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Steve’s breakdown: Canadian Down Syndrome Society & FCB Canada should really check out what’s being said about this campaign or maybe you should just come up with a transition campaign. Check out...
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This article is reserved for our members. To access this content, please login or sign up. We have 4 membership plans including our free Collegiate membership. All-Access members receive 100% of...
This article is reserved for our members. To access this content, please login or sign up. We have 4 membership plans including our free Collegiate membership. All-Access members receive 100% of...
This article is reserved for our members. To access this content, please login or sign up. We have 4 membership plans including our free Collegiate membership. All-Access members receive 100% of...
This article is reserved for our members. To access this content, please login or sign up. We have 4 membership plans including our free Collegiate membership. All-Access members receive 100% of...
This article is reserved for our members. To access this content, please login or sign up. We have 4 membership plans including our free Collegiate membership. All-Access members receive 100% of...
This article is reserved for our members. To access this content, please login or sign up. We have 4 membership plans including our free Collegiate membership. All-Access members receive 100% of...
This article is reserved for our members. To access this content, please login or sign up. We have 4 membership plans including our free Collegiate membership. All-Access members receive 100% of...
This article is reserved for our members. To access this content, please login or sign up. We have 4 membership plans including our free Collegiate membership. All-Access members receive 100% of...
This article is reserved for our members. To access this content, please login or sign up. We have 4 membership plans including our free Collegiate membership. All-Access members receive 100% of...
This article is reserved for our members. To access this content, please login or sign up. We have 4 membership plans including our free Collegiate membership. All-Access members receive 100% of...
This article is reserved for our members. To access this content, please login or sign up. We have 4 membership plans including our free Collegiate membership. All-Access members receive 100% of...
This article is reserved for our members. To access this content, please login or sign up. We have 4 membership plans including our free Collegiate membership. All-Access members receive 100% of...
This article is reserved for our members. To access this content, please login or sign up. We have 4 membership plans including our free Collegiate membership. All-Access members receive 100% of...
This article is reserved for our members. To access this content, please login or sign up. We have 4 membership plans including our free Collegiate membership. All-Access members receive 100% of...
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Steve’s breakdown: On Monday our headline was “There’s a $127 million account that will be just hanging out there“. Of course we were talking about Papa John’s and now we...
Steve’s breakdown: Here’s the headline: MGM sues Vegas shooting victims. It’s not as bad as it looks because they are just trying to avoid being sued by 100 of families. They...
Steve’s breakdown: Build-A-Bear didn’t have a good week. There Pay Your Age Day was so popular that cops were called in to deal with crowds. Thousands had to be turned away...
Steve’s breakdown: Papa John’s now has no founder, probably no ad agency and no a brand identity. Sounds like the perfect time for a CEO to CEO phone call. Read...
Steve’s breakdown: Here we go again with Razorfish. How many times can an agency brand be killed? Anyway, SapientRazorfish is going to be folded into Publicis.Sapient and we believe there could...
Steve’s breakdown: Health officials in Illinois and Iowa are investigating an increase in people becoming sick from a parasite that causes intestinal illness. McDonald’s says they will stop selling salads at...
Steve’s breakdown: HA! Here’s the catch on this one about Barnes & Noble. They don’t have an agency of record and maybe, just maybe, it’s time to get one. NEW...
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Steve’s breakdown: So did the IHOb name change work? No, no it didn’t. It wasn’t the iceberg we reported it would be (see below) but nothing really got better. Store...
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Steve’s breakdown: This Kellogg‘s Honey Smacks recall is no joke. The company doesn’t care how old or where you got the stuff, throw it out now! As far as we can see,...
Steve’s breakdown: That’s what MillerCoors will do if they no longer brew, package and ship Pabst Brewing Company’s beers. We’re talking PBR, Old Milwaukee, Colt 45, Rainier, Schlitz, Schmidt’s, Schaefer...
Steve’s breakdown: So does the Audi logo look like Jail Bars? That’s what I was going for. Don’t know if I got it. Anywho . . . If you don’t...
Steve’s breakdown: It is hitting the fan at Tesla. Elon Musk accused a worker of factory sabotage, there was a factory fire and, speaking of fires, did you see the video...
Steve’s breakdown: Rent-A-Center has failed to find a buyer and the company is left very vulnerable. It also leaves their ad agency in the same position. If you can find ways to save...
Steve’s breakdown: CrossFit gyms got caught up in LGBTQ rights controversy & religious friction incident Wednesday. If you ask us, and we know you haven’t, this should be used as a...
Steve’s breakdown: Not only is changing an iconic, consumer created brand nickname a disaster, (You don’t see McDonald’s messing with MickeyDs or Anheuser-Busch fooling around with Bud) but the new...
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Steve’s breakdown: We hate to see this sort of thing, let alone report on it but . . . Havas is neck deep in African quicksand and they might not...
Steve’s breakdown: So they are selling off TGI Fridays and we don’t think The Richards Group will be able to hold on to the business. The thing about this story...
Steve’s breakdown: Campbell Soup was with BBDO since 1954 but has not yet replaced them. Now there’s a new Soup President and we suspect it will be high on his...
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Steve’s breakdown: MickeySleezeMunch, AKA McDonalds, has lived up to its 40 year old nickname this week with 10 female workers filing sexual harassment complaints. We suspect the best way to help...
Steve’s breakdown: As most of you know, Kimberly-Clark is in the middle of a global agency review. Enter Giusy Buonfantino as the new CMO and if anyone doesn’t think this will change the...
Steve’s breakdown: So JC Penny’s CEO, who completely failed at turning the company around, has bailed for Lowe’s. So what about the ad accounts? Badger & Winters Group just won the...
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Steve’s breakdown: Campbell Soup’s CEO is “Mmm Mmm Gone” for no apparent reason but we believe the company bit off more than it could chew when buying Snyder’s-Lance, the manufacturer of...
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Steve’s breakdown: Ya never know. I heard about this by watching Late Show with Stephen Colbert. Anyway, Nordstrom Rack pulled a Starbucks in the racial profiling department. If they are smart, they...
Steve’s breakdown: It doesn’t matter that Papa John’s just moved its account to Laundry Service & Olson Engage this winter. The stock is in free-fall and if you have any...
Steve’s breakdown: UPDATE May 11th: AT&T’s C.E.O. Regretted Paying Michael Cohen Now you know you have to call AT&T! MAY 10th post: There’s a giant mess at AT&T and Novartis that needs...
Steve’s breakdown: Now that the CCO of Fallon is off to New York, what is Arby’s to do with their account? Did the “We Have The Meats” really help? It’s...