International account review report

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$3 million dairy account is out of the barn

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Polishing up an iconic brand

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There’s an American invasion coming to Retail

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This beer is going global via Californ-i-ay

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4 BtoB Leads in 1 post

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Experian in Global Creative & Media Review

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Barclays’ £60m global media review

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Ferrero gobbles-up Fannie May Confections

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Agencies line up for Guinness Web Brief

Steve’s breakdown: Guinness is looking for a digital agency to take on the brand’s website maintenance and handle community management globally. Does the pitch include the United States? The article says Global...

Three BtoB Leads: 11/22/16

John Greer Joins AB In Newly Created Chief Marketing Officer Role NEW YORK, NY: AllianceBernstein L.P. (“AB“), a leading global investment management firm, today announced that it has strengthened its senior leadership...

Energy Giant Seeks Agency For $1m EMEA Comms Assignment

Steve’s breakdown: Going Global? Here’s an Ohio-based energy company searching for a PR firm to handle UK, France, Germany, Italy, Spain, Netherlands and Norway. There’s an RFP so if you’re interested, we’ll...

Vladimir thinks his country has a PR problem in the west

Steve’s breakdown: Well no sh*t! Anyway, they have spent about $115 million on this issue since the turn of the century. Seems the guy to call is Nikolay Nikiforov, minister of communications. This review...

Carling Beer in review via ISBA

Steve’s breakdown: In July we said this would happen when the ad agency Creature closed. Handling the review is ISBA so make sure your crews are up to date. DEVER, CO:...

Swiss brand Anonimo restructures under new CEO

Steve’s breakdown: We love when CMOs turn into CEOs. Especially with guys as cocky as this one. BTW: This is a global account with an American presence that they will...

Richemont’s $400 media up for grabs

Steve’s breakdown: The firm owns such iconic brands in the luxury space such as Cartier, Montblanc, Baume & Mercier and Piaget. Not sure who’s handling the pitch so stay tuned....

Nokia is coming back!

Steve’s breakdown: Pekka Rantala, former CEO of Angry Birds’ maker Rovio and a longtime Nokia veteran, is tapped as chief marketing officer for the Finnish startup tasked with selling phones and...

HomeServe installs new CMO

Steve’s breakdown: Believe it or not, these guys spend about $4 million in advertising on the web. That’s one big juicy digital client. Here’s the new guy’s contact info: Bill Graham,...

Are you in the Tourism Biz?

Steve’s breakdown: With the drastic fall on the British pound, travel to the UK will surge. If there’s any international travel/tourism/destination/hospitality account your circling, now’s the time to pounce. EVERYWHERE USA:...

Cablevision: It’s a Done Deal

Steve’s breakdown: Alice is the buyer and we anticipate an agency review of some kind within a few months. (Though I do like the Three Brothers Moving campaign) Dexter Goei is the...

Unlimited business-class on La Compagnie

Steve’s breakdown: Spec pitch idea. Is unlimited business-classs the next big thing in air travel? We think it worth keeping an eye on and possibly start strategizing the idea for an...

It’s time to call on Jägermeister

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United Nations In Seek Of A Digital Marketing Agency

Steve’s breakdown: Proposal due on June 29 to: United Nations High Commissioner for Refugees Supply Management Service HQSF00 Chief, Procurement & Contracts Section Ipoly utca 5a/b/c 1133 Budapest Hungary DENCOBID@unhcr.org The...

Account review prediction: TNT Express

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