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Steve's breakdown: They have done a couple of of funny ads but it's never felt like they've reached their goal. Jeremy Tucker is the CMO. See what he thinks. HAMPTON,...
Steve's breakdown: You know the drill. Find the new CMO for a client and win a client. Or just use the CMO job description as a pitch blueprint for who...
Steve's breakdown: Cole Haan, an ex-client of mine, is going public and one would hope they would use some of that investor money for elevated advertising. Worth a look. GREENLAND,...
Steve's breakdown: Will BBDO stay on as AOR of will they go back to their old ways? Stay tuned because it's going down on December 1st CANTON, MA: Tony Weisman,...
Steve's breakdown: There's basically a brand new marketing team at Subway and you don't have to have a crystal ball to see an advertising review coming down the pike. MILFORD,...
Steve's breakdown: Avi Dan over at Avidan Strategies is handling the pitch so get your credentials over there if you haven't already. Remember, Avi used to drive a tank once...
Steve's breakdown: If you're in an agency network, there's no way you're not in this pitch in some way. Make sure your slice is bigger than planned. Call Headquarters! LONDON,...
Steve's breakdown: The headline last week was "Gillette ‘Shifting The Spotlight’ After Losing $8 Billion Amid ‘Toxic Masculinity’ Backlash". Didn't we tell y'all this back in March? (see bottom of...
Steve's breakdown: Looks like Hasbro is getting in deeper in the movie biz and will probably start making Peppa Pig toys. Either or are new accounts that'll need advertising. PAWTUCKET,...
Steve's breakdown: Ashley Leduc, Zipcar’s corporate communications manager is handling the review The Boston-based company does not have an incumbent agency so it's open season BOSTON, MA: Car-sharing company Zipcar...
Steve's breakdown: An Ocean Spray exec is coming in to WellPet as CMO. Might as well go make nice with your phone filled with your pet pictures. TEWKSBURY, MA: WellPet...
Steve's breakdown: The phase "Too Soon" comes to mind but it's a fact. The CEO of Foxwoods had an "untimely death" last year and they've finally replace him. We suspect...
Steve's breakdown: Everyone loves to get into a new industry so if you're looking into retail banking, here's a good choice today. As a hint on how to pitch: Avidia...
Steve's breakdown: The review comes as the Danish toymaker focuses on growth after taking serious financial hits in 2017. And if you "don't do" PR, it's still a good idea...
Steve's breakdown: The account is Nivea and the problem was the client doesn't "Do Gay". If you have friends at FBC, give them a call to see what really happened...
Steve's breakdown: UTC names new Carrier, Otis CEOs in preparation of the 3 way split that's happening next year. Time to make friends. Carrier spends around $6 million. Otis is...
Steve's breakdown: United Technologies will acquire Raytheon to become the world's second-largest aerospace-and-defense company by sales behind Boeing Co. And since Boeing has had its fill of problems lately, you...
Steve's breakdown: Wynn has an opening casino in Boston and they're acting pretty cocky about their marketing plan. Is it that great? Do they have someone to execute the plan?...
Steve's breakdown: This time were takin' bout Staples Studio and what's amazing about there spaces is there's access to a podcasting studio, unlimited black and white printing for starters. We...
Steve's breakdown: We're talk'in bout HealthHub. Not a great name but I'm sure it tested well. (eye roll) CVS to opening 1,500 of them and you know they are going...
Steve's breakdown: Harpoon beer is looking for a CMO, a job I thought would never be open. But anyway, they do some crazy stuff marketing wise so this could be...
Steve's breakdown: Purple Carrot has been purchased but they with get an additional $17 million if the company hits unspecified financial goals, or earn-outs, by 2021. That's a lot of...
Steve's breakdown: Rhode Island Commerce Corporation has brought in an ex-Northwestern Mutual exec to lead marketing. Heather Evans is her name and we believe her email is HEvans@riedc.com PROVIDENCE, RI:...
Steve's breakdown: With Boston Beer Company and Dogfish Head merging, do you think Dogfish Head will finally hire an agency? (Watch the two owner getting interview) I mean, Boston Beer...
Steve's breakdown: Here's the headline: A Marijuana Merger Will Create the World’s Biggest Legal Dealer as Curaleaf and Cura Partners Combine Joe Lusardi is the Curaleaf CEO. Read on ....
Steve's breakdown: It's about freaking time a company like Diageo came to their senses and figure this one out. So get with the program with your indy-self and make some...
Steve's breakdown: This one has been brewing for some time and here we are. with the headline: OxyContin Maker Purdue Pharma Seeks New Ad Agency Partner. The company seeks a...
Steve's breakdown: Remember Seinfeld launched his show on Crackle because of his relationship with Sony? Yeah, even Sony thought it should be running on Netflix and here's the proof. Sony...
Steve's breakdown: Boston Beer took their time finding their new CMO and it's probably because they want to do something very specific. Does ya thunk it means advertising? BOSTON, MA:...
Steve's breakdown: As a NY/NJ football fan, I'm loving this story! As a new business fan, I'm smelling an opportunity. So Patriots owner Robert Kraft, who was caught on video...
Steve's breakdown: Brookstone will stay alive online and in airports but they can't take it for granted and that should mean keeping the advertising pump primed. MERRIMACK, NH: A bankruptcy court...
https://www.youtube.com/watch?v=t5RUh8HB2b8 Steve's breakdown: This is a huge deal so if you ever wanted to sink your teeth into a huge e-commerce client. Here ya go!! FRAMINGHAM, MA: Later this year,...
