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Steve's breakdown: "Blue Apron Inches Toward Profitability under New CEO" is the headline but they had to lose a bunch...
Steve's breakdown: Here's a smokeless cigarette product very similar to RJ Reynolds' Eclipse. A brand Mezzina/Brown worked on while I was briefly there....
Steve's breakdown: Proposals are due May 10 and here's the RFP: Air Quality Public Relation and Education ANCHORAGE, AK: Alaska’s Dept of...
Steve's breakdown: Web.com is restructuring and an ad review is not a far fetched idea, especially because it's been a...
Steve's breakdown: Marriott is poised to be the first major hotel company to create a U.S. home-rental platform. Do ya...
Steve's breakdown: We Company, AKA We Work, has been getting tons of money via investors like SoftBank but now it's...
Steve's breakdown: Bed Bath & Beyond is damaged but not beyond repair and fixing advertising could be the step in...
Steve's breakdown: Chewy is going public but the advertising has been in-house. Could this influx of cash move the account...
Steve's breakdown: Tru Kids Brands will bring back Toys ‘R’ Us for the holidays with downsized stores. There's been no...
Steve's breakdown: As far as we can tell, Snap does not have an agency of record so this could be...
Steve's breakdown: Black News Channel will launch this fall with former Congressman J.C. Watts Jr. as it's leader. Read more...
Steve's breakdown: It's a long shot but worth a look SINGAPORE: The Prime Minister’s Office (PMO) has called for a...
Steve's breakdown: The headline is: IPG’s Michael Roth: we need to win the ‘pitches we don’t see’ from the consultancies....
Steve's breakdown: Juul just hired a guy who used to sell jeans to teenagers as their CMO. (THUD is the...
Steve's breakdown: So what's the deal with this AARP UnitedHealthcare spot. Are they liking themselves to Hollywood stars paying off...
Steve's breakdown: Martha Stewart-brand products and Emeril Lagasse’s brands are being sold to Marquee Brands which already owns BCBGENERATION, BCBGMAXAZRIA,...
https://www.youtube.com/watch?v=vfyg_mIv4cc Steve's breakdown: LG is keeping tight lips about this review but the incumbent (Havas Media) has already said they...
Steve's breakdown: Here's the line from Politico. "Ukraine’s new president-elect made no public speeches, held no rallies and gave no...
Steve's breakdown: Apollo Global Management will be buying Smart & Final in $1.1 billion deal and believe me, an agency...
Steve's breakdown: Accenture (ex-accounting firm) is never going to fool us because, well, they're not an agency. This fiasco is...
https://www.youtube.com/watch?v=qAhuzFXX3hs Steve's breakdown: Atrium Health has just named its first chief marketing officer and you know that's good news to...
https://www.youtube.com/watch?v=7Dx3JyrUtBw Steve's breakdown: Airbnb on the lookout for a media partner. Not sure if an agency search consultant will be...
https://www.youtube.com/watch?v=2Nlrqqf8TsM Steve's breakdown: Sears is the client and DieHard is the brand they plan on launching all kinds of products...
https://www.youtube.com/watch?v=8FWwBhwP5EA Steve's breakdown: I'm not really buying this "Go Beyond" campaign. I like that it is aspirational but maybe it's...
https://www.youtube.com/watch?v=0_Rxlt9IGiQ Steve's breakdown: We know everyone has a "cult affair" with Peloton but the fact is they were stealing music...
Steve's breakdown: The headline is: Ancestry.com pulls tone-deaf ad that romanticizes why black Americans have white lineage while not taking...
Steve's breakdown: Proposals are due by 1 p.m. (EST) on May 13 and here's the Ohio-Tuition-Trust-Authority-RFP Questions concerning the RFP should...
Steve's breakdown: I guess we all should have seen this one coming. Snuck by while on vacation. Anyway, the RFP...
https://www.youtube.com/watch?v=MzHQjU4c6O8 Steve's breakdown: Sometimes you see a spot and wonder if it should be the reason to call a prospective...
Steve's breakdown: Johns Hopkins spends about $1 million and their new CMO, formally of Penn Medical & IBM Watson Health,...
