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Steve’s breakdown: Does anybody else feel like Nike is just walking-on-eggshells right now? They certainly have their problems in-house and now with the Converse account just getting slided over to...
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Steve’s breakdown: What’s the opposite of a Disturbance in the Force? . . . Expect a huge flood, nay, Giant Wave of Change to Hit WPP and its Companies. The...
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Steve’s breakdown: Pizza Hut will be issuing a RFP soon so if you want in, make that call today! Zipporah Allen is the CMO and she can be reached at zipporah.allen@yum.com. PLANO,...
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Steve’s breakdown: Say what you want about Cambridge Analytica but they were just doing their job. Did you know one of their clients is Ogilvy? My point is they are...
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Steve’s breakdown: MoneySupermarket.com is the client and the review is for the UK so that means it’s time to open a new office over there? We’d also take a look at USA...
Steve’s breakdown: The quote by Johnnie Walker vice president Stephanie Jacoby tells you everything: “Scotch as a category is seen as particularly intimidating by women. … It’s a really exciting opportunity to...
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Steve’s breakdown: Lululemon can’t buy a break. Between the founder saying “Frankly some women’s bodies just actually don’t work for [wearing Lululemon pants]… it’s really about the rubbing through the thighs” back in...
Steve’s breakdown: Wynn Resorts has got a PR problem, Dixie Classic has an REF in Winston-Salem and the Federal Railroad Administration seeks internal communications support. Wynn shares tumble 10% after reports...
Steve’s breakdown: Yeah! Airbnb just lost its global marketing lead while it’s still looking for the replacement for their CMO. At least now you know who to call: The CEO....
Steve’s breakdown: Gatorade just hired Work & Co to help the brand with digital innovation, specifically focused around increasing engagement with consumers but we don’t think it’s going to stop there. Beware...