Bouncing ball of a CMO lands on new client: Hit him up before he bounces

To access this content, please login below or become a member. 1) All-Access members receive 100% access to our intelligence gathered content and advisory services. Exclusive content All Access members enjoy include Account Review Predictions & Ratti Report's Dark Web...

Steve's breakdown: The new CMO of Checkers & Rally's has worked at 9 restaurant chains...

Read More

What do these two things have in common?

To access this content, please login below or become a member. 1) All-Access members receive 100% access to our intelligence gathered content and advisory services. Exclusive content All Access members enjoy include Account Review Predictions & Ratti Report's Dark Web...

Steve's breakdown: Hint, a child is not a thing. That's right, Plastic! There's probably plastic...

Read More

We forecasted a new agency & campaign but we had no idea of the BRILLIANCE!!

To access this content, please login below or become a member. 1) All-Access members receive 100% access to our intelligence gathered content and advisory services. Exclusive content All Access members enjoy include Account Review Predictions & Ratti Report's Dark Web...

Steve's breakdown: We missed this prediction by 3 days but that's cool because this is...

Read More

Sleepy Insurance Company get new CMO to Wake-Up

To access this content, please login below or become a member. 1) All-Access members receive 100% access to our intelligence gathered content and advisory services. Exclusive content All Access members enjoy include Account Review Predictions & Ratti Report's Dark Web...

Steve's breakdown: The new CMO has been at Voya Financial and ING. These are two...

Read More

$22 million restaurant has new owner

To access this content, please login below or become a member. 1) All-Access members receive 100% access to our intelligence gathered content and advisory services. Exclusive content All Access members enjoy include Account Review Predictions & Ratti Report's Dark Web...

Steve's breakdown: The client is Whataburger and the comapny is BDT Capital Partners and they...

Read More

Southern County Schools Issue Marketing RFP

To access this content, please login below or become a member. 1) All-Access members receive 100% access to our intelligence gathered content and advisory services. Exclusive content All Access members enjoy include Account Review Predictions & Ratti Report's Dark Web...

Steve's breakdown: So you know, the Fulton County School System has a boatload of schools...

Read More

Luxury brand to get worldly media entrepreneurialized real soon

To access this content, please login below or become a member. 1) All-Access members receive 100% access to our intelligence gathered content and advisory services. Exclusive content All Access members enjoy include Account Review Predictions & Ratti Report's Dark Web...

Steve's breakdown: "Sotheby’s auction house is being taken private by group controlled by art collector...

Read More

Retailer with no agency just landed CMO: Agency Seems Next

To access this content, please login below or become a member. 1) All-Access members receive 100% access to our intelligence gathered content and advisory services. Exclusive content All Access members enjoy include Account Review Predictions & Ratti Report's Dark Web...

Steve's breakdown: The new CMO has extensive experience in brand positioning and development, CRM, and...

Read More

EXCLUSIVE: Two Resort Account in Review: RFP & AgencyMatchGame

To access this content, please login below or become a member. 1) All-Access members receive 100% access to our intelligence gathered content and advisory services. Exclusive content All Access members enjoy include Account Review Predictions & Ratti Report's Dark Web...

Steve's breakdown: Our friends at Ponte Vedra Beach Resorts have asked us to help them...

Read More

Last gasp of breath at this retailer could your “Hail Mary” pitch

To access this content, please login below or become a member. 1) All-Access members receive 100% access to our intelligence gathered content and advisory services. Exclusive content All Access members enjoy include Account Review Predictions & Ratti Report's Dark Web...

Steve's breakdown: With the CEO leaving and the entire industry clueless to what to happen...

Read More

Toy account with 1st CMO could hire first agency

To access this content, please login below or become a member. 1) All-Access members receive 100% access to our intelligence gathered content and advisory services. Exclusive content All Access members enjoy include Account Review Predictions & Ratti Report's Dark Web...

