Agency Reviews we’ve Predicted

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Our 150th Correct Advertising Review Prediction

Our 150th Correct Advertising Review Prediction

Steve’s breakdown: When it was announced Mirror was going to be bought by Lululemon, we told you guys the brand was destine for an ad review as soon as the ink dried. It’s in the post at the bottom of the page. That makes 150 correct predictions. (and that’s not all of them because it’s […]
We knew beer branded hard seltzer would not fly: Pitch all the others

We knew beer branded hard seltzer would not fly: Pitch all the others

Steve’s breakdown: When Bud Light Hard Seltzer came out, we weren’t buying it and called it lazy. (see our post below) Now Coors Seltzer is throwing in the towel and the company has concluded beer branded seltzers is a none starter. DUH!!! So what’s the lead here? Go after all the rest; especially the new […]
Potbelly’s ad review did, in fact, happen

Potbelly’s ad review did, in fact, happen

Steve’s breakdown: As you can see from our headline below, we saw this review coming months ago. You still might want to sniff around the creative account. CHICAGO, IL: USIM continues its new business roll, announcing this morning that it has been named the media agency of record for Potbelly Corp, the Chicago-based sandwich shop […]
For a 2nd time, Ratti Report predicts a Groupon Ad Review

For a 2nd time, Ratti Report predicts a Groupon Ad Review

Steve’s breakdown: As you can see below, we knew Groupon needed all new advertising once the pandemic broke. And now FCB has just announced they won the business. (See article under our prediction) Guys, you have to keep an eye on all of our account review predictions page everyday! CEO Gone, COO Gone, Last summer’s […]
We knew the baby business had to go into review

We knew the baby business had to go into review

Steve’s breakdown: When Johnson & Johnson discontinued their Baby Powder, along with an additional 100 SKUs, we knew an ad review was on the horizon. Too much baggage! Anyway, after all the dust settled on the product side, they did put the baby business in review and now we know the outcome. (see announcement below […]
As Ratti Predicted: Big field of agencies set to line up for Unilever media review

As Ratti Predicted: Big field of agencies set to line up for Unilever media review

Steve’s breakdown: You guys know the story. We published about Unilever back in January telling all our members to jump in on Unilever because the review was coming. Now here’s the official announcement via Campaign. If you’re part of a holding company, it’s time to call headquarters. LONDON, UK & ENGLEWOOD, NJ: At least five […]
Our Jollibee ad review prediction was correct

Our Jollibee ad review prediction was correct

Steve’s breakdown: This fall we had tried to get our members to check out 10 restaurants for future reviews. In fact, we mentioned Jollibee as the best shot. Well, they just launched their first work from their new agency. Here’s the announcement and our prediction is at the bottom. WEST COVINA, CA: “David&Goliath Debuts First […]
Like we said in January: The Fiat Peugeot Merger Spelt Global Review

Like we said in January: The Fiat Peugeot Merger Spelt Global Review

Steve’s breakdown: The headline is “Auto giant Stellantis is seeking a new ad agency to handle its $2 billion global advertising business” and like we said back in January (See Below) it’s time to call headquarters if you are part of a big ol’ network. AUBURN HILL, MI & TURIN, Italy & PARIS, France & […]
Victoria’s Secret ad review we forecasted

Victoria’s Secret ad review we forecasted

Steve’s breakdown: Back in December (see below) we made the forecast. Only thing to say is to keep an eye on our review predictions. COLUMBUS, OH: Victoria’s Secret hired ad giant WPP to handle its advertising as it looks to turn around its business, which has been wracked by slumping sales and controversy. The world’s largest holding company […]
As we predicted, Washington Football Team went in review

As we predicted, Washington Football Team went in review

Steve’s breakdown: Guys, ya gotta keep an eye on our Account Review Predictions. What else do we need to say? We are happy our friends at Code and Theory won the project! WASHINGTON, DC: The Washington Football Team—catchy as the name may be—is getting a rebranding, and Stagwell Group’s Code and Theory is getting the assignment. […]
An account review predicted & now won: Again

