Boozing-Up a Global Media Review

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Steve's breakdown: If you're in an agency network, there's no way you're not in this pitch in some way. Make sure your slice is bigger than planned. Call Headquarters! LONDON,...

PR Review in the Auto Biz

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Steve's breakdown: Ashley Leduc, Zipcar’s corporate communications manager is handling the review The Boston-based company does not have an incumbent agency so it's open season BOSTON, MA: Car-sharing company Zipcar...

Got another pet account lead

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Steve's breakdown: An Ocean Spray exec is coming in to WellPet as CMO. Might as well go make nice with your phone filled with your pet pictures. TEWKSBURY, MA: WellPet...

A guy walks into a casino and dies: Next!

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Steve's breakdown: The phase "Too Soon" comes to mind but it's a fact. The CEO of Foxwoods had an "untimely death" last year and they've finally replace him. We suspect...

Toy company launches multi-market PR review

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Steve's breakdown: The review comes as the Danish toymaker focuses on growth after taking serious financial hits in 2017. And if you "don't do" PR, it's still a good idea...

High Flying Corporate Account is Born

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Steve's breakdown: United Technologies will acquire Raytheon to become the world's second-largest aerospace-and-defense company by sales behind Boeing Co. And since Boeing has had its fill of problems lately, you...

Brewery Seeks CMO, possibly agency

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Steve's breakdown: Harpoon beer is looking for a CMO, a job I thought would never be open. But anyway, they do some crazy stuff marketing wise so this could be...

State hires CMO to attract tourists & businesses

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Steve's breakdown: Rhode Island Commerce Corporation has brought in an ex-Northwestern Mutual exec to lead marketing. Heather Evans is her name and we believe her email is HEvans@riedc.com PROVIDENCE, RI:...

Big Digital Lead out of Retail

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https://www.youtube.com/watch?v=t5RUh8HB2b8 Steve's breakdown: This is a huge deal so if you ever wanted to sink your teeth into a huge e-commerce client. Here ya go!! FRAMINGHAM, MA: Later this year,...

Four More University RPFs

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Steve's breakdown: We saw most were none to pleased with our International Edition of DailyQ this morning so here's a little extra for today from the USA. University of North...

For a start-up, this one’s huge

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Steve's breakdown: CVS Health has unveiled its new health-focused concept store that's designed to help the pharmacy chain become more of a health-care provider than a place to pick up prescriptions...

If you’re into this sort of thing: 2 PR RFPs

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Steve's breakdown: Marshalls Seeks PR Agency To Help Elevate Brand. The off-price retailer is currently searching for project support, while MSL remains in place as the company's agency of record. Barbara...

$3 million car service client is in review

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https://www.youtube.com/watch?v=P3S2tWy0d5Q Steve's breakdown: You're going to have to jump on this one if you want in. Sherrill Kaplan is leading the review and she's at skaplan@zipcar.com BOSTON, MA: Auto-sharing company Zipcar is seeking...

Giant Growth CMO moves into Moving Company: Join the Team

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https://www.youtube.com/watch?v=t-2x2bEVQW0 Steve's breakdown: From 10 to over 1200 stores. That's what happened when Kristy Ferguson was at Edible Arrangements. Clearly that's what Junkluggers is looking for and you know an ad agency has to...

We smell multiple leads at this fresh bread makin’ chain

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https://www.youtube.com/watch?v=gS9_tRzgfrk Steve's breakdown: So Subway's CMO and Coke’s former top marketer, Joe Tripodi, is retiring and we see all kinds of opportunities with this news. Joe started 3 years ago, tried...

Like University RFPs? We Got Three

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Steve's breakdown: Dig in Kids! UMassOnline (UMOL) is seeking proposals from qualified branding marketing firms with proven experience and expertise in providing brand management for a large, national, online learning...

How about 3 regional RFPs with links?

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Steve's breakdown: Here we go again with three more RFPs to tempt your temptations. The Rhode Island Commerce Corporation seeks to retain a qualified public relations agency to assist with further...

New England State Floats Travel PR RFP

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Steve's breakdown: Not more to say beyond RFP responses are due Jan. 28 and here's the RFP: RhodeIsland Commerce Corporation PROVIDENCE, RI: The Rhode Island Commerce Corp. floats an RFP for a...

$80 million global sports account in review

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https://www.youtube.com/watch?v=jaKIwSDLH28 Steve's breakdown: Looks like the "Be More Human" campaign is done for Reebok. Melanie Boulden the vp of global marketing is the contact at melanie.boulden@reebok.com CANTON, MA: Reebok has launched...

What did this guy do wrong & how you can profit

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Steve's breakdown: Diageo is accused of running extensive, noncompliant Ciroc influencer campaign. Maybe it's time to add a guiding hand to the mix? NORWALK, CT: Truth in Advertising (TINA) has filed a...

Vodka Account Review

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https://www.youtube.com/watch?time_continue=5&v=vVJl3Py8vRA Steve's breakdown: Ted getting fired doesn't feel right but it just might happen. NORWALK, CT: Yesterday we noted that U.K. beverage giant Diageo had launched a global creative review for the...

10 Consumer Brands with new CMOs

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Steve's breakdown: If I was to pick the hottest lead of the 10 below, look into Blue Nile The Washington Post Promotes For Chief Marketing Officer WASHINGTON, DC: Miki King...

RFPs in SC, TX, DE & CT

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Richland County Issues For Marketing Services RFP The Richland County Economic Development Office is seeking a partner that can assist the organization in developing a long-term marketing campaign and accompanying...

Wall Street is going to force a review

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Steve's breakdown: Wayfair spent $196 to win over each new customer it added over the past year. Stock owners are not happy and a new way must be more fair...

Make some noise for this beloved brand & its new owner

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https://www.youtube.com/watch?v=O3d_wv3uiAU Steve's  breakdown: The Brookstone brand has a new owner in Bluestar Alliance and they seem like the kind of company that uses everything but media dollars, if you know what I...

Another Restaurant Plays the Name-Gamin’

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Steve's breakdown: It's now just Dunkin. I think they should have gone with Dunkin’ but that's just me. A " ' " at the end would be better but I'm just...

Snowboarding Gear Lead

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Steve's breakdown: The Burton Corp is the client and they do their marketing in a global mindset. If that's your mindset too, a call to there new CMO might be...

This cannabis client is ready to roll

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Steve's breakdown: Curaleaf has just brought on a former Nike store executive to head up store expansion. They goal is to hit highly populated states like Florida New York & New Jersey. That's...

Rebound Romance

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Steve's breakdown: These guys are going to save this brand if they have to sell the company for a second time in six months. Or is it 4? Anyway, Necco...

Big Beverage gets hold of a regional iconic brand

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Steve's breakdown: We're talking Moxie sodas and if you spent any time in Maine, you'd know what I'm talking about. Will Coca-Cola want to introduce the whole country to Moxie? They'll...

New England Beverage Lead

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https://www.youtube.com/watch?time_continue=1&v=LGpLQqD0VNU Steve's breakdown: Harvest Hill has been on the move lately. The new SunnyD campaign (remember Purple Stuff?) might be a good indicator that more ad changes are on the way along...

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