Steve's breakdown: Pocket.watch appointed its first chief marketing officer and we're expecting more change to...

Read More

Esports $100M news is opportunity to get in the game

To access this content, please login below or become a member. 1) All-Access members receive 100% access to our intelligence gathered content and advisory services. Exclusive content All Access members enjoy include Account Review Predictions & Ratti Report's Dark Web...

Steve's breakdown: Esports is huge now-a-days so we like to keep our ear to the...

Read More

Former Nike Marketing Exec joins online school

To access this content, please login below or become a member. 1) All-Access members receive 100% access to our intelligence gathered content and advisory services. Exclusive content All Access members enjoy include Account Review Predictions & Ratti Report's Dark Web...

Steve's breakdown: The brand is Master Class (I taken the class with Steve Martin on...

Read More

Four Casino Lead

To access this content, please login below or become a member. 1) All-Access members receive 100% access to our intelligence gathered content and advisory services. Exclusive content All Access members enjoy include Account Review Predictions & Ratti Report's Dark Web...

Steve's breakdown: This is a great time to introduce the agency to Rivers Casinos because...

Read More

Marketing & Advertising Services for City Agency: RFP

To access this content, please login below or become a member. 1) All-Access members receive 100% access to our intelligence gathered content and advisory services. Exclusive content All Access members enjoy include Account Review Predictions & Ratti Report's Dark Web...

Steve's breakdown: Houston-Galveston (TX) Council of Governments has issued an RFP for Marketing & Advertising...

Read More

University multi-channel marketing RFP

To access this content, please login below or become a member. 1) All-Access members receive 100% access to our intelligence gathered content and advisory services. Exclusive content All Access members enjoy include Account Review Predictions & Ratti Report's Dark Web...

Steve's breakdown: Proposals are due July 5th and you can see the RFP here: Albany...

Read More

Brand Strategy Initiative: University RFP

To access this content, please login below or become a member. 1) All-Access members receive 100% access to our intelligence gathered content and advisory services. Exclusive content All Access members enjoy include Account Review Predictions & Ratti Report's Dark Web...

Steve's breakdown: The University of Oklahoma's RFP proposals are due June 27th and you can...

Read More

Request for Proposal

To access this content, please login below or become a member. 1) All-Access members receive 100% access to our intelligence gathered content and advisory services. Exclusive content All Access members enjoy include Account Review Predictions & Ratti Report's Dark Web...

Steve's breakdown: Go to page 30 to get to the meat of the RFP which...

Read More

County Marketing Review

To access this content, please login below or become a member. 1) All-Access members receive 100% access to our intelligence gathered content and advisory services. Exclusive content All Access members enjoy include Account Review Predictions & Ratti Report's Dark Web...

Steve's breakdown: Proposals are due July 3, 2019 to nfrost@isabellacounty.org MOUNT PLEASANT, MI: Isabella County...

Read More

Pet lead alert!

To access this content, please login below or become a member. 1) All-Access members receive 100% access to our intelligence gathered content and advisory services. Exclusive content All Access members enjoy include Account Review Predictions & Ratti Report's Dark Web...

Steve's breakdown: The brand is RestoraPet and they're looking for a CMO. The Co-Founders are...

Read More

Plant-based nuggets need an agency mouthpiece

To access this content, please login below or become a member. 1) All-Access members receive 100% access to our intelligence gathered content and advisory services. Exclusive content All Access members enjoy include Account Review Predictions & Ratti Report's Dark Web...

Steve's breakdown: Tyson Foods is unveiling plant-based nuggets as it moves into meat alternatives but...

Read More

Cannabis/CBD brand is on a fast track but where’s the agency

To access this content, please login below or become a member. 1) All-Access members receive 100% access to our intelligence gathered content and advisory services. Exclusive content All Access members enjoy include Account Review Predictions & Ratti Report's Dark Web...

Steve's breakdown: We think we have a hot one here and if you're looking to...

