Honda puts ad review in gear
TULLAMARINE, Australia: Japanese car giant Honda has put its creative account, currently held by DraftFCB, out to pitch.
Draft is included in the review along with up to four other agencies.
When contacted, Honda advertising manager Jason Miller said only: “I’m not commenting on that.”
Draft’s most recent work for Honda launched in June and features people wearing parachutes which is designed to show the aerodynamic qualities of its Civic Hatch model.
It is unclear if media which is managed by ZenithOptimedia is also included.
Honda spent $31.7m on main media in the 12 months ending May this year according to Nielsen.