A guy walks into a casino and dies: Next!

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Steve's breakdown: The phase "Too Soon" comes to mind but it's a fact. The CEO...

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Brand image of utility is a disaster

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Steve's breakdown: The headline is: PG&E Knew for Years Its Lines Could Spark Wildfires, and...

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A Bunch of Dog Food Brands May be Ready to Talk Turkey about Advertising

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Steve's breakdown: The headline is: 16 Dog Food Brands May Be Linked To Canine Heart...

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Massive turnaround plan will create multiple opportunities

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Steve's breakdown: As I have mentioned before, Coty is a client that I've won assignments...

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A lead that could make you famous

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Steve's breakdown: The headline is: Taylor Swift, Scooter Braun clash: Justin Bieber, Demi Lovato, Braun's...

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Agency fires $20 million beauty client: Review expected

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Steve's breakdown: The account is Nivea and the problem was the client doesn't "Do Gay"....

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What do these two things have in common?

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Steve's breakdown: Hint, a child is not a thing. That's right, Plastic! There's probably plastic...

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Last gasp of breath at this retailer could your “Hail Mary” pitch

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Steve's breakdown: With the CEO leaving and the entire industry clueless to what to happen...

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Seems the turnover at the top could take out an agency or two

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Steve's breakdown: "Two Top Uber Executives Are Out as C.E.O. Consolidates Power" is the headline...

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Who going to fix this brand after they let 12 million cats out of the bag

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Steve's breakdown: "Data for nearly 12 million Quest Diagnostics patients may have been exposed" is...

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Are you ready to take on the NRA?

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Steve's breakdown: Personally, I'd pitch the business just for the publicity then scuttle the thing....

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Time to plunder every advertising client Accenture has!

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Steve's breakdown: The headline is "Hertz Hits Back at Accenture, Accusing Firm of ‘Extortionate Conduct’...

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Pharma under the gun = possible client under the radar

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Steve's breakdown: Bad marketing might cost Johnson & Johnson millions so perhaps there's an opportunity...

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A jettisoned CMO may have left an opening

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Steve's breakdown: So there no more CMO job at Lyft which means the winds of...

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24 roster agencies will probably not make the cuts

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Steve's breakdown: Netflix marketing chief is latest high-profile departure after the CFO and the communication...

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Do ya think there’s a crack in this review to slip through?

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Steve's breakdown: It's hitting the fan over at the General Mills review but with that...

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Retailer CEO shown the door: Will agency experience same fate

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Steve's breakdown: Bed Bath & Beyond announced Monday that CEO Steven Temares is stepping down,...

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Time to get into OTC drugs & supplements

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Steve's breakdown: The headline is: Teva, Pfizer, Sandoz among 20 companies accused of illegally hiking...

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It hasn’t been 2 weeks & Philip Morris already screwed up

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Steve's breakdown: As we said less than 2 weeks ago, the FDA gave the go...

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This could be the nail in the coffin of this campaign

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Steve's breakdown: No, not Bo Jackson. The latest quarter for Sprint saw the steepest decline...

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One more reason we’re forecasting multiple brand reviews

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Steve's breakdown: We know this is oldish news but had to remind y'all we forecasted...

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$25 million retailer abruptly shows the CEO the door

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Steve's breakdown: "Involuntary" is the word they are using to describe the abrupt resignation of...

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The winds of change are sweeping this auto account

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Steve's breakdown: There will be new leadership at Audi and considering the 21% fall in...

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Deutsche Bank, Southwest & Anti-Gun Groups

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Steve's breakdown: I believe the line is "when life gives you lemons, make lemonade". Sometimes headlines...

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Ad industry not happy with CMO pick making agency competition way smaller

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Steve's breakdown: Juul just hired a guy who used to sell jeans to teenagers as...

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Pseudo-agency gets fired & sued for not delivering & over charging

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Steve's breakdown: Accenture (ex-accounting firm) is never going to fool us because, well, they're not...

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Another tone-deaf ad could open the pitch doors

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Steve's breakdown: The headline is: Ancestry.com pulls tone-deaf ad that romanticizes why black Americans have...

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Talk about a conversation starter . . .

