CPG company’s CMO Is Out: What about the agency she hired

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Steve's breakdown: In 2018, Kimberly-Clark initiated an agency review, selecting FCB over incumbent WPP to handle its more than $800 million spend. That review was under her guidance. IRVING, TX: Kimberly-Clark’s chief...

Too cool for school client’s CMO search: Get involved

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Steve's breakdown: Fox Racing is an American privately owned action sports and clothing brand founded in 1974. Fox designs, develops and distributes clothing and accessories to over fifty countries primarily...

Live streaming client finally gets new CMO

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Steve's breakdown: Three month without a marketing chief would make most clients itchy to get the advertising game back on track quickly. All the more reason tho jump on Twitch!...

Car maker without CMO = Opportunity

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Steve's breakdown: Brian Smith will head marketing while the CMO search begins. In the meantime, c heck out the featured video that ran during the Super Bowl. Hilarious but could...

Florida City Issues Tourism RFP for PR

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Steve's breakdown: You'll need to buy your tickets today because there's a mandatory pre-RFP submission conference is slated for Oct. 23 at Surfside Town Hall, 9293 Harding Ave., Second Floor Commission...

Green Energy Marketing RFP

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Steve's breakdown: Deadline for written questions: October 31, 2019, deadline for proposal submission: November 15, 2019 and Award Announcement: December 31, 2019. See RFP link below. RFP_Marketing_Plan_and_Website DAVID, CA: The...

Restaurant Reviews PR Agency Support

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Steve's breakdown: The chain of roughly 4,500 US franchises has worked with incumbent Pierson Grant for at least a decade but the PR account is up for grabs. MINNEAPOLIS, MN:...

Relaunching a kids brand will take a new agency

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Steve's breakdown: The Children’s Place is going to give Gymboree another go. Jane Elfers, is the President and Chief Executive Officer. SECAUCUS, NJ: The Children’s Place, Inc. (Nasdaq: PLCE), the largest pure-play children’s...

Southwestern State Unveils Travel PR RFP

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Steve's breakdown: The New Mexico Tourism Department plans to award a contract of up for four years. Proposals are due Nov. 1. Here's the New Mexico Tourism Department RFP SANTE...

Triple brewery merge = New ad account

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Steve's breakdown: "Ninkasi Parent Company Legacy Breweries Acquires Aspen Brewing, Laurelwood Brewing" is the headline and you know somebody is going to be calling ad agencies. Why not call them...

Police recruitment RFP

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Steve's breakdown: What's great about police recruitment accounts is you can have as many as you want. No conflicts! Questions for this review should be directed to procurement specialist Julie...

Golf Lead!

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Steve's breakdown: PGA TOUR Superstore is looking for a CMO so what a perfect time to introduce your 15ish handicap to this client! Below is the CMO job posting. ROSWELL,...

Skincare brand gets elephant sized global pockets

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Steve's breakdown: Shiseido’s clearly going to put some global marketing muscle behind Drunk Elephant so might as well get in on the cash. Tiffany Masterson is the founder of Drunk...

Energy Capital of the Nation in PR Pitch

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Steve's breakdown: Proposals are due Nov. 8 and they go to Ivy McGowan-Castleberry at Ijm01@ccgov.net. Read on . . . GILLETTE, WY: The city of Gillette, which bills itself as...

Free at last and time to pitch

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Steve's breakdown: We all smelled this one coming and it's time to pounce if you already hadn't. And like we said in August "give Silvia Mazzucchelli a ring and let...

Sports training & event company hires CMO

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Steve's breakdown: One thing about IRONMAN is Women? I mean the new CMO is a woman. Never mind. They could use a lot more spectators, sponsors & TV coverage and...

Agency/Client Break-up: Review beginning

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Steve's breakdown: Key line here: Discover is currently conducting a search for a new creative agency of record. And who can blame them. Those look-a-like ads we're getting really tired....

Film Commission PR RFP

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Steve's breakdown: This one just jumped at us so you'll have to just at it. Maybe ask for extension . . . Responses are due RFP Oct. 11. Selected firms...

46,000 Student University Issues Branding RFP

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Steve's breakdown: The deadline is October 10th so, you know, like I've said, jump on it. Here's the University_of_Houston_Brand_Identity_and_Image RFP HOUSTON, TX: The University of Houston is in search of...

New England University Issues Advertising RFP

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Steve's breakdown: The deadline is October 9th so jump on it! Central Connecticut State University RFP Link. NEW BRITAIN, CT: CCSU is looking to build a comprehensive enrollment advertising, marketing...

Southern health insurance lead

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Steve's breakdown: Humana has appointed Jennifer Bazante CMO. Here background includes leading marketing strategy, execution and sponsorships. Most recently, she has served as SVP, Brand and Acquisition Marketing, where she...

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