An account review predicted & now won: Again

Steve’s breakdown: When we read about how Hain Celestial was going after a new CMO, we knew as soon as the position was filled the account would be reviewed. Below is the new business account win announcement followed by the post we published predicting the account review. LAKE SUCCESS, NY: Hain Celestial Group is appointing […]
Ratti Report correctly forecasts another ad review: Bed Bath & Beyond

Ratti Report correctly forecasts another ad review: Bed Bath & Beyond

Steve’s breakdown: This time it was Bed Bath & Beyond but next time it might be your perfect client we predict will go into advertising review. Don’t miss another again! Become a member Today. UNION, NJ: It’s not just a new year for Bed Bath & Beyond. As it attempts a turnaround, the retailer has […]
Kia’s transformation and when we knew it was coming

Kia’s transformation and when we knew it was coming

Steve’s breakdown: We had a feeling this was on the horizon. (See post below) Don’t know if you could have been part of this rebrand but know we were On It! Here’s the full Press Release and if you like fireworks & drone shows, watch the video and join them on January 15th “to discover […]
Shiner beer is our latest ad review prediction come true

Shiner beer is our latest ad review prediction come true

Steve’s breakdown: Back in October we told y’all (below) this TV ad producing account was going into review. Gotta keep your eyes peeled for our Account Review Predictions AUSTIN, TX: Another former Richards Group client has found a new agency home. Austin, Texas-based Spoetzl Brewery has moved its Shiner beer brand to Bakery, which shares […]
Noodles & Company: An account review we saw coming

Noodles & Company: An account review we saw coming

Steve’s breakdown: When Stacey Pool was brought on as CMO last year, it was clear Noodles & Company would start moving fast, digital & mobile and that a new agency would be brought in soon. Now here’s the announcement of the agency switch which seems to have happened months ago. Please read our Account Review […]
As if we didn’t know this was going to happen

As if we didn’t know this was going to happen

Steve’s breakdown: The Motel 6 account went into review (as we predicted – see article below) and has now been won by Barkley. Maybe you should check in on all the other clients that left Richards Group if you haven’e already. CARROLLTON, TX: Motel 6 has filled its agency of record vacancy with Kansas City independent […]
Ratti Report forecasts another ad review: Petco

Ratti Report forecasts another ad review: Petco

Steve’s breakdown: A few weeks ago we sent our membership to Petco. Why? Because we knew the advertising account was going into review if it wasn’t already. See this prediction below. Here’s the announcement Petco hired Droga5. SAN DEIGO, CA: Petco has sent its creative account to Accenture Interactive-owned Droga5, according to people close to […]
We forecasted this ad review this spring: Now It’s Been Won

We forecasted this ad review this spring: Now It’s Been Won

Steve’s breakdown: It took a while for the Jimmy John’s review to finish because of the pandemic but we did call it. (See our reporting at the bottom) People, please check our “Account Review Predictions” page and don’t let another account go by!! CHAMPAIGN, IL: Jimmy John’s has appointed Anomaly as its lead creative agency, […]
In February we said to pitch Lagunitas Brewing Company: Someone did & won

In February we said to pitch Lagunitas Brewing Company: Someone did & won

Steve’s breakdown: Lagunitas Brewing Company did go into review soon after we predicted it would. (Please look at our Account Review Predictions every day!) Canvas won media – we don’t know who got creative but it’s launching next month. PETALUMA, CA: The Lagunitas Brewing Company has tapped Canvas Worldwide as media agency of record following a […]
Search Consultant seeks Agency for Retailer: Forecasted Last Year

Search Consultant seeks Agency for Retailer: Forecasted Last Year

Steve’s breakdown: Select Resources International is handling the Sam’s Club review so make sure your credentials are up to date over there – Pronto!! BTW: There way be a little sour grapes at Sam’s because their former agency totally dissed them by taking on Target! BENTONVILLE, AR: Sam’s Club has launched a creative agency review, […]
Looking at a few more Candy Brands to Review Advertising