Read More

Help find a CMO for this Hard Cider producer = Win a client

To access this content, please login below or become a member. 1) All-Access members receive 100% access to our intelligence gathered content and advisory services. Exclusive content All Access members enjoy include Account Review Predictions & Ratti Report's Dark Web...

Steve's breakdown: Having the CMO job description of a potential client is like having a...

Read More

Five casino client with new CMO

To access this content, please login below or become a member. 1) All-Access members receive 100% access to our intelligence gathered content and advisory services. Exclusive content All Access members enjoy include Account Review Predictions & Ratti Report's Dark Web...

Steve's breakdown: Maverick Gaming™ currently owns the Wendover Nugget and Red Garter Hotel & Casinos,...

Read More

Deli Hires 1st Chief Marketing Officer

To access this content, please login below or become a member. 1) All-Access members receive 100% access to our intelligence gathered content and advisory services. Exclusive content All Access members enjoy include Account Review Predictions & Ratti Report's Dark Web...

Steve's breakdown: An ex-Coca-Cola, Pillsbury, General Mills and Unilever executive walks into a deli. Boom!...

Read More

Next year there’ll be two more corporate clients to pitch

To access this content, please login below or become a member. 1) All-Access members receive 100% access to our intelligence gathered content and advisory services. Exclusive content All Access members enjoy include Account Review Predictions & Ratti Report's Dark Web...

Steve's breakdown: UTC names new Carrier, Otis CEOs in preparation of the 3 way split...

Read More

Green account wrapped in a $700 million client

To access this content, please login below or become a member. 1) All-Access members receive 100% access to our intelligence gathered content and advisory services. Exclusive content All Access members enjoy include Account Review Predictions & Ratti Report's Dark Web...

Steve's breakdown: "Unilever Taps Growth From Algae-Based Skin-Care Takeover" is the headline and Tatcha is the...

Read More

EXCLUSIVE: State issues RFP $11 million tourism budget

To access this content, please login below or become a member. 1) All-Access members receive 100% access to our intelligence gathered content and advisory services. Exclusive content All Access members enjoy include Account Review Predictions & Ratti Report's Dark Web...

Steve's breakdown: Proposals are due July 8th and you can read the RFP here: New...

Read More

Seems the turnover at the top could take out an agency or two

To access this content, please login below or become a member. 1) All-Access members receive 100% access to our intelligence gathered content and advisory services. Exclusive content All Access members enjoy include Account Review Predictions & Ratti Report's Dark Web...

Steve's breakdown: "Two Top Uber Executives Are Out as C.E.O. Consolidates Power" is the headline...

Read More

Hidden in yesterday’s posts was a very sexy lead

To access this content, please login below or become a member. 1) All-Access members receive 100% access to our intelligence gathered content and advisory services. Exclusive content All Access members enjoy include Account Review Predictions & Ratti Report's Dark Web...

Steve's breakdown: Yesterday we reported on BMW North America's new CMO. The deep-cut lead in...

Read More

We found the angle to get you this boat account

To access this content, please login below or become a member. 1) All-Access members receive 100% access to our intelligence gathered content and advisory services. Exclusive content All Access members enjoy include Account Review Predictions & Ratti Report's Dark Web...

Steve's breakdown: In an interview with Boating Industry, Mercury Marine's CMO said the company’s efforts...

Read More

Will the German keep the American’s ad agency?

To access this content, please login below or become a member. 1) All-Access members receive 100% access to our intelligence gathered content and advisory services. Exclusive content All Access members enjoy include Account Review Predictions & Ratti Report's Dark Web...

Steve's breakdown: BMW North America just brought in a home grown CMO from Munich and...

Read More

High Flying Corporate Account is Born

To access this content, please login below or become a member. 1) All-Access members receive 100% access to our intelligence gathered content and advisory services. Exclusive content All Access members enjoy include Account Review Predictions & Ratti Report's Dark Web...

