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Steve’s breakdown: Here we go again. Folks, you have to keep an eye on our account review predictions because we get these right. This time it’s Puma and if you...
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If you’re interested in this position, give us your contact info and we’ll pass it along. This is another free and COMPLETELY CONFIDENTIAL service from Ratti Report. You’re welcome
Steve’s breakdown: This lead is very similar to the one we did earlier this week about the American Lung Association. Keep America Beautiful is looking for a CMO and your chance...
Steve’s breakdown: “The biggest issue” at General Electric “seems to be a lingering preference for an insider perspective.” If that doesn’t say it’s time to call GE, I can’t help...
City of Marble Falls Texas, Marketing and Promotion RFP The City of Marble Falls (City) is located in the Highland Lakes region of the Texas Hill Country, approximately 50 miles...
Steve’s breakdown: Introducing the Brookstone Makers Showcase store in Garden City, NY. It’s the first of 10 that will open this year. Names quoted in this article include Paul Donovan, creative director/copy,...
Steve’s breakdown: Bamboo Sushi and QuickFish are part of the Sustainable Restaurant Group and we suspect this new investment could mean boarding their very green footprint. Or fin-print, as it were. Read on,...
Steve’s breakdown: Okay, so some of the images are cut off, do ya want the lead fast or pretty? HA! Anyway, it seems to be regional RFP season. Here’s your...
Steve’s breakdown: To find the RFP try Keith Lusby at keith.lusby@dunkinbrands.com. He is the VP of media and he reports to Dunkin’ Donuts CMO Tony Weisman. CANTON, MA: Dunkin’ Donuts has...
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Steve’s breakdown: The quote by Johnnie Walker vice president Stephanie Jacoby tells you everything: “Scotch as a category is seen as particularly intimidating by women. … It’s a really exciting opportunity to...
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Steve’s breakdown: Xerox is being taken over by Fuji and we believe there could be an advertising opportunity to go with this union. Xerox, “So Easy A Chimp Can Do It” is...
Steve’s breakdown: Okay, this one is for the “Not for Nothin'” category. If you knew how many times I’ve heard an agency say “If the client just let us do...
Steve’s breakdown: Dr Pepper, 7UP, Snapple, A&W, Mott’s and Sunkist will all have a new owner in Keurig and Lord knows us 40 and older folks remember what having one of...
Steve’s breakdown: A 30 year Coca-Cola vet just took over Staples as CEO. Will the heydays off Staples advertising be coming back with this new CEO? Will the days of...
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Steve’s breakdown: Subway has a bit of a revolt going on and nobody is safe. Supposedly, they did an agency consolidation but who’s really in charge since the CMO was basically forced...
Steve’s breakdown: Fireman Capital Partners just bought Sweet Leaf Tea and Tradewinds RTD tea and we suspect they are going to go one of two ways. Invest in marketing the grow the biz...
Steve’s breakdown: It’s time to call ESPN! With the addition of 22 regional sports networks from Fox, there’s going to be a lot of work to be done. And you...
Steve’s breakdown: Here’s one we saw coming months ago and we hope you were on top of the news. Dunkin’ Donuts will start a review this month so there’s still time. JUMP!!...
Steve’s breakdown: Aetna has a new owner and a new agency could be next. Expect to see a lot more marketing on-premise. (That’s should be your pitch) WOONSOCKET, RI & HARTFORD, CT: CVS...
Steve’s breakdown: Check out how Family Guy feels about Edible Arrangements in the featured video – and they’re right. They need a new strategy and hopefully the new CMO will be the...
Steve’s breakdown: The Connecticut Lottery Corporation is looking for General Advertising and Marketing Services, Public Relations and Multicultural Advertising Services. Proposals are due January 9th and you can see the...
Steve’s breakdown: Remember that “White Is Purity” Facebook campaign the brand did this spring? Well, it seems Nivea has yet to get a new agency after that disaster. Totally worth checking...
Steve’s breakdown: TriHonda dealers is the client and the RFP process is in the early stages but you’ll have to move fast to get in on this media review. BTW:...
Steve’s breakdown: New England College of Business is the organization and you know these for profit schools spend real money on advertising. Check into these guys sooner than later. (800) 997-1673 BOSTON, MA:...