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Steve's breakdown: WeWork takeover by SoftBank is going to change whatever ad agency relationships WeWork had so go make friends with SoftBank. NEW YORK, NY: WeWork co-founder Adam Neumann will...
Steve's breakdown: As likable as the "Jiggle" campaign is, it feels not inclusive enough. What if you're not a football or country music fan. I know lot's of people like...
Steve's breakdown: We think Punch Bowl Social is the best new business opportunity in this acquisition story. It's a great and different concept and they are having no problems opening...
Steve's breakdown: Eric Liedtke is leaving Adidas. He was considered to be in line to be the next CEO and was the highest ranking American at the company. He was...
Steve's breakdown: The headline is "Chipotle customers say the chain is charging them hundreds of dollars in fake orders" via the company's APP. That's a fast way to lose orders....
Steve's breakdown: In 2018, Kimberly-Clark initiated an agency review, selecting FCB over incumbent WPP to handle its more than $800 million spend. That review was under her guidance. IRVING, TX: Kimberly-Clark’s chief...
Steve's breakdown: A few months back we said "Whether or not the acquisition of P.F. Chang’s happens, the outcome will fire-up an ad review cause they’ll have to do something...
Steve's breakdown: Organic plant-based food and beverage pioneer Forager Project announced it has entered into a strategic partnership with Danone Manifesto Ventures, the venture arm of global food and beverage...
Steve's breakdown: Fox Racing is an American privately owned action sports and clothing brand founded in 1974. Fox designs, develops and distributes clothing and accessories to over fifty countries primarily...
Steve's breakdown: Three month without a marketing chief would make most clients itchy to get the advertising game back on track quickly. All the more reason tho jump on Twitch!...
Steve's breakdown: Brian Smith will head marketing while the CMO search begins. In the meantime, c heck out the featured video that ran during the Super Bowl. Hilarious but could...
Steve's breakdown: Two law firms merge and now they hire a CMO. She says she'll be living out of a suitcase so you'll have to be ready to be on...
Steve's breakdown: Things are happening at Tropical Smoothie Cafe and it looks like a great time to introduce the agency to the new guys. ATLANTA, GA: Tropical Smoothie Cafe, LLC, the...
Steve's breakdown: Mary Jane candies is making a comeback with the company who also sells Chick-O-Stick, Slo Poke and Black Cow. Worth looking into if you're in the neighborhood. LUFKIN,...
Steve's breakdown: About the client: We’re a team of compliance experts, techies, problem solvers, and legalization advocates on a mission to make cannabis accessible to everyone, one legal transaction at...
Steve's breakdown: You'll need to buy your tickets today because there's a mandatory pre-RFP submission conference is slated for Oct. 23 at Surfside Town Hall, 9293 Harding Ave., Second Floor Commission...
Steve's breakdown: Deadline for written questions: October 31, 2019, deadline for proposal submission: November 15, 2019 and Award Announcement: December 31, 2019. See RFP link below. RFP_Marketing_Plan_and_Website DAVID, CA: The...
Steve's breakdown: Will BBDO stay on as AOR of will they go back to their old ways? Stay tuned because it's going down on December 1st CANTON, MA: Tony Weisman,...
Steve's breakdown: The chain of roughly 4,500 US franchises has worked with incumbent Pierson Grant for at least a decade but the PR account is up for grabs. MINNEAPOLIS, MN:...
Steve's breakdown: The Children’s Place is going to give Gymboree another go. Jane Elfers, is the President and Chief Executive Officer. SECAUCUS, NJ: The Children’s Place, Inc. (Nasdaq: PLCE), the largest pure-play children’s...
Steve's breakdown: The New Mexico Tourism Department plans to award a contract of up for four years. Proposals are due Nov. 1. Here's the New Mexico Tourism Department RFP SANTE...
Steve's breakdown: S.C. Johnson is getting serious about the beauty category with its purchase of Sun Bum and Oars + Alps. We expect advertising reviews to start as soon as the...
Steve's breakdown: "Ninkasi Parent Company Legacy Breweries Acquires Aspen Brewing, Laurelwood Brewing" is the headline and you know somebody is going to be calling ad agencies. Why not call them...
Steve's breakdown: This is getting nuts but I guess for the living agencies in Chicago, in this case, there's less competition. Read on . . . CHICAGO, IL: Less than...
Steve's breakdown: What's great about police recruitment accounts is you can have as many as you want. No conflicts! Questions for this review should be directed to procurement specialist Julie...
Steve's breakdown: PGA TOUR Superstore is looking for a CMO so what a perfect time to introduce your 15ish handicap to this client! Below is the CMO job posting. ROSWELL,...
Steve's breakdown: Norwegian Cruise Lines Battered By Twitterstorm is the headline but why can't these companies figure this out? There's got to be one of you out there who has...
Steve's breakdown: Firstly, private equity firm VMG Partners owns a lot of brands worth checking into. Secondly, they started a new platform for even more brands and they just bought...
Steve's breakdown: Sephora US is promoting six of its executives into newly created roles with the goal of engaging its customers. All the changes will be effective October 14 so...
Steve's breakdown: TD Ameritrade is going to be turning 50 in 2021 which makes it a perfect time to give them a call, tell them what a fan you are...
