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Steve's breakdown: If you've got retail experience, this 170 location liquor retailer might be the ticket into the spirits category. Here's the deal: BevMo! Names Former Marketing Executive at Amazon...
Steve's breakdown: Revlon is looking at selling all or parts of its business so get the research team on this one and don't miss an opportunity when it drops. NEW...
Steve's breakdown: There still may be tome to launch this brand so make a move today. SAN FRANCISCO, CA: Banana Republic announced the launch of Style Passport, an online subscription...
Steve's breakdown: Let's start the week with two PR agency review. The Cayman Islands is floating an RFP to promote its proposed George Town cruise berthing facility and enhanced cargo...
Steve's breakdown: Destination Canada is looking for a US rep to promote Canada to an American audience. Proposals are due September 13, 2019, 14:00 Pacific Time. Here's the RFP: VANCOUVER,...
Steve's breakdown: The featured commercial came out in June and the idea was was the company was going to get back to its roots. Okay, a new car but what...
Steve's breakdown: High-end bling company, Tiffany, is launching a men's jewelry collection. It's a brand new thing for the client and we're wondering who's handling the advertising cause "men" are...
Steve's breakdown: We love it when CMOs become CEOs. And that's what's happening at Rite Aid. Heyward Donigan is her name. As far as creative, they have been pushing flu...
Steve's breakdown: Verizon is selling Tumblr to WordPress Parent Company, Automattic Inc. and the world hopes they fix everything Verizon did wrong and if they do, they'll have to tell...
Steve's breakdown: AB InBev is introducing Natural Light Seltzer later this month in a bid to attract college-age fans of Natural Light, according to The Wall Street Journal. NEW YORK, NY: The new...
Steve's breakdown: It's pretty hilarious when a dating company can't match itself with leaders - especially marketing. But maybe you can be the cupid in this situation and possibly set...
Steve's breakdown: "Uber Hires Google Exec As VP Of Global Marketing Just Weeks After Massive Layoffs" is the headline but what's up with the total reorg. Worth looking into. Especially...
Steve's breakdown: The have a new Chief Marketing Officer and Chief Merchandising Officer. Plus they were smart enough to get out of the way of Limited Brands back in 2011....
Steve's breakdown: The Baby Ruth candy bar turn 100 in 2021 and Ferrero just bought the brand so you know they are going to get crazy. PARSIPPANY, NJ: About Baby...
Steve's breakdown: . . . finding their next CMO. nough said. Here's the job description. GRAND RAPIDS, MI: The Company Mike Stevens and Dave Engbers both had steady jobs when...
Steve's breakdown: UnitedHealth Care is looking for the person who would the client. Maybe you have someone in mind. The job description (AKA a pitch blueprint) is below. MINNETONKA, MN:...
Steve's breakdown: Twitter Seeks North American Consumer PR Support Amid Scrutiny The online giant's move to strengthen its bond with North American consumers comes in advance of the presidential election,...
Steve's breakdown: "Cannabis brand to open 50 stores in 11 states" is the headline and we don't see how they expect to keep those stores open without advertising. Charlie Bachtell...
Steve's breakdown: With this many brands involved, there will have to be multiple ad agency changes once this merger is complete. Time to get the research team on this because...
Steve’s breakdown: Rust-Oleum is going to be turning 100 in 2021 which makes it a perfect time to give them a call, tell them what a fan you are of...
Steve's breakdown: A past client of mine, The Vitamin Shoppe, is getting a new owner and you know that means a hard look at advertising is next. Sharon Leite, CEO...
Steve's breakdown: These guys have bigger marketing plans than just changing up the top of the marketing department. Agency roster is clearly next. And not for nothin', their line"Good on...
Steve's breakdown: Restaurant big on company culture and bringing food culture to their guests has 240 restaurants in 10 countries and U.S. territories, appoints Scott Hargrove as Executive Vice President...
Steve's breakdown: Starbucks is going to be turning 50 in 2021 which makes it a perfect time to give them a call, tell them what a fan you are of...
Steve's breakdown: The big pitching hints from the CEO of Kraft Heinz are: But first, remember, if you're a small shop, ya gotta act like consultants with knowledge and ideas...
Steve's breakdown: Do ya think the non-members figured it out? Golden Bear & CMO = Golden Bear Physical Therapy? NAH! Anyway, they have about 20 locations in California and seem pretty...
Steve's breakdown: Jiffy Lube is going to be turning 50 in 2021 which makes it a perfect time to give them a call, tell them what a fan you are...
Steve's breakdown: Modcloth is gearing up for a Walmart-free future and the attitude of management is ‘We have nothing to lose’. I like that kind of thinking and I bet...
Steve's breakdown: Equinox and SoulCycle are the clients and it's todays' Trump fundraiser that's getting people to boycott the companies and they include a bunch of celebrities. Juicy stuff and...
Steve's breakdown: Anheuser-Busch InBev acquires Platform Beer Co. and the owners couldn't be happier. And you know what happy brewers are? Happy pitchees . . . Oh, and the group:...
