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Steve's breakdown: "Seth Dallaire was the face of Amazon's ad business, serving as a key link to agencies" is what they are saying and we think that has to change...
Steve's breakdown: To quote a chain who's not to keen on this idea, "I'm lovin' it"! This type of customer communications has probably been pitched by multiple ad agencies to...
Steve's breakdown: Ledo Pizza is the company and here is the leadership: Jamie Beall (President, COO), Aaron Weedy (VP - Finance), Will Robinson (VP - Marketing), Mike Conway (VP - Operations) ANNAPOLIS, MD: The...
Steve's breakdown: First Wingstop Announces Departure of Chief Growth & Experience Officer then Wingstop (NASDAQ:WING) gets downgraded by BidaskClub. Both of these makes us think this could be a good...
Steve's breakdown: From the NPR: "145 CEOs Call On Senate To Pass 'Common-sense, Bipartisan' Gun Laws." I know this specific story is about guns but we think it identifies cause...
Steve's breakdown: Bahamas Could Face Tourism Declines Due To Hurricane: is the headline but it shouldn't be true because most of the Bahamas is fine. They just have to get...
Steve's breakdown: Every once in a while a reporter just tells it like it is. This time it's Kaarin Vembar talking smack about Kate Spade & J. Crew. It seems...
Steve's breakdown: Coach, Kate Spade and Stuart Weitzman are the brands you should be checking out. Read on . . . NEW YORK: There’s been an abrupt changing of the...
Steve's breakdown: The headline last week was "Gillette ‘Shifting The Spotlight’ After Losing $8 Billion Amid ‘Toxic Masculinity’ Backlash". Didn't we tell y'all this back in March? (see bottom of...
Steve's breakdown: "Dior Pulls 'Sauvage' Campaign After Facing Appropriation Backlash" is the headline and we wonder if and another agency should look them up. You can still see the ad...
Steve's breakdown: As you guys know, we hate stories like this but the survivors must survive. Northlich has closed it's doors. Clients they had and you might want to look...
Steve's breakdown: "The new U.S. CMO will be Walmart’s fourth in four years (or possibly fifth, including interim chief marketer Francis)." That's not the best thing to hear about a...
Steve's breakdown: The Geico motorcycle insurance campaign has hit a speed-bump because they are starting to make their customers look silly in the TV ads. That's a telltale sign the...
Steve's breakdown: Revlon is looking at selling all or parts of its business so get the research team on this one and don't miss an opportunity when it drops. NEW...
Steve's breakdown: Equinox and SoulCycle are the clients and it's todays' Trump fundraiser that's getting people to boycott the companies and they include a bunch of celebrities. Juicy stuff and...
Steve's breakdown: U.S. Soccer hired lobbyists to counter women’s team’s fight For Equal Pay is the headline but if you want to help the World Cup Champs, who's the client?...
Steve's breakdown: The guy on the right is O.U.T. Or the way Fox Business put it: Victoria’s Secret parent company CMO resigns amid image issues, declines in sales, Epstein scandal....
Steve's breakdown: Well, Barneys New York has taken the dive but not without a little help from their friends. This gives us hope that the company could be a client....
Steve's breakdown: Between the new CEO at Taco Bell and now their Chief Brand Officer stepping down . . . and don't forget that "Dance Fighting" spot back in April....
Steve's breakdown: We hate these kinds of stories but it's a fact of business. Agencies close. Not to be too morbid, you might want to contact any of the 19...
Steve's breakdown: "Francesca’s swallows a ‘poison pill’" is the headline and we believe opens the door to a marketing discussion. Steven P. Lawrence is the CEO and Erik Lautier is...
Steve's breakdown: "ICE Prison Contractor Accuses Edelman of Bowing to Political Pressure in Resigning" is the headline but there is now an account, whether you agree with its existence or...
Steve's breakdown: Chuck E. Cheese merger plans fell through and you know what that means. They gotta make some hard decisions right now and marketing has to be near the...
Steve breakdown: Capital One is in some hot water and the old campaign is not going to cut it because the hacking resulted in the theft of 140,000 Social Security...
Steve's breakdown: As we mentioned last week in regards to Borden, Dean Foods has been having a bad time of it too in the dairy industry. A big mistake they...
Steve's breakdown: "Blame the agency and fire'm" is what was probably said over at Tyson. And if that's the case, why not be first in line to get this account...
Steve's breakdown: If your agency does business in the UK, things just got weird. I mean, if you're an east coast shop, you should be sprinkling in some British business...
Steve's breakdown: "Valérie Hermann Exiting Ralph Lauren" is the headline and everything she built is now up in the air. You have 'til September 30th to figure it out. NEW...
Steve's breakdown: The phase "Too Soon" comes to mind but it's a fact. The CEO of Foxwoods had an "untimely death" last year and they've finally replace him. We suspect...
Steve's breakdown: The headline is: PG&E Knew for Years Its Lines Could Spark Wildfires, and Didn’t Fix Them Documents obtained by The Wall Street Journal show that the utility has...
