Selling toys to grown-up: Up to the task?

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In the “Weeds” at new Beverage Company

Steve’s breakdown: A former PepsiCo CMO has launched the first products from her new CBD-infused tea company, Sh’nnong Beverage Co. We didn’t think much about it until that FDA report came out about CBD infused food & beverages. Now Jill Beraud is in a different boat. You know how to navigate these types of waters? […]

Media Review in the Power Business

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Boozing-Up a Global Media Review

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PR Review in the Auto Biz

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Got another pet account lead

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High Flying Corporate Account is Born

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Brewery Seeks CMO, possibly agency

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Big Digital Lead out of Retail

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As predicted: Liberty Mutual’s Finally Letting Loose

Steve’s breakdown: Just a couple of weeks ago we said: It’s like the agency wants to have fun like everyone else in the category but Liberty Mutual is only giving them a little wiggle room. How long will this dance go on? Well, it seems not very long. We had thought there might be a possible […]

Four More University RPFs

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For a start-up, this one’s huge

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Like University RFPs? We Got Three

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How about 3 regional RFPs with links?

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New England State Floats Travel PR RFP

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What did this guy do wrong & how you can profit

Steve’s breakdown: Diageo is accused of running extensive, noncompliant Ciroc influencer campaign. Maybe it’s time to add a guiding hand to the mix? NORWALK, CT: Truth in Advertising (TINA) has filed a deceptive marketing complaint with the FTC accusing alcoholic beverage giant Diageo of running an extensive, noncompliant influencer campaign promoting its Ciroc label. In a post on its […]

Vodka Account Review

Steve’s breakdown: Ted getting fired doesn’t feel right but it just might happen. NORWALK, CT: Yesterday we noted that U.K. beverage giant Diageo had launched a global creative review for the Johnnie Walker scotch brand. Now we can confirm that its popular vodka, Smirnoff, is also in review. 72andSunny has been AOR for Smirnoff since the summer of […]

Here’s one we called: Johnnie Walker in Global Review Right Now (free to see)

Steve’s breakdown: When Johnnie Walker launched Jane, we knew the end was near. Here’s our prediction. Below that are the details of this review. Dead on Arrival: Jane Walker Scotch NORWALK, CT: Diageo has launched a review of its Johnnie Walker account globally, including the U.S. “We can confirm we have invited advertising agencies to […]

10 Consumer Brands with new CMOs

Steve’s breakdown: If I was to pick the hottest lead of the 10 below, look into Blue Nile The Washington Post Promotes For Chief Marketing Officer WASHINGTON, DC: Miki King has been appointed chief marketing officer of The Washington Post, the publication announced Tuesday. King has been with the company for over two years and most […]

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