New CEO + CMO = Ad Review

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Steve's breakdown: With the planned expansion of 30 more stores, we don't see how these new executives wouldn't consider reviewing advertising. SAN JOSE, CA: Ike’s Love & Sandwiches is restructuring...

A guy walks into a casino and dies: Next!

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Steve's breakdown: The phase "Too Soon" comes to mind but it's a fact. The CEO of Foxwoods had an "untimely death" last year and they've finally replace him. We suspect...

A lead that could make you famous

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Steve's breakdown: The headline is: Taylor Swift, Scooter Braun clash: Justin Bieber, Demi Lovato, Braun's wife and more weigh in. What's the lead? Well, Big Machine Label Group was just...

Brewing Co. founder demoted to Marketing Chief

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Steve's breakdown: So Milwaukee Brewing has a new CEO and the founder taking on marketing. Do ya think this guys going to review everything the marketing department has done. I...

New Owners = New Advertising

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Steve's breakdown: We love new owners of retailers because you know they are going to review everything and judging by their featured video on YouTube, above, one can conclude they...

8 retailers get C-suite shakeup: Advertising?

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Steve's breakdown: The old guard is out at Ascena Retail Group and the plan is to turn the 8 brand retailer around. With 4,500+ stores, that gotta include advertising. MAHWAH, NJ: There...

The winds of change are sweeping this auto account

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Steve's breakdown: There will be new leadership at Audi and considering the 21% fall in sales lately, there's probably renewed motivation to look into advertising. HENDON, VA: After less than...

ex-Snack Pres is new CEO of hemp-base company

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Steve's breakdown: Bring in a former President of the Kellogg’s Snack Business and CMO with Kraft Foods as CEO says this company is looking for some good old fashion munchie...

3 good reasons to pitch this $17 million retail client

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https://www.youtube.com/watch?v=VUMyaamGxgY Steve's breakdown: 1) Coming out of Chapter 11 2) New CEO 3) New CFO CONSHOHOCKEN, PA: David’s Bridal is saying “I do” to veteran executives of Frederick’s of Hollywood...

CEO is Out as Stock Plunges: Roster agencies next?

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Steve's breakdown: There are 8 brands at Zillow so start your research now cause there could a few agencies not surviving this transition. SEATTLE, WA: Zillow CEO Spencer Rascoff is out...

Jeweler is Expected to Review Advertising

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https://www.youtube.com/watch?v=ZPEPWJkgmHM Steve's breakdown: 2 things: 1) The headline reads: New Pandora CEO seeks to drive turnaround through new marketing 2) Judging by the generic jewelry advertising Pandora just ran for...

Booze Brands have new Boss to Balance the Boat

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https://www.youtube.com/watch?v=yqvkc7KwlRk Steve's breakdown: Hopefully the new boss is going to settle down a few brands. Take Three Olives vodka. Ten years ago it was about Show us your "O" face...

End of an era at retailer could open the doors to a AOR

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https://www.youtube.com/watch?v=H-pZACMN7cc Steve's breakdown: The man who co-founded The Container Store some 40 years ago is retiring from the company and we think this makes for a great time to introduce the...

800 Location Client is Finally Ready for a Pitch

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https://www.youtube.com/watch?v=7b_1TKJTGgM Steve's breakdown: Jamba Juice has finally whipped-up their management team and we believe it's the perfect time to test the waters at this client. 510-596-0100 Shivram Vaideeswaran is the Chief Marketing Officer....

Should a NY agency have this account? Fuhgetaboutit!

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https://www.youtube.com/watch?v=iPI0AD3MohE Steve's breakdown: New York Post is getting a new Publisher and CEO in Sean Giancola. Do we expect any changes? Let me answer that with another question. Why the hell does Goodby, Silverstein &...

New brewery CEO might need grown-up agency to reach goals

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https://www.youtube.com/watch?v=x0_bI0DSWL0 Steve's breakdown: Jeff White, Sierra Nevada's new CEO, has huge goals to hit but without new distribution how will he hit his numbers? One Word: Advertising! Here's his email: jeff.white@sierranevada.com...

QSR heading for comeback will be listening to pitches

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https://www.youtube.com/watch?v=mMwxFXSgX5s Steve's breakdown: Here's an account I helped win for Cliff Freeman the second time around. In fact, the featured ad is one of the first they did when the...

We Love Marketing Brained CEOs!

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Steve's breakdown: We have 3 new CEOs with major marketing in their backgrounds and you know how we love that stuff! The bottom story has a guy who was the...

Founder is out = CHARGE! to pitch these 37 brands

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Steve's breakdown: The Hain Celestial Group has 37 brands in its portfolio of mostly food products that help people have A Healthier Way of Life™. They love magazine advertising and ad budgets have...

A lot of brands just got new bosses to pitch

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Steve's breakdown: With all this movement going on post 21st Century Fox & The Disney Company merger, there's bound to be a brand or two that will be ripe for picking....

Rebound Romance

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Steve's breakdown: These guys are going to save this brand if they have to sell the company for a second time in six months. Or is it 4? Anyway, Necco...

Prestigious Golf Lead

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Steve's breakdown: Do you have contacts in the investment bank category? Love golf? Then PGA of America maybe a great fit for your agency. Ya see, they just hired the former CEO...

The CEO Chair now has a Digital Champion

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Steve's breakdown: Here's what you need to know about the new CEO. "Developing new “digital first” growth strategies is one of Owen’s key accomplishments at Gap Inc., along with introducing...

$20 million account review prediction

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Steve's breakdown: It's hard not to look at DraftKings and not think they will be doing some kind of advertising review. New marketing team, sports betting in NJ and now...

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