ooVoo Appoints new CMO
Steve’s breakdown: The new CMO will be responsible for ooVoo’s marketing efforts including product branding, market research, product marketing and marketing communication. I happen to know these folks have done TV advertising for their BtoB business and are now marketing to consumers as a competitor to Skype.
NEW YORK, NY: Today ooVoo announced three senior executive hires within its marketing and business development units to build on the company’s recent success that made ooVoo the fastest growing communications app in the industry according to Nielsen NetRatings*.
ooVoo’s executive team additions include EVP Chief Marketing Officer Matt de Ganon, VP Business & Subscription Sales Brogan Taylor, and VP Advertising Sales Brian Liebler.
“In the past year, ooVoo new user registrations have increased by more than 1 million per month and these strategic hires will help the company continue the momentum through 2011 and beyond,” said Philippe Schwartz, CEO of ooVoo. “This addition of top talent in online marketing, sales and advertising is consistent with our growth strategy and our vision to be recognized as the best-in-class video communication service delivered anywhere, anytime.”
Matt de Ganon is responsible for the leadership and direction of ooVoo’s marketing efforts including product branding, market research, product marketing and marketing communication. de Ganon joined ooVoo from The Weather Channel where he was Senior Vice President at weather.com leading a team responsible for product strategy, marketing, analytics and the consumer applications software group. During his tenure, weather.com’s products delivered year-over-year growth in unique visitors, page views and video consumption.
Brogan Taylor leads ooVoo’s sales strategy for increasing the number of business customers and subscription revenue from business sales. Before joining ooVoo, Taylor was responsible for planning, implementation and execution of sales strategies at WebEx Communications and Cisco Systems. In these positions, he grew the company’s Enterprise business which included video conferencing and content management systems.
Brian Liebler is responsible for increasing advertising revenue working through agencies and advertisers. Liebler joins ooVoo with more than 10 years experience in large and small companies with responsibility for selling multi-platform media packages on mobile, online and social media. Liebler has a unique background in selling new technologies and new media to Fortune 500 companies. Liebler previously served as Director of Sales for ChaCha.
*Source: Nielsen NetRatings, past 12 months February 2011.
Based in New York, ooVoo provides a high quality, video communication service to more than 24 million users worldwide. ooVoo’s cloud-based technology enables consumers and businesses to experience real-time video calls on PCs, Macs and mobile devices with up to six users simultaneously. Product features include high-resolution video, desktop sharing, instant message chat, video recording, file sharing and phone calling to landlines and cell phones.