subway makes us think they've got producer just shooting stuff then add copy. Then there's this ex-Burger King CEO. Yeah, this...
Steve's breakdown: Of course we're talking about Smokey the Bear and a lot of people are thinking in our present wildfire era, his advice is outdated, incomplete and ignores climate...
Steve's breakdown: Proposals are due Nov. 23rd and it's for PR so if that's not your bag, it's still a good time to check in with advertising. They do go...
Steve's breakdown: Central Michigan University is the school and their new CMO is coming from Texas Wesleyan University. She'll have a team of 30 professionals waiting to hear all about...
Steve's breakdown: The client is Jeff Dunn and he's bought back his Bolthouse Farms business and is launch 25 new product next year. Is there an agency in the picture?...
Steve's breakdown: As you probably remember, DDB resigned the Juul account because of a number of reasons but some are: they got rid of the CMO, they are not doing...
Steve's breakdown: ThirdLove is one of those brands that seems very under represented. Now they are looking for a new CMO. Sounds like a great time to make the agency...
Steve's breakdown: Okay, these Topgolf ads are pretty good so why the new CMO? Someone needs to find out. In related new, Topgolf plans on opening dozens of locations in...
Steve's breakdown: 38 Lord & Taylor stores are now owned by Le Tote and there are going to be some big changes going on at the stores, in addition to...
Steve's breakdown: You can see the beer brands below and now Anheuser-Busch has 100% of the company. As you may remember, "Bud" said it was not going to buy out...
Steve's breakdown: Who know what kind of client an employee owned Food4Less would be but make, no mistake, they'll be making some changes and advertising could be on the top...
Steve's breakdown: "A new CFO and CMO hope to point the company forward" is the headline but judging by their advertising, they may want to get a new food photographer...
Steve's breakdown: TGI's advertising has been in a slump for years so this would be a great time to dust off the brand and really go for it. NEW YORK,...
Steve's breakdown: With the planned expansion of 30 more stores, we don't see how these new executives wouldn't consider reviewing advertising. SAN JOSE, CA: Ike’s Love & Sandwiches is restructuring...
Steve's breakdown: Alabama is the state and questions regarding this RFP should be directed to Katherine Jessip, katherine.jessip@doc.alabama.gov, by 4:00 p.m. (CST) on November 15 with the subject line “RFP 2019-03:...
Steve's breakdown: They have done a couple of of funny ads but it's never felt like they've reached their goal. Jeremy Tucker is the CMO. See what he thinks. HAMPTON,...
Steve's breakdown: What do Perry Ellis & Trump have in common? One: Doral, FL & two, they both need to hire some good people. "The best people" It's true, Perry...
Steve's breakdown: The featured ad for The Gap was hailed in AdWeek and it might sell some hoodies but with their CEO just up and leaving, we're not sure their...
Steve's breakdown: SeaWorld stock scores with an upbeat forecast and new CEO but its unexpectedly expensive marketing campaign in the 3rd quarter did not help cost cutting. That's the take-a-way...
Steve's breakdown: We love Cars.com because they love fun creative but this lead if for agencies who know how to squeeze sales out of every part of the communication mix....
Steve's breakdown: The writing is on the wall. Yeah, Camp & King might have just won the Papa John's business but that was 2 CMOs ago. Here's what's happened ....
Steve's breakdown: These were too small for one post so less clicking for you. DAYTON, OH: Montgomery County (Ohio) is looking to hire a PR partner to stimulate economic development...
Steve's breakdown: You know this is going to be great and eventually global. Ferrari and Giorgio Armani making clothes together. You'll probably have to speak a little Italian but who doesn't. Ferrari...
Steve's breakdown: Molson Coors might be cutting jobs and closing one of their headquarters but the move into coffee & tea beverages represents huge opportunities with brands like Bhakti Chai...
Steve's breakdown: 137-Unit Chicken Salad Chick has been acquired by Brentwood Associates, an investor in Blaze Pizza and Veggie Grill. Not a bad time to introduce the agency, wouldn't you...
Steve's breakdown: We think there are a lot of clients like David's Bridal you all should be going after because they need some magic. David just got some cash so...
Steve's breakdown: As you saw last month, we thought Hyundi's app Super Bowl ad was way too generic (see below) and that the CMO left. Well, now they have a...
Steve's breakdown: You know the drill. Find the new CMO for a client and win a client. Or just use the CMO job description as a pitch blueprint for who...
Steve's breakdown: The buried lead in this story is: It’s unclear which agencies will get a piece of the larger marketing pie. In the past, Under Armour has worked with...
Steve's breakdown: Okay, here me out. I know W&K just won McDonald's but that was under their now fired CEO. Plus, we still don't know how McDonald's or KFC really...
Steve's breakdown: Fitbit is the brand and Alphabet (Google) is the new owner. Obviously there still a lot of dust to settle but you might want to check into the...
Steve's breakdown: Dressbarn is going to slowly disappear this year but come back as an online store. Ascena Retail Group Inc. is the new owner so where to start. The...
Steve's breakdown: Authentic Brands had bought Barneys and no one's sure what's next but there's no way nothing's going to happen so keep your eyes peeled. BTW: Other brands they...
Steve's breakdown: 9thWonder posted this job on their website yesterday so it's fresh. Plus they say you can work from any of their offices including Houston, Dallas, Denver, Los Angeles or New York The...
Steve's breakdown: Questions can be directed to procurement director Patrick Johnson, Patrick.johnson@montgomerycollege.edu, by 3:00 p.m. (EST) Nov. 4. YIKES! Here's the RFP: Montgomery-College-RFP GERMANTOWN, MD: Maryland’s Montgomery College is requesting bids...
The Friends of Governors Island from Merritt Birnbaum on Vimeo. Steve's breakdown: Governors Island's in review and here's the contact. Sarah Krautheim, VP-PA, will take questions until Nov. 8 at skrautheim@govisland.org. She'll...
Steve's breakdown: Feeling snarky Monday today but that does mean you have to. So start thinking fuzzy bobbles (which is always in the Coca-Cola brief since the 90s) and jump...
Steve's breakdown: Porsche is going through their "every 5 years" review again. Is it real? Your guess is as good as mine. They are talking to "Hot Shops" so if...
Steve's breakdown: "Alaskan Brewing to Release Hard Seltzer" is the headline. Now call Dave Wilson and make it happen. JUNEAU, AK: Alaskan Brewing Co. has produced award-winning craft beer since their...
Steve's breakdown: NEW YORK, NY: Kind Healthy Snacks, the maker of fruit and nut bars, will be laying off 90 of its roughly 600 employees — about 15% of its workforce...
Steve's breakdown: They barely say the work "Scotch" in any PR releases. Maybe that's the nut they need cracked. I mean, they are bourbon people!! LOUISVILLE, KY: Having been rolled...
Steve's breakdown: Yeah, Tiffany's will need a bigger pocketbook cause there's a lot more cash involved. Might as well make you're introductions to get in the breakfast. NEW YORK, NY:...
Steve's breakdown: Corporations are the dumbest animals and that's why we love it because there's going to be a couple of beer brands going into review after MolsonCoors figures what...
Steve's breakdown: I'm just sayin'. Here's a guy who's sold medicine and Barbies. Giving him a ring would be a favor for the brand. FREMONT, CA: Jos. A. Bank has...
Steve's breakdown: When ever we see big PR review like Saleforce's, we always take a close look at their advertising agency relationships. Especially when they announce the PR review so...
Steve's breakdown: Take your pick: Hasbro, the Cartoon Network, Mattel, DreamWorks. They are all in hot water regarding their advertising. My Little Pony would probably be a good place to...
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