Six Candy Accounts to be Reviewed

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The 2nd dip into the Gap might be your opening cue

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Who Really Has This Account?

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Mexican Joint might be Too Hot for Their Agency

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It’s a Hostel World

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Paleo diet company is positioned for first agency

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Urban Retailer is Ready for a new Commitment

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Meat Guy Takes Over Cakes Company

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Border Brand Bets On Bringing Back the Bang!

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Cognac, Rum and the Americas

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$6 million Burger Account Gets Marketing Minded CEO

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Prescription for an Account Review

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Sugar Daddys bring Media Brand back from the Dead

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Can you calm the heavy seas at 8 figure client?

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Discount retailer has a million dollars

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Inappropriate behavior takes down North American Pres

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8 figure account review prediction

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Once in a decade chance to pitch this beer company

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Let the account review games begin

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Fashion Power Moves Spark Client Intrigue

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Who’s the next agency getting into this bed?

Steve’s breakdown: So Mattress Firm just hired new agencies last year but this new CEO after the question by South African conglomerate Steinhoff International  has this account up in the air again. Well,...

Founder gets back his airline

Steve’s breakdown: A guy with an ego like his will love to hear from ad agencies from the States. Are you kidding? I guarantee you’ll get at least a conference...

Six Spirit Brands to get Marketing Makeover

Steve’s breakdown: The brands include Angel’s Envy, St. Germain, Banks Rum, Santa Teresa, Fecundo Rum Collection, and Lebon. All of which are with Bacardi and now have a new President based...

Two Ultra Luxury Auto Brands to get new CEOs

Steve’s breakdown: Bentley and Bugatti are to get new CEOs this winter. They both have US headquarters based in Virginia so you might want to start with those folks to get...

Two brand booze client is finally ready for your call

Steve’s breakdown: We’ve been waiting on Beach Whiskey to get their ducks in-a-row and we think it’s time to pounce. Brands include Beach Whiskey and Harvest Vodka, which they bought from...

Big Booze get new CEO & CMO

Steve’s breakdown: The moves at Bacardi are John Burke, 51, becomes global chief marketing officer of Bacardi and president of Bacardi Global Brands Ltd and Mahesh Madhavan has taken over as CEO....

Automotive client gets marketing vet as CEO

Steve’s breakdown: We love it when CMOs become CEOs and that’s what just happened at JEGS Automotive. JEGS marketing is modest now but that will probably change with this ex-GNC CMO coming...

Multi-brand ad shake-up expected at food giant

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Cleaning house could include ad agencies

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Relaunching an American Retail Brand

Steve’s breakdown: American Apparel is “Back to Basics” with their relaunch. We suspect they’ll be looking into all kinds of strategies to make sure it sticks. Check into it. LOS ANGELES, CA: American...

Food giant will be reviewing everything

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New CEO lays out the gameplan

Steve’s breakdown: Pandora’s new CEO gave a bunch clues to what’s next with the company. Read on and chose your way in. OAKLAND, CA: Well that didn’t take long. Just...

Billion dollar client gets new CEO

Steve’s breakdown: Ford Motor Company is in the beginning stages of a “shake-up aimed at speeding up decision-making and improving operations.” There’s no doubt this will affect advertising agency relationships....

Forth CEO since 2012: Mid-West Retailer

Steve’s breakdown: On top of the CEO thing, Bon-Ton Stores lost $64 million last year and spent over $20 million in advertising. Oh Yeah, it’s broke and if you have “The Way”,...

A Breitbard just became President: Retail

Steve’s breakdown: Actually the unfortunate name is Mark Breitbard’s and he just became CEO of Banana Republic. He was President of Gap North America for, like, 5 month 4 years ago. Since...

Who’s buying BJ’s

Steve’s breakdown: No matter who ends up owning BJ’s, the account will go into review. We’ll keep an eye on it. WESTBOROUGH, MA: BJ’s Wholesale Club is putting itself up...

Times are changing at Citizen Watch

Steve’s breakdown: There’s a brandy-new Chief Digital Officer in addition to their president being named president of Bulova Corporation too. Looks like movement at the top so what’s next? NEW YORK, NY: Furthering...

Naturally, there’s a new CEO at Sequential Brands

Steve’s breakdown: We’re talking about brands like Caribbean Joe, Ellen Tracy, Emeril’s Homebase, Gaiam, Inc., Heelys, Inc., Joe’s Jeans Inc., Martha Stewart Living Omnimedia, The Franklin Mint, LLC and William Rast Inc. That’s just too much stuff to handle...

Lands’ End is finally ready for You

Steve’s breakdown: They fired their CEO after a 2 year disaster but now they finally have a new boss. Will he let loose and hire an agency? It’s worth checking...

Hertz decides to turn-this-thing-around

Steve’s breakdown: A turn-a-round plan like this one will most likely involve an advertising review of some kind. In fact, they said it: “Hertz is focused on four areas for growth: fleet, service,...

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