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Steve’s breakdown: This kinda scuffs up the CNN brand. I mean, it was kinda a redundant idea. CNN is 24 hours/day. Why would anyone need CNN+? Time to pitch CNN!! NEW YORK, NY: Warner Bros. Discovery has decided to shut down CNN+, the ballyhooed streaming service that had been intended to bring CNN into the […]
Steve’s breakdown: There I was minding my own business on a train into Manhattan and I was assaulted by this piece of HACK work. Were the creatives fighting over the tag line and the guy who lost slipped their line in the ad and made it huge in spite? I mean, which is it? The […]
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Steve’s breakdown: With a new CMO, CIO, looking for a CFO & CEO, there’s no way Red Lobster is not going to take a look at advertising. In fact, checkout what we said in January below. [email protected] ORLANDO, FL: The chief executive of Red Lobster is leaving after less than a year on the job. […]
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Steve’s breakdown: Bel-Air Athletics doesn’t look like it will be coming back any time soon. We’ll know more after the first few days of Chris Rock’s Ego Death World Tour: MARCH 30 & 31, BOSTON, MA at THE WILBUR APRIL 1 & 2, ATLANTIC CITY, NJ at BORGATA EVENT CENTER Tickets are selling fast so jump on it! Back […]
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Steve’s breakdown: I’ve never seen such an over hyped CMO in my life. She’s all sizzle and no steak and we called it in October when she was ranked #1 by Fobes as “Worlds most influential CMOs”. See bottom of this page . . .` In the meantime, say hi to the new CMO, Marian […]
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Steve’s breakdown: Levi’s lost its soon to be CEO because they wanted her to stop talking. They even offered $1 million but it didn’t work. Now their namesake brand doesn’t have a leader What to do? Well, see what you can do to fill the gap. (Ha! get it) That’s what . . . Email […]
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Steve’s breakdown: We don’t see how CNN is not going to be making some big changes very soon. Zucker’s problems are with his relationship with CNN’s CMO, Allison Gollust. As for her email address: [email protected] & [email protected] both have a 70% chance of working but that might not matter. What’s to happen to the marketing […]
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Steve’s breakdown: Ellie Doty is leaving Burger King after less than two years as CMO, during which time she launched the chain’s US loyalty scheme and headed up the company’s first brand overhaul in 20 years. So why is she leaving? Are they going to replace her? They talk about all the great things she’s […]
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Steve’s breakdown: Yeah, that was the headline we found about Moderna. This is the second time we’ve talked about the company. (see below) I mean, nobody had heard of the company until last year and this year they a blowing it image-wise at every turn. Colleen Hussey is the Director, Corporation Communications at (617) 714-6500 […]
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