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Steve's breakdown: Unilever appoints Conny Braams as chief digital and marketing officer" is the headline but why the change in plan? We believe it's about digital marketing so you might...
Steve's breakdown: So it looks as if the Tiffany/LVHM deal is going to be complete in six months. Before that happens, you might as well get acquainted with both company's...
Steve's breakdown: The French Dairy Interbranch Organization has sent Ratti Report an invitation to member ad agencies. It is to become the spearhead of French cow & goat's milk cheeses...
Steve's breakdown: You know this is going to be great and eventually global. Ferrari and Giorgio Armani making clothes together. You'll probably have to speak a little Italian but who doesn't. Ferrari...
Steve's breakdown: Eric Liedtke is leaving Adidas. He was considered to be in line to be the next CEO and was the highest ranking American at the company. He was...
Steve's breakdown: You gotta go through procurement on this one and you know how fun that is. At least it will keep the whips out! LONDON, UK: Pharmaceutical giant GlaxoSmithKline...
Steve's breakdown: Oystercatchers is handling the pitch so you might as well check if your credentials are up to date over there even if you don't want to be involved...
Steve's breakdown: If you're in an agency network, there's no way you're not in this pitch in some way. Make sure your slice is bigger than planned. Call Headquarters! LONDON,...
Steve's breakdown:The Consorzio del Vino Nobile di Montepulciano is the client and Max de Zarobe at uscom@consorziovinonobile.it is the contact. Vino-Nobile-di-Montepulciano-RFP Link MONTEPULCIANO, Italy: The Consorzio del Vino Nobile di Montepulciano,...
Steve's breakdown: Gotta keep an eye on our review predictions. (see below) No other new business service can do this so . . . anywho The accounts are the reviews...
Steve's breakdown: If your agency does business in the UK, things just got weird. I mean, if you're an east coast shop, you should be sprinkling in some British business...
Steve's breakdown: Creativebrief is handling the Guinness pitch so make sure your credentials are up to date over there. It looks close to closed but with the right juice, you...
Steve's breakdown: The review comes as the Danish toymaker focuses on growth after taking serious financial hits in 2017. And if you "don't do" PR, it's still a good idea...
Steve's breakdown: Barnes & Noble has a new owner and big changes are on the horizon so absolutely look into their advertising activities. This account will be changing hands. Ms....
Steve's breakdown: Not sure who the ultimate contaxt is but you might want to try Ms. Tristan Panasik at Tristan.Panasik@bmwna.com. She's the Digital Communications Manager for MINI USA WOODCLIFF LAKE,...
Steve's breakdown: Update? Well, the TV ads War Paint got in trouble for are all gone. We did find one copy on New York Post. All the more reason to...
Steve's breakdown: The headline is: Mondomarine reveals new Classic line inspired by Ferrari and Lamborghini Gran Turismo. Luca Dini: "our target was an evolution, yes, but without distorting the original...
Steve's breakdown: Believe it or not, that image came from the front page of the Häagen-Dazs website. Lots of new Spirits Flavors! Anyway, Jennifer Jorgensen is the marketing director out...
Steve's breakdown: Sometimes we like to look across the pond for clues to what could be coming this way. Here are the reviews of Virgin Experience Day & Mattel. LONDON,...
Steve's breakdown: We reckon you heard about Accenture's acquisition of Droga5. There've been all kinds of stores already written but what we thought before all those were published was: Didn't Accenture...
Steve's breakdown: Here's the first line of the article below: "Getting Michelin stars is a goal for many chefs, but for some, it’s also a sign it’s time to move...
Steve's breakdown: Albania Tourism is getting a lot of PR for its "Be Taken by Albania" TV campaign but we're all kinda - a little - weirded out by it....
Steve's breakdown: More than that, they need to answer why they named an airline after the flying sound of a bee. Why is this not a dragon or something people...
Steve's breakdown: E&J Gallo will now handle Gruppo Montenegro spirits portfolio in the US and you know they will be reviewing all advertising for the American audience so jump on it....
Steve's breakdown: William Hill is already in New Jersey so why not see what's going on in the UK with this pitch. LONDON, UK: Bookmaker William Hill Plc is set...
https://www.youtube.com/watch?v=KfaSxIkLslE Steve's breakdown: These guys always do the best Christmas stuff so you know they might be talked into doing that more year-round. I wonder if Grey tried that. Hmmmm...
Steve's breakdown: The brief comprises digital strategy and CRM and there is no incumbent of if you're in the car biz or, even better, work on Toyota, gives these guy...
Steve's breakdown: England and Wales Cricket Board is changing the format of the sport and wants to get the word out. Maybe a pitch could include bringing it to America. Worth...
Steve's breakdown: There's no AOR over at Burberry but there is a new CMO. Rod Manley NEW YORK, NY & LONDON, UK: Burberry has appointed Rod Manley to the post of...
Steve's breakdown: Like you didn't see this one coming and didn't your troops in line . . . ! GlaxoSmithKline plans to split into two businesses — one for prescription drugs...
