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Blood in the Water – Ratti Report Blood in the Water
Moderna’s Chatty Chief Should Zip It

Moderna’s Chatty Chief Should Zip It

Steve’s breakdown: Yeah, that was the headline we found about Moderna. This is the second time we’ve talked about the company. (see below) I mean, nobody had heard of the company until last year and this year they a blowing it image-wise at every turn. Colleen Hussey is the Director, Corporation Communications at (617) 714-6500 […]
It’s time to call Best Buy

It’s time to call Best Buy

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Aaron Rodgers & the expected ad review

Aaron Rodgers & the expected ad review

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10 days ago we knew something was up

10 days ago we knew something was up

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What the heck is going here?

What the heck is going here?

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As if you didn’t know: supply chain issues are messing with advertising

As if you didn’t know: supply chain issues are messing with advertising

Steve’s breakdown: They are talking about some clients cutting ad budgets by 50%. Sounds terrible but keep in mind that’s mostly media spending. If you’re a creative shop, keep pitching more ideas to place on cheap/free media! Advertisers can let their brands “go black”. BTW: There are a lot of links in this article to […]
CMO, CTO & COO are Fired: Ad Agency Next

CMO, CTO & COO are Fired: Ad Agency Next

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Luxury Brand Desperately Needs a New Campaign

Luxury Brand Desperately Needs a New Campaign

View this post on Instagram A post shared by Tiffany & Co. (@tiffanyandco) Steve’s breakdown: How was there no one in the room at Tiffany & Co. that didn’t see this disaster coming? This is why they should hire an agency and a few are already circling this client like MUH-TAY-ZIK / HOF-FER & Fancy […]
We knew beer branded hard seltzer would not fly: Pitch all the others

We knew beer branded hard seltzer would not fly: Pitch all the others

Steve’s breakdown: When Bud Light Hard Seltzer came out, we weren’t buying it and called it lazy. (see our post below) Now Coors Seltzer is throwing in the towel and the company has concluded beer branded seltzers is a none starter. DUH!!! So what’s the lead here? Go after all the rest; especially the new […]
Fastly outage explained: But what about the brand

Fastly outage explained: But what about the brand

Steve’s breakdown: The internet was brought to its knees Tuesday, with 503 errors showing up across the news outlets and websites. Now we know exactly what happened. But what about the brand Fastly? Their line “More confidence. More speed. More power at the edge.” doesn’t really work anymore. Check into it. Emily Friedberg, Cofounder: efriedberg@fastly.com […]
Brand reputation declines = Opportunity

Brand reputation declines = Opportunity

Steve’s breakdown: This is the 2021 Axios Harris Poll 100 link but what we’re looking at are the companies who need help. We’ve written about some of them in the past weeks/months but here are numbers regarding reputation declines. Biggest year-over-year declines: Fox (-6.14%), TikTok (-5.21%), Google (-5.03%), Adidas (-4.63%), Delta Air Lines (-3.98%), Sears (-3.95%), […]
Two beer brands need a Wake Up Call

Two beer brands need a Wake Up Call

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What to do with fossil fuel clients?

What to do with fossil fuel clients?

Steve’s breakdown: “Can young creatives convince Big Advertising to ditch Big Oil?” Good question! If you go to the Clean Creatives website, you can find this list of companies they want all ad agencies to drop as clients. There’s 14,105 of them. True, many don’t use ad agencies but many do. So what are you […]
Time to hit up the Chicken Littles

Time to hit up the Chicken Littles

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