Steve's breakdown: United Technologies will acquire Raytheon to become the world's second-largest aerospace-and-defense company by...

Read More

Retailer’s account sure to be reviewed by new owner

To access this content, please login below or become a member. 1) All-Access members receive 100% access to our intelligence gathered content and advisory services. Exclusive content All Access members enjoy include Account Review Predictions & Ratti Report's Dark Web...

Steve's breakdown: Barnes & Noble has a new owner and big changes are on the...

Read More

They say they have the perfect marketing: Maybe you should be the judge

To access this content, please login below or become a member. 1) All-Access members receive 100% access to our intelligence gathered content and advisory services. Exclusive content All Access members enjoy include Account Review Predictions & Ratti Report's Dark Web...

Steve's breakdown: Wynn has an opening casino in Boston and they're acting pretty cocky about...

Read More

Southern State Issues Tourism RFP

To access this content, please login below or become a member. 1) All-Access members receive 100% access to our intelligence gathered content and advisory services. Exclusive content All Access members enjoy include Account Review Predictions & Ratti Report's Dark Web...

Steve's breakdown: Questions are due by June 10 and the deadline for proposals is 4...

Read More

More C-Level changes than you can shake a stick at: Retail Review Forecasted

To access this content, please login below or become a member. 1) All-Access members receive 100% access to our intelligence gathered content and advisory services. Exclusive content All Access members enjoy include Account Review Predictions & Ratti Report's Dark Web...

Steve's breakdown: GameStop has a new chief merchandising officer, CFO & COO. And don't forget...

Read More

We finally got the names to pitch at this 8 figure mobile app account

To access this content, please login below or become a member. 1) All-Access members receive 100% access to our intelligence gathered content and advisory services. Exclusive content All Access members enjoy include Account Review Predictions & Ratti Report's Dark Web...

Steve's breakdown: As we mentioned last month, Lyft is dumping the CMO position and is...

Read More

Now’s the time to get into law & we have the targets

To access this content, please login below or become a member. 1) All-Access members receive 100% access to our intelligence gathered content and advisory services. Exclusive content All Access members enjoy include Account Review Predictions & Ratti Report's Dark Web...

Steve's breakdown: Boies Schiller Flexner, Lowenstein Sandler, McGlinchey Stafford are the law firms who just...

Read More

18,000 Student University Seeks CMO

To access this content, please login below or become a member. 1) All-Access members receive 100% access to our intelligence gathered content and advisory services. Exclusive content All Access members enjoy include Account Review Predictions & Ratti Report's Dark Web...

Steve's breakdown: The school is University of North Carolina at Chapel Hill and if you're...

Read More

As we predicted Wrangler went into review: Another coming?

To access this content, please login below or become a member. 1) All-Access members receive 100% access to our intelligence gathered content and advisory services. Exclusive content All Access members enjoy include Account Review Predictions & Ratti Report's Dark Web...

Steve's breakdown: That's right, we got another one right but the real question is whether...

Read More

Marketplace Lending Company’s new CMO to Boost Consumer Brand: No agency in sight

To access this content, please login below or become a member. 1) All-Access members receive 100% access to our intelligence gathered content and advisory services. Exclusive content All Access members enjoy include Account Review Predictions & Ratti Report's Dark Web...

Steve's breakdown: We think there a real opportunity here considering the lack of creative that...

Read More

We don’t think this spokes person is going to keep her job

To access this content, please login below or become a member. 1) All-Access members receive 100% access to our intelligence gathered content and advisory services. Exclusive content All Access members enjoy include Account Review Predictions & Ratti Report's Dark Web...

Steve's breakdown: I like the Tiffany Haddish's work but I don't think it's breaking any...

Read More

Clean slate for retailer should include new ad agency

To access this content, please login below or become a member. 1) All-Access members receive 100% access to our intelligence gathered content and advisory services. Exclusive content All Access members enjoy include Account Review Predictions & Ratti Report's Dark Web...

