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Steve's breakdown: The featured ad for The Gap was hailed in AdWeek and it might sell some hoodies but with their CEO just up and leaving, we're not sure their...
Steve's breakdown: SeaWorld stock scores with an upbeat forecast and new CEO but its unexpectedly expensive marketing campaign in the 3rd quarter did not help cost cutting. That's the take-a-way...
Steve's breakdown: The writing is on the wall. Yeah, Camp & King might have just won the Papa John's business but that was 2 CMOs ago. Here's what's happened ....
Steve's breakdown: Okay, here me out. I know W&K just won McDonald's but that was under their now fired CEO. Plus, we still don't know how McDonald's or KFC really...
Steve's breakdown: Authentic Brands had bought Barneys and no one's sure what's next but there's no way nothing's going to happen so keep your eyes peeled. BTW: Other brands they...
Steve's breakdown: Take your pick: Hasbro, the Cartoon Network, Mattel, DreamWorks. They are all in hot water regarding their advertising. My Little Pony would probably be a good place to...
Steve's breakdown: Boeing is just not getting it and even the media agency that placed the ads isn't getting it either. Initiative. It might be a tough cold call to...
Steve's breakdown: Walmart, CVS, Rite Aid are pulling J&J baby powder from shelves after FDA finds sub-trace levels of asbestos. As for me, I'm a fan of asbestos. My house...
Steve's breakdown: Eric Liedtke is leaving Adidas. He was considered to be in line to be the next CEO and was the highest ranking American at the company. He was...
Steve's breakdown: The headline is "Chipotle customers say the chain is charging them hundreds of dollars in fake orders" via the company's APP. That's a fast way to lose orders....
Steve's breakdown: In 2018, Kimberly-Clark initiated an agency review, selecting FCB over incumbent WPP to handle its more than $800 million spend. That review was under her guidance. IRVING, TX: Kimberly-Clark’s chief...
Steve's breakdown: This is getting nuts but I guess for the living agencies in Chicago, in this case, there's less competition. Read on . . . CHICAGO, IL: Less than...
Steve's breakdown: Norwegian Cruise Lines Battered By Twitterstorm is the headline but why can't these companies figure this out? There's got to be one of you out there who has...
Steve's breakdown: We hate to see headlines like this one: TM Advertising Closes Its Doors After 85 Years. It's heartbreaking but business is business so here we go. As far...
Steve's breakdown: Charmin's "Bear" campaign flies right in the face of the company's clear-cutting parts of the Canadian boreal forest. P&G has made some recent videos about how responsible they...
Steve's breakdown: As always, we hate to see this sort of news but the fact is many clients will be left without an agency. There's a list below. CEDAR RAPIDS,...
Steve's breakdown: This is a deep dive into retailers who could go bankrupt in the next year so read on and do the research. Then pick your prey to pitch!...
Steve's breakdown: Key line here: Discover is currently conducting a search for a new creative agency of record. And who can blame them. Those look-a-like ads we're getting really tired....
Steve's breakdown: Lairds Applejack is about to get its ass kicked by Jack Daniel's Tennessee Apple if they don't do something quick. The company has ties back to the Continental...
Steve's breakdown: Selling diet supplements and energy drinks with endorsements by professional athletes via pyramid scheme might not be the way to go anymore because we bet the athletes are...
Steve's breakdown: Even though Martin just won DoorDash back in August, it looks like the account is not going to be the Happy Happy Joy Joy kind of client because...
Steve's breakdown: Sanofi is being really stupid right now with this whole Zantac thing and should start taking calls from Ratti Report members to fix the stupid. Just say you're...
Steve's breakdown: Well, it's official, Omnicom Group (DDB) has ended its relationship with embattled e-cigarette maker Juul Labs. Of course we said they would probably get fired last week (see...
Steve's breakdown: Juul CEO resigns and the company announces it will stop all advertising & lobbying and I'm not buying any of it. Their present agency will probably get fired...
Steve's breakdown: eBay Inc. Announces Leadership Transition is the press release headline but there's more going on here. Their battle with Amazon still rages and I'm not sure their advertising...
Steve's breakdown: Overstock’s ex-CEO Patrick Byrne sells all of his shares this week and we think between the stock holders freaking out and this dark cloud over the company, there...
Steve's breakdown: Forever 21 denies it is filing for bankruptcy but that doesn't mean they ain't going down so it's time for that Hail Mary pitch. Go get'em ladies!! LOS...
Steve's breakdown: To quote a chain who's not to keen on this idea, "I'm lovin' it"! This type of customer communications has probably been pitched by multiple ad agencies to...
Steve's breakdown: "Seth Dallaire was the face of Amazon's ad business, serving as a key link to agencies" is what they are saying and we think that has to change...
Steve's breakdown: Ledo Pizza is the company and here is the leadership: Jamie Beall (President, COO), Aaron Weedy (VP - Finance), Will Robinson (VP - Marketing), Mike Conway (VP - Operations) ANNAPOLIS, MD: The...
