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Steve’s breakdown: Yeah, that was the headline we found about Moderna. This is the second time we’ve talked about the company. (see below) I mean, nobody had heard of the company until last year and this year they a blowing it image-wise at every turn. Colleen Hussey is the Director, Corporation Communications at (617) 714-6500 […]
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Steve’s breakdown: and then it happened See prediction at the bottom. WILBRAHAM, MA: It looks like Friendly’s Restaurants is gearing up for a second act. Actually, it’s more like a third or fourth act — the iconic quick-service restaurant chain filed for bankruptcy last fall (not for the first time) after the pandemic wreaked havoc […]
Steve’s breakdown: And here we are with the announcement of Reebok’s new brand direction & creative campaign. Folks, ya gotta be watching our account review predictions page everyday! BOSTON, MA: As it tries to build a new brand direction, Reebok on Tuesday released a film surrounding its new women’s collection called “Radicalm” that “continues its evolving brand […]
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Steve’s breakdown: Joanne Davis Consulting is handling the account review so make sure your credentials are up to date over there. BOSTON, MA: Dunkin’ is adding a jolt to its marketing approach, putting its creative account into review just months after hiring a new U.S. chief marketing officer. The review includes incumbent BBDO Worldwide, according […]
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Steve’s breakdown: Dunkin’ is bringing in a 19 year vet of Coca-Cola and that make us feel there are big plans on the horizon. Maybe even some reorg going on which can = an account review. BOSTON, MA: Dunkin’ today announced the appointment of marketing veteran Rafael Acevedo, 46, to the position of Dunkin’ U.S. Chief Marketing […]
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