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Steve's breakdown: Firstly, private equity firm VMG Partners owns a lot of brands worth checking into. Secondly, they started a new platform for even more brands and they just bought...
Steve's breakdown: Sephora US is promoting six of its executives into newly created roles with the goal of engaging its customers. All the changes will be effective October 14 so...
Steve's breakdown: TD Ameritrade is going to be turning 50 in 2021 which makes it a perfect time to give them a call, tell them what a fan you are...
Steve's breakdown: We hate to see headlines like this one: TM Advertising Closes Its Doors After 85 Years. It's heartbreaking but business is business so here we go. As far...
Steve's breakdown: The company that owns Pillsbury, Funfetti, Hungry Jack, White Lily, Jim Dandy and Martha White just bought Arrowhead Mills and SunSpire. Yes, the two new brands are very small accounts but...
Steve's breakdown: Hippeas is on a 5 year path to major expansion and product lunches and we taste an opportunity here. Livio Bisterzo is the founder and Lindsey Valliere is...
Steve's breakdown: You guys know we love it when advertisers post CMO job descriptions. As the headline says, they are like pitch blue prints. Really! Try it sometime - maybe...
Steve's breakdown: We find SiriusXM's decision to bring in a TD Ameritrade executive as their CMO a little off. Maybe they have big and very different plans for the brand...
Steve's breakdown: There's basically a brand new marketing team at Subway and you don't have to have a crystal ball to see an advertising review coming down the pike. MILFORD,...
Steve's breakdown: Charmin's "Bear" campaign flies right in the face of the company's clear-cutting parts of the Canadian boreal forest. P&G has made some recent videos about how responsible they...
Steve's breakdown: Shiseido’s clearly going to put some global marketing muscle behind Drunk Elephant so might as well get in on the cash. Tiffany Masterson is the founder of Drunk...
Steve's breakdown: Everyone wants an outdoorsy client and here's one with a fresh CMO of Coca-Cola fame that's running snarky advertising. Lighter-up folks! Todd Smith is the new CMO and...
Steve's breakdown: One Group Hospitality has acquired Kona Grill and we suspect most of the restaurant's marketing will be up for review. Emanuel “Manny” Hilario is the One Group president...
Steve's breakdown: As always, we hate to see this sort of news but the fact is many clients will be left without an agency. There's a list below. CEDAR RAPIDS,...
Steve's breakdown: Proposals are due Nov. 8 and they go to Ivy McGowan-Castleberry at Ijm01@ccgov.net. Read on . . . GILLETTE, WY: The city of Gillette, which bills itself as...
Steve's breakdown: We all smelled this one coming and it's time to pounce if you already hadn't. And like we said in August "give Silvia Mazzucchelli a ring and let...
Steve's breakdown: We saw the writing on the wall when Groupon brought in Grand Prix Titanium at Cannes winner, Craig Rowley from REI to be CMO. (See our prediction below)...
Steve's breakdown: This is a deep dive into retailers who could go bankrupt in the next year so read on and do the research. Then pick your prey to pitch!...
Steve's breakdown: One thing about IRONMAN is Women? I mean the new CMO is a woman. Never mind. They could use a lot more spectators, sponsors & TV coverage and...
Steve's breakdown: Key line here: Discover is currently conducting a search for a new creative agency of record. And who can blame them. Those look-a-like ads we're getting really tired....
Steve's breakdown: So VSP Global bought Visionworks (700 stores) and will be reviewing “business integration opportunities” in the coming months. If you can't see that account review coming, you need...
Steve's breakdown: This one just jumped at us so you'll have to just at it. Maybe ask for extension . . . Responses are due RFP Oct. 11. Selected firms...
Steve's breakdown: So three Colorado breweries have merged and they are combining all marketing efforts. The new company is Brewer’s Co-Hop and Sarah Nelson is the marketing manager. Between the...
Steve's breakdown: Well, this came out of nowhere but who has the account which will launch late 2020? REDMOND, WA: Key points Microsoft unveils the new Surface Duo, which runs...
Steve's breakdown: Lairds Applejack is about to get its ass kicked by Jack Daniel's Tennessee Apple if they don't do something quick. The company has ties back to the Continental...
Steve's breakdown: Glamsquad has a new CMO, services eight cities nationwide, uses mobile technology and could be a great account to start your cosmetics portfolio. NEW YORK, NY: Glamsquad, the...
Steve's breakdown: Selling diet supplements and energy drinks with endorsements by professional athletes via pyramid scheme might not be the way to go anymore because we bet the athletes are...
Steve's breakdown: "Walmart is in talks with a number of creative agencies outside of its current incumbent, Publicis, to take on a special assignment", a marketing initiative with the theme of...
Steve's breakdown: The deadline is October 10th so, you know, like I've said, jump on it. Here's the University_of_Houston_Brand_Identity_and_Image RFP HOUSTON, TX: The University of Houston is in search of...
