This spring we knew Jamaica had to change their tourism advertising: They did

This spring we knew Jamaica had to change their tourism advertising: They did


Steve’s breakdown: This spring we called out Jamaica for their  over the top campaign “Jamaica: Heartbeat of the World” and told our members to “Please, someone get down there and fix this thing!” Click image below for the entire post.

Since then, their campaign has been changed correctly to “Come Back To The Vibe That Comes Alive In Jamaica”. We’re not sure who did the new work but we hope it was one of you who created this campaign.

This is the 175th time we’ve predicted an advertising review and the 175th reason you should reading our Account Review Predictions.

If you’re interested in a client like Jamaica Tourism, check out their top competitors: Dominican Republic, Puerto Rico, The Bahamas, Cayman Islands, Bermuda, British Virgin Islands, US Virgin Island, St. Lucia, Aruba, Antigua, Barbados, Anguilla and St. Martin. We cover all those clients too so keep an eye out.

From the “Not for Nothin’” File

 

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