Jeweler is Expected to Review Advertising

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Whada you lookin’ at: CEO says to agencies

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Booze Brands have new Boss to Balance the Boat

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Settling down Sushi chain requires advertising

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We Love Marketing Brained CEOs!

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A lot of brands just got new bosses to pitch

Steve’s breakdown: With all this movement going on post 21st Century Fox & The Disney Company merger, there’s bound to be a brand or two that will be ripe for picking....

Rebound Romance

Steve’s breakdown: These guys are going to save this brand if they have to sell the company for a second time in six months. Or is it 4? Anyway, Necco...

Prestigious Golf Lead

Steve’s breakdown: Do you have contacts in the investment bank category? Love golf? Then PGA of America maybe a great fit for your agency. Ya see, they just hired the former CEO...

Total Shake-Up at $300 million Retail Client

Steve’s breakdown: Nothing is safe over at Lowe’s. In fact, they have only been using agencies on a project basis so this is a great time to get your turn....

The CEO Chair now has a Digital Champion

Steve’s breakdown: Here’s what you need to know about the new CEO. “Developing new “digital first” growth strategies is one of Owen’s key accomplishments at Gap Inc., along with introducing...

$20 million account review prediction

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Time to call this $50 million beer account

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Wake-up and smell this lead

Steve’s breakdown: Something went down at Peet’s Coffee cause the CEO is now at Boston Beer Company. Anyway, the new CEO is Kenneth C. “Casey” Keller Jr. from Wrigley’s. Considering the “weird” way...

Great timing to check in with Pacific retailer

Steve’s breakdown: PSEB Group, a new operating company composed of Eddie Bauer and PacSun has just brought on a new President for PacSun in addition to a new marketing team. We...

Teeing-Up a Golf Client

Steve’s breakdown: 1) Bridgestone Golf has brought in a marketing pro as CEO. 2) JWT Atlanta has done work for the client (even won an EFFIE) but we don’t think that relationship...

752 stores will be hiring a new ad agency

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Double Dealing Deed = Double Retail Lead

Steve’s breakdown: So the Academy Sports + Outdoors CEO just bailed to take the CEO position at PetSmart and from what I can discern, it was ugly! Both companies are retooling. FCB...

Six Candy Accounts to be Reviewed

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Who Really Has This Account?

Steve’s breakdown: So JC Penny’s CEO, who completely failed at turning the company around, has bailed for Lowe’s. So what about the ad accounts? Badger & Winters Group just won the...

Mexican Joint might be Too Hot for Their Agency

Steve’s breakdown: It’s been less than a year since Mistress Creative won the Qdoba Mexican Eats business but now the agency has to deal with a new CEO & CFO. Sounds daunting...

It’s a Hostel World

Steve’s breakdown: HostelWorld just nabbed the head of retail at Expedia as their new CEO. We believe this development will not only bring an office to America but will require...

Paleo diet company is positioned for first agency

Steve’s breakdown: Three Things: Caveman Foods just appointed former Starbucks executive Jeff Hansberry as CEO They now have all new packaging Their social media is getting them nowhere Add these...

Urban Retailer is Ready for a new Commitment

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Meat Guy Takes Over Cakes Company

Steve’s breakdown: An ex-Tyson Foods and Hillshire Farms exec has taken over Hostess Brands and we sense he’ll be out of his element. Add that to the fact that C. Dean...

Border Brand Bets On Bringing Back the Bang!

Steve’s breakdown: This ex-client of mine has historically used well established agencies but has recently strayed. But now with this ex-CMO moving into the Executive Chair, we see an opportunity with...

Cognac, Rum and the Americas

Steve’s breakdown: We’re talking about Rémy Martin and Mount Gay Rum in addition to the Americas division all have new leadership at Remy Cointreau. Probably a good time to cross check your rolodex...

Prescription for an Account Review

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