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Steve’s breakdown: Hey guys, we just received this invitation Friday and needed to get it out ASAP “due to time constraints attached to this type of EU funded campaign.” The...
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This article is reserved for our members. To access this content, please login or sign up. We have 4 membership plans. ALL-ACCESS members receive 100% of our intelligence gathered content and advisory...
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Steve’s breakdown: Talk about going international with one client!! You have until August 22nd but it looks like a lot of work so no dilly-dallying. BRUSSELS, Belgium: The Media & Communication...
Steve’s breakdown: After 108 years Chanel has opened its books. Is the company is felling a bit randy and anything could be next. Okay . . . How about getting rid...
Steve’s breakdown: So does the Audi logo look like Jail Bars? That’s what I was going for. Don’t know if I got it. Anywho . . . If you don’t...
Steve’s breakdown: Pipedrive, a CRM and sales tool, raises $50M to take on Salesforce and Microsoft. Timo Rein is the CEO and ex-salesman. Here’s something you might want to mention to Timo:...
Pikes Peak Community College Seeks Advertising Agency The purpose of this RFP is to solicit proposals from professional advertising agencies, one for traditional advertising and another one for digital advertising....
Steve’s breakdown: It seems more and more companies are experimenting with brick and mortar whether coming from overseas or from over the web. Lug and Harrys of London are perfect examples worth looking...
Steve’s breakdown: HelloFresh has big goals and we all know big retail goals require big advertising plans. Say hello and see what’s what. NEW YORK, NY: HelloFresh will start selling...
Steve’s breakdown: A small distillery in the village of Aielo de Malferit claims it created Coca-Cola’s famous recipe. Now the town just wants credit and we think they could get it...
Steve’s breakdown: Virgin is taking a second look at every brand under the company name. Brand director Lisa Thomas is the lead contact to discuss any creative projects. NEW YORK,...
Steve’s breakdown: HostelWorld just nabbed the head of retail at Expedia as their new CEO. We believe this development will not only bring an office to America but will require...
Steve’s breakdown: Perform Group has 5 offices in the USA and now an ex-president of ESPN. We believe this global sports network is going to start up on some global marketing right...
Steve’s breakdown: So Nestlé is paying $7.15B for rights to sell Starbucks products globally and if you don’t think that won’t have coffee accounts up in a dizzy, you crazy. Now...
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Steve’s breakdown: So what are you doing about all this. WPP could be Car-less soon so some car companies might want to take a look over there. Now Daimler has put it’s...
Steve’s breakdown: Culture Trip has the money, the talent and the drive to make to make this company spread like wildflower but what about advertising. If they run it, they will come!...
Steve’s breakdown: Sounds like an RFI has gone out from LVMH but that doesn’t mean one couldn’t inquire about all the superficials surrounding the account. Digital, Mobile, What-Have-You . ....
Steve’s breakdown: To submit a request for proposal please visit the following link. You’ll have to do a little translation so if that’s a problem, you probably should pass. Submissions are...
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Steve’s breakdown: In addition to dropping the Fox news show “The Ingraham Angle”, Bayer has a put its animal health products in review. It may include brands PetBasics and Co-Ral but check with...
Steve’s breakdown: Looks like Avidan Strategies is handling the review so make sure your credentials are up to date over there even if there might be no spaces left in this...
Steve’s breakdown: We’ve got RFPs from Ohio Wine, Business Finland, Dallas Police, University of Washington & State of Washington. Go get’ed! Ohio Grape Industry Seeks Public Relations Firm Purpose: This...
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Steve’s breakdown: MoneySupermarket.com is the client and the review is for the UK so that means it’s time to open a new office over there? We’d also take a look at USA...
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Steve’s breakdown: At Newsweek, the editor-in-chief is gone and the executive editor is gone. I might only “dabble” in the publishing business but the brand is almost a blank slate...
Steve’s breakdown: ID Comms in the UK is handling this HSBC Global Media Pitch so make sure your credentials are up to date over there. As always with 9 figure...
Steve’s breakdown: The new owners of Formula 1 thought after 23 years it was time to change the logo (why?) so they just hired W&K cause, you know, Just Do...
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Steve’s breakdown: SodaStream‘s next trick is turning water into wine but here’s the thing: it’ll only be available on SodaStream’s online shop in Germany. We think this is going to take off...
Steve’s breakdown: So the $1000 Mate 10 Pro phone is in talks with AT&T to launch in the USA. They have a few other continents to hit first but we suspect...
Steve’s breakdown: It’s always a good idea to keep an eye on what’s happening across the pond. It can give you clues to future plans in North America. Here’s a...
Steve’s breakdown: Cannes has said they are changing but is it really communicating this stuff. And, as you know, organizations like this don’t have the chops to do the job...
Steve’s breakdown: Why do companies do this? And why do it behind the backs of their fans? Anyway, that’s exactly what Ferrero just did with Nutella and their fans are ready...
Steve’s breakdown: Not for nothin’, this drug, Trodusquemine, will probably surpass all others and will come with a huge ad budget. Here’s the thing, we don’t know who the client is...
Steve’s breakdown: Sometime when advertising reviews happen away from home, it a preview of things to come. Check out these stories, particularly Hyundai • Ikea has held meetings with agencies...
Steve’s breakdown: Bentley and Bugatti are to get new CEOs this winter. They both have US headquarters based in Virginia so you might want to start with those folks to get...
Steve’s breakdown: Aston Martin is working on a new 66-story residential tower in Miami. G&G is the developer. Marek Reichman, Aston Martin’s chief creative officer, might be a good place to start, contact...
Steve’s breakdown: The tender process is due to start next Tuesday. Interested agencies should register by visiting www.etenders.gov.ie DUBLIN, Ireland & NEW YORK, NY: Tourism Ireland is to launch a process to appoint...
Steve’s breakdown: HelloFresh is the company and they’re gunning for Blue Apron. As you can see from the featured video, their advertising is completely forgettable and generic for the category. Give’m a...
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Steve’s breakdown: Philips is the company and Blake Cahill is the contact. @bcahill. “Philips has reacted to the brand safety scandal by taking areas of media buying in-house, but has also placed its media...
Steve’s breakdown: The Heathrow Airport contacts for this review seem to be Nigel Milton, director of comms and Josephine Roberts, head of media. Phone +44 844 335 1801. LONDON, UK: Heathrow Airport has...
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Steve’s breakdown: Worldpay, the largest payment processing company in the UK, was just bought by Vantiv and the global headquarters will be in Ohio! What will happen to the Worldly brand?...
Steve’s breakdown: ASOS is the retailer and they just spent $40 million on US fulfillment and you know they have to make that investment work. Answer: Marketing! Again, having a...
Steve’s breakdown: It’s time to call the Avon Lady because the company is shaking things up in a big way. Check in with Elana Gold at elana.gold@avon.com. She’s the Chief Marketing Officer....
Steve’s breakdown: Sometimes it’s a good idea to see what’s going on around the world. Here’s three International Account Reviews from the week. Debenhams launches advertising review with ‘social shopping’...
Steve’s breakdown: Stonyfield is the company and their new owners is Lactalis. Pitch hint: I’ve previously pitched these guys and they want their agencies to be “Organic” in a big way. LONDONDERRY,...
Steve’s breakdown: Looks like Ducati is going to have a new owner but before the sale VW might want to polish up brand. It’s worth a call to Laurence Kuykendall, the marketing...