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Steve's breakdown: "Put down the Chewy Chips Ahoy — a ‘solidified ingredient,' recall says, might...

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How does a brand come back after such tragedy?

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Steve's breakdown: The headline reads: Fisher-Price Recalls Rock ’n Play Sleeper Linked to Infant Deaths...

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Ad agency gets sued for unjustified billings: Something’s got to give!

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Steve's breakdown: National Rifle Association has filled a lawsuit against Ackerman McQueen for refusing to...

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Retailer on a hiring tear for turnaround: Ad Agency Next? janto@fredsinc.com

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Steve's breakdown: Fred’s has hired Malfitano Advisors, SB360 Capital Partners and PJ Solomon to make...

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Saatchi is out! Client demands female creatives as it calls global review

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Steve's breakdown: Believe it or not, that image came from the front page of the...

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Whoops! Gross creative alert!

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Steve's breakdown: We keep an eye on new campaigns by new ad agencies and this...

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Best-selling gardening product with $17 million ad budget has BIG image problem

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Steve's breakdown: Bayer AG, who recently bought Monsanto which makes Roundup weedkiller, is having a...

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They left “The Light On” a little too long: Communications disaster

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Steve's breakdown: Talk about a self inflicted injury. It won't matter how folksy Tom Bodell's...

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There’s no way an agency survives this

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Steve's breakdown: Here's what they're saying: Tensions between franchisees and the San Diego chain erupt,...

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Supermarket CEO abruptly bails: Will the agency now be asked to bail?

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Steve's breakdown: Something is spooking people over at Lidl. Is it the pressure of all...

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Client & agency get sideswiped by exiting CMO

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Steve's breakdown: But it's not a bad thing for Krispy Kreme Doughnuts. In fact, I...

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Bank CEO quits but we didn’t buy the new campaign anyway: NEXT!

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Steve's breakdown: First off, the new "This is Wells Forgo" campaign is painfully pandering. One...

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Agency Closes its Doors: Are there clients to save?

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Steve's breakdown: We hate when this happens because we are an Ad Agency driven kind...

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The falling Michelin Star just needs some advertising TLC

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Steve's breakdown: Here's the first line of the article below: "Getting Michelin stars is a...

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Investors look to ax CEO & entire board: Agency hides under kitchen table

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Steve's breakdown: It's flying off the handle at Bed Bath & Frickin' Beyond! No one...

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Internal investigation of CMO may taint everything he touched, including agencies

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Steve's breakdown: The headline says it all. And remember, we're talking about a Korean company....

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$6 million account has a growing brand problem

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Steve's breakdown: This is the New York Times article about Trump and Deutsche Bank. The...

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Troubled Brand Needs a Super Bowl Moment!

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Steve's breakdown: There's probably no one who would argue that Boeing's brand is in some...

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$50 million client has to change all marketing

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Steve's breakdown: Peloton was slapped with $150 million lawsuit for using songs by Drake, Lady...

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This massive housecleaning will include dumping their ad agency

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Steve's breakdown: Rite Aid's $20 million account will most likely shrink but also change hands....

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Disgraced celebrity chef surrenders 20 restaurants: All will require some rebranding

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Steve's breakdown: Looks like the Bastianich family might have a few restaurant accounts to look...

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Sexy Isn’t Selling Anymore: Can you fix this iconic brand?

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https://www.youtube.com/watch?v=zflEQIU2CaI Steve's breakdown: Even with the launch of their bathing suites, Victoria's Secret just can't...

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Diet Account’s predicted misstep may require new agency

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https://www.youtube.com/watch?v=mQVtf3SJLpI Steve's breakdown: "Weight Watchers calls on Oprah to help sell wellness after abrupt name...

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If there’s a Sports Marketing Oops Hall of Fame . . .

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Steve's breakdown: Let's finish that sentence: If there's a Sports Marketing Oops Hall of Fame,...

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Everybody says they ignored the brands: Time to pitch!

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Steve's breakdown: No matter how you slice it, Kraft Heinz blew it with all the cost cutting...

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CEO is Out as Stock Plunges: Roster agencies next?

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Steve's breakdown: There are 8 brands at Zillow so start your research now cause there...

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