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Steve’s breakdown: HomeSense is the brand and TJX Cos. is the company. The store has 110 locations in Canada but introducing it to Americans will take a new campaign. Karen Coppola is the CMO...
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Steve’s breakdown: Here’s why: Stanley Black & Decker just bought the brand. We’ll keep an eye on the timing.but if you can make inroads now, give it a shot. NEW BRITAIN,...
Steve’s breakdown: The company’s SVP corporate marketing & communications for Europe gives us all the clues we need to see what the plan is going forward. Read on . . ....
CAPE CANAVERAL, FL – FEBRUARY 21: Space Shuttle Endeavour prepares to touchdown at the shuttle landing facility at Kennedy Space Center in Cape Canaveral, Florida, February 21, 2010. Endeavour successfully...
Steve’s breakdown: We suspect this move will be jiggering around the media relations at Diageo so if programmatic media is your thing, jump on it. Or jump on them – them...
AlgoSec appoints SVP, chief marketing officer BOSTON, MA: AgloSec announced Wednesday it has appointed two executives to its management team. Philip Rugani has been appointed senior vice president of worldwide...
Steve’s breakdown: There’s not a ton of time on this one folks so just on it. December 8th is the RFP due date. Become a member of Ratti Report and...
Steve’s breakdown: They may be smaller and some local but they are all In Review! Come-and-get-it! Become a member of Ratti Report and receive up to 40 new business leads...
Steve’s breakdown: The RFP’s are at this Link and are due by December 12, 2016 by 2:00pm. Become a member of Ratti Report and receive up to 40 new business leads...
Steve’s breakdown: Harman spends around $9 million/year and we suspect Samsung to either pump up the Harman spending or kill the brand. You know which one to move on. STAMFORD,...
Steve’s breakdown: The commission is really giving a lot of time to complete the RFP. They are due February 1st and here the link to the RFP: NHLottery. Become a...
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Steve’s breakdown: Diageo, Anheuser-Busch InBev and even Boston Beer are in the boozed-up seltzer game. Our take is that all of them are going to screw-up the marketing because they always do...
Steve’s breakdown: Merging banks are always worth looking into because all those customers who trusted their bank now have to trust someone else. Not an easy feat so it takes smart...