Steve’s breakdown: The new CEO was their CMO so what’s good new new biz wise. Plus they are launching a meat-bar line via their Krave division. There is no ad agency working with Krave so jump in!!
SONOMA, CA: Hershey has named 11-year veteran Michele Buck to serve as the chocolate maker’s next president and CEO, an appointment that comes at a time when Big Food manufacturers find themselves challenged by smaller startup rivals.