Big Booze get new CEO & CMO

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Automotive client gets marketing vet as CEO

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Multi-brand ad shake-up expected at food giant

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Cleaning house could include ad agencies

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Relaunching an American Retail Brand

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Food giant will be reviewing everything

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New CEO lays out the gameplan

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Billion dollar client gets new CEO

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Forth CEO since 2012: Mid-West Retailer

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A Breitbard just became President: Retail

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Who’s buying BJ’s

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Times are changing at Citizen Watch

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Lands’ End is finally ready for You

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Hertz decides to turn-this-thing-around

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Changing of the guard at Autodesk

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Tiffany’s fires CEO

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Update: Jump into the VisitFlorida account

Steve’s breakdown: With the whole million dollar BitBull debacle, the firing 0f the CEO and everyone wondering what the heck happened, it’s time for VisitFlorida to start anew. And that’s what...

Hersey’s new CEO & Product launch

Steve’s breakdown: The new CEO was their CMO so what’s good new new biz wise. Plus they are launching a meat-bar line via their Krave division. There is no ad agency...

Taken the keys from Hertz CEO

Steve’s breakdown: After 2 years of falling stocks, you can bet there will be big changes at Hertz. That could include a new agency relationship. ESTERO, FL: Hertz Global Holdings Inc.,...

Save-A-Lot’s sale is Complete: New Owners

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Smashburger brand chief is now Chief Chief

Steve’s breakdown: It’s sorta hitting the fan over at Smashburger so it’s a good time to check around. And as you know, we love to see marketing people moving up to...

Pabst has a new CEO

Steve’s breakdown: And it’s all about growth so we believe many regional beers are going to be getting into high gear. Read on to get the new guy’s plan. LOS...

Big changes at Jerome’s Furniture

Steve’s breakdown: There’s been a lot going on over at Jerome’s over the past few months. The new CEO is Brian Woods, new COO is Kevin Bligh and Jon Landis as SVP and general merchandising...

The comeback: Retailer Aéropostale

Steve’s breakdown: It’s almost time to start looking into Aéropostale now that they’ve been saved by mall operator Simon Property Group. While you’re at it, look into Simon as a client too....

Miller & Coors & Molson now under one roof

Steve’s breakdown: That’s right and they say they’ve never seen Peter Coors smile so hard in their lives. My point being is we expect a lot – we mean a...

Spaceport America Names Daniel Hicks as New CEO

Steve’s breakdown: It’s not just about launching rockets into space here. They sell everything. They have event venues, museum, shops, you name it. It’s a full-on destination! The new CEO...

rue21 ousts longtime CEO and that’s not all

Steve’s breakdown: There’s a new interim CEO, a new chief merchandising officer and a new chief customer officer. I’d say that’s enough change going on to introduce the agency with a few hearty...

Fris Vodka has a new owner

Steve’s breakdown: And that’s not all. They been buying up brands for a while so it’s time to give’m a ring. METAIRIE, LA: The Sazerac Co has continued its spending spree with the...

Here’s How Adidas’ New CEO Could Chase Down Nike

Steve’s breakdown: One of the ways this article from Fortune sights is making “advertising more efficient”. Of course one way to do that is with better creative. We think our friends...

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