Steve's breakdown: Keeping an eye on merging banks is a great way to find viable new business leads because they tend create a whole new brand. This new brand is Hometown...
Steve's breakdown: Just a couple of weeks ago we said: It’s like the agency wants to have fun like everyone else in the category but Liberty Mutual is only giving them...
Steve's breakdown: We saw most were none to pleased with our International Edition of DailyQ this morning so here's a little extra for today from the USA. University of North...
Steve's breakdown: CVS Health has unveiled its new health-focused concept store that's designed to help the pharmacy chain become more of a health-care provider than a place to pick up prescriptions...
Steve's breakdown: Marshalls Seeks PR Agency To Help Elevate Brand. The off-price retailer is currently searching for project support, while MSL remains in place as the company's agency of record. Barbara...
https://www.youtube.com/watch?v=P3S2tWy0d5Q Steve's breakdown: You're going to have to jump on this one if you want in. Sherrill Kaplan is leading the review and she's at skaplan@zipcar.com BOSTON, MA: Auto-sharing company Zipcar is seeking...
https://www.youtube.com/watch?v=t-2x2bEVQW0 Steve's breakdown: From 10 to over 1200 stores. That's what happened when Kristy Ferguson was at Edible Arrangements. Clearly that's what Junkluggers is looking for and you know an ad agency has to...
Steve's breakdown: Louise Mawhinney, owner of gourmet shop Duck Soup in Sudbury, is now the proud owner of Sky Bar candy bar of Necco. Those are the folks who will not...
https://www.youtube.com/watch?v=s99xsL0G0Nw Steve's breakdown: When a client like Puma moves headquarters, there's change and growth and a new spirit in the air. And considering this client's past with agencies, there's no...
Steve's breakdown: It's hitting the fan over at Subway and there's no end in sight to the fan getting hit. Late 2017, they tried a few new agencies but people still...
https://www.youtube.com/watch?v=gS9_tRzgfrk Steve's breakdown: So Subway's CMO and Coke’s former top marketer, Joe Tripodi, is retiring and we see all kinds of opportunities with this news. Joe started 3 years ago, tried...
Steve's breakdown: Dig in Kids! UMassOnline (UMOL) is seeking proposals from qualified branding marketing firms with proven experience and expertise in providing brand management for a large, national, online learning...
Steve's breakdown: Here we go again with three more RFPs to tempt your temptations. The Rhode Island Commerce Corporation seeks to retain a qualified public relations agency to assist with further...
Steve's breakdown: Not more to say beyond RFP responses are due Jan. 28 and here's the RFP: RhodeIsland Commerce Corporation PROVIDENCE, RI: The Rhode Island Commerce Corp. floats an RFP for a...
https://www.youtube.com/watch?v=qQnbL_5ZgbY Steve's breakdown: Goodby has been getting a little cute with the Liberty Mutual campaign. It's like they want to have fun like everyone else in the category but the...
https://www.youtube.com/watch?v=jaKIwSDLH28 Steve's breakdown: Looks like the "Be More Human" campaign is done for Reebok. Melanie Boulden the vp of global marketing is the contact at melanie.boulden@reebok.com CANTON, MA: Reebok has launched...
Steve's breakdown: Diageo is accused of running extensive, noncompliant Ciroc influencer campaign. Maybe it's time to add a guiding hand to the mix? NORWALK, CT: Truth in Advertising (TINA) has filed a...
Steve's breakdown: Liberty Mutual had a guy jump into the river in their last spot. The company doesn't want you to see it though cause they are erasing it from...
Steve's breakdown: Ted getting fired doesn't feel right but it just might happen. NORWALK, CT: Yesterday we noted that U.K. beverage giant Diageo had launched a global creative review for the Johnnie...
Steve's breakdown: When Johnnie Walker launched Jane, we knew the end was near. Here's our prediction. Below that are the details of this review. https://ratti-report.com/blood-in-the-water/dead-arrival-jane-walker-scotch/ NORWALK, CT: Diageo has launched...
Steve's breakdown: If I was to pick the hottest lead of the 10 below, look into Blue Nile The Washington Post Promotes For Chief Marketing Officer WASHINGTON, DC: Miki King...
Richland County Issues For Marketing Services RFP The Richland County Economic Development Office is seeking a partner that can assist the organization in developing a long-term marketing campaign and accompanying...
https://www.youtube.com/watch?v=eLBt9Mvwxs0 Steve's breakdown: Sometimes you just know new advertising is going to be happening. The merger of the Shark & Ninja marketing teams, that is also creating the new position...
Steve's breakdown: Wayfair spent $196 to win over each new customer it added over the past year. Stock owners are not happy and a new way must be more fair...
https://www.youtube.com/watch?v=O3d_wv3uiAU Steve's breakdown: The Brookstone brand has a new owner in Bluestar Alliance and they seem like the kind of company that uses everything but media dollars, if you know what I...
https://www.youtube.com/watch?v=A0ZknSBdmEI Steve's breakdown: We're not sure but agency Barton F. Graf and Welch's might have a hard time selling what they are selling with their new ad campaign. I get the...
Steve's breakdown: It's now just Dunkin. I think they should have gone with Dunkin’ but that's just me. A " ' " at the end would be better but I'm just...
https://www.youtube.com/watch?time_continue=10&v=HIsd7WftDLQ Steve's breakdown: Did Subway go too far? Are they really the only ones that don't have burgers? Who did this ad anyway? If they are just trying to get...
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