New Owners = New Advertising

https://www.youtube.com/watch?v=iGVjwyCG0hw Steve's breakdown: We love new owners of retailers because you know they are going to review everything and judging...

Jeweler is Expected to Review Advertising

https://www.youtube.com/watch?v=ZPEPWJkgmHM Steve's breakdown: 2 things: 1) The headline reads: New Pandora CEO seeks to drive turnaround through new marketing 2)...

800 Location Client is Finally Ready for a Pitch

https://www.youtube.com/watch?v=7b_1TKJTGgM Steve's breakdown: Jamba Juice has finally whipped-up their management team and we believe it's the perfect time to test the waters...

We Love Marketing Brained CEOs!

Steve's breakdown: We have 3 new CEOs with major marketing in their backgrounds and you know how we love that...

Rebound Romance

Steve's breakdown: These guys are going to save this brand if they have to sell the company for a second...

Prestigious Golf Lead

Steve's breakdown: Do you have contacts in the investment bank category? Love golf? Then PGA of America maybe a great fit for...

Time to call this $50 million beer account

https://www.youtube.com/watch?v=to8fyookigM Steve's breakdown: The Boston Beer Company has a new CEO from Peet's Coffee (which we told you about yesterday) and...

Wake-up and smell this lead

https://www.youtube.com/watch?v=ZZMaK0fKTak Steve's breakdown: Something went down at Peet's Coffee cause the CEO is now at Boston Beer Company. Anyway, the new...

Teeing-Up a Golf Client

Steve's breakdown: 1) Bridgestone Golf has brought in a marketing pro as CEO. 2) JWT Atlanta has done work for the client...

Six Candy Accounts to be Reviewed

https://www.youtube.com/watch?v=hkS36Vopxeg Steve's breakdown: Brands Butterfinger, Baby Ruth, Crunch, SweeTarts, LaffyTaffy and Nerds are all getting a makeover and the CEO tells...

Who Really Has This Account?

Steve's breakdown: So JC Penny's CEO, who completely failed at turning the company around, has bailed for Lowe's. So what about...

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