Region: Europe

Bad Creative Sparks Global Ad Review

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12 sprits to pitch from over the pond

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CEO bails on 11 booze brands

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Luxury Lead We’ve Been Waiting For

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Two Country PR Review at Software Giant

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Global Cheese Review

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Nut Commission has 2 accounts in review

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Another reason to pitch Nestlé

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World Health Organization RFP

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Beloved British Brand swings American

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La nostra previsione era corretta sulla recensione della pubblicità Maserati

Steve’s breakdown: As we predicted when the Nike CMO came over to Maserati we just knew the account was going to change hands. And here we are. Folks, our Account Review Predictions should be a page you look at everyday. Please, if not for you, do it for me. Capisce? AUBURN HILS, MI & MODENA, […]

What’s Up at this Car Importer?

Steve’s breakdown: Jaguar Land Rover North America is the client and the CMO just up and left. Something doesn’t smell right here and we think it would be good timing to check in with the account. MAHWAH, NJ: Kim McCullough, Jaguar Land Rover’s vice president of marketing in North America since 2014, reportedly has left […]

Lux Brand is Celebrating their 100th Anniversary in 2021: Pitch a few ideas

Steve’s breakdown: Most brands don’t miss celebrating their 100th and Gucci won’t miss theirs no matter what happens so you might as well present some ideas! Here are some details about their digital work from wiki. FLORENCE, Italy & NEW YORK, NY: From 2016, Gucci‘s Internet presence has grown with more people searching for the […]

Southern State Reviewing Tourism: Target is the UK

Steve’s breakdown: What do UK (Kentucky Wildcats) and UK (the Empire that was) have in common? I’ve gotten very drunk at both places. Hope you have too!!! Seems Kentucky wants to attract more citizen of the United Kingdom with their Kentucky Unbridled Spirit campaign but ya gotta move fast. Proposals are due April 13th. FRANKFORT, […]

Auto Review is On

Steve’s breakdown: MINI has called a global creative review which will be carried out over videoconferencing meeting during April. BMW procurement will be handling so get your stuff over there pronto! As for a contact, since Jung von Matt doesn’t have offices in the USA and that this review is a new project, I think […]

.ORG Digital Media Communication Services RFP

Steve’s breakdown: UNHCR is seeking a firm for Digital Media Communication Services. Due Date: May 1st Address: Goran Stojanovski ([email protected]) and Erzsebet Gal ([email protected]). GENEVA, Switzerland & NEW YORK, NY: The Office of the United Nations High Commissioner for Refugees (UNHCR), Regional Bureau Bangkok, invites qualified service providers to make a firm offer for the […]

Digital Auto Account Review

Steve’s breakdown: Here we go Volkswagen Digital! You asked for it. WOLFSBURG, Germany &  HERNDON, VA: German car giant Volkswagen is reviewing its international digital marketing agency requirements. Tribal Worldwide, part of Omnicom’s DDB network, has held the VW digital account since launching in 2000 as a full-service digital shop. Campaign understands that the review […]

Revenues from pubs & clubs are already decimated: The booze biz needs you

Steve’s breakdown: That’s one hell of a statement. We always knew the booze biz was recession proof but it’s not “stay at home” proof. Anyway, Diageo has a new CMO and she’s just been handed this giant problem. I suspect every CMO at every spirits company is in need of some help. Make this an […]

Targeting capital markets sector: New CMO

Steve’s breakdown: Kathy Schneider will have global responsibility for First Derivatives’ marketing strategy, including brand, demand generation and communications. In this role, she will drive the company’s global go-to-market approach and brand strategy to support First Derivatives’ growth ambitions. Know what any of this means, cause I don’t, then you’re half way there. Give her […]

Sports clothes review: US, Europe & China markets

Steve’s breakdown: Stretchline is the client and Creativebrief is the search consultant handling the pitch. At the very least, make sure your credentials are up to date other there and ask about Stretchline’s advertising account as well. NOTTINGHAM, UK: The Nottingham-based business is the world’s biggest manufacturer of elastic fabric products, also known as ‘narrow […]

Health & beauty brands review

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Account across the pond up for grabs via search consultant

Steve’s breakdown: Lloyd’s of London is the client and Creativebrief is the consultant so as the very least, make sure your credentials are up to date over there! BTW: Lloyd’s does do business in the USA (I’ve used them) so it’s not that much of a stretch. LONDON, UK: Lloyd’s of London is looking to […]

On the Hunt for an Ad Agency to enter American market: Entertainment company

Steve’s breakdown: How Secret Cinema plans to crack America is the headline but the most important line is: The cost of doing this in a country (The USA) where “there are so many brands shouting at you” is something that Alexander (The CEO) admits makes him “nervous”. So he has begun the hunt for an […]

Cognac Coming to America

Steve’s breakdown: Camus Cognac is coming to America and someone has to be the mouth piece. Might as well be you! COGNAC, France: Cognac producer Camus has announced the departure of its chief marketing officer. Jean-Dominque Andreu is leaving his post as Camus CMO The company said yesterday that Jean-Dominque Andreu will step down from […]

Global British Ad Review: Search Consultant has Office in NYC

Steve’s breakdown: We’re talking about Burberry here and ID Comms is handling the pitch. Both companies have offices in Mid-Town Manhattan and London. At the very least, you all should make sure your credentials are up to date at ID Comms. And by the way, just because this is a media pitch, doesn’t mean the […]

Bringing CPG executive to jewelry C-suite could spark review

Steve’s breakdown: Clearly there’s something more to this hire than filling a position. Maybe there’s the idea of bringing the old ad ways of P&G to Pandora. Maybe it’s the idea of targeting more consumers. Either way, there’s a good chance the company is going to take a look at advertising. How could the new […]

Being Green & Iconically Luxury are 2 reasons to pitch this fashion launch

Steve’s breakdown: Hermès is leaping into makeup for the first time in its 183-year history with lipstick colors drawn from an archive of 75,000 silk swatches and packaging made from the same metals it uses for handbag hardware. Heard enough? I have. PARIS, France & NEW YORK, NY: I’m trying to be calm,” says Pierre-Alexis Dumas, […]

CMO is OUT: What’s next for this iconic car company?

https://www.jaguarlandrover.com/ Steve’s breakdown: There’s quite a story going on over at Jaguar and it may be a good time to introduce the agency. Read on . . . WHITLEY, UK: Jaguar Land Rover is on the hunt for a new marketing boss after Fiona Pargeter announced she was leaving the role less than two years after […]

Biggest brand launch ever? Are you up to it?

Steve’s breakdown: Are Meghan Markle and Prince Harry Poised to Build A Billion-Dollar Brand?” is the headline from WWD. Speaking engagements, book deals, film deals and clothing collaborations could easily rack up millions for the royal exiters so why not get in on the act! And BTW: The Duchess of Sussex has already signed a […]

Olympic Champion Needs Representation

Steve’s breakdown: We know that’s a screen shot from a Southern Comfort ad but he’s definitely wearing an old school Speedo so . . . Anyway, SpeedoUSA hasn’t done any TV in two years so they are due. Take that on top of having a new owner and this lead could go pretty fast. Speaking […]

Syke! no review but something’s up

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Ratti Report Exclusive: EU Food Account Review

Steve’s breakdown: The French Dairy Interbranch Organization has sent Ratti Report an invitation to member ad agencies. It is to become the spearhead of French cow & goat’s milk cheeses within the context of EU imported cheeses. (Become a Ratti Report member) The Brief and the Official Tender Rules are available for upload at http://www.filiere- […]

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