Olympic Champion Needs Representation

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Syke! no review but something’s up

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Ratti Report Exclusive: EU Food Account Review

Steve’s breakdown: The French Dairy Interbranch Organization has sent Ratti Report an invitation to member ad agencies. It is to become the spearhead of French cow & goat’s milk cheeses within the context of EU imported cheeses. The Brief and the Official Tender Rules are available for upload at http://www.filiere- laitiere.fr/en/appels-doffres. Requests for these documents […]

Boozing-Up a Global Media Review

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As Ratti forecasted: Tommy Hilfiger Goes Into Review (free to see)

Steve’s breakdown: Gotta keep an eye on our review predictions. (see below) No other new business service can do this so . . . anywho The accounts are the reviews European and North America media. The pitch is in the early stages with WPP’s Essence, MullenLowe Mediahub and independents Crossmedia and Local Planet all in […]

Digital review with search consultant

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Global Auto in Review

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Italian yacht account anyone?

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William Hill reviews UK media as betting faces new ad demands

Steve’s breakdown: William Hill is already in New Jersey so why not see what’s going on in the UK with this pitch. LONDON, UK: Bookmaker William Hill Plc is set to review its UK media planning and buying advertising account, as the betting industry faces-up to a new marketing landscape forthcoming in 2019. UK marketing news […]

M&S reviews UK advertising as it shakes up roster to reflect internal restructure

Steve’s breakdown: These guys always do the best Christmas stuff so you know they might be talked into doing that more year-round. I wonder if Grey tried that. Hmmmm LONDON, UK: Marks and Spencer (M&S) is on the hunt for a creative agency to manage its clothing and home business, a blow to Grey London […]

Toyota hunts for UK digital agency

Steve’s breakdown: The brief comprises digital strategy and CRM and there is no incumbent of if you’re in the car biz or, even better, work on Toyota, gives these guy a ring! EPSOM UK: Toyota is reviewing its UK digital agency requirements ahead of a competitive pitch. The Japanese car brand is looking for a shop […]

Cricket Anyone? AAR Review

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Lux Brand with new CMO worth a look

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Birth of a huge new Healthcare Client

Steve’s breakdown: Like you didn’t see this one coming and didn’t your troops in line . . .  ! GlaxoSmithKline plans to split into two businesses — one for prescription drugs and vaccines, the other for over-the-counter products — after forming a new joint venture with Pfizer’s consumer health division. The revamp is the boldest move yet by […]

Financial North American RFI is Out

Steve’s breakdown: The Experian RFI looks to be for PR but there’s always room for spreading out those services when they haven’t formally pulled the trigger on the review. Gerry Tschopp, SVP, head of global external communications, and chief communications officer at Experian is the contact. Gerry.Tschopp@experian.com COSTA MESA, CA & DUBLIN, Ireland: Credit data company Experian […]

Lux Car Company has to turn it ALL around

Steve’s breakdown: The line is: Maserati seeks to reverse sales, profit slide after being treated ‘almost like a mass-market brand’ If you not the featured video, it is an ad from 2013 and that’s where they need to go back to. Automotive News MILAN, Italy & AUBURN HILLS, MI: Fiat Chrysler Automobiles’ slumping Maserati business is […]

RFP: Butters of Europe/France

Steve’s breakdown: Hey guys, we just received this invitation Friday and needed to get it out ASAP “due to time constraints attached to this type of EU funded campaign.” The actual RFP should be available Monday late morning so get your credentials in order to produce the RFP response. You want look good for the […]

This lead is: Exclusive • Global but American • Gourmet • Hot

Steve’s breakdown: So this one can be complicated if you pay too much attention to all the cooks in the kitchen of this brand so let’s take from the USA top. Here’s what I found out, literally, on the streets of Manhattan. Deal & DeLuca, the iconic New York gourmet food retailer is cleaning house at […]

Technology giant in “chemistry” stage of account review

Steve’s breakdown: Consumer electronics business Garmin is seeking ‘a modern approach’ as it launches a PR pitch in the UK and Ireland via CreativeBrief. Even though it’s an international review, it’s always a good idea to make sure your credentials are up to date at the search consultant just in case they want to throw in […]

There’s a potential account review in the Sky

Steve’s breakdown: With Comcast taking 61% of Sky, there could be a new account to be had here so if you have a connection in Phili, it’ time to get on the horn. PHILADELPHIA, PA: U.K. broadcaster Sky has recommended its shareholders accept an offer from Comcast for a $40 billion takeover, the company said in an official statement […]

Single malt whiskey is ready for your call

Steve’s breakdown: Westward American Single Malt now has some very big fans with cash. That means new marketing & bigger distribution. Thomas Mooney is a co-owner and has done some great work growing the business. That’s the man to contact at 503.235.3174 PORTLAND, OR & LONDON, UK:  Westward, an award-winning leader in the rapidly growing American single malt […]

International bank puts its global PR in review: Is advertising next?

Steve’s breakdown: The bank is HSBC and this is one of a number of reviews the client has undertaken recently. This makes us think taking a look at their USA ad account might be a good idea. NEW YORK, NY & LONDON, UK: An HSBC spokesperson said in a statement: “As part of our commitment […]

European Defence Agency Seeks Agency For Media and Communication Activities

Steve’s breakdown: Talk about going international with one client!! You have until August 22nd but it looks like a lot of work so no dilly-dallying. BRUSSELS, Belgium: The Media & Communication Unit is tasked with EDA’s external and internal communication activities. Main duties of the Unit are: – Uphold and enhance EDA’s image, promoting EDA’s objectives […]

Another WPP client slips on a whole new look

Steve’s breakdown: After 108 years Chanel has opened its books. Is the company is felling a bit randy and anything could be next. Okay . . . How about getting rid of that tired old agency network as an agency? LONDON, UK & NEW YORK, NY: Synonymous with French high fashion and blockbuster Parisian runway shows, Chanel […]

Record breaking 9 Regional Reviews in 1 Post! (You knew I’d make up for yesterday’s sick day)

Pikes Peak Community College Seeks Advertising Agency The purpose of this RFP is to solicit proposals from professional advertising agencies, one for traditional advertising and another one for digital advertising. These agencies will provide various marketing services for the college that will include: market and industry research; media-buying and placement; brokerage services; creative input; advertising […]

Two companies dipping their toes in retail are low hanging fruit . . .

Steve’s breakdown: It seems more and more companies are experimenting with brick and mortar whether coming from overseas or from over the web. Lug and Harrys of London are perfect examples worth looking into for prospecting. NEW YORK, NY: Harrys of London has dropped anchor in New York. The upscale British footwear brand has opened its first freestanding […]

Another potential food client comes to America

Steve’s breakdown: HelloFresh has big goals and we all know big retail goals require big advertising plans. Say hello and see what’s what. NEW YORK, NY: HelloFresh will start selling meal kits in grocery stores, part of a larger trend in the online meal prep and delivery business. In a statement released Sunday, HelloFresh said […]

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