Looking at a few more Candy Brands to Review Advertising

Steve’s breakdown: Its took Ferrero longer than we expected to pump up the advertising for the brands they bought from Nestlé (as we forecasted) but here’s their first installment for Crunch. They launched a Butterfinger campaign in September. (See below). Both were done by agency Piro. Does the agency have the assignments to all the […]
Chase Goes into Review: As Predicted

Chase Goes into Review: As Predicted

Steve’s breakdown: It took a while but it happened. Chase goes into review after we predicted it would in January. (see below) NEW YORK, NY: With a new chief marketing officer at the helm, JP Morgan Chase is putting its global media business into review, according to people close to the matter. The people say […]
Another Ratti Forecasted Ad Review comes to Fruition: T-Mobile

Another Ratti Forecasted Ad Review comes to Fruition: T-Mobile

Steve’s breakdown: Back in April (see below) we told y’all “New T-Mobile will be shedding & hiring new agencies” and here we are. Make sure to keep an eye on our account review predictions because, believe it or not, they happen! (unlike our competition) BELLEVUE, WA: As 2020 draws to a close, T-Mobile has launched […]
As we predicted: Foley Family Wines did go into review

As we predicted: Foley Family Wines did go into review

Steve’s breakdown: Last month we told you that we thought Foley Family Wines would be reviewing their advertising after they bought Ferrari-Carano Vineyards. (see the post below) So below that post is the announcement they did exactly that. Folks, ya gotta keep an eye on all of our predictions. It might just save your year. […]
Our review prediction came true but we think there’s another coming

Our review prediction came true but we think there’s another coming

Steve’s breakdown: So Gap Inc. has taped DEG as Its Global Email Agency of Record. Not the part of the we thought would be reviewed but close enough. But our point now is what’s next for The Gap? Digital? Social Media? Plain old TV advertising? Your guess is as good as mine at this point […]
La nostra previsione era corretta sulla recensione della pubblicità Maserati

La nostra previsione era corretta sulla recensione della pubblicità Maserati

Steve’s breakdown: As we predicted when the Nike CMO came over to Maserati we just knew the account was going to change hands. And here we are. Folks, our Account Review Predictions should be a page you look at everyday. Please, if not for you, do it for me. Capisce? AUBURN HILS, MI & MODENA, […]
In an agency network? You gotta call headquarters about this review

In an agency network? You gotta call headquarters about this review

Steve’s breakdown: Kraft Heinz‘s media is in review and most of the big dogs are in the fight. So if you’re part of WPP, Omnicom, Publicis or Dentsu, you might want to give headquarters a call to see where your agency fits into the review. BTW: This is another review we predicted CHICAGO, IL & […]
Old Navy, as forecasted, went into review

Old Navy, as forecasted, went into review

Steve’s breakdown: Last month we made sure all our members knew we thought either The Gap or Old Navy would go in review. And now it’s just been announced Martin has won Old Navy. (Our forecast is at the bottom of the page) Gotta keep an eye on our Account review predictions!! OR BECOME A […]
Someone was listening to our account review prediction: Orbitz

Someone was listening to our account review prediction: Orbitz

Steve’s breakdown: As you can see in the featured image, back on December 5th we told our members 1 or 2 of Expedia’s brands would change agencies. (See entire post at the bottom of the page) Well here we are and Orbitz went into review and has been won. Keep in mind, there might be […]
S’well did go into review as we forecasted

S’well did go into review as we forecasted

Steve’s breakdown: Back in June we said flat out that S’well needed a new agency and we guess sometime between then and now the review happened. Guys, if there are only on type of lead to look at it’s out predictions. We can’t stress this enough. NEW YORK, NY: S’well, the 10-year-old maker of reusable […]
As Forecasted by this newspaper: P.F. Chang’s did go into review

