Steve’s breakdown: Okay, 180LA got the Miller Lite account without a pitch. (Strike One in my book because they have no true feeling of the accounts’ value) Then they processed to rip-off a tagline from another booze brand. (Strike Two) Now they are not even talking about it. (Strike Three)
Who’s on deck y’all?
CHICAGO, IL: 180LA introduced its new “Hold True” tagline for Miller Lite earlier this month in a continuation of the “Spelled Different,