Steve's breakdown: I'm a bit confused by this move. Check out this headline: Domino's nabs ex-McDonald's Emily Somers as first CMO despite consultancy plans. She's literally planning on opening up...
Steve's breakdown: U.S. Soccer hired lobbyists to counter women’s team’s fight For Equal Pay is the headline but if you want to help the World Cup Champs, who's the client?...
Steve's breakdown: No, not Coke you Silly Goose! We're talking about new weed based products like gummies, vape pens and drinks from Arizona Beverages. Like you don't want in on...
Steve's breakdown: Playboy Magazine's transformation in the age of #MeToo and who knows how it will do but they really should do a little more than doing PR.What do you...
Hosted by Steve Ratti, digeRatti is a place for new business professionals of the advertising industry to talk career, strategies but most importantly, about their pitching horror stories from the...
Steve's breakdown: We love CMO-less casinos. They can't function so they have to move quick. Get in there first with your candidate. The job description is below. SAN DIAGO, CA:...
Steve's breakdown: The guy on the right is O.U.T. Or the way Fox Business put it: Victoria’s Secret parent company CMO resigns amid image issues, declines in sales, Epstein scandal....
Steve's breakdown: Their line is "Power Up". Let's just start with that but SleepQuest does have a little cash and maybe with the right plan (and campaign) it could be...
Steve's breakdown: Well, Barneys New York has taken the dive but not without a little help from their friends. This gives us hope that the company could be a client....
Steve's breakdown: Apple Rush is a small enough brand any shop could pitch it PLUS they are a serious enough company to complete an executive search for their new CMO....
Steve's breakdown: Lots of requirements in this one like a pre-proposal conference being held at 11 a.m. on August 9, questions are due by 5:00 p.m. (EST) on Aug. 14...
Steve's breakdown: An Ocean Spray exec is coming in to WellPet as CMO. Might as well go make nice with your phone filled with your pet pictures. TEWKSBURY, MA: WellPet...
Steve's breakdown: Between the new CEO at Taco Bell and now their Chief Brand Officer stepping down . . . and don't forget that "Dance Fighting" spot back in April....
Steve's breakdown: We hate these kinds of stories but it's a fact of business. Agencies close. Not to be too morbid, you might want to contact any of the 19...
Steve's breakdown: This happens time and time again y'all and we can't stress enough that you watch our Account Review Predictions like a hawk! Our prediction is at the bottom...
Steve's breakdown: "Francesca’s swallows a ‘poison pill’" is the headline and we believe opens the door to a marketing discussion. Steven P. Lawrence is the CEO and Erik Lautier is...
Steve's breakdown: Lingerie startup Lively snapped up by Wacoal for $85M. Michelle Cordeiro Grant is the Founder and CEO of Lively LYNDHUST, NJ: Japanese lingerie company Wacoal International on Wednesday...
Steve's breakdown: "ICE Prison Contractor Accuses Edelman of Bowing to Political Pressure in Resigning" is the headline but there is now an account, whether you agree with its existence or...
Steve's breakdown: The Cheesecake Factory is acquiring Fox Restaurant Concepts and the remaining interest in North Italia. We suspect an ad review will follow. CALABASAS HILLS, CA & PHOENIX, AZ:...
Steve's breakdown: Feeling like a Trump client? Well here ya go. The client, Oscar Health, is in the information-gathering stage and the RFP has not been issued so give Joshua...
Steve's breakdown: The restaurants we're talking about include: (sorry, didn't have time to uncapitalize these) BAY ROOM, BLUE SMOKE, CEDRIC'S AT THE SHED, CAFES AT MOMA, CAFFE MARCHIO, DAILY PROVISIONS,...
Steve's breakdown: Chuck E. Cheese merger plans fell through and you know what that means. They gotta make some hard decisions right now and marketing has to be near the...
Steve's breakdown: "AT&TTV Now" is the new name for DirecTV. I know there's a space in there but just go ahead and say it out loud. Sounds ridiculous, doesn't it?...
Steve's breakdown: The Container Store Custom Closets is the brand and CEO Melissa Reiff is the contact. You know they want to here what you think . . . COPPELL,...
Steve breakdown: Capital One is in some hot water and the old campaign is not going to cut it because the hacking resulted in the theft of 140,000 Social Security...
Steve's breakdown: Between the acquisition of Caviar and the expanded footprint into all 50 states (see below) we have come to the conclusion, DoorDash will be going into review if...
Steve's breakdown: Seem Bacardi is seeking a new CMO. Know someone great for the job and great for your agency? Patrón and Grey Goose are the brands that are now...
Steve's breakdown: One of the things they talk about in this Utah RFP is Gun Safety and if that's not enough to get you to take a look at the...
Steve's breakdown: Here are the brands that will be changing hands and probably ad agencies: Keebler, Mother's, Famous Amos, Murray's, Little Brownie Bakers and Stretch Island. Clearly Keebler is where...
Steve's breakdown: We're talking "performance beer" here folks and we got the brands that are getting into it. Sufferfest, SeaQuench Ale & Upside Dawn are just the beginning. Check it...
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