Steve's breakdown: The deadline is October 9th so jump on it! Central Connecticut State University RFP Link. NEW BRITAIN, CT: CCSU is looking to build a comprehensive enrollment advertising, marketing...
Steve's breakdown: Some might think Amazon can do no wrong but retail is another animal and takes retail brains to make it happen. Maybe your agency has those brains. For...
Steve's breakdown: Humana has appointed Jennifer Bazante CMO. Here background includes leading marketing strategy, execution and sponsorships. Most recently, she has served as SVP, Brand and Acquisition Marketing, where she...
Steve's breakdown: Even though Martin just won DoorDash back in August, it looks like the account is not going to be the Happy Happy Joy Joy kind of client because...
Steve's breakdown: We love BtoB companies who poach CMOs and advertise on TV cause you know marketing is going to be making big changes! So here you go. Headline: Intel...
Steve's breakdown: Sanofi is being really stupid right now with this whole Zantac thing and should start taking calls from Ratti Report members to fix the stupid. Just say you're...
Steve’s breakdown: I’m writing this by phone and it’s a first after almost 9 years so bare with me. SHELTON, WA: Little Creek Casino Resort Seeks Advertising Agency Proposals through...
Steve's breakdown: Well, it's official, Omnicom Group (DDB) has ended its relationship with embattled e-cigarette maker Juul Labs. Of course we said they would probably get fired last week (see...
Steve's breakdown: TCG buys a majority stake in Food52 for $83 Million and we think grown-up advertising is in their future. More details about Food52 is at this link. NEW...
Steve's breakdown: They are saying that Sam’s Club’s new offering is a likely healthcare disruptor and we don't think their present agency handling the retail part of the account will...
Steve's breakdown: Alex Lee is acquiring W. Lee Flowers and neither really do a lot of advertising but that could change now with the power of two. Brian George is...
Steve's breakfast: Wells Fargo finally named a new CEO following a longwinded search to fill the role after its 2016 scandal. Since then they have been doing "feel good" advertising...
Steve's breakdown: As we forecasted this summer, Ferrero had to go into review (see below) and today it was announced that they did indeed go into review and Mindshare won...
Steve's breakdown: "Clutter Acquires Storage Fox for $152 Million" is the headline but we see is the birth of an advertising account. Coast-to-coast! (and judging by their only video on...
Steve's breakdown: Is this a Maxwell House thing or a Kraft thing or a Baileys thing? I'm confused. But what they will need to do is clear things up so...
Steve's breakdown: I think it's so cute when advertisers have actors wear clothes that match their logo. NOT! We do think the new guy will be changing things up and...
Steve's breakdown: Well, Barbie has reinvented itself again and this time it's a Gender-Neutral line called Creatable World. We don't know who's handling advertising but as you can see from...
Steve's breakdown: Here's what we got. Disneyland Resort will be overseen by Rebecca Campbell Walt Disney World Resort will be led by Josh D’Amaro Disneyland Paris duties will be handed...
Steve's breakdown: Joanne Davis Consulting is handling the AIG pitch so make sure your credentials are up to date over there. And BTW, her RFPs have historically been ridiculous but...
Steve's breakdown: Juul CEO resigns and the company announces it will stop all advertising & lobbying and I'm not buying any of it. Their present agency will probably get fired...
Steve's breakdown: Vox Media just acquired New York Magazine, the Chronicler of the Highbrow and Lowbrow but we think the brand could some new life. Got any ideas? We do!...
Steve's breakdown: eBay Inc. Announces Leadership Transition is the press release headline but there's more going on here. Their battle with Amazon still rages and I'm not sure their advertising...
Steve's breakdown: Inspire Brands just bought Jimmy John’s and it's hard not to imagine some sort of advertising review. Jimmy John Liautaud is the founder so check with him. ATLANTA,...
Steve's breakdown: This is all about SUNY Online and as you know, this represents the biggest higher education system in the country. Those are some good credentials for your next...
Steve's breakdown: Time to get nuts and respond to this RFP. Like your creatives don't want to work on this account. At the very least, winning this account will be...
Steve's breakdown: Verizon Media now owns Yahoo as well as AOL and this logo change is not going to change anything unless they get their act together and includes their...
Steve's breakdown: This is a whole new world for Hersey's. A fitness brand. Yeah, it's a bar of food but this is going to take a whole new attitude. Mary...
Steve's breakdown: That's what we're taking about here: Digital marketing & e-commerce. So if you're about art and art collecting, this could be the dream account for you. SOUTHFIELD, MI: Park...
Steve's breakdown: Well, even after all the fanfare of building their in-house agency, Lego still hired an ad agency. Go Figure. So go with confidence with what ever specialty you...
Steve's breakdown: This new Chili's CMO clearly doesn't eat at Chili's but that's besides the point. Their advertising has looked completely generic lately and you know what that means. They...
Steve's breakdown: This looks like a great product but I don't think guys should go anywhere near it. "Underwear and swimwear with leak-proof protection" FARMINGDALE, NY: Ruby Love Inc is...
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