Steve's breakdown: The headline is: 16 Dog Food Brands May Be Linked To Canine Heart Disease, FDA Says. The majority of dogs studied after suffering from canine dilated cardiomyopathy ate...
Steve's breakdown: As I have mentioned before, Coty is a client that I've won assignments from three times at three separate agencies so take this to heart: They've never seen...
Steve's breakdown: The headline is: Taylor Swift, Scooter Braun clash: Justin Bieber, Demi Lovato, Braun's wife and more weigh in. What's the lead? Well, Big Machine Label Group was just...
Steve's breakdown: The account is Nivea and the problem was the client doesn't "Do Gay". If you have friends at FBC, give them a call to see what really happened...
Steve's breakdown: Hint, a child is not a thing. That's right, Plastic! There's probably plastic traces in that water and plastic pieces in the Ragu pasta sauce. What's Mizkan America...
Steve's breakdown: With the CEO leaving and the entire industry clueless to what to happen at Lord & Taylor, this could bve a great time to pitch that "Hail Mary"...
Steve's breakdown: "Two Top Uber Executives Are Out as C.E.O. Consolidates Power" is the headline and it makes us wonder if their agency roster can hold on to the account...
Steve's breakdown: "Data for nearly 12 million Quest Diagnostics patients may have been exposed" is the headline. Now, how do they get the confidence back from the entire universe. Oooo-ooo,...
Steve's breakdown: Personally, I'd pitch the business just for the publicity then scuttle the thing. But that's just me . . . FAIRFAX, VA: Last week, Ackerman McQueen made headlines...
Steve's breakdown: The headline is "Hertz Hits Back at Accenture, Accusing Firm of ‘Extortionate Conduct’ in Contract Dispute" and that's enough for us to advise you all to board the...
Steve's breakdown: Bad marketing might cost Johnson & Johnson millions so perhaps there's an opportunity over there so it doesn't happen again. So, as they say in Jersey, "Do You...
Steve's breakdown: So there no more CMO job at Lyft which means the winds of change could still be blowing. Check it out with these two. Heather Freeland, formerly Facebook’s...
Steve's breakdown: Netflix marketing chief is latest high-profile departure after the CFO and the communication head. Do you think this turnover will spillover into their agency roster? We would hope...
Steve's breakdown: Update? Well, the TV ads War Paint got in trouble for are all gone. We did find one copy on New York Post. All the more reason to...
Steve's breakdown: Naughty America got a bit clever this week by launching x-rated lenses on Snatchat. Even though Naughty's CEO, Andreas Hronopoulos, said the lenses were compliant, Snap was not...
Steve's breakdown: It's hitting the fan over at the General Mills review but with that comes opportunity for any agency dumb enough to approach this train wreck. That would include...
Steve's breakdown: Bed Bath & Beyond announced Monday that CEO Steven Temares is stepping down, “effectively immediately". This could prove to be a great thing new business wise because now...
Steve's breakdown: The headline is: Teva, Pfizer, Sandoz among 20 companies accused of illegally hiking generic drug prices. Add that to the report we published 4 days ago about adding...
Steve's breakdown: As we said less than 2 weeks ago, the FDA gave the go ahead with non-burning tobacco products. (see our post at the bottom) So Philip Morris has...
Steve's breakdown: No, not Bo Jackson. The latest quarter for Sprint saw the steepest decline in subscribers in more than three years. That's what we think will be the end...
Steve's breakdown: We know this is oldish news but had to remind y'all we forecasted multiple brand reviews last month. (see below) This exiting CMO news is probably close to...
Steve's breakdown: "Involuntary" is the word they are using to describe the abrupt resignation of Chico's FAS's CEO. Man this company has been going Though It! We've been writing about...
Steve's breakdown: There will be new leadership at Audi and considering the 21% fall in sales lately, there's probably renewed motivation to look into advertising. HENDON, VA: After less than...
Steve's breakdown: Miami Air had a bit of a situation the other day and we believe there will issues keeping some of their clients. That's where you come in. In...
Steve's breakdown: I believe the line is "when life gives you lemons, make lemonade". Sometimes headlines make you think, I can help these folks if I only knew a little bit...
Steve's breakdown: "Blue Apron Inches Toward Profitability under New CEO" is the headline but they had to lose a bunch of customer to do it. Why? Because advertising was one...
Steve's breakdown: Bed Bath & Beyond is damaged but not beyond repair and fixing advertising could be the step in the right direction. They are going to have to do...
Steve's breakdown: Juul just hired a guy who used to sell jeans to teenagers as their CMO. (THUD is the sound you just thought) As someone who did work at...
Steve's breakdown: Accenture (ex-accounting firm) is never going to fool us because, well, they're not an agency. This fiasco is proof. Here's how this story was headlined by The Register....
Steve's breakdown: The headline is: Ancestry.com pulls tone-deaf ad that romanticizes why black Americans have white lineage while not taking rape into account. The agency that made the spot is...
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