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Steve’s breakdown: . . . but it’s a little complicated. The Nokia mobile phone brand is being run by HMD Global which is owned by Smart Connect, a private equity fund...
Steve’s breakdown: Guinness is looking for a digital agency to take on the brand’s website maintenance and handle community management globally. Does the pitch include the United States? The article says Global...
John Greer Joins AB In Newly Created Chief Marketing Officer Role NEW YORK, NY: AllianceBernstein L.P. (“AB“), a leading global investment management firm, today announced that it has strengthened its senior leadership...
Steve’s breakdown: Going Global? Here’s an Ohio-based energy company searching for a PR firm to handle UK, France, Germany, Italy, Spain, Netherlands and Norway. There’s an RFP so if you’re interested, we’ll...
Steve’s breakdown: Well no sh*t! Anyway, they have spent about $115 million on this issue since the turn of the century. Seems the guy to call is Nikolay Nikiforov, minister of communications. This review...
Steve’s breakdown: In July we said this would happen when the ad agency Creature closed. Handling the review is ISBA so make sure your crews are up to date. DEVER, CO:...
Steve’s breakdown: There are so many big changes coming in the coming month, I wouldn’t be surprised to see more ad reviews in the near future. Let’s all keep an...
Steve’s breakdown: We love when CMOs turn into CEOs. Especially with guys as cocky as this one. BTW: This is a global account with an American presence that they will...
Steve’s breakdown: The firm owns such iconic brands in the luxury space such as Cartier, Montblanc, Baume & Mercier and Piaget. Not sure who’s handling the pitch so stay tuned....
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Steve’s breakdown: Pekka Rantala, former CEO of Angry Birds’ maker Rovio and a longtime Nokia veteran, is tapped as chief marketing officer for the Finnish startup tasked with selling phones and...
Steve’s breakdown: We’ll have more on this later but the sooner you get the news, the better. We think this move is important because Bailey will now be more free...
Steve’s breakdown: Believe it or not, these guys spend about $4 million in advertising on the web. That’s one big juicy digital client. Here’s the new guy’s contact info: Bill Graham,...
Steve’s breakdown: With the drastic fall on the British pound, travel to the UK will surge. If there’s any international travel/tourism/destination/hospitality account your circling, now’s the time to pounce. EVERYWHERE USA:...
Steve’s breakdown: Alice is the buyer and we anticipate an agency review of some kind within a few months. (Though I do like the Three Brothers Moving campaign) Dexter Goei is the...
Steve’s breakdown: The Invest NI RFP states that firms can bid for two openings: East Coast, for which the agency must have an office in New York or Boston, and the...
Steve’s breakdown: We believe this review should be Global to reach the goals they have set. Give them a ring and see if that’s their thinking. LONDON, UK & NEW...
Steve’s breakdown: Spec pitch idea. Is unlimited business-classs the next big thing in air travel? We think it worth keeping an eye on and possibly start strategizing the idea for an...
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Steve’s breakdown: Proposal due on June 29 to: United Nations High Commissioner for Refugees Supply Management Service HQSF00 Chief, Procurement & Contracts Section Ipoly utca 5a/b/c 1133 Budapest Hungary DENCOBID@unhcr.org The...
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Steve’s breakdown: An account like this is perfect for a smaller agency looking to go international. Email me for the RFP documents. MONTPELIER, VT: The State of Vermont, Agency of Commerce...
Steve’s breakdown: The scotch brands are BenRiach, The GlenDronach and Glenglassaugh. These will clearly be global accounts and judging by the recent trends, should also be growth accounts. Drop me a...
Steve’s breakdown: You heard me right. Milk Vodka! They are launching in California next month but one has to wonder if they have really done the research on how Americans...
Steve’s breakdown: The French home weather station company want to get the word out in the US. Contact me for the brief. BILLANCOURT, France: Netatmo, the French consumer electronics company known for...
Steve’s breakdown: We’ve been talking about keeping an eye on Coty for months and here comes the Big One. Roth Observatory is handling the process. so make sure your creeds are up to...
Steve’s breakdown: More big news coming out of Coty’s big purchase of 32 brands from P&G. Though they have already started seeking or even assigning new agencies to the purchased...