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Steve’s breakdown: Vistaprint, what are you doing? Two days ago they launched this campaign and then they shipped “All Lives Matter” signs with “Black Lives Matter” posters. Unbelievable! They need a new campaign after only 2 days!!! And this isn’t the first time. A few years ago, Vistaprint sent a gay couple getting married anti-LGBTQ […]
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Steve’s breakdown: The clients we’re taking about are CVS, Kohl’s, Staples, Office Depot, and Bed Bath & Beyond. They are the clients of the WPP shop Triad but not for long. Sure WPP is going to try to move them to another agency but will they go peacefully. We think not! WOONSOCKET, RI & MENOMONEE […]
Steve’s breakdown: I don’t know about you but is there a disconnect between Match.com/Verizon and a financial account? I guess the point is this guy may need a little help with advertising cause of what I just said. MERIDEN, CT: Planet Home Lending, LLC, a national lender, servicer and private client sub-servicer, has named Jim McDonald […]
Steve’s breakdown: With boating probably being one of the few sports that we’ll be able to enjoy this spring, adding Siren Marine to the hit list is a great idea. They have a new CMO and a new reality to take advantage of this season. NEWPORT, RI: Newport, Rhode Island-based Siren Marine has announced the […]
Steve’s breakdown: Brian Bidolli at [email protected] is the Executive Director and is the contact for this account review. NORWALK, CT: Responses shall be evaluated by the Norwalk Redevelopment Agency after the response deadline. interviews will be evaluated based on the following criteria: • Corporate experience and capacity: • Understanding of work to be performed and […]
Steve’s breakdown: Yeah, I don’t get it either but here you go. Management-of-Cruise-Marketing RFP AUGUSTA, ME: The State of Maine is seeking proposals from an individual or firm to fulfill the role of providing Management of Cruise Marketing, Coordination and Outreach to develop, promote, and lead cruise development activities for the state of Maine and […]
Steve’s breakdown: Sometimes you gotta go where the fish are so The Division of Marine Fisheries, Seafood Marketing Program might be the project for your agency. As you’ll learn, this is all about video but could broaden into more marketing work along the way. Here the link to the documents: BOSTON, MA: The Division of […]
Steve’s breakdown: Responses are due April 8th. Click here for the RFP. CONCORD, NH: New Hampshire’s Dept. of Public Health wants to hire a PR firm to gauge the perception of child support services and then launch a communications campaign to bolster awareness of the program in the Granite State. The firm will work with the public […]
Steve’s breakdown: Technology from Persivia examines a patient’s electronic medical record to pinpoint whether that person might have Covid-19. We think that’s pretty impressive but this company has to get the word out. Mansoor Khan is the Chief Executive. MARLBOROUGH, MA: Persivia Inc., a Marlborough, Mass., software company, this week is rolling out an artificial-intelligence […]
Steve’s breakdown: Tom Brady’s TB12 just hired an industry vet, Tara McRae, as first CMO. Meanwhile, Brady is probably moving to Tampa so where’s the center of the brand. Boston or Tampa? Either way, this whey protein company needs to pump up its marketing and leverage the Tom Brady move! BOSTON, MA: Performance lifestyle brand […]
Steve’s breakdown: They say questions about the RFP were due at midnight but something tells me you might have a little leeway with that deadline. Here’s the RFP Advertising-&-Public-Relations-Services AUGUSTA, ME: The State of Maine is seeking proposals for advertising and public relations services for all aspects of the Maine Lottery. A copy of the […]
Steve’s breakdown: Spindrift just secured $29.8M as the sparkling water category grows and we believe their advertising should grow creatively with it. If you check the creative they are running now, I think you’d agree. NEWTON, MA: Sparkling water brand Spindrift raised $29.8 million in a new funding round, according to a filing with the U.S. Securities […]
Steve’s breakdown: Not that we’re big fans of filling the country with more guns but now that Dick’s is dumping firearms, places like Springfield, MA based Bass Pro Shop are now the best option and they don’t have a campaign for that. Maybe you do . . . HERE’S THE DICK’S STORY: Dick’s Sporting Goods […]
Steve’s breakdown: Athletic Brewing Company Adds San Diego Production Brewery, Closes $17.5 Million Funding Round is the headline but we think it also says: “We’re going to need some help selling this non-alcoholic brew with a name like Athletic”. The way they are doing it, as you can see with the featured video, is the […]
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