Steve's breakdown: The Experian RFI looks to be for PR but there's always room for spreading out those services when they haven't formally pulled the trigger on the review. Gerry Tschopp,...
Steve's breakdown: This might not be on the politically correct side of things but some agency is going to win this business. LONDON, UK: A trade body for the international...
https://www.youtube.com/watch?v=5EuamhdbKzQ Steve's breakdown: The line is: Maserati seeks to reverse sales, profit slide after being treated 'almost like a mass-market brand' If you not the featured video, it is an ad...
Steve's breakdown: Hey guys, we just received this invitation Friday and needed to get it out ASAP "due to time constraints attached to this type of EU funded campaign." The...
Steve's breakdown: So this one can be complicated if you pay too much attention to all the cooks in the kitchen of this brand so let's take from the USA...
Steve's breakdown: Consumer electronics business Garmin is seeking 'a modern approach' as it launches a PR pitch in the UK and Ireland via CreativeBrief. Even though it's an international review, it's...
Steve's breakdown: With Comcast taking 61% of Sky, there could be a new account to be had here so if you have a connection in Phili, it' time to get...
Steve's breakdown: Westward American Single Malt now has some very big fans with cash. That means new marketing & bigger distribution. Thomas Mooney is a co-owner and has done some great...
https://www.youtube.com/watch?v=DhH7Ln79Liw Steve's breakdown: The bank is HSBC and this is one of a number of reviews the client has undertaken recently. This makes us think taking a look at their...
Steve's breakdown: Talk about going international with one client!! You have until August 22nd but it looks like a lot of work so no dilly-dallying. BRUSSELS, Belgium: The Media & Communication...
Steve's breakdown: After 108 years Chanel has opened its books. Is the company is felling a bit randy and anything could be next. Okay . . . How about getting rid...
Steve's breakdown: So does the Audi logo look like Jail Bars? That's what I was going for. Don't know if I got it. Anywho . . . If you don't...
https://www.youtube.com/watch?v=Df_LG5LsGeE Steve's breakdown: Pipedrive, a CRM and sales tool, raises $50M to take on Salesforce and Microsoft. Timo Rein is the CEO and ex-salesman. Here's something you might want to mention to...
Pikes Peak Community College Seeks Advertising Agency The purpose of this RFP is to solicit proposals from professional advertising agencies, one for traditional advertising and another one for digital advertising....
Steve's breakdown: It seems more and more companies are experimenting with brick and mortar whether coming from overseas or from over the web. Lug and Harrys of London are perfect examples worth looking...
Steve's breakdown: HelloFresh has big goals and we all know big retail goals require big advertising plans. Say hello and see what's what. NEW YORK, NY: HelloFresh will start selling...
Steve's breakdown: A small distillery in the village of Aielo de Malferit claims it created Coca-Cola’s famous recipe. Now the town just wants credit and we think they could get it...
Steve's breakdown: Virgin is taking a second look at every brand under the company name. Brand director Lisa Thomas is the lead contact to discuss any creative projects. NEW YORK,...
https://www.youtube.com/watch?time_continue=2&v=zXYHbyciUaI Steve's breakdown: HostelWorld just nabbed the head of retail at Expedia as their new CEO. We believe this development will not only bring an office to America but will...
Steve's breakdown: Perform Group has 5 offices in the USA and now an ex-president of ESPN. We believe this global sports network is going to start up on some global marketing right...
Steve's breakdown: So Nestlé is paying $7.15B for rights to sell Starbucks products globally and if you don't think that won't have coffee accounts up in a dizzy, you crazy. Now...
Steve's breakdown: Here's one of those situations when the head of marketing talks, talks, talks about their plans but you don't know whether they have it all done or that...
Steve's breakdown: So what are you doing about all this. WPP could be Car-less soon so some car companies might want to take a look over there. Now Daimler has put it's...
Steve's breakdown: Culture Trip has the money, the talent and the drive to make to make this company spread like wildflower but what about advertising. If they run it, they will come!...
Steve's breakdown: Sounds like an RFI has gone out from LVMH but that doesn't mean one couldn't inquire about all the superficials surrounding the account. Digital, Mobile, What-Have-You . ....
Steve's breakdown: To submit a request for proposal please visit the following link. You'll have to do a little translation so if that's a problem, you probably should pass. Submissions are...
Steve's breakdown: What's the opposite of a Disturbance in the Force? . . . Expect a huge flood, nay, Giant Wave of Change to Hit WPP and its Companies. The...
Steve's breakdown: In addition to dropping the Fox news show “The Ingraham Angle”, Bayer has a put its animal health products in review. It may include brands PetBasics and Co-Ral but check with...
Steve's breakdown: Looks like Avidan Strategies is handling the review so make sure your credentials are up to date over there even if there might be no spaces left in this...
Steve's breakdown: We've got RFPs from Ohio Wine, Business Finland, Dallas Police, University of Washington & State of Washington. Go get'ed! Ohio Grape Industry Seeks Public Relations Firm Purpose: This...
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