A guy walks into a casino and dies: Next!

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Steve's breakdown: The phase "Too Soon" comes to mind but it's a fact. The CEO...

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New Retail CEO may need some Tween & Teen Help

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Steve's breakdown: Having Party City, Sears & Office Max on a CEO's resume does not...

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Fitness company sure to take a hard look at their digital marketing

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Steve's breakdown: Nautilus' new CEO, Jim Barr IV, has a background at Microsoft, Sears Holdings,...

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A lead that could make you famous

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Steve's breakdown: The headline is: Taylor Swift, Scooter Braun clash: Justin Bieber, Demi Lovato, Braun's...

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Alaska Client brings in Sports Marketing Exec as CEO: Let the pitching begin

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Steve's breakdown: Iditarod Trail Committee announces Rob Urbach as new CEO. He's an ex-EVP of...

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Retailer takes 4 months to replace canned CEO: How about agency?

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Steve's breakdown: Express taps former Macy’s exec as CEO and it was about time. Were...

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Brewing Co. founder demoted to Marketing Chief

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Steve's breakdown: So Milwaukee Brewing has a new CEO and the founder taking on marketing....

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New Owners = New Advertising

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Steve's breakdown: We love new owners of retailers because you know they are going to...

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$25 million retailer abruptly shows the CEO the door

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Steve's breakdown: "Involuntary" is the word they are using to describe the abrupt resignation of...

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8 retailers get C-suite shakeup: Advertising?

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Steve's breakdown: The old guard is out at Ascena Retail Group and the plan is to...

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The winds of change are sweeping this auto account

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Steve's breakdown: There will be new leadership at Audi and considering the 21% fall in...

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There will be more US craft beers to pitch very soon

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Steve's breakdown: Kirin Holdings-Owned Lion Group has hires Simon Thorpe to lead their US craft beer...

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ex-Snack Pres is new CEO of hemp-base company

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Steve's breakdown: Bring in a former President of the Kellogg’s Snack Business and CMO with...

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Multiple Food Brands will be getting a good “look over”

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Steve's breakdown: We love it when a CMO becomes a CEO because they tend to...

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Supermarket CEO abruptly bails: Will the agency now be asked to bail?

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Steve's breakdown: Something is spooking people over at Lidl. Is it the pressure of all...

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Bank CEO quits but we didn’t buy the new campaign anyway: NEXT!

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Steve's breakdown: First off, the new "This is Wells Forgo" campaign is painfully pandering. One...

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Santa’s pissed but it won’t help yearlong sales: More Ads Will

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Steve's breakdown: We have to admit this Christmas spot is pretty good but they'll have...

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Disgraced celebrity chef surrenders 20 restaurants: All will require some rebranding

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Steve's breakdown: Looks like the Bastianich family might have a few restaurant accounts to look...

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3 good reasons to pitch this $17 million retail client

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https://www.youtube.com/watch?v=VUMyaamGxgY Steve's breakdown: 1) Coming out of Chapter 11 2) New CEO 3) New CFO...

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CEO is Out as Stock Plunges: Roster agencies next?

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Steve's breakdown: There are 8 brands at Zillow so start your research now cause there...

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Ultimate #MeToo Account w/ new CEO: Can you handle the fight?

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Steve's breakdown: USA Gymnastics is fighting to retain its status as the national governing body for...

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Growing this “Feel Good” brand back to its former glory

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https://www.youtube.com/watch?v=7wt1ehbyF8s Steve's breakdown: American Greetings is an account I helped win when I was at J. Walter...

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Jeweler is Expected to Review Advertising

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https://www.youtube.com/watch?v=ZPEPWJkgmHM Steve's breakdown: 2 things: 1) The headline reads: New Pandora CEO seeks to drive...

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Whada you lookin’ at: CEO says to agencies

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Steve's breakdown: It took a while to find someone with the stones to take the...

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Booze Brands have new Boss to Balance the Boat

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https://www.youtube.com/watch?v=yqvkc7KwlRk Steve's breakdown: Hopefully the new boss is going to settle down a few brands....

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End of an era at retailer could open the doors to a AOR

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https://www.youtube.com/watch?v=H-pZACMN7cc Steve's breakdown: The man who co-founded The Container Store some 40 years ago is retiring...

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800 Location Client is Finally Ready for a Pitch

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https://www.youtube.com/watch?v=7b_1TKJTGgM Steve's breakdown: Jamba Juice has finally whipped-up their management team and we believe it's the perfect...

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Should a NY agency have this account? Fuhgetaboutit!

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https://www.youtube.com/watch?v=iPI0AD3MohE Steve's breakdown: New York Post is getting a new Publisher and CEO in Sean Giancola. Do we...

