#NeverForget Rule was broken, the culprit could be a lead

To access this new business opportunity, please login or become a member

Steve's breakdown: Ledo Pizza is the company and here is the leadership: Jamie Beall (President, COO), Aaron Weedy (VP - Finance), Will Robinson (VP - Marketing), Mike Conway (VP - Operations) ANNAPOLIS, MD: The...

Sometimes the weather can create a lead

To access this new business opportunity, please login or become a member

Steve's breakdown: Bahamas Could Face Tourism Declines Due To Hurricane: is the headline but it shouldn't be true because most of the Bahamas is fine. They just have to get...

Will pulling this ad = pulling the agency?

To access this new business opportunity, please login or become a member

Steve's breakdown: "Dior Pulls 'Sauvage' Campaign After Facing Appropriation Backlash" is the headline and we wonder if and another agency should look them up. You can still see the ad...

Agency closes & the vultures swoop in

To access this new business opportunity, please login or become a member

Steve's breakdown: As you guys know, we hate stories like this but the survivors must survive. Northlich has closed it's doors. Clients they had and you might want to look...

Here’s one reason to contact this retailer

To access this new business opportunity, please login or become a member

Steve's breakdown: "Francesca’s swallows a ‘poison pill’" is the headline and we believe opens the door to a marketing discussion. Steven P. Lawrence is the CEO and Erik Lautier is...

What’s in your wallet? We already Got It!

To access this new business opportunity, please login or become a member

Steve breakdown: Capital One is in some hot water and the old campaign is not going to cut it because the hacking resulted in the theft of 140,000 Social Security...

Love Luxury Manhattan Fashion?

To access this new business opportunity, please login or become a member

Steve's breakdown: "Valérie Hermann Exiting Ralph Lauren" is the headline and everything she built is now up in the air. You have 'til September 30th to figure it out. NEW...

A guy walks into a casino and dies: Next!

To access this new business opportunity, please login or become a member

Steve's breakdown: The phase "Too Soon" comes to mind but it's a fact. The CEO of Foxwoods had an "untimely death" last year and they've finally replace him. We suspect...

Brand image of utility is a disaster

To access this new business opportunity, please login or become a member

Steve's breakdown: The headline is: PG&E Knew for Years Its Lines Could Spark Wildfires, and Didn’t Fix Them Documents obtained by The Wall Street Journal show that the utility has...

A lead that could make you famous

To access this new business opportunity, please login or become a member

Steve's breakdown: The headline is: Taylor Swift, Scooter Braun clash: Justin Bieber, Demi Lovato, Braun's wife and more weigh in. What's the lead? Well, Big Machine Label Group was just...

What do these two things have in common?

To access this new business opportunity, please login or become a member

Steve's breakdown: Hint, a child is not a thing. That's right, Plastic! There's probably plastic traces in that water and plastic pieces in the Ragu pasta sauce. What's Mizkan America...

Are you ready to take on the NRA?

To access this new business opportunity, please login or become a member

Steve's breakdown: Personally, I'd pitch the business just for the publicity then scuttle the thing. But that's just me . . . FAIRFAX, VA: Last week, Ackerman McQueen made headlines...

A jettisoned CMO may have left an opening

To access this new business opportunity, please login or become a member

Steve's breakdown: So there no more CMO job at Lyft which means the winds of change could still be blowing. Check it out with these two. Heather Freeland, formerly Facebook’s...

24 roster agencies will probably not make the cuts

To access this new business opportunity, please login or become a member

Steve's breakdown: Netflix marketing chief is latest high-profile departure after the CFO and the communication head. Do you think this turnover will spillover into their agency roster? We would hope...

Time to get into OTC drugs & supplements

To access this new business opportunity, please login or become a member

Steve's breakdown: The headline is: Teva, Pfizer, Sandoz among 20 companies accused of illegally hiking generic drug prices. Add that to the report we published 4 days ago about adding...

The winds of change are sweeping this auto account

To access this new business opportunity, please login or become a member

Steve's breakdown: There will be new leadership at Audi and considering the 21% fall in sales lately, there's probably renewed motivation to look into advertising. HENDON, VA: After less than...

Deutsche Bank, Southwest & Anti-Gun Groups

To access this new business opportunity, please login or become a member

Steve's breakdown: I believe the line is "when life gives you lemons, make lemonade". Sometimes headlines make you think, I can help these folks if I only knew a little bit...

Another tone-deaf ad could open the pitch doors

To access this new business opportunity, please login or become a member

Steve's breakdown: The headline is: Ancestry.com pulls tone-deaf ad that romanticizes why black Americans have white lineage while not taking rape into account. The agency that made the spot is...

Type and press Enter to search