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Steve’s breakdown: The quote by Johnnie Walker vice president Stephanie Jacoby tells you everything: “Scotch as a category is seen as particularly intimidating by women. … It’s a really exciting opportunity to...
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Steve’s breakdown: Xerox is being taken over by Fuji and we believe there could be an advertising opportunity to go with this union. Xerox, “So Easy A Chimp Can Do It” is...
Steve’s breakdown: Okay, this one is for the “Not for Nothin'” category. If you knew how many times I’ve heard an agency say “If the client just let us do...
Steve’s breakdown: Dr Pepper, 7UP, Snapple, A&W, Mott’s and Sunkist will all have a new owner in Keurig and Lord knows us 40 and older folks remember what having one of...
Steve’s breakdown: A 30 year Coca-Cola vet just took over Staples as CEO. Will the heydays off Staples advertising be coming back with this new CEO? Will the days of...
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Steve’s breakdown: Subway has a bit of a revolt going on and nobody is safe. Supposedly, they did an agency consolidation but who’s really in charge since the CMO was basically forced...
Steve’s breakdown: Fireman Capital Partners just bought Sweet Leaf Tea and Tradewinds RTD tea and we suspect they are going to go one of two ways. Invest in marketing the grow the biz...
Steve’s breakdown: It’s time to call ESPN! With the addition of 22 regional sports networks from Fox, there’s going to be a lot of work to be done. And you...
Steve’s breakdown: Here’s one we saw coming months ago and we hope you were on top of the news. Dunkin’ Donuts will start a review this month so there’s still time. JUMP!!...
Steve’s breakdown: Aetna has a new owner and a new agency could be next. Expect to see a lot more marketing on-premise. (That’s should be your pitch) WOONSOCKET, RI & HARTFORD, CT: CVS...
Steve’s breakdown: Check out how Family Guy feels about Edible Arrangements in the featured video – and they’re right. They need a new strategy and hopefully the new CMO will be the...
Steve’s breakdown: The Connecticut Lottery Corporation is looking for General Advertising and Marketing Services, Public Relations and Multicultural Advertising Services. Proposals are due January 9th and you can see the...
Steve’s breakdown: Remember that “White Is Purity” Facebook campaign the brand did this spring? Well, it seems Nivea has yet to get a new agency after that disaster. Totally worth checking...
Steve’s breakdown: TriHonda dealers is the client and the RFP process is in the early stages but you’ll have to move fast to get in on this media review. BTW:...
Steve’s breakdown: New England College of Business is the organization and you know these for profit schools spend real money on advertising. Check into these guys sooner than later. (800) 997-1673 BOSTON, MA:...
Steve’s breakdown: Quickly, the due date is November 10th and the contact is sbruni@bostonpride.org The brief is below. BOSTON, MA: Boston Pride is accepting proposals for the design, planning and execution of...
Steve’s breakdown: It’s hitting the fan at GE and we’re pretty sure a few ad agency relationships will be changing hands. This one is going to take some research but...
Steve’s breakdown: Here’s this week’s batch of BtoB CMOs. Diebold Nixdorf Names Watson As Chief Marketing Officer NORTH CANTON, OH: Diebold Nixdorf (NYSE: DBD) today announced Devon R. Watson has been...
Steve’s breakdown: Philips is the company and Blake Cahill is the contact. @bcahill. “Philips has reacted to the brand safety scandal by taking areas of media buying in-house, but has also placed its media...
Steve’s breakdown: Here’s a fresh batch for y’all who delve into the BtoB. Cedexis Names Anshu Agarwal Chief Marketing Officer PORTLAND, OR: Cedexis, the leader in crowd-optimized application and content delivery...
Steve’s breakdown: Ocean Spray Cranberries has a new Chief Growth Offier in Bobby Chacko (bchacko@oceanspray.com) and a new Chief Customer Officer in Daniel Crocker for starters. LAKEVILLE-MIDDLEBORO, MA: Bobby Chacko has been named senior...
Steve’s breakdown: Questions about the Rhode Island Lottery are due tomorrow. Proposals are due the 20th. Here’s your contact: Terri Kieran, tkiernan@rilot.ri.gov, Fax: 401-463-5669, Telephone: 401-463-6500 Extension 104 The RFP...
Steve’s breakdown: Cold Spring Brewing Company is the forth beverage company Brynwood Partners has bought which include Juicy Juice, Sunny Delight and Daily’s Cocktails. Looks like a great time to check in...
Steve’s breakdown: Since Marriott bought Starwood, the W Hotel brand has been losing its cool. We think it’s because Marriott doesn’t get it but a good kick in the pants,...
Steve’s breakdown: This review includes 16 campuses in the Connecticut system. Responses are due August 4th. Maybe there’s a chance to get an extension. Contact Peter Bedard at peter.j.bedard.mil@mail.mil There’s a...