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Changing the culture for the better is 1/2 the job: Now get the word out

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Steve's breakdown: There's a new CEO at Caribou Coffee doing great things but the marketing...

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New brewery CEO might need grown-up agency to reach goals

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https://www.youtube.com/watch?v=x0_bI0DSWL0 Steve's breakdown: Jeff White, Sierra Nevada's new CEO, has huge goals to hit but without...

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Settling down Sushi chain requires advertising

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Steve's breakdown: They say overly aggressive unit growth proved to be the company's undoing but...

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QSR heading for comeback will be listening to pitches

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https://www.youtube.com/watch?v=mMwxFXSgX5s Steve's breakdown: Here's an account I helped win for Cliff Freeman the second time...

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Retailer on the ropes could use freshened advertising

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Steve's breakdown: It's hitting the fan at Pier 1 and they haven't changed agencies in...

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We can’t see how they don’t review at least a dozen accounts

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Steve's breakdown: The Pinnacle Brands chief is taking over Campbell's and you know this sheriff is...

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Revolving CEO door at retailers could open up opportunities for agencies

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Steve's breakdown: When a retailer's CEO leaves after 5 months, you know the iron is...

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We Love Marketing Brained CEOs!

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Steve's breakdown: We have 3 new CEOs with major marketing in their backgrounds and you...

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Founder is out = CHARGE! to pitch these 37 brands

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Steve's breakdown: The Hain Celestial Group has 37 brands in its portfolio of mostly food products that...

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This lead is: Exclusive • Global but American • Gourmet • Hot

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Steve's breakdown: So this one can be complicated if you pay too much attention to...

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How I won this Ultra Luxury Account that now has a new CEO

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https://www.youtube.com/watch?v=S8WLWNVCUSg Steve's breakdown: Bentley Motors is an account I won while at M&C Saatchi. They lost...

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If you know what this is, you know what I’m talking about

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Steve's breakdown: Bankruptcy will be a thing of the past for the legendary guitar company on...

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A lot of brands just got new bosses to pitch

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Steve's breakdown: With all this movement going on post 21st Century Fox & The Disney Company...

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Rebound Romance

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Steve's breakdown: These guys are going to save this brand if they have to sell...

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Prestigious Golf Lead

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Steve's breakdown: Do you have contacts in the investment bank category? Love golf? Then PGA of...

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Total Shake-Up at $300 million Retail Client

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Steve's breakdown: Nothing is safe over at Lowe's. In fact, they have only been using...

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The CEO Chair now has a Digital Champion

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Steve's breakdown: Here's what you need to know about the new CEO. "Developing new “digital...

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$20 million account review prediction

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Steve's breakdown: It's hard not to look at DraftKings and not think they will be...

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Luxury Retailer snags Home Depot Marketing Exec

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Steve's breakdown: Pirch, The high-end appliance retailer, is on the move and this new CEO could...

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Time to call this $50 million beer account

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https://www.youtube.com/watch?v=to8fyookigM Steve's breakdown: The Boston Beer Company has a new CEO from Peet's Coffee (which we...

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Wake-up and smell this lead

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https://www.youtube.com/watch?v=ZZMaK0fKTak Steve's breakdown: Something went down at Peet's Coffee cause the CEO is now at Boston...

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$15 million account just sacked its CEO: Agency Next?

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Steve's breakdown: HA! Here's the catch on this one about Barnes & Noble. They don't...

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Great timing to check in with Pacific retailer

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Steve's breakdown: PSEB Group, a new operating company composed of Eddie Bauer and PacSun has just...

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Agency relationships will break-up at this Bluechip client

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Steve's breakdown: Last month we told you about the firing of Intel's CMO which you...

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Teeing-Up a Golf Client

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Steve's breakdown: 1) Bridgestone Golf has brought in a marketing pro as CEO. 2) JWT Atlanta has...

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752 stores will be hiring a new ad agency

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https://www.youtube.com/watch?v=NNM2G0Z8RpI Steve's breakdown: What do you think happens when a fashion retailer gets a new...

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Client could be itchin’ for an agency change

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Steve's breakdown: Petco just picked up a HP exec as CEO. As you may know,...

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11 beer brands on agency’s thin ice • Be there to pull them to safety

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Steve's breakdown: Ever since TracyLocke won all their Heineken business including Amstel Light, Bohemia, Buckler, Heineken, Heineken Light, Indio, Newcastle Brown...

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Double Dealing Deed = Double Retail Lead

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Steve's breakdown: So the Academy Sports + Outdoors CEO just bailed to take the CEO position...

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Six Candy Accounts to be Reviewed

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https://www.youtube.com/watch?v=hkS36Vopxeg Steve's breakdown: Brands Butterfinger, Baby Ruth, Crunch, SweeTarts, LaffyTaffy and Nerds are all getting a...

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