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The Last 16 Ad Reviews We’ve Correctly Predicted

In May we predicted Under Armour’s ad reviewAugust 15, 2022Steve’s breakdown: And now they’ve announced the new agency. Gotta keep an eye on our Account Review Prediction page. That’s where “the real cheesecake is!” Under Armour has named Zambezi as its creative agency globally to lead creative development for 2023 brand campaigns. The independent agency won the business following a pitch process that ended […]

Real Estate Company In Review (as we predicted it would in April) No consultant involvedJuly 22, 2022To access this new business opportunity, please login or become a member. To learn more about Ratti Report's new business leads & services, click here. Login

Lyft: The latest account review we calledJuly 22, 2022Steve’s breakdown: Back in May we flat out said “These two agencies should be Fired”. We guess one of them did – the one at Lyft. SAN FRANCISCO, CA: Ridesharing company Lyft aims to increase its social media activities with the appointment of British social media agency Coolr, which will expand into the U.S. with the brand […]

Marco’s Pizza did go into review: as predicted by RRJune 2, 2022Steve’s breakdown: This winter, as you can see from the post at the bottom of the page, we forecasted a PR/Mar agency for Marco’s and here’s the announcement stating that’s exactly what happened. The point is to make sure you all check our “Account Review Predictions” everyday. That’s the hot stuff! TOLEDO, OH: MikeWorldWide (MWW), one of […]

And another account review prediction happenedMay 6, 2022Steve’s breakdown: These happen all the time. Please check our Account Review Prediction daily. We called this one last month! Patty Trevino is Executive Vice President, CMO at [email protected] and (407) 734-9000 ORLANDO, FL: Red Lobster has put its creative account into review.. The review follows a time of tumult for Red Lobster: It has […]

In November we said: Too much leadership movement not to check in with GoodyearApril 28, 2022Steve’s breakdown: When you read a headline like that, you’re supposed to get on the horn and snag a meeting with the client. AKRON, OH: Goodyear Tire & Rubber Co has named Colle McVoy as its media and creative agency of record for its company-owned properties. The agency announced the news on social media, but declined […]

Brands we predicted would review advertisingApril 27, 2022Steve’s breakdown: As you can see from our post below, last year we forecasted this review that stared in January. Keep an eye on our predictions every day. They “drop” all the time! NEW YORK, NY: BlueTriton, formerly known as Nestlé Waters, has named Horizon Media as its media agency of record after a three-month […]

We wrote about this agency change in NovemberMarch 29, 2022Steve’s breakdown: When we saw Paul Chibe join Pabst Brewing back in November we knew a grown-up was coming on board to steady the ship and an agency change was on the way. See our prediction is at the bottom of the page. LOS ANGELES, CA: Pabst Brewing has named Seattle-based DNA as creative agency […]

Forecasted review: Lipton, Pukka, PG Tips, Tazo & Brooke BondMarch 4, 2022Steve’s breakdown: In late November we posted that Unilever sold off many of its beverage brands and that “Advertising will change hands”. (See bottom) Well, here we go! Aparna Sundaresh is the CMO ROTTERDAM, Netherlands: A global media review has been launched by the owner of tea brands such as Lipton, Pukka, PG Tips, Tazo […]

Forecasted Shipley Do-Nuts Ad Review ConcludesMarch 1, 2022Ratti’s Breakdown: Sometimes it’s obvious to see a review coming. See our prediction at the bottom. HOUSTON, TX: Shipley Do-Nuts named Portland, Maine-based creative agency Garrand Moehlenkamp as its branding agency of record. It is the first time Shipley, founded in 1936, has invested in a professional advertising and marketing campaign. Shipley franchises over 350 […]

Salvation Army launches new campaign after it’s forecasted to be reviewedFebruary 23, 2022Steve’s breakdown: This one took a while and we’re not sure when the account was reviewed but we’re going to say sometime last year . . . as predicted. ALEXANDRIA, VA: The Salvation Army had launched a new integrated campaign, called “Love Beyond.” It’s first push, the “Love” spot, kicked off last week. The ad underscores […]

Topgolf Entertainment’s Ad Review As PredictedFebruary 22, 2022Steve’s breakdown: Not long ago we wrote “New CEO, CMO and more = Pitching time at Topgolf Entertainment Group” and here’s the announcement of them hiring an ad agency. Nuff Said. See below . . . DALLAS, TX: Topgolf Entertainment Group, which creates local hubs complete with restaurants, driving ranges and other activities, has named […]

Burger King Puts Its Account Into Review as we PREDICTEDFebruary 3, 2022Steve’s breakdown: Since October we’ve been talking about how Burger King was so due for an advertising review. In fact we just said it straight out with the headline: Burger King CMO departs after less than two years: What’s Next? Review Here are our other reports: 10 days ago we knew something was up at […]

Ratti Report Delivers Another Account Review Prediction: GrubhubFebruary 2, 2022Steve’s breakdown: In August we wrote “Grubhub’s plunge to the bottom & how to fix them: Ad review” (see bottom of page) and in less than 5 months the company hired and new agency for creative (see link) and now we hear they went into full ad review and have announced the winner. (see article […]

Is Jack Getting Fired? Jack In The Box Seeks AORJanuary 13, 2022Steve’s breakdown: We’ve been talking about the Jack In The Box account and how they need new creative for a while. Now they have put the AOR in review in addition to hiring an agency to handle their TikTok creative in June. (see below) Will “Jack” live or die? Maybe you decide! RallyCry is handling […]

We saw the new creative & knew the agency was getting cannedJanuary 11, 2022Steve’s breakdown: Back in the spring we saw Orkin’s new campaign and knew it was account killing creative. Making the Orkin employees look & sound like great experts might have given the company a moral boost but did it do anything for sales? Clearly not because they just hired DDB. The announcement is below – […]

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