As Forecasted by this newspaper: P.F. Chang’s did go into review

Steve’s breakdown: A few months back we said “Whether or not the acquisition of P.F. Chang’s happens, the outcome will fire-up an ad review cause they’ll have to do something to survive” and that’s exactly what happened. Keep an eye on our account review predictions everyday and this service will pay for itself 100 times […]
As we forecasted this summer, Groupon goes into review

As we forecasted this summer, Groupon goes into review

Steve’s breakdown: We saw the writing on the wall when Groupon brought in Grand Prix Titanium at Cannes winner, Craig Rowley from REI to be CMO. (See our prediction below) Now it looks as if the review has already started with DDB as one of the contenders. We hope you were listening before and you’re […]
Project review at retailer w/ a full account review coming when CMO takes office

Project review at retailer w/ a full account review coming when CMO takes office

Steve’s breakdown: “Walmart is in talks with a number of creative agencies outside of its current incumbent, Publicis, to take on a special assignment”, a marketing initiative with the theme of unifying the country. Many, including us, are predicting once the new CMO gets settled, the entire account will go into review. Michael Francis is the […]
As forecasted, Ferrero put it’s account in review: What about creative?

As forecasted, Ferrero put it’s account in review: What about creative?

Steve’s breakdown: As we forecasted this summer, Ferrero had to go into review (see below) and today it was announced that they did indeed go into review and Mindshare won the pitch. Keep an eye on our Account Review Predictions every day because that’s where the real cheese cake is. PARSIPPANY, NJ: Italian confectionery and […]
Ratti correctly predicts another ad review: Bojangles’ (free to see)

Ratti correctly predicts another ad review: Bojangles’ (free to see)

Steve’s breakdown: Bojangles’ just hired their new agency and as you can see from the bottom of this page, we asked you folks to look into the account in April. We forecasted that Lord & Taylor would possibly go into review today. Ya might want to check that out. CHARLOTTE, NC: Bojangles’, Inc. has appointed […]
As Ratti forecasted: Tommy Hilfiger Goes Into Review (free to see)

As Ratti forecasted: Tommy Hilfiger Goes Into Review (free to see)

Steve’s breakdown: Gotta keep an eye on our review predictions. (see below) No other new business service can do this so . . . anywho The accounts in review are European and North America media. The pitch is in the early stages with WPP’s Essence, MullenLowe Mediahub and independents Crossmedia and Local Planet all in […]
As Ratti Predicted: Bed Bath & Beyond goes into review (free to see)

As Ratti Predicted: Bed Bath & Beyond goes into review (free to see)

Steve’s breakdown: Sometimes we tell our members twice they need to look for an agency review. Both of the post we published were in our “Account Review Prediction” category which is were your eyes should be living. At the bottom of this page is the article announcing the review and who’s already involved. Retailer CEO […]
Another one of our forecasted ad reviews comes to light: Twizzlers (free to see)

Another one of our forecasted ad reviews comes to light: Twizzlers (free to see)

Steve’s breakdown: As we said last year, the “You can’t be serious” Twizzlers campaign had to die and we said “Pitch It” Well, here we are and Drogo5 just launched the new campaign. Please folks, keep a close eye on our “Account review predictions” cause it pays for this service 100 times over. Our forecasted […]
As we predicted Wrangler went into review: Another coming? (free to see)

As we predicted Wrangler went into review: Another coming? (free to see)

Steve’s breakdown: That’s right, we got another one right but the real question is whether Lee will be next to review. We’re sayin’ “YES”. See our prediction at the bottom of the page. GREENSBORO, NC: Wrangler—the denim brand recently spun off with Lee from VF Corp. as a separate publicly-traded entity called Kontoor Brands—named independent […]
Just as forecasted, Boeing went in review: Will they need another? (free to see)

Just as forecasted, Boeing went in review: Will they need another? (free to see)

Steve’s breakdown: “Edelman Helps Boeing Navigate PR Turbulence” and we called this one in March. See our reporting at the bottom. Just another example to keep a keen eye on our “account review predictions”. This time it was for PR. What’s it going to be next time? CHICAGO, IL: Boeing has reached for Edelman to map […]
The Peloton review was one we told you would happen (free to see)

