News: New owner or CEO

New CEOs at 3 West Coast Lifestyle Brands

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Next Zoo to Most Likely go into Review

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16 Spirit Brands with a New Boss to Pitch

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I’m feelin’ a LA ad review a-comin’

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NBA Lead

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Swipe Right on this Lead

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Retailer CEO is out: Time to get in!

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Sports Sports Sports with legs

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Stock pandering new fashion CEO could be an opening for an agency

Steve’s breakdown: The new Gap CEO said “I’m committed to fully realizing the potential of our portfolio and the advantage of our scale, with a focus on strengthening the love that our millions of customers have for our brands. To do that, we must better prioritize initiatives and capabilities that will improve execution and drive […]

Women Sports Lead!!

Steve’s breakdown:Sounds like a new leader at the National Women’s Soccer League was a long time coming and judging by their social media, they could now use a boost in that department. See the plan in bold below. CHICAGO, IL: It’s hard to overstate how much the National Women’s Soccer League has needed a new […]

700 store client is ready for change: Boots CEO

Steve’s breakdown: Rue21 is ready for change and as we said in the fall “rue21 needs to chill out & wait for the cavalry, which should be coming directly: That’s You“. And now with this news, it apparently also includes a new CEO. So now would be a perfect time to do a little research […]

Urban Retailer may need to think more marketing than trends

Steve’s breakdown: This press release from Citi Trends reads like it came out of the 70s but we believe there’s great potential for the company but you’re going to have to take a close look. Many of their strategies are more about the Trends Than the Marketing. They could probably do a better job. SAVANNA, […]

A great agency is the only way this brand will get “Woke”

Steve’s breakdown: Victoria’s Secret has finally figured out the cash figures. Now it needs to change the figures in its advertising. I mean, check out the featured video that just went up 3 weeks ago! Is the storyline she’s all dressed up and no body to play with? Who gave her those pancakes? And she […]

Something Brewing over at this California Brewer

Steve’s breakdown: So Lagunitas Brewing shot a ton of stuff two weeks ago. Is it somehow connected to the fact the old CEO is out as of today? Maybe, and we think the combo makes this a great time to introduce your agency! PETALUMA, CA: After five years at the helm of Heineken N.V.-owned, Petaluma, […]

Two Words: Yum Brands

Steve’s breakdown: Just read the bolded type below. You’ll know what to do if you haven’t already. LOUISVILLE, KY: Yum Brands’ new CEO David Gibbs wasted no time in making a number of management changes at its key restaurant divisions Pizza Hut and Taco Bell. Among the changes, KFC president Kevin Hochman will add interim […]

Fired CEO + lawsuit + formaldehyde = Pitching Time

Steve’s breakdown: It’s still hitting the fan over at Lumber Liquidators so you might as well take this opportunity to get into the mix while their pants are down. Maybe you can even help with the CEO search . . . RICHMOND, VA: The chief executive of Lumber Liquidators Holdings Inc. has stepped down. The […]

Award winning brewery gets new owner with deep ad pockets

Steve’s breakdown: When a well established brewery gets a new owner, there’s bound to be changes in marketing so check in with Sharad Chadha and Jim Kanter before they make any decisions. What’s their plan? To make the company “the craft beverage icon of America.” GLENDALE, WI: A Milwaukee-based investor group has acquired the 35-year-old […]

Retailer finally gets a CEO: Perfect timing for the pitch!

Steve’s breakdown: We don’t know why J. Crew waited so long to fill in the CEO seat but it sure makes it a good time to introduce the agency! NEW YORK, NY: Over a year after the departure of its last chief executive, J.Crew finally has a new CEO. Jan Singer, who was previously the […]

Social Media + Pool Fun = next prospect

Steve’s breakdown: Three facts you need to know. They 900 stores, a new CEO from Eddie Bauer and absolutely no social media. GO! PHOENIX, AZ: Leslie’s Poolmart’s has tapped a veteran apparel retailer as its new chief executive. The nation’s largest retailer of pool and spa products and services appointed Michael R. Egeck as CEO, […]

CEO letter to employees is blue print for a pitch

Steve’s breakdown: Boeing has got some problems and the new CEO is on a mission. Those two things equal a great reason to contact the company about their corporate account. Here’s Dave’s letter. CHICAGO, IL: The following email was sent to all Boeing employees on Monday “My promise to you Let’s work together to change […]

A lead for Agencies who Love Kids Stuff

Steve’s breakdown: Coleman camping gear, Yankee Candle and currently Crayons: That’s the career course this new Chief has carved on his contrivance to Crayola. (did I get that right?) Anyway, if you like new product development and kids stuff, this is the guy to talk too. FORKS TOWNSHIP, PA: Rich Wuerthele will join Crayola as […]

New CEO + CMO = Ad Review

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