Blood in the Water

Bad Creative Sparks Global Ad Review

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CMO Bails on Media company

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CEO Bails on Social Media Platform

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CEO bails on 11 booze brands

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It happened again on investment platform

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Forth & Fifth Clients Fire Agency

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Another Clients Fires Agency

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Two Clients Fire Ad Agency: Insiders question what’s next for agency

Steve’s breakdown: Seems it’s hitting the fan over at Richards Group so you might want to sniff around a few more of their clients beyond Motel 6 & Home Depot like Duke’s mayonnaise, the Salvation Army & Hobby Lobby. BTW: Last month, Roth Ryan Hayes said it was handling the Home Depot media review for […]

This is how Not to revive a revered brand

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Telecom in Ad Hotwater Again

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#StopHateForProfit

Steve’s breakdown: Ratti Report is joining @Ford, @UnileverUSA, @BenandJerrys, @TheNorthFace, @REI, @Patagonia, @MagnoliaPics, @EddieBauer & ad agencies @360i and @GSP in support of #StopHateForProfit. We are stopping all activity & advertising on @Facebook& @Instagram until real constructive change is made. EVERYWHERE, USA: Honda’s U.S. division is joining the Facebook ad boycott, making it the first […]

And Now This

Steve’s breakdown: This article came to us from across the pond (Financial Times) but we think it’s something to take a look at. No brand is safe and all agencies should be taking a look at all the potential opportunities. And not for nothin’, when I was a kid the Jets, Giants & Eagles all […]

Ford is about to do something really stupid: Someone please save them

Steve’s breakdown: You tell me what’s wrong with here. “Ford plans to unveil new Bronco — on O.J. Simpson’s birthday” That would be July 9th. I know that’s not a lot of time but come on Ford. All of the press is not going to be about the truck, it’s going to be about OJ […]

Something is rotten in the state of Volkswagen

Steve’s breakdown: I’m not a big fan of the new brand direction VW took with their “Drive Bigger” line. Obviously a nod to the early 60s print ad “Think Small” which was considered one of the best of the 20th century by AdAge. Even the shot of the earth in this commercial is reminiscent of […]

Talk about a blow to a monster brand

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We got meat problems America but a Good Ad Campaign could help

Steve’s breakdown: Smithfield Foods has got problems and it’s going to hurt pork production but, as we said, after the dust settles, a great ad campaign could help. And please not “the other white meat“. I’m think more like “Beef, it’s what’s for Dinner“. SMITHFIELD, VA: Smithfield Foods will close an additional two plants in […]

Streaming company could be begging for smart marketing

Steve’s breakdown: There’s way too much hitting the fan over at Hulu not to start thinking “maybe they could use a few fresh ideas”. I mean, take a look at their April promo video. No Ideas, None! And in this market, they should be everywhere with stunning creative! Right? On top of all that, their […]

What’s Up at this Car Importer?

Steve’s breakdown: Jaguar Land Rover North America is the client and the CMO just up and left. Something doesn’t smell right here and we think it would be good timing to check in with the account. MAHWAH, NJ: Kim McCullough, Jaguar Land Rover’s vice president of marketing in North America since 2014, reportedly has left […]

Like best in class clients: This one has a new CEO and it’s time

Steve’s breakdown: Dow Jones & Company, including The Wall Street Journal, WSJ., Barron’s, MarketWatch.com & Mansion Global all have a new boss for the first time in 6 years. Sounds like a good time to cleanse the advertising palate. So get your financial publishing hat on and dig in big dog. Time to get out of the weeds […]

ceo bails on bev co: can baller brand band save the day?

Steve’s breakdown: We’re talkin’ ’bout Jones Soda Co. and the crew there is bummed out because their fearless leader has bailed. She was the life that brought the company back to life back in the day. Now they are wondering aimlessly. Read on and maybe come up with a few new ideas to pick up […]

Advertiser sets free another CEO after five months: Maybe the Board will love your pitch

Steve’s breakdown: SeaWorld Entertainment just can’t get this right. The board wants to go one way and the CEOs are not having it. Maybe you can mitigate the situation with your poise, charm & knowhow. ORLANDO, FL: SeaWorld Entertainment’s chief executive has resigned only five months into his job, becoming the third leader of the […]

Some clients that might be under represented

Steve’s breakdown: The closing of M&C Saatchi LA breaks my heart for a couple of reasons. One, I was part of the M&C Saatchi Americas family during 9/11. That event basically closed down the New York office along with most of our jobs. Now this happens and it shouldn’t happen to any agency twice. (and […]

Harley Davidson & Why

Steve’s breakdown: I don’t know what’s going on at Harley-Davidson but it doesn’t seem to be stopping now that their COO has bailed. As you can see from our past reporting at the bottom of this page, their CEO is already gone and the stock has been down for some time. And not for nothin’, […]

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