The Peloton review was one we told you would happen (free to see)

Steve’s breakdown: We know everyone has a “cult affair” with Peloton but the fact is they were stealing music and we knew that was the end of their ad campaign. Below is our prediction from last month. $50 million client has to change all marketing NEW YORK, NY: Peloton is looking for a new agency […]
Reminder we forecast ad reviews: This time it was Grey Goose Vodka (free to see)

Reminder we forecast ad reviews: This time it was Grey Goose Vodka (free to see)

Steve’s breakdown: Here’s our prediction from this winter: Grey Goose review is imminent The story below is the announcement of the account winners. (both Ratti Report readers) CORAL GABLES, FL: Interpublic’s MullenLowe has added to its liquor portfolio by winning the global creative account for Grey Goose. The premium vodka brand had been at Omnicom’s […]
As we predicted: Big Beer Brand goes into Review (free to see)

As we predicted: Big Beer Brand goes into Review (free to see)

Steve’s breakdown: On January 21st our logged-in headline boldly read: Coors Light Review Prediction. We hope you made all the proper moves back than because IT IS ON!! From Crain’s Chicago: MillerCoors launches agency review for Coors Light  CHICAGO, IL: It’s among the first major moves under new Chief Marketing Officer Michelle St. Jacques, who joined […]
How did we know Kay, Jared & Zales Jewelers were going into Review? (free to see)

How did we know Kay, Jared & Zales Jewelers were going into Review? (free to see)

Steve’s breakdown: Simple. We have contacts throughout the industry who talk to us. And it happens more than you think because we usually don’t talk about our “human sources”. (and that’s the way they like it) So next time you see a post like the one we published in December (see below) ya just might […]
As predicted, Target goes into review: Will there be another? (free to see)

As predicted, Target goes into review: Will there be another? (free to see)

Steve’s breakdown: “Target Restructures Communications & Marketing Amid PR Agency Review” is the headline. On January 11th we predicted an account would be reviewed. (See that post below) Now we’re thinking there might be an additional review with advertising. Check into it. MINNEAPOLIS, MN: Target has upped its two top marketing execs — Katie Boylan […]
Petco ad review prediction is proof in the pudding (free to see)

Petco ad review prediction is proof in the pudding (free to see)

Steve’s breakdown: Like this pup, we had a suspicion PetCo was going into review and here we are.  Check out our original post below.. SAN DIEGO, CA: Petco today announced it has selected Anomaly as its creative agency partner to help lead the pet retailer’s marketing and brand transformation strategy. New York-based Anomaly was selected through […]
Here’s one we called: Johnnie Walker in Global Review Right Now (free to see)

Here’s one we called: Johnnie Walker in Global Review Right Now (free to see)

Steve’s breakdown: When Johnnie Walker launched Jane, we knew the end was near. Here’s our prediction. Below that are the details of this review. Dead on Arrival: Jane Walker Scotch NORWALK, CT: Diageo has launched a review of its Johnnie Walker account globally, including the U.S. “We can confirm we have invited advertising agencies to […]
Ratti Report predicts yet another review: Buffalo Wildwings (free to see)

Ratti Report predicts yet another review: Buffalo Wildwings (free to see)

Steve’s breakdown: Here we go again. Another account review prediction gone right. We hope many of you made the call and, I least, got in the pitch. Here’s our prediction from August 28th. Sports Betting Restaurant + New CMO = Account Review Coming Here’s the account win announcement that ran last week in Advertising Age: […]
Another RR account review prediction comes true: Kahlúa Liqueur (free to see)

Another RR account review prediction comes true: Kahlúa Liqueur (free to see)

Steve’s breakdown: Back in January we reported that we (AKA RR) thought Kahlúa Liqueur would probably be reviewed because of management & creative reasons and now here we are today. Make sure to keep our Account Review Predictions on your to do list everyday!!! NEW YORK, NY: Pernod Ricard has appointed Droga5 London to handle the […]

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