Steve's breakdown: We hate to see headlines like this one: TM Advertising Closes Its Doors After 85 Years. It's heartbreaking but business is business so here we go. As far...
Steve's breakdown: The company that owns Pillsbury, Funfetti, Hungry Jack, White Lily, Jim Dandy and Martha White just bought Arrowhead Mills and SunSpire. Yes, the two new brands are very small accounts but...
Steve's breakdown: Hippeas is on a 5 year path to major expansion and product lunches and we taste an opportunity here. Livio Bisterzo is the founder and Lindsey Valliere is...
Steve's breakdown: You guys know we love it when advertisers post CMO job descriptions. As the headline says, they are like pitch blue prints. Really! Try it sometime - maybe...
Steve's breakdown: We find SiriusXM's decision to bring in a TD Ameritrade executive as their CMO a little off. Maybe they have big and very different plans for the brand...
Steve's breakdown: There's basically a brand new marketing team at Subway and you don't have to have a crystal ball to see an advertising review coming down the pike. MILFORD,...
Steve's breakdown: Charmin's "Bear" campaign flies right in the face of the company's clear-cutting parts of the Canadian boreal forest. P&G has made some recent videos about how responsible they...
Steve's breakdown: Shiseido’s clearly going to put some global marketing muscle behind Drunk Elephant so might as well get in on the cash. Tiffany Masterson is the founder of Drunk...
Steve's breakdown: Everyone wants an outdoorsy client and here's one with a fresh CMO of Coca-Cola fame that's running snarky advertising. Lighter-up folks! Todd Smith is the new CMO and...
Steve's breakdown: One Group Hospitality has acquired Kona Grill and we suspect most of the restaurant's marketing will be up for review. Emanuel “Manny” Hilario is the One Group president...
Steve's breakdown: As always, we hate to see this sort of news but the fact is many clients will be left without an agency. There's a list below. CEDAR RAPIDS,...
Steve's breakdown: Proposals are due Nov. 8 and they go to Ivy McGowan-Castleberry at Ijm01@ccgov.net. Read on . . . GILLETTE, WY: The city of Gillette, which bills itself as...
Steve's breakdown: We all smelled this one coming and it's time to pounce if you already hadn't. And like we said in August "give Silvia Mazzucchelli a ring and let...
Steve's breakdown: We saw the writing on the wall when Groupon brought in Grand Prix Titanium at Cannes winner, Craig Rowley from REI to be CMO. (See our prediction below)...
Steve's breakdown: This is a deep dive into retailers who could go bankrupt in the next year so read on and do the research. Then pick your prey to pitch!...
Steve's breakdown: One thing about IRONMAN is Women? I mean the new CMO is a woman. Never mind. They could use a lot more spectators, sponsors & TV coverage and...
Steve's breakdown: Key line here: Discover is currently conducting a search for a new creative agency of record. And who can blame them. Those look-a-like ads we're getting really tired....
Steve's breakdown: So VSP Global bought Visionworks (700 stores) and will be reviewing “business integration opportunities” in the coming months. If you can't see that account review coming, you need...
Steve's breakdown: This one just jumped at us so you'll have to just at it. Maybe ask for extension . . . Responses are due RFP Oct. 11. Selected firms...
Steve's breakdown: So three Colorado breweries have merged and they are combining all marketing efforts. The new company is Brewer’s Co-Hop and Sarah Nelson is the marketing manager. Between the...
Steve's breakdown: Well, this came out of nowhere but who has the account which will launch late 2020? REDMOND, WA: Key points Microsoft unveils the new Surface Duo, which runs...
Steve's breakdown: Lairds Applejack is about to get its ass kicked by Jack Daniel's Tennessee Apple if they don't do something quick. The company has ties back to the Continental...
Steve's breakdown: Glamsquad has a new CMO, services eight cities nationwide, uses mobile technology and could be a great account to start your cosmetics portfolio. NEW YORK, NY: Glamsquad, the...
Steve's breakdown: Selling diet supplements and energy drinks with endorsements by professional athletes via pyramid scheme might not be the way to go anymore because we bet the athletes are...
Steve's breakdown: "Walmart is in talks with a number of creative agencies outside of its current incumbent, Publicis, to take on a special assignment", a marketing initiative with the theme of...
Steve's breakdown: The deadline is October 10th so, you know, like I've said, jump on it. Here's the University_of_Houston_Brand_Identity_and_Image RFP HOUSTON, TX: The University of Houston is in search of...
Steve's breakdown: The deadline is October 9th so jump on it! Central Connecticut State University RFP Link. NEW BRITAIN, CT: CCSU is looking to build a comprehensive enrollment advertising, marketing...
Steve's breakdown: Some might think Amazon can do no wrong but retail is another animal and takes retail brains to make it happen. Maybe your agency has those brains. For...
Steve's breakdown: Humana has appointed Jennifer Bazante CMO. Here background includes leading marketing strategy, execution and sponsorships. Most recently, she has served as SVP, Brand and Acquisition Marketing, where she...
Steve's breakdown: Even though Martin just won DoorDash back in August, it looks like the account is not going to be the Happy Happy Joy Joy kind of client because...
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