A guy walks into a casino and dies: Next!

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Steve's breakdown: The phase "Too Soon" comes to mind but it's a fact. The CEO...

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Small banks are a great way to open up a new client category

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Steve's breakdown: Everyone loves to get into a new industry so if you're looking into...

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Toy company launches multi-market PR review

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Steve's breakdown: The review comes as the Danish toymaker focuses on growth after taking serious...

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Agency fires $20 million beauty client: Review expected

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Steve's breakdown: The account is Nivea and the problem was the client doesn't "Do Gay"....

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Next year there’ll be two more corporate clients to pitch

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Steve's breakdown: UTC names new Carrier, Otis CEOs in preparation of the 3 way split...

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High Flying Corporate Account is Born

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Steve's breakdown: United Technologies will acquire Raytheon to become the world's second-largest aerospace-and-defense company by...

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They say they have the perfect marketing: Maybe you should be the judge

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Steve's breakdown: Wynn has an opening casino in Boston and they're acting pretty cocky about...

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Co-works retail brand about to explode: Wanna a name?

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Steve's breakdown: This time were takin' bout Staples Studio and what's amazing about there spaces...

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Wellness retail brand about to explode: Wanna a name?

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Steve's breakdown: We're talk'in bout HealthHub. Not a great name but I'm sure it tested...

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Brewery Seeks CMO, possibly agency

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Steve's breakdown: Harpoon beer is looking for a CMO, a job I thought would never...

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Meal kit company has to make numbers or lose $17 million: Advertising could be key

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Steve's breakdown: Purple Carrot has been purchased but they with get an additional $17 million...

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State hires CMO to attract tourists & businesses

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Steve's breakdown: Rhode Island Commerce Corporation has brought in an ex-Northwestern Mutual exec to lead...

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World’s Biggest Marijuana Dealer has been created but who’s the agency?

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Steve's breakdown: Here's the headline: A Marijuana Merger Will Create the World’s Biggest Legal Dealer...

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“Ever Dance With The Devil In The Pale Moon Light?” Well, It’s In Review!

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Steve's breakdown: This one has been brewing for some time and here we are. with...

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Comedians in Cars getting Coffee was first, Now This

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Steve's breakdown: Remember Seinfeld launched his show on Crackle because of his relationship with Sony?...

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An 8 month search for brewery CMO = you making some phone calls

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Steve's breakdown: Boston Beer took their time finding their new CMO and it's probably because...

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Rebirth of the store you love but never bought anything from!

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Steve's breakdown: Brookstone will stay alive online and in airports but they can't take it...

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Big Digital Lead out of Retail

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https://www.youtube.com/watch?v=t5RUh8HB2b8 Steve's breakdown: This is a huge deal so if you ever wanted to sink...

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New England Bank + Bank = Brand New Client to Pitch

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Steve's breakdown: Keeping an eye on merging banks is a great way to find viable...

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As predicted: Liberty Mutual’s Finally Letting Loose

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Steve's breakdown: Just a couple of weeks ago we said: It’s like the agency wants to...

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Four More University RPFs

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Steve's breakdown: We saw most were none to pleased with our International Edition of DailyQ...

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For a start-up, this one’s huge

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Steve's breakdown: CVS Health has unveiled its new health-focused concept store that's designed to help the...

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If you’re into this sort of thing: 2 PR RFPs

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Steve's breakdown: Marshalls Seeks PR Agency To Help Elevate Brand. The off-price retailer is currently searching...

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$3 million car service client is in review

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https://www.youtube.com/watch?v=P3S2tWy0d5Q Steve's breakdown: You're going to have to jump on this one if you want...

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Giant Growth CMO moves into Moving Company: Join the Team

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https://www.youtube.com/watch?v=t-2x2bEVQW0 Steve's breakdown: From 10 to over 1200 stores. That's what happened when Kristy Ferguson was...

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Retro-candy-bar will be back this year but who on advertising?

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Steve's breakdown: Louise Mawhinney, owner of gourmet shop Duck Soup in Sudbury, is now the proud...

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Is the agency the next shoe to drop at restaurant chain

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Steve's breakdown: It's hitting the fan over at Subway and there's no end in sight to...