Steve's breakdown: First Wingstop Announces Departure of Chief Growth & Experience Officer then Wingstop (NASDAQ:WING) gets downgraded by BidaskClub. Both of these makes us think this could be a good...
Steve's breakdown: From the NPR: "145 CEOs Call On Senate To Pass 'Common-sense, Bipartisan' Gun Laws." I know this specific story is about guns but we think it identifies cause...
Steve's breakdown: Bahamas Could Face Tourism Declines Due To Hurricane: is the headline but it shouldn't be true because most of the Bahamas is fine. They just have to get...
Steve's breakdown: Every once in a while a reporter just tells it like it is. This time it's Kaarin Vembar talking smack about Kate Spade & J. Crew. It seems...
Steve's breakdown: Coach, Kate Spade and Stuart Weitzman are the brands you should be checking out. Read on . . . NEW YORK: There’s been an abrupt changing of the...
Steve's breakdown: The headline last week was "Gillette ‘Shifting The Spotlight’ After Losing $8 Billion Amid ‘Toxic Masculinity’ Backlash". Didn't we tell y'all this back in March? (see bottom of...
Steve's breakdown: "Dior Pulls 'Sauvage' Campaign After Facing Appropriation Backlash" is the headline and we wonder if and another agency should look them up. You can still see the ad...
Steve's breakdown: As you guys know, we hate stories like this but the survivors must survive. Northlich has closed it's doors. Clients they had and you might want to look...
Steve's breakdown: "The new U.S. CMO will be Walmart’s fourth in four years (or possibly fifth, including interim chief marketer Francis)." That's not the best thing to hear about a...
Steve's breakdown: The Geico motorcycle insurance campaign has hit a speed-bump because they are starting to make their customers look silly in the TV ads. That's a telltale sign the...
Steve's breakdown: Revlon is looking at selling all or parts of its business so get the research team on this one and don't miss an opportunity when it drops. NEW...
Steve's breakdown: Equinox and SoulCycle are the clients and it's todays' Trump fundraiser that's getting people to boycott the companies and they include a bunch of celebrities. Juicy stuff and...
Steve's breakdown: U.S. Soccer hired lobbyists to counter women’s team’s fight For Equal Pay is the headline but if you want to help the World Cup Champs, who's the client?...
Steve's breakdown: The guy on the right is O.U.T. Or the way Fox Business put it: Victoria’s Secret parent company CMO resigns amid image issues, declines in sales, Epstein scandal....
Steve's breakdown: Well, Barneys New York has taken the dive but not without a little help from their friends. This gives us hope that the company could be a client....
Steve's breakdown: Between the new CEO at Taco Bell and now their Chief Brand Officer stepping down . . . and don't forget that "Dance Fighting" spot back in April....
Steve's breakdown: We hate these kinds of stories but it's a fact of business. Agencies close. Not to be too morbid, you might want to contact any of the 19...
Steve's breakdown: "Francesca’s swallows a ‘poison pill’" is the headline and we believe opens the door to a marketing discussion. Steven P. Lawrence is the CEO and Erik Lautier is...
Steve's breakdown: "ICE Prison Contractor Accuses Edelman of Bowing to Political Pressure in Resigning" is the headline but there is now an account, whether you agree with its existence or...
Steve's breakdown: Chuck E. Cheese merger plans fell through and you know what that means. They gotta make some hard decisions right now and marketing has to be near the...
Steve breakdown: Capital One is in some hot water and the old campaign is not going to cut it because the hacking resulted in the theft of 140,000 Social Security...
Steve's breakdown: As we mentioned last week in regards to Borden, Dean Foods has been having a bad time of it too in the dairy industry. A big mistake they...
Steve's breakdown: "Blame the agency and fire'm" is what was probably said over at Tyson. And if that's the case, why not be first in line to get this account...
Steve's breakdown: If your agency does business in the UK, things just got weird. I mean, if you're an east coast shop, you should be sprinkling in some British business...
Steve's breakdown: "Valérie Hermann Exiting Ralph Lauren" is the headline and everything she built is now up in the air. You have 'til September 30th to figure it out. NEW...
Steve's breakdown: The phase "Too Soon" comes to mind but it's a fact. The CEO of Foxwoods had an "untimely death" last year and they've finally replace him. We suspect...
Steve's breakdown: The headline is: PG&E Knew for Years Its Lines Could Spark Wildfires, and Didn’t Fix Them Documents obtained by The Wall Street Journal show that the utility has...
Steve's breakdown: The headline is: 16 Dog Food Brands May Be Linked To Canine Heart Disease, FDA Says. The majority of dogs studied after suffering from canine dilated cardiomyopathy ate...
Steve's breakdown: As I have mentioned before, Coty is a client that I've won assignments from three times at three separate agencies so take this to heart: They've never seen...
Steve's breakdown: The headline is: Taylor Swift, Scooter Braun clash: Justin Bieber, Demi Lovato, Braun's wife and more weigh in. What's the lead? Well, Big Machine Label Group was just...
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