What a surprise: Javits Center seeks PR
Steve’s breakdown: As most of us know, the Javits Center does not have the greatest reputation but they just spent $465M to fix the building. Hence the review. Proposals are due July 6 you can get the RFP by email me.
NEW YORK, NY: New York’s Javits Center, the 29-year-old Manhattan convention center that is the state’s largest trade show space, is on the hunt for PR counsel.
Run by the New York Convention Center Operating Corp., the Jacob K. Javits Center underwent a $465M, top-to-bottom renovation in 2014 that includes the largest “green roof” in the country. It hosted 177 trade shows and events last year.
Although some state and city officials, including Gov. Andrew Cuomo, have pushed to move the Javits Center to a 3.1M-square-foot facility in Queens, the facility generates $1.4B in economic activity and hosts some of the country’s most prominent trade shows, including the New York Boat Show, International Franchise Expo and the annual Toy Fair, among others.
The NYCCOO, via RFP, wants a PR firm versed in the real estate and trade show sectors to handle the center’s media relations, marketing PR and develop an overall integrated PR strategy. In general, it seeks a firm “that can capitalize on the infrastructure investments at the Javits Center and the investments being made in the surrounding community and translate these developments into positive brand awareness for the Javits Center,” according to the RFP.