Ratti Report is a nationally recognized leading source of actionable new business intel for advertising agencies of all stripes & sizes.

Since 2010, we have correctly predicted more account reviews than every outlet in our space combined. Only publishing what we’d pitch ourselves, we never aggregate or automate.

All leads are hand picked with added commentary by the Editor-in-Chief.


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Story types we cover include but are not limited to:

  • Account Killing Creative
  • Account Review Predictions
  • Announced Account Reviews
  • Confidential Account Reviews
  • New business tips from Steve’s personal network
  • “Blood-in-the-Water”
  • “Steal This Account”
  • World & National Events rattling accounts
  • Brand and/or Product Launches
  • C-Level Appointments Affecting Marketing
  • Clients Seeking CMOs
  • Company Shake-Ups
  • Digital Developments
  • Financial News Leaks
  • Follow-ups to “Seeking CMO” once hired
  • Global Account Reviews that include USA
  • IPOs Affecting Marketing Budgets
  • IPO Follow-Ups
  • Legal Shifts Affecting Accounts
  • Mergers & Acquisitions
  • Mergers & Acquisitions follow-ups
  • Market Trends Effecting Biz/Dev Market
  • Marketing Strategy Shifts at Clients
  • New CEO’s w/ Marketing Backgrounds
  • New CMO Announcements
  • New Distribution Partners
  • Special event leads
  • RFPs: Organizations
  • RFPs: City & County Accounts
  • RFPs: State & National Accounts

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