Sports Lead!

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This delivery service needs an ad overhaul

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State Lottery Ad Account RFP

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$40 million auto review

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For profit college seeks CMO

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3 new CMOs at BtoB clients

Steve’s breakdown: Here’s this week’s batch of BtoB CMOs. Diebold Nixdorf Names Watson As Chief Marketing Officer NORTH CANTON, OH: Diebold Nixdorf (NYSE: DBD) today announced Devon R. Watson has been...

Global media review in Healthcare Electronics

Steve’s breakdown: Philips is the company and Blake Cahill is the contact. @bcahill. “Philips has reacted to the brand safety scandal by taking areas of media buying in-house, but has also placed its media...

BtoB new CMO Report

Steve’s breakdown: Here’s a fresh batch for y’all who delve into the BtoB. Cedexis Names Anshu Agarwal Chief Marketing Officer PORTLAND, OR: Cedexis, the leader in crowd-optimized application and content delivery...

Too much exec moment not to look at juice company

Steve’s breakdown: Ocean Spray Cranberries has a new Chief Growth Offier in Bobby Chacko (bchacko@oceanspray.com) and a new Chief Customer Officer in Daniel Crocker for starters. LAKEVILLE-MIDDLEBORO, MA: Bobby Chacko has been named senior...

State Lottery in Review: We have the RFP

Steve’s breakdown: Questions about the Rhode Island Lottery are due tomorrow. Proposals are due the 20th. Here’s your contact: Terri Kieran, tkiernan@rilot.ri.gov, Fax: 401-463-5669, Telephone: 401-463-6500 Extension 104 The RFP...

Brewing Company gets new owner with deep pockets

Steve’s breakdown: Cold Spring Brewing Company is the forth beverage company Brynwood Partners has bought which include Juicy Juice, Sunny Delight and Daily’s Cocktails. Looks like a great time to check in...

Entire State University system in review

Steve’s breakdown: This review includes 16 campuses in the Connecticut system. Responses are due August 4th. Maybe there’s a chance to get an extension. Contact Peter Bedard at peter.j.bedard.mil@mail.mil There’s a...

$65 million pharma account gets new CMO

Steve’s breakdown: The new CMO will work to drive the uptake of the company’s industry-leading portfolio of multiple sclerosis (MS) therapies and increase access for SPINRAZA®. The company spends the majority...

Imported beer group likely to go into review

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Casino goes all in on new CMO

Steve’s breakdown: Suzanne Trout  is the new CMO and she’ll be working mostly on Player Development, International Marketing, Loyalty Marketing, Entertainment, Brand & Advertising and Public Relations. They spend about $5 million....

Back from the dead: Radio Shack

Steve’s breakdown: They are not gone yet but they will have to to tell the nation they are still alive. Who going to do that work? You? General Wireless Operations is...

Home store comes to America without an ad agency

Steve’s breakdown: HomeSense is the brand. It already exists in Europe and Canada but the U.S. concept will be different from those stores, with a greater depth of merchandise in certain categories....

So why do we think you should pitch Aetna

Steve’s breakdown: Aetna’s been a Boston agency fan for a long time but moving their headquarters to Manhattan could change that very quickly. Read on . . . HARTFORD, CT...

$3 million dairy account is out of the barn

Steve’s breakdown: Stonyfield is the company and their new owners is Lactalis. Pitch hint: I’ve previously pitched these guys and they want their agencies to be “Organic” in a big way. LONDONDERRY,...

Giant retailer gets set free

Steve’s breakdown: Now that Staples doesn’t have stockholders, they are free to do what ever they want. Check into agency relations. FRAMINGHAM, MA: Following months of speculation that the No....

RFP: State Environmental Education Association

Steve’s breakdown: Rhode Island is the state, June 30th is the deadline and the RFP can be viewed at this link. PROVIDENCE, RI: The Rhode Island Environmental Education Association (RIEEA) is...

Birth of a $10 million drug account

Steve’s breakdown: FDA has approved a drug to treat ADHD that some say will generate $500 million in sales. Time to give them a hearty congrats! LEXINGTON, MA: The FDA...

Telecommunications Ad Review

Steve’s breakdown: Roth Ryan Hayes is handling the pitch so make sure you reds are up to date over there. STAMFORD, CT: Telecom provider Frontier Communications has issued an RFP seeking...

New England Toy Media Review

Steve’s breakdown: The Danish toy giant works with multiple agencies around the world, and Publicis Groupe’s Starcom has handled its U.S. media business since 2000. ENFIELD, CT: Lego Puts Media Biz in review  While the brand’s...

Retail digital lead

Steve’s breakdown: A new CIO from Belk and a new CDO from Dick’s Sporting Goods = get on the phone with your digital ass and introduce yourself. WESTBOROUGH, MA: BJ’s Wholesale...

Retailer looks to be heading towards BtoB with new CMO

Steve’s breakdown: Staples‘ new CMO was “global chief marketing and sales officer at the human capital firm Mercer where she helped grow revenue through branding, demand generation and data-driven digital experiences that...

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