Steve's breakdown: Charlotte Russe was a 500 store retailer that it went down to zero...

Read More

We love new CMOs from agencies that can’t handle the biz

To access this content, please login below or become a member. 1) All-Access members receive 100% access to our intelligence gathered content and advisory services. Exclusive content All Access members enjoy include Account Review Predictions & Ratti Report's Dark Web...

Steve's breakdown: My favorite casual dinning joint, Ruby Tuesday, just hired a CMO from ad...

Read More

Co-works retail brand about to explode: Wanna a name?

To access this content, please login below or become a member. 1) All-Access members receive 100% access to our intelligence gathered content and advisory services. Exclusive content All Access members enjoy include Account Review Predictions & Ratti Report's Dark Web...

Steve's breakdown: This time were takin' bout Staples Studio and what's amazing about there spaces...

Read More

Wellness retail brand about to explode: Wanna a name?

To access this content, please login below or become a member. 1) All-Access members receive 100% access to our intelligence gathered content and advisory services. Exclusive content All Access members enjoy include Account Review Predictions & Ratti Report's Dark Web...

Steve's breakdown: We're talk'in bout HealthHub. Not a great name but I'm sure it tested...

Read More

1st CMO at brand you probably bought Memorial Day

To access this content, please login below or become a member. 1) All-Access members receive 100% access to our intelligence gathered content and advisory services. Exclusive content All Access members enjoy include Account Review Predictions & Ratti Report's Dark Web...

Steve's breakdown: The brand is Tyson and if you know a thing-or-two about the meat...

Read More

Why breweries are so stupid about marketing non-alcoholic beer

To access this content, please login below or become a member. 1) All-Access members receive 100% access to our intelligence gathered content and advisory services. Exclusive content All Access members enjoy include Account Review Predictions & Ratti Report's Dark Web...

Steve's breakdown: Check out this headline: Brewery Boss Resigns After Branding Non-Alcoholic Beer 'Gay Lemonade'...

Read More

Famous city to issue brand identity RFP

To access this content, please login below or become a member. 1) All-Access members receive 100% access to our intelligence gathered content and advisory services. Exclusive content All Access members enjoy include Account Review Predictions & Ratti Report's Dark Web...

Steve's breakdown: All inquiries or questions should be directed to purchasing agent Jessica Baraket, 610/437-7624...

Read More

4 Consumer businesses with new CMOs you might want to take a look at

To access this content, please login below or become a member. 1) All-Access members receive 100% access to our intelligence gathered content and advisory services. Exclusive content All Access members enjoy include Account Review Predictions & Ratti Report's Dark Web...

Steve's breakdown: When it rains it pours. Take a double look at Anthony's! Sun Basket...

Read More

Space Jet?

To access this content, please login below or become a member. 1) All-Access members receive 100% access to our intelligence gathered content and advisory services. Exclusive content All Access members enjoy include Account Review Predictions & Ratti Report's Dark Web...

Steve's breakdown: They are rebranding Mitsubishi Aircraft Corporation Space Jet. Yeah, sink your teeth into...

Read More

Who going to fix this brand after they let 12 million cats out of the bag

To access this content, please login below or become a member. 1) All-Access members receive 100% access to our intelligence gathered content and advisory services. Exclusive content All Access members enjoy include Account Review Predictions & Ratti Report's Dark Web...

Steve's breakdown: "Data for nearly 12 million Quest Diagnostics patients may have been exposed" is...

Read More

$5 million account soon to get $100 million

To access this content, please login below or become a member. 1) All-Access members receive 100% access to our intelligence gathered content and advisory services. Exclusive content All Access members enjoy include Account Review Predictions & Ratti Report's Dark Web...

Steve's breakdown: When retailers go public, they have to bump-up advertising because, well, they're retailers....

Read More

Type and press Enter to search