Steve's breakdown: Great Outdoors Group has a new CMO and is tasked to "lead the marketing engine overseeing omnichannel customer...
Steve's breakdown: We love it when a CMO becomes a CEO because they tend to be tasked to do something...
Steve's breakdown: I have attended Burning Man 10 times and have been closely involved with globally know projects that have...
https://www.youtube.com/watch?v=uyzU1u2UZlQ Steve's breakdown: Let's be honest here. Cigar advertising could be 100 times better but the egos in the business...
Steve's breakdown: Papa Murphy's is a $28 million account and they will soon have new owners. You know what new...
Steve's breakdown: "Put down the Chewy Chips Ahoy — a ‘solidified ingredient,' recall says, might break your sweet tooth" is...
Steve's breakdown: The headline reads: Fisher-Price Recalls Rock ’n Play Sleeper Linked to Infant Deaths Possibly the most difficult situation...
https://www.youtube.com/watch?v=3Vb3WCgeYRc Steve's breakdown: Here's a perfect example of a "hopefully" truly great product that can save the world using borrowed...
https://www.youtube.com/watch?v=tVDoxv6YOfk Steve's breakdown: With the hiring of their new CMO, Ivan Wicksteed, Oscar has issued an RFP. His email is...
Steve's breakdown: Way too much going on at Hitachi Vantara not to look into it. Jonathan Martin is the CMO...
Steve's breakdown: National Rifle Association has filled a lawsuit against Ackerman McQueen for refusing to comply with requests to justify...
Steve's breakdown: eSports team Clutch Gaming has been sold to the owners of the Philadelphia 76ers and we think this...
Steve's breakdown: Fred’s has hired Malfitano Advisors, SB360 Capital Partners and PJ Solomon to make their turnaround happen. Maybe they...
Steve's breakdown: Hostess Brands, L.L.C. has announced plans to open a new corporate office in Chicago to serve as its...
https://www.youtube.com/watch?v=gLjrduBPCjI Steve's breakdown: Spam can now call itself "Natural". Think that's going to change the advertising? I'd say completely so...
Steve's breakdown: Chico's is launching an online lingerie brand targeting millennials and we don't see how this happens without a...
Steve's breakdown: "MouseSchwitz" is what the Jewish owners of an ad agency I worked at called Disney. One too many...
https://www.youtube.com/watch?v=4Pt-BTPqByM Steve's breakdown: VASA Fitness appoints Mindi Bridges CMO to "help usher in the next stage of VASA’s rapid growth"...
Steve's breakdown: We got ourselves an ex-72andSunny exec at the helm of a salon account. His job is to "elevate...
https://www.youtube.com/watch?v=XT5WPGRue6w Steve's breakdown: Yeah, Anadarko Petroleum Corporation is one of those and they're getting bought by Chevron. No doubt they...
Steve's breakdown: We love it when ad folks take over client like the 49ers because they "Get It". But just...
Steve's breakdown: Here's a fresh crop of CMOs. There's got be be one in your sweetspot! Hearst Autos Hires Chief...
Steve's breakdown: Everyone like a train account and this one has 10 Member Agencies involved which could be a nightmare...
https://www.youtube.com/watch?v=pepqeZGo1u0 Steve's breakdown: Vodafone kicks off global media review which does "kinda" include the United States market via Verizon. It...
Steve's breakdown: Believe it or not, that image came from the front page of the Häagen-Dazs website. Lots of new...
Steve's breakdown: We keep an eye on new campaigns by new ad agencies and this one looks to have missed...
Steve's breakdown: The Music & Arts unit of Guitar Center has a new President and it looks as if they will...
Steve's breakdown: Sometimes we like to look across the pond for clues to what could be coming this way. Here...
Steve's breakdown: Bayer AG, who recently bought Monsanto which makes Roundup weedkiller, is having a hell of a time with...
https://www.youtube.com/watch?v=R-WrVcUPauY Steve's breakdown: Once Chuck E. Cheese merges with Leo Holdings Corp., they plan an IPO and that will, no...