Boozing-Up a Global Media Review

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Steve's breakdown: If you're in an agency network, there's no way you're not in this pitch in some way. Make sure your slice is bigger than planned. Call Headquarters! LONDON,...

Love Italian Wine? Then we gotta PR review for you

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Steve's breakdown:The Consorzio del Vino Nobile di Montepulciano is the client and Max de Zarobe at uscom@consorziovinonobile.it is the contact. Vino-Nobile-di-Montepulciano-RFP Link MONTEPULCIANO, Italy: The Consorzio del Vino Nobile di Montepulciano,...

Digital review with search consultant

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Steve's breakdown: Creativebrief is handling the Guinness pitch so make sure your credentials are up to date over there. It looks close to closed but with the right juice, you...

Toy company launches multi-market PR review

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Steve's breakdown: The review comes as the Danish toymaker focuses on growth after taking serious financial hits in 2017. And if you "don't do" PR, it's still a good idea...

Global Auto in Review

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Steve's breakdown: Not sure who the ultimate contaxt is but you might want to try Ms. Tristan Panasik at Tristan.Panasik@bmwna.com. She's the Digital Communications Manager for MINI USA WOODCLIFF LAKE,...

Italian yacht account anyone?

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Steve's breakdown: The headline is: Mondomarine reveals new Classic line inspired by Ferrari and Lamborghini Gran Turismo. Luca Dini: "our target was an evolution, yes, but without distorting the original...

Two Reviews in Europe can trigger same in USA

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Steve's breakdown: Sometimes we like to look across the pond for clues to what could be coming this way. Here are the reviews of Virgin Experience Day & Mattel. LONDON,...

I bet Deutsch & R/GA are livid about this news

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Steve's breakdown: We reckon you heard about Accenture's acquisition of Droga5. There've been all kinds of stores already written but what we thought before all those were published was: Didn't Accenture...

Toyota hunts for UK digital agency

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Steve's breakdown: The brief comprises digital strategy and CRM and there is no incumbent of if you're in the car biz or, even better, work on Toyota, gives these guy...

Cricket Anyone? AAR Review

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Steve's breakdown: England and Wales Cricket Board is changing the format of the sport and wants to get the word out. Maybe a pitch could include bringing it to America. Worth...

Lux Brand with new CMO worth a look

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Steve's breakdown: There's no AOR over at Burberry but there is a new CMO. Rod Manley NEW YORK, NY & LONDON, UK: Burberry has appointed Rod Manley to the post of...

Birth of a huge new Healthcare Client

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Steve's breakdown: Like you didn't see this one coming and didn't your troops in line . . .  ! GlaxoSmithKline plans to split into two businesses — one for prescription drugs...

Financial North American RFI is Out

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Steve's breakdown: The Experian RFI looks to be for PR but there's always room for spreading out those services when they haven't formally pulled the trigger on the review. Gerry Tschopp,...

Lux Car Company has to turn it ALL around

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https://www.youtube.com/watch?v=5EuamhdbKzQ Steve's breakdown: The line is: Maserati seeks to reverse sales, profit slide after being treated 'almost like a mass-market brand' If you not the featured video, it is an ad...

RFP: Butters of Europe/France

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Steve's breakdown: Hey guys, we just received this invitation Friday and needed to get it out ASAP "due to time constraints attached to this type of EU funded campaign." The...

Single malt whiskey is ready for your call

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Steve's breakdown: Westward American Single Malt now has some very big fans with cash. That means new marketing & bigger distribution. Thomas Mooney is a co-owner and has done some great...

Another WPP client slips on a whole new look

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Steve's breakdown: After 108 years Chanel has opened its books. Is the company is felling a bit randy and anything could be next. Okay . . . How about getting rid...

Another potential food client comes to America

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Steve's breakdown: HelloFresh has big goals and we all know big retail goals require big advertising plans. Say hello and see what's what. NEW YORK, NY: HelloFresh will start selling...

Raising the creative bar for 60 brands

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Steve's breakdown: Virgin is taking a second look at every brand under the company name. Brand director Lisa Thomas is the lead contact to discuss any creative projects. NEW YORK,...

It’s a Hostel World

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https://www.youtube.com/watch?time_continue=2&v=zXYHbyciUaI Steve's breakdown: HostelWorld just nabbed the head of retail at Expedia as their new CEO. We believe this development will not only bring an office to America but will...

Sacré Bleu! $386 Million Media in Fashion & Wine

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Steve's breakdown: Sounds like an RFI has gone out from LVMH but that doesn't mean one couldn't inquire about all the superficials surrounding the account. Digital, Mobile, What-Have-You . ....

Global animal health products review

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Steve's breakdown: In addition to dropping the Fox news show “The Ingraham Angle”, Bayer has a put its animal health products in review. It may include brands PetBasics and Co-Ral but check with...

5 Regional RFPs

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Steve's breakdown: We've got RFPs from Ohio Wine, Business Finland, Dallas Police, University of Washington & State of Washington. Go get'ed! Ohio Grape Industry Seeks Public Relations Firm Purpose: This...

Global Fashion Company with new CMO

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https://www.youtube.com/watch?v=EK-3WFhZ4Ho Steve's breakdown: As you can see by the featured video, Scotch & Soda loves the dramatic so it may not be a giant media budget, production is a whole...

Client ditches Mother and starts review

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https://www.youtube.com/watch?time_continue=60&v=kUrsvegCkEc Steve's breakdown: MoneySupermarket.com is the client and the review is for the UK so that means it's time to open a new office over there? We'd also take a look at...

Fashion Power Moves Spark Client Intrigue

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Steve's breakdown: Jimmy Choo and Valentino both have new marketing leads. Check those out in addition to the 8 other Fashion Power Mover of the Week. NEW YORK, NY: Jimmy Choo names global...

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