Six Spirit Brands to get Marketing Makeover

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Two Ultra Luxury Auto Brands to get new CEOs

Steve’s breakdown: Bentley and Bugatti are to get new CEOs this winter. They both have US headquarters based in Virginia so you might want to start with those folks to get...

Two brand booze client is finally ready for your call

Steve’s breakdown: We’ve been waiting on Beach Whiskey to get their ducks in-a-row and we think it’s time to pounce. Brands include Beach Whiskey and Harvest Vodka, which they bought from...

Big Booze get new CEO & CMO

Steve’s breakdown: The moves at Bacardi are John Burke, 51, becomes global chief marketing officer of Bacardi and president of Bacardi Global Brands Ltd and Mahesh Madhavan has taken over as CEO....

Automotive client gets marketing vet as CEO

Steve’s breakdown: We love it when CMOs become CEOs and that’s what just happened at JEGS Automotive. JEGS marketing is modest now but that will probably change with this ex-GNC CMO coming...

Multi-brand ad shake-up expected at food giant

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Cleaning house could include ad agencies

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Relaunching an American Retail Brand

Steve’s breakdown: American Apparel is “Back to Basics” with their relaunch. We suspect they’ll be looking into all kinds of strategies to make sure it sticks. Check into it. LOS ANGELES, CA: American...

Food giant will be reviewing everything

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New CEO lays out the gameplan

Steve’s breakdown: Pandora’s new CEO gave a bunch clues to what’s next with the company. Read on and chose your way in. OAKLAND, CA: Well that didn’t take long. Just...

Billion dollar client gets new CEO

Steve’s breakdown: Ford Motor Company is in the beginning stages of a “shake-up aimed at speeding up decision-making and improving operations.” There’s no doubt this will affect advertising agency relationships....

Forth CEO since 2012: Mid-West Retailer

Steve’s breakdown: On top of the CEO thing, Bon-Ton Stores lost $64 million last year and spent over $20 million in advertising. Oh Yeah, it’s broke and if you have “The Way”,...

A Breitbard just became President: Retail

Steve’s breakdown: Actually the unfortunate name is Mark Breitbard’s and he just became CEO of Banana Republic. He was President of Gap North America for, like, 5 month 4 years ago. Since...

Who’s buying BJ’s

Steve’s breakdown: No matter who ends up owning BJ’s, the account will go into review. We’ll keep an eye on it. WESTBOROUGH, MA: BJ’s Wholesale Club is putting itself up...

Times are changing at Citizen Watch

Steve’s breakdown: There’s a brandy-new Chief Digital Officer in addition to their president being named president of Bulova Corporation too. Looks like movement at the top so what’s next? NEW YORK, NY: Furthering...

Naturally, there’s a new CEO at Sequential Brands

Steve’s breakdown: We’re talking about brands like Caribbean Joe, Ellen Tracy, Emeril’s Homebase, Gaiam, Inc., Heelys, Inc., Joe’s Jeans Inc., Martha Stewart Living Omnimedia, The Franklin Mint, LLC and William Rast Inc. That’s just too much stuff to handle...

Lands’ End is finally ready for You

Steve’s breakdown: They fired their CEO after a 2 year disaster but now they finally have a new boss. Will he let loose and hire an agency? It’s worth checking...

Hertz decides to turn-this-thing-around

Steve’s breakdown: A turn-a-round plan like this one will most likely involve an advertising review of some kind. In fact, they said it: “Hertz is focused on four areas for growth: fleet, service,...

Changing of the guard at Autodesk

Steve’s breakdown: With a new CMO, CPO and a new CEO on the way, there’s plenty of opportunity for you to make a good impression. BTW: Autodesk, Inc. is the world...

Tiffany’s fires CEO

Steve’s breakdown: Even though Tiffany’s aired their first Suer Bowl ad last night, we still think it’s worth looking into this account; especially if reaction to the ad is lukewarm. Reed Krakow is the...

Update: Jump into the VisitFlorida account

Steve’s breakdown: With the whole million dollar BitBull debacle, the firing 0f the CEO and everyone wondering what the heck happened, it’s time for VisitFlorida to start anew. And that’s what...

Hersey’s new CEO & Product launch

Steve’s breakdown: The new CEO was their CMO so what’s good new new biz wise. Plus they are launching a meat-bar line via their Krave division. There is no ad agency...

Taken the keys from Hertz CEO

Steve’s breakdown: After 2 years of falling stocks, you can bet there will be big changes at Hertz. That could include a new agency relationship. ESTERO, FL: Hertz Global Holdings Inc.,...

Save-A-Lot’s sale is Complete: New Owners

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Smashburger brand chief is now Chief Chief

Steve’s breakdown: It’s sorta hitting the fan over at Smashburger so it’s a good time to check around. And as you know, we love to see marketing people moving up to...

Pabst has a new CEO

Steve’s breakdown: And it’s all about growth so we believe many regional beers are going to be getting into high gear. Read on to get the new guy’s plan. LOS...

Big changes at Jerome’s Furniture

Steve’s breakdown: There’s been a lot going on over at Jerome’s over the past few months. The new CEO is Brian Woods, new COO is Kevin Bligh and Jon Landis as SVP and general merchandising...

The comeback: Retailer Aéropostale

Steve’s breakdown: It’s almost time to start looking into Aéropostale now that they’ve been saved by mall operator Simon Property Group. While you’re at it, look into Simon as a client too....

Miller & Coors & Molson now under one roof

Steve’s breakdown: That’s right and they say they’ve never seen Peter Coors smile so hard in their lives. My point being is we expect a lot – we mean a...

Spaceport America Names Daniel Hicks as New CEO

Steve’s breakdown: It’s not just about launching rockets into space here. They sell everything. They have event venues, museum, shops, you name it. It’s a full-on destination! The new CEO...

rue21 ousts longtime CEO and that’s not all

Steve’s breakdown: There’s a new interim CEO, a new chief merchandising officer and a new chief customer officer. I’d say that’s enough change going on to introduce the agency with a few hearty...

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