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Steve’s breakdown: What’s the opposite of a Disturbance in the Force? . . . Expect a huge flood, nay, Giant Wave of Change to Hit WPP and its Companies. The...
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Steve’s breakdown: Looks like Avidan Strategies is handling the review so make sure your credentials are up to date over there even if there might be no spaces left in this...
Steve’s breakdown: We’ve got RFPs from Ohio Wine, Business Finland, Dallas Police, University of Washington & State of Washington. Go get’ed! Ohio Grape Industry Seeks Public Relations Firm Purpose: This...
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Steve’s breakdown: MoneySupermarket.com is the client and the review is for the UK so that means it’s time to open a new office over there? We’d also take a look at USA...
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Steve’s breakdown: At Newsweek, the editor-in-chief is gone and the executive editor is gone. I might only “dabble” in the publishing business but the brand is almost a blank slate...
Steve’s breakdown: ID Comms in the UK is handling this HSBC Global Media Pitch so make sure your credentials are up to date over there. As always with 9 figure...
Steve’s breakdown: The new owners of Formula 1 thought after 23 years it was time to change the logo (why?) so they just hired W&K cause, you know, Just Do...
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Steve’s breakdown: SodaStream‘s next trick is turning water into wine but here’s the thing: it’ll only be available on SodaStream’s online shop in Germany. We think this is going to take off...
Steve’s breakdown: So the $1000 Mate 10 Pro phone is in talks with AT&T to launch in the USA. They have a few other continents to hit first but we suspect...
Steve’s breakdown: It’s always a good idea to keep an eye on what’s happening across the pond. It can give you clues to future plans in North America. Here’s a...
Steve’s breakdown: Cannes has said they are changing but is it really communicating this stuff. And, as you know, organizations like this don’t have the chops to do the job...
Steve’s breakdown: Why do companies do this? And why do it behind the backs of their fans? Anyway, that’s exactly what Ferrero just did with Nutella and their fans are ready...
Steve’s breakdown: Not for nothin’, this drug, Trodusquemine, will probably surpass all others and will come with a huge ad budget. Here’s the thing, we don’t know who the client is...
Steve’s breakdown: Sometime when advertising reviews happen away from home, it a preview of things to come. Check out these stories, particularly Hyundai • Ikea has held meetings with agencies...
Steve’s breakdown: Bentley and Bugatti are to get new CEOs this winter. They both have US headquarters based in Virginia so you might want to start with those folks to get...
Steve’s breakdown: Aston Martin is working on a new 66-story residential tower in Miami. G&G is the developer. Marek Reichman, Aston Martin’s chief creative officer, might be a good place to start, contact...
Steve’s breakdown: The tender process is due to start next Tuesday. Interested agencies should register by visiting www.etenders.gov.ie DUBLIN, Ireland & NEW YORK, NY: Tourism Ireland is to launch a process to appoint...
Steve’s breakdown: HelloFresh is the company and they’re gunning for Blue Apron. As you can see from the featured video, their advertising is completely forgettable and generic for the category. Give’m a...
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Steve’s breakdown: Philips is the company and Blake Cahill is the contact. @bcahill. “Philips has reacted to the brand safety scandal by taking areas of media buying in-house, but has also placed its media...
Steve’s breakdown: The Heathrow Airport contacts for this review seem to be Nigel Milton, director of comms and Josephine Roberts, head of media. Phone +44 844 335 1801. LONDON, UK: Heathrow Airport has...
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Steve’s breakdown: Worldpay, the largest payment processing company in the UK, was just bought by Vantiv and the global headquarters will be in Ohio! What will happen to the Worldly brand?...
Steve’s breakdown: ASOS is the retailer and they just spent $40 million on US fulfillment and you know they have to make that investment work. Answer: Marketing! Again, having a...
Steve’s breakdown: It’s time to call the Avon Lady because the company is shaking things up in a big way. Check in with Elana Gold at elana.gold@avon.com. She’s the Chief Marketing Officer....
Steve’s breakdown: Sometimes it’s a good idea to see what’s going on around the world. Here’s three International Account Reviews from the week. Debenhams launches advertising review with ‘social shopping’...
Steve’s breakdown: Stonyfield is the company and their new owners is Lactalis. Pitch hint: I’ve previously pitched these guys and they want their agencies to be “Organic” in a big way. LONDONDERRY,...
Steve’s breakdown: Looks like Ducati is going to have a new owner but before the sale VW might want to polish up brand. It’s worth a call to Laurence Kuykendall, the marketing...
Steve’s breakdown: Today it’s Perone, the Italian brew brand, but tomorrow it could be Grolsch or Meantime. If you still want in on Perone contact The Observatory but for the...
Steve’s breakdown: The invader is Lidl, one of the largest European grocers, and they say they will crush it with low prices. If you can be on their team, this is...
Steve’s breakdown: Heineken just bought the half it didn’t already own of Lagunitas Brewing. And as the founder of Lagunitas said, they plan to “respond to the historic opportunity that awaits us...
Steve’s breakdown: Gotta fill that BtoB new business pipeline too. Hopefully one of these tingle you taste. Karen Dayan Appointed Chief Marketing Officer of Trusona SAN FRANCISCO, CA: Trusona, the leader in simply...
Steve’s breakdown: Stoli Group now has a new CEO on top of new tequila & whiskey brands. There’s no more time to wait on this one cause they are planning...
Steve’s breakdown: To answer your questions . . . yes this is real, yes this is unnecessary and yes, that idea your brain just burped up should be submitted to the...
Steve’s breakdown: From selling a golf course to a graveyard, Royal Bank of Scotland has slimmed down big time. We suspect the emerging company will want to crow a bit about the new company and...
Steve’s breakdown: Experian, the global data company, is reviewing its advertising and media accounts, putting Bartle Bogle Hegarty London and PHD on alert. Their US offices are in Costa Mesa, CA....
Steve’s breakdown: If you are any where near the Anheuser-Busch InBev media account, Media Link is the search consultant. The main story here is there will be more account reviews as the Bud/Miller merger/hangover...
Steve’s breakdown: Of course “global” includes the United States which was $10 million out of that £60 million. Maxus had the business but they are no longer part of M&C Saatchi now...