Luxury Retailer snags Home Depot Marketing Exec

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Time to call this $50 million beer account

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Wake-up and smell this lead

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Great timing to check in with Pacific retailer

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Teeing-Up a Golf Client

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752 stores will be hiring a new ad agency

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Client could be itchin’ for an agency change

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Double Dealing Deed = Double Retail Lead

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Six Candy Accounts to be Reviewed

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The 2nd dip into the Gap might be your opening cue

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Who Really Has This Account?

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Mexican Joint might be Too Hot for Their Agency

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It’s a Hostel World

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Paleo diet company is positioned for first agency

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Urban Retailer is Ready for a new Commitment

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Meat Guy Takes Over Cakes Company

Steve’s breakdown: An ex-Tyson Foods and Hillshire Farms exec has taken over Hostess Brands and we sense he’ll be out of his element. Add that to the fact that C. Dean...

Border Brand Bets On Bringing Back the Bang!

Steve’s breakdown: This ex-client of mine has historically used well established agencies but has recently strayed. But now with this ex-CMO moving into the Executive Chair, we see an opportunity with...

Cognac, Rum and the Americas

Steve’s breakdown: We’re talking about Rémy Martin and Mount Gay Rum in addition to the Americas division all have new leadership at Remy Cointreau. Probably a good time to cross check your rolodex...

Prescription for an Account Review

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Sugar Daddys bring Media Brand back from the Dead

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Can you calm the heavy seas at 8 figure client?

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Discount retailer has a million dollars

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Inappropriate behavior takes down North American Pres

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8 figure account review prediction

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Once in a decade chance to pitch this beer company

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Let the account review games begin

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Fashion Power Moves Spark Client Intrigue

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Who’s the next agency getting into this bed?

Steve’s breakdown: So Mattress Firm just hired new agencies last year but this new CEO after the question by South African conglomerate Steinhoff International  has this account up in the air again. Well,...

Founder gets back his airline

Steve’s breakdown: A guy with an ego like his will love to hear from ad agencies from the States. Are you kidding? I guarantee you’ll get at least a conference...

Six Spirit Brands to get Marketing Makeover

Steve’s breakdown: The brands include Angel’s Envy, St. Germain, Banks Rum, Santa Teresa, Fecundo Rum Collection, and Lebon. All of which are with Bacardi and now have a new President based...

Two Ultra Luxury Auto Brands to get new CEOs

Steve’s breakdown: Bentley and Bugatti are to get new CEOs this winter. They both have US headquarters based in Virginia so you might want to start with those folks to get...

Two brand booze client is finally ready for your call

Steve’s breakdown: We’ve been waiting on Beach Whiskey to get their ducks in-a-row and we think it’s time to pounce. Brands include Beach Whiskey and Harvest Vodka, which they bought from...

Big Booze get new CEO & CMO

Steve’s breakdown: The moves at Bacardi are John Burke, 51, becomes global chief marketing officer of Bacardi and president of Bacardi Global Brands Ltd and Mahesh Madhavan has taken over as CEO....

Automotive client gets marketing vet as CEO

Steve’s breakdown: We love it when CMOs become CEOs and that’s what just happened at JEGS Automotive. JEGS marketing is modest now but that will probably change with this ex-GNC CMO coming...

Multi-brand ad shake-up expected at food giant

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Cleaning house could include ad agencies

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Relaunching an American Retail Brand

Steve’s breakdown: American Apparel is “Back to Basics” with their relaunch. We suspect they’ll be looking into all kinds of strategies to make sure it sticks. Check into it. LOS ANGELES, CA: American...

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