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Steve’s breakdown: When Johnnie Walker launched Jane, we knew the end was near. Here’s our prediction. Below that are the details of this review. Dead on Arrival: Jane Walker Scotch...
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Steve’s breakdown: Normally we wouldn’t report on such a small client but the fact that B.Good brought in an agency guy who’s worked on accounts like Dunkin’ makes us think...
Steve’s breakdown: Talk about a pertinent client for our times. Save the Children just brought on a new CMO and the thing about organizations like this, they are always looking...
Steve’s breakdown: I love this story. Capitalism strikes again to save the world from itself. William J. Comcowich is the founder and lead contact. STRATFORD, CT: Media monitoring and measurement company...
Steve’s breakdown: . . . because the leadership at CVS Health is in place. Everything is new and nobody knows which ad agencies were be cut from the race. So...
Steve’s breakdown: In February we said there was a “Once in a decade chance to pitch” The Boston Beer Company and here we are with the announcement that they just...
Steve’s breakdown: Vail Resorts has acquired 4 resorts recently and all four will be needing to get the word out. They include Okemo Mountain Resort in Vermont, Mount Sunapee Resort in...
Steve’s breakdown: The makers of Clark Bar are now going to be revitalized in the same way Hostess, Utz, Chef Boyardee, Pabst Blue Ribbon, Bumble Bee and Vlasic were. The Metropolis family...
Steve’s breakdown: Here we go again. Folks, you have to keep an eye on our account review predictions because we get these right. This time it’s Puma and if you...
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Steve’s breakdown: SelectResources International is handling the Ocean Spray review so make sure your credentials are up to date over there. LAKEVILLE-MIDDLEBORO, MA: After more than 20 years of working with...
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Steve’s breakdown: That’s right, an ex-Arnold advertising executive is coming to Taza Chocolates as CMO + COO. There’s no way the ad bug won’t bite this company so you might...
Steve’s breakdown: Most cable stations have moved away from their roots. MTV was truly music on television but then came Real World and now we have Celebrity Copious Cupcake Chowdown:...
Steve’s breakdown: Diageo has a new CMO in Ed Pilkington and a new president of U.S. Spirits & Canada in Claudia Schubert. Which of the featured brands will be affected by the new leadership...
Steve’s breakdown: Broken Shed Vodka has got a new CMO and EVP of Business Development on top of skyrocketing sales. Now the plan is to go National and that’s where you come...
UPDATED: There is now confirmation on this news we got 2 days ago from our private industry network. FROM WEDNESDAY: There’s been no confirmation but it seems Arnold’s CEO & CFO...
Steve’s breakdown: Gulf Oil just filled a newly created position called Chief Marketing Officer. Wonder what the plan is . . . corporate brand work? To keep things straight, Gulf...
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Steve’s breakdown: See those hearts? Those and many other “Penny Candies” you know are made by Necco. The company is in some trouble and an ex-CEO is try to save...
If you’re interested in this position, give us your contact info and we’ll pass it along. This is another free and COMPLETELY CONFIDENTIAL service from Ratti Report. You’re welcome
Steve’s breakdown: This lead is very similar to the one we did earlier this week about the American Lung Association. Keep America Beautiful is looking for a CMO and your chance...
Steve’s breakdown: “The biggest issue” at General Electric “seems to be a lingering preference for an insider perspective.” If that doesn’t say it’s time to call GE, I can’t help...
City of Marble Falls Texas, Marketing and Promotion RFP The City of Marble Falls (City) is located in the Highland Lakes region of the Texas Hill Country, approximately 50 miles...
Steve’s breakdown: Introducing the Brookstone Makers Showcase store in Garden City, NY. It’s the first of 10 that will open this year. Names quoted in this article include Paul Donovan, creative director/copy,...
Steve’s breakdown: Bamboo Sushi and QuickFish are part of the Sustainable Restaurant Group and we suspect this new investment could mean boarding their very green footprint. Or fin-print, as it were. Read on,...
Steve’s breakdown: Okay, so some of the images are cut off, do ya want the lead fast or pretty? HA! Anyway, it seems to be regional RFP season. Here’s your...