Blood in the Water

Telecom in Ad Hotwater Again

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#StopHateForProfit

Steve’s breakdown: Ratti Report is joining @Ford, @UnileverUSA, @BenandJerrys, @TheNorthFace, @REI, @Patagonia, @MagnoliaPics, @EddieBauer & ad agencies @360i and @GSP in support of #StopHateForProfit. We are stopping all activity & advertising on @Facebook& @Instagram until real constructive change is made. EVERYWHERE, USA: Honda’s U.S. division is joining the Facebook ad boycott, making it the first […]

And Now This

Steve’s breakdown: This article came to us from across the pond (Financial Times) but we think it’s something to take a look at. No brand is safe and all agencies should be taking a look at all the potential opportunities. And not for nothin’, when I was a kid the Jets, Giants & Eagles all […]

Ford is about to do something really stupid: Someone please save them

Steve’s breakdown: You tell me what’s wrong with here. “Ford plans to unveil new Bronco — on O.J. Simpson’s birthday” That would be July 9th. I know that’s not a lot of time but come on Ford. All of the press is not going to be about the truck, it’s going to be about OJ […]

Something is rotten in the state of Volkswagen

Steve’s breakdown: I’m not a big fan of the new brand direction VW took with their “Drive Bigger” line. Obviously a nod to the early 60s print ad “Think Small” which was considered one of the best of the 20th century by AdAge. Even the shot of the earth in this commercial is reminiscent of […]

Talk about a blow to a monster brand

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What’s Up at this Car Importer?

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Some clients that might be under represented

Steve’s breakdown: The closing of M&C Saatchi LA breaks my heart for a couple of reasons. One, I was part of the M&C Saatchi Americas family during 9/11. That event basically closed down the New York office along with most of our jobs. Now this happens and it shouldn’t happen to any agency twice. (and […]

Harley Davidson & Why

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CMO bailing on retailer could be opening for pitching agency

Steve’s breakdown: This ex-client of mine while she was at Verizon, seems to be taking a hike from Office Depot. (she bailed back then too) So now we think there’s an opportunity for a retail savvy agency. Read on . . . BOCA RATON, FL: Office Depot Inc is on the hunt for a new marketing […]

Serious damage control needed at financial client! Up to the challenge?

Steve’s breakdown: Stocks are tumbling but you can’t sell cause your trading app is down. That’s what happened to Robinhood’s clients and they are bailing in droves. They need help right now so call today! Here’s the leadership team: Baiju Bhatt: Co-Founder, Co-Chief Executive Officer & Board Member Vladimir Tenev Ph.D: Co-Founder, Co-Chief Executive Officer […]

700 store client is ready for change: Boots CEO

Steve’s breakdown: Rue21 is ready for change and as we said in the fall “rue21 needs to chill out & wait for the cavalry, which should be coming directly: That’s You“. And now with this news, it apparently also includes a new CEO. So now would be a perfect time to do a little research […]

Something is rotten in the state of this Agency

Steve’s breakdown: Guys, you know I’m not one to talk negative about an ad agency but what’s up with Kantar? I think it’s worth sniffing around their client roster for folks who don’t like drama. There has to be 1 or 2 or more because they say “We work with over half of the Fortune […]

Stretching the truth in ads could strain agency relationship

Steve’s breakdown: Capital One is in a little hot water via The National Advertising Division regarding their cash back card. The featured ad is one of the culprits. Will this hiccup mess with their agency relationships? Someone had to approve the ads. Worth taking a look. At the very least, it’s worth researching NAD to […]

We All Saw This Category Catastrophe Coming

Steve’s breakdown: Princess Cruises has got a big problem with their Diamond Princess. It is now the most contaminated place on earth with COVIT-19. Folks, this is not going to end soon. Whether it’s this virus or the gastrointestinal illnesses Princess Cruises’ passengers got from being on their Caribbean Princess ship. This whole category has […]

Fired CEO + lawsuit + formaldehyde = Pitching Time

Steve’s breakdown: It’s still hitting the fan over at Lumber Liquidators so you might as well take this opportunity to get into the mix while their pants are down. Maybe you can even help with the CEO search . . . RICHMOND, VA: The chief executive of Lumber Liquidators Holdings Inc. has stepped down. The […]

Lots of agencies are getting fired very soon so start your engines

Steve’s breakdown: We hate to say things about agencies getting fired but let’s face it, not every agency servicing T-Mobile & Sprint are going to survive the merger. They just won’t so get your research team together and pick you targets and start writing those decks! BELLEVUE, WA & OVERLAND PARK, KS: The federal judge […]

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