New agency may not survive 2nd new CMO

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Steve's breakdown: The writing is on the wall. Yeah, Camp & King might have just won the Papa John's business but that was 2 CMOs ago. Here's what's happened ....

CPG company’s CMO Is Out: What about the agency she hired

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Steve's breakdown: In 2018, Kimberly-Clark initiated an agency review, selecting FCB over incumbent WPP to handle its more than $800 million spend. That review was under her guidance. IRVING, TX: Kimberly-Clark’s chief...

Agency/Client Break-up: Review beginning

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Steve's breakdown: Key line here: Discover is currently conducting a search for a new creative agency of record. And who can blame them. Those look-a-like ads we're getting really tired....

Russian spies, dumping stock but where the lead?

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Steve's breakdown: Overstock’s ex-CEO Patrick Byrne sells all of his shares this week and we think between the stock holders freaking out and this dark cloud over the company, there...

#NeverForget Rule was broken, the culprit could be a lead

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Steve's breakdown: Ledo Pizza is the company and here is the leadership: Jamie Beall (President, COO), Aaron Weedy (VP - Finance), Will Robinson (VP - Marketing), Mike Conway (VP - Operations) ANNAPOLIS, MD: The...

Sometimes the weather can create a lead

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Steve's breakdown: Bahamas Could Face Tourism Declines Due To Hurricane: is the headline but it shouldn't be true because most of the Bahamas is fine. They just have to get...

Will pulling this ad = pulling the agency?

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Steve's breakdown: "Dior Pulls 'Sauvage' Campaign After Facing Appropriation Backlash" is the headline and we wonder if and another agency should look them up. You can still see the ad...

Agency closes & the vultures swoop in

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Steve's breakdown: As you guys know, we hate stories like this but the survivors must survive. Northlich has closed it's doors. Clients they had and you might want to look...

Here’s one reason to contact this retailer

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Steve's breakdown: "Francesca’s swallows a ‘poison pill’" is the headline and we believe opens the door to a marketing discussion. Steven P. Lawrence is the CEO and Erik Lautier is...

What’s in your wallet? We already Got It!

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Steve breakdown: Capital One is in some hot water and the old campaign is not going to cut it because the hacking resulted in the theft of 140,000 Social Security...

Love Luxury Manhattan Fashion?

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Steve's breakdown: "Valérie Hermann Exiting Ralph Lauren" is the headline and everything she built is now up in the air. You have 'til September 30th to figure it out. NEW...

A guy walks into a casino and dies: Next!

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Steve's breakdown: The phase "Too Soon" comes to mind but it's a fact. The CEO of Foxwoods had an "untimely death" last year and they've finally replace him. We suspect...

Brand image of utility is a disaster

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Steve's breakdown: The headline is: PG&E Knew for Years Its Lines Could Spark Wildfires, and Didn’t Fix Them Documents obtained by The Wall Street Journal show that the utility has...

A lead that could make you famous

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Steve's breakdown: The headline is: Taylor Swift, Scooter Braun clash: Justin Bieber, Demi Lovato, Braun's wife and more weigh in. What's the lead? Well, Big Machine Label Group was just...

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