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We smell multiple leads at this fresh bread makin’ chain

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https://www.youtube.com/watch?v=gS9_tRzgfrk Steve's breakdown: So Subway's CMO and Coke’s former top marketer, Joe Tripodi, is retiring and...

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Like University RFPs? We Got Three

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Steve's breakdown: Dig in Kids! UMassOnline (UMOL) is seeking proposals from qualified branding marketing firms...

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How about 3 regional RFPs with links?

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Steve's breakdown: Here we go again with three more RFPs to tempt your temptations. The...

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New England State Floats Travel PR RFP

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Steve's breakdown: Not more to say beyond RFP responses are due Jan. 28 and here's the...

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$80 million global sports account in review

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https://www.youtube.com/watch?v=jaKIwSDLH28 Steve's breakdown: Looks like the "Be More Human" campaign is done for Reebok. Melanie...

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What did this guy do wrong & how you can profit

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Steve's breakdown: Diageo is accused of running extensive, noncompliant Ciroc influencer campaign. Maybe it's time to...

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Car insurance company just jumped the shark: Review Expected

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Steve's breakdown: Liberty Mutual had a guy jump into the river in their last spot....

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Vodka Account Review

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https://www.youtube.com/watch?time_continue=5&v=vVJl3Py8vRA Steve's breakdown: Ted getting fired doesn't feel right but it just might happen. NORWALK,...

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Here’s one we called: Johnnie Walker in Global Review Right Now

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Steve's breakdown: When Johnnie Walker launched Jane, we knew the end was near. Here's our...

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10 Consumer Brands with new CMOs

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Steve's breakdown: If I was to pick the hottest lead of the 10 below, look...

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RFPs in SC, TX, DE & CT

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Richland County Issues For Marketing Services RFP The Richland County Economic Development Office is seeking...

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Sharks, Jets, Ninjas . . . whatever this home alliance company does it will include new advertising

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https://www.youtube.com/watch?v=eLBt9Mvwxs0 Steve's breakdown: Sometimes you just know new advertising is going to be happening. The...

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Wall Street is going to force a review

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Steve's breakdown: Wayfair spent $196 to win over each new customer it added over the...

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Make some noise for this beloved brand & its new owner

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https://www.youtube.com/watch?v=O3d_wv3uiAU Steve's  breakdown: The Brookstone brand has a new owner in Bluestar Alliance and they seem like...

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Another Restaurant Plays the Name-Gamin’

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Steve's breakdown: It's now just Dunkin. I think they should have gone with Dunkin’ but that's...

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Sometimes just one bad execution of an ad can take down an agency

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https://www.youtube.com/watch?time_continue=10&v=HIsd7WftDLQ Steve's breakdown: Did Subway go too far? Are they really the only ones that...

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Snowboarding Gear Lead

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Steve's breakdown: The Burton Corp is the client and they do their marketing in a...

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This cannabis client is ready to roll

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Steve's breakdown: Curaleaf has just brought on a former Nike store executive to head up store expansion....

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New CMO sets sail with .org in search of growth

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Steve's breakdown: I swear, sometimes I just give these leads away with my hints in...

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Rebound Romance

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Steve's breakdown: These guys are going to save this brand if they have to sell...

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Big Beverage gets hold of a regional iconic brand

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Steve's breakdown: We're talking Moxie sodas and if you spent any time in Maine, you'd know...

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New England Beverage Lead

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https://www.youtube.com/watch?time_continue=1&v=LGpLQqD0VNU Steve's breakdown: Harvest Hill has been on the move lately. The new SunnyD campaign (remember Purple...

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6 new CMOs you might want to pitch

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Steve's breakdown: Here we go with this week's additional exec shifts in marketing Zipcar Picks...

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4 New CMOs you’d probably want to pitch

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Steve's breakdown: This list idea is a new thing we're doing. Let us know if...

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$20 million account review prediction

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Steve's breakdown: It's hard not to look at DraftKings and not think they will be...

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$20 million bank account seeks CMO

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https://www.youtube.com/watch?v=odrW5OLfSe0 Steve's breakdown: Santander Bank uses local agency Arnold Worldwide who did the "Respect" campaign which included...

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