Two Reviews in Europe can trigger same in USA

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I bet Deutsch & R/GA are livid about this news

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This will be real and they need a website & . . .

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Italian spirits brands will be reviewing advertising

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Toyota hunts for UK digital agency

Steve’s breakdown: The brief comprises digital strategy and CRM and there is no incumbent of if you’re in the car biz or, even better, work on Toyota, gives these guy...

Cricket Anyone? AAR Review

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Lux Brand with new CMO worth a look

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Birth of a huge new Healthcare Client

Steve’s breakdown: Like you didn’t see this one coming and didn’t your troops in line . . .  ! GlaxoSmithKline plans to split into two businesses — one for prescription drugs...

Financial North American RFI is Out

Steve’s breakdown: The Experian RFI looks to be for PR but there’s always room for spreading out those services when they haven’t formally pulled the trigger on the review. Gerry Tschopp,...

Lux Car Company has to turn it ALL around

Steve’s breakdown: The line is: Maserati seeks to reverse sales, profit slide after being treated ‘almost like a mass-market brand’ If you not the featured video, it is an ad from...

RFP: Butters of Europe/France

Steve’s breakdown: Hey guys, we just received this invitation Friday and needed to get it out ASAP “due to time constraints attached to this type of EU funded campaign.” The...

Single malt whiskey is ready for your call

Steve’s breakdown: Westward American Single Malt now has some very big fans with cash. That means new marketing & bigger distribution. Thomas Mooney is a co-owner and has done some great...

Another WPP client slips on a whole new look

Steve’s breakdown: After 108 years Chanel has opened its books. Is the company is felling a bit randy and anything could be next. Okay . . . How about getting rid...

Another potential food client comes to America

Steve’s breakdown: HelloFresh has big goals and we all know big retail goals require big advertising plans. Say hello and see what’s what. NEW YORK, NY: HelloFresh will start selling...

Raising the creative bar for 60 brands

Steve’s breakdown: Virgin is taking a second look at every brand under the company name. Brand director Lisa Thomas is the lead contact to discuss any creative projects. NEW YORK,...

It’s a Hostel World

Steve’s breakdown: HostelWorld just nabbed the head of retail at Expedia as their new CEO. We believe this development will not only bring an office to America but will require...

Sacré Bleu! $386 Million Media in Fashion & Wine

Steve’s breakdown: Sounds like an RFI has gone out from LVMH but that doesn’t mean one couldn’t inquire about all the superficials surrounding the account. Digital, Mobile, What-Have-You . ....

The Fall of Sir Martin & The Rise of Opportunity

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Global animal health products review

Steve’s breakdown: In addition to dropping the Fox news show “The Ingraham Angle”, Bayer has a put its animal health products in review. It may include brands PetBasics and Co-Ral but check with...

5 Regional RFPs

Steve’s breakdown: We’ve got RFPs from Ohio Wine, Business Finland, Dallas Police, University of Washington & State of Washington. Go get’ed! Ohio Grape Industry Seeks Public Relations Firm Purpose: This...

Global Fashion Company with new CMO

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Client ditches Mother and starts review

Steve’s breakdown: MoneySupermarket.com is the client and the review is for the UK so that means it’s time to open a new office over there? We’d also take a look at USA...

Fashion Power Moves Spark Client Intrigue

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Iconic magazine requires retuning

Steve’s breakdown: At Newsweek, the editor-in-chief is gone and the executive editor is gone. I might only “dabble” in the publishing business but the brand is almost a blank slate...

What happens in UK could happen in US

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Turning water into wine

Steve’s breakdown: SodaStream‘s next trick is turning water into wine but here’s the thing: it’ll only be available on SodaStream’s online shop in Germany. We think this is going to take off...

Pitch news from Europe

Steve’s breakdown: It’s always a good idea to keep an eye on what’s happening across the pond. It can give you clues to future plans in North America. Here’s a...

Pulling the thorn from the Lion

Steve’s breakdown: Cannes has said they are changing but is it really communicating this stuff. And, as you know, organizations like this don’t have the chops to do the job...

One dose drug to prevent heart attacks and strokes

Steve’s breakdown: Not for nothin’, this drug, Trodusquemine, will probably surpass all others and will come with a huge ad budget. Here’s the thing, we don’t know who the client is...

Ad reviews across the globe give clues to USA

Steve’s breakdown: Sometime when advertising reviews happen away from home, it a preview of things to come. Check out these stories, particularly Hyundai  • Ikea has held meetings with agencies...

Two Ultra Luxury Auto Brands to get new CEOs

Steve’s breakdown: Bentley and Bugatti are to get new CEOs this winter. They both have US headquarters based in Virginia so you might want to start with those folks to get...

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