Region: New England USA

New England Bank Gets Ad Loving CMO

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7 Beverage brands will go into review

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It’s a Great time to pitch this Casino

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Digital Lead in New England #2

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Digital Lead in New England #1

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New England Lotto RFP

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If you’re gonna have a gun . . .

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BtoB Report: New CMOs Updated May 21st

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Beloved British Brand swings American

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7 potential clients looking for CMOs

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Ex-Match.com & Verizon Exec to jump-start advertising at Lender

Steve’s breakdown: I don’t know about you but is there a disconnect between Match.com/Verizon and a financial account? I guess the point is this guy may need a little help with advertising cause of what I just said. MERIDEN, CT: Planet Home Lending, LLC, a national lender, servicer and private client sub-servicer, has named Jim McDonald […]

Social distancing sports should totally be on your hit list

Steve’s breakdown: With boating probably being one of the few sports that we’ll be able to enjoy this spring, adding Siren Marine to the hit list is a great idea. They have a new CMO and a new reality to take advantage of this season. NEWPORT, RI: Newport, Rhode Island-based Siren Marine has announced the […]

Redevelopment Agency Issues Marketing RFP

Steve’s breakdown: Brian Bidolli at [email protected] is the Executive Director and is the contact for this account review. NORWALK, CT: Responses shall be evaluated by the Norwalk Redevelopment Agency after the response deadline. interviews will be evaluated based on the following criteria: • Corporate experience and capacity: • Understanding of work to be performed and […]

Here’s an RFP we didn’t see coming – or should I say Cruising

Steve’s breakdown: Yeah, I don’t get it either but here you go. Management-of-Cruise-Marketing RFP AUGUSTA, ME: The State of Maine is seeking proposals from an individual or firm to fulfill the role of providing Management of Cruise Marketing, Coordination and Outreach to develop, promote, and lead cruise development activities for the state of Maine and […]

Does your New England agency do video production? We have an RFP for you

Steve’s breakdown: Sometimes you gotta go where the fish are so The Division of Marine Fisheries, Seafood Marketing Program might be the project for your agency. As you’ll learn, this is all about video but could broaden into more marketing work along the way. Here the link to the documents: BOSTON, MA: The Division of […]

New England State Wants Child Care Support: Social Media/PR

Steve’s breakdown: Responses are due April 8th. Click here for the RFP. CONCORD, NH: New Hampshire’s Dept. of Public Health wants to hire a PR firm to gauge the perception of child support services and then launch a communications campaign to bolster awareness of the program in the Granite State. The firm will work with the public […]

Leveraging the end of an era whether you liked it or not

Steve’s breakdown: Tom Brady’s TB12 just hired an industry vet, Tara McRae, as first CMO. Meanwhile, Brady is probably moving to Tampa so where’s the center of the brand. Boston or Tampa? Either way, this whey protein company needs to pump up its marketing and leverage the Tom Brady move! BOSTON, MA: Performance lifestyle brand […]

State Lottery RFP for Advertising

Steve’s breakdown: They say questions about the RFP were due at midnight but something tells me you might have a little leeway with that deadline. Here’s the RFP Advertising-&-Public-Relations-Services AUGUSTA, ME: The State of Maine is seeking proposals for advertising and public relations services for all aspects of the Maine Lottery. A copy of the […]

IPOs mean advertising funding is on the way: Fashion Retail

Steve’s breakdown: Ya gotta keep an eye on client IPOs. Cole Haan, an ex-client of mine, is a great client and has been getting more edgy with the advertising, which is nice . . . Jack Boys is the CEO and Megan Lindstrand is Vice President of Global Marketing. GREENLAND, NH: Cole Haan is the […]

CEO gets fired but helped “right the ship”: Now What?

Steve’s breakdown: It’s a long story over at Ocean Spray and its ex-CEO but if you can separate the good from the bad, we think you could put together a pretty good pitch. LAKEVILLE-MIDDLEBOROUGH, MA: The CEO and president of Ocean Spray Cranberries Inc. has been fired for violating the company’s policy against harassment, officials […]

Selling toys to grown-up: Up to the task?

Steve’s breakdown: Lego sets its sights on a growing market: Stressed-out adults, is the headline but we think it’s also a call to action for agencies to get in there and tell’em how it’s done. Here’s the whole story . . . Susan Lewis, 61, left, and Andrea Joy, 57, both of Connellsville, Pa., build […]

Media Review in the Power Business

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