Region: New England USA

Keurig Dr Pepper Lead

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Jump on this secret fashion CMO change

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3 University & 2 College Account Reviews

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State Seeks PR for Healthcare Program

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Intimates Brand Seeks CMO from Anywhere!

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There’s a New Toy Sheriff in Town

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CT Seeks Firm to Stamp Out LGBTQ+ Smoking

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Moderna’s Chatty Chief Should Zip It

Steve’s breakdown: Yeah, that was the headline we found about Moderna. This is the second time we’ve talked about the company. (see below) I mean, nobody had heard of the company until last year and this year they a blowing it image-wise at every turn. Colleen Hussey is the Director, Corporation Communications at (617) 714-6500 […]

New England State Seeks Tourism Pitches

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In June we said Friendly’s “gets sold + Now new marketing team = Agency Review”

Steve’s breakdown: and then it happened See prediction at the bottom. WILBRAHAM, MA: It looks like Friendly’s Restaurants is gearing up for a second act. Actually, it’s more like a third or fourth act — the iconic quick-service restaurant chain filed for bankruptcy last fall (not for the first time) after the pandemic wreaked havoc […]

In August we said this about Reebok: Creative review seems imminent

Steve’s breakdown: And here we are with the announcement of Reebok’s new brand direction & creative campaign. Folks, ya gotta be watching our account review predictions page everyday! BOSTON, MA: As it tries to build a new brand direction, Reebok on Tuesday released a film surrounding its new women’s collection called “Radicalm” that “continues its evolving brand […]

$430+ MM Advertising Review

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As we predicted in June: Dunkin’ goes in review

Steve’s breakdown: Joanne Davis Consulting is handling the account review so make sure your credentials are up to date over there. BOSTON, MA: Dunkin’ is adding a jolt to its marketing approach, putting its creative account into review just months after hiring a new U.S. chief marketing officer. The review includes incumbent BBDO Worldwide, according […]

Weed Lead

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CVS Health calls agency review

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5 Booze Biz News Bits to Pitch

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Post covid pharma lead

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New CMO smells like a plan is afoot

Steve’s breakdown: Dunkin’ is bringing in a 19 year vet of Coca-Cola and that make us feel there are big plans on the horizon. Maybe even some reorg going on which can = an account review. BOSTON, MA: Dunkin’ today announced the appointment of marketing veteran Rafael Acevedo, 46, to the position of Dunkin’ U.S. Chief Marketing […]

Grey Gets Fired: 8 Figure Review Begins

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New England Inn & Resort Lead

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Retailer suddenly has no leader

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