We Love Marketing Brained CEOs!

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Founder is out = CHARGE! to pitch these 37 brands

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A lot of brands just got new bosses to pitch

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Rebound Romance

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Prestigious Golf Lead

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Total Shake-Up at $300 million Retail Client

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The CEO Chair now has a Digital Champion

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$20 million account review prediction

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Time to call this $50 million beer account

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Wake-up and smell this lead

Steve’s breakdown: Something went down at Peet’s Coffee cause the CEO is now at Boston Beer Company. Anyway, the new CEO is Kenneth C. “Casey” Keller Jr. from Wrigley’s. Considering the “weird” way...

Great timing to check in with Pacific retailer

Steve’s breakdown: PSEB Group, a new operating company composed of Eddie Bauer and PacSun has just brought on a new President for PacSun in addition to a new marketing team. We...

Teeing-Up a Golf Client

Steve’s breakdown: 1) Bridgestone Golf has brought in a marketing pro as CEO. 2) JWT Atlanta has done work for the client (even won an EFFIE) but we don’t think that relationship...

752 stores will be hiring a new ad agency

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Double Dealing Deed = Double Retail Lead

Steve’s breakdown: So the Academy Sports + Outdoors CEO just bailed to take the CEO position at PetSmart and from what I can discern, it was ugly! Both companies are retooling. FCB...

Six Candy Accounts to be Reviewed

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Who Really Has This Account?

Steve’s breakdown: So JC Penny’s CEO, who completely failed at turning the company around, has bailed for Lowe’s. So what about the ad accounts? Badger & Winters Group just won the...

Mexican Joint might be Too Hot for Their Agency

Steve’s breakdown: It’s been less than a year since Mistress Creative won the Qdoba Mexican Eats business but now the agency has to deal with a new CEO & CFO. Sounds daunting...

It’s a Hostel World

Steve’s breakdown: HostelWorld just nabbed the head of retail at Expedia as their new CEO. We believe this development will not only bring an office to America but will require...

Paleo diet company is positioned for first agency

Steve’s breakdown: Three Things: Caveman Foods just appointed former Starbucks executive Jeff Hansberry as CEO They now have all new packaging Their social media is getting them nowhere Add these...

Urban Retailer is Ready for a new Commitment

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Meat Guy Takes Over Cakes Company

Steve’s breakdown: An ex-Tyson Foods and Hillshire Farms exec has taken over Hostess Brands and we sense he’ll be out of his element. Add that to the fact that C. Dean...

Border Brand Bets On Bringing Back the Bang!

Steve’s breakdown: This ex-client of mine has historically used well established agencies but has recently strayed. But now with this ex-CMO moving into the Executive Chair, we see an opportunity with...

Cognac, Rum and the Americas

Steve’s breakdown: We’re talking about Rémy Martin and Mount Gay Rum in addition to the Americas division all have new leadership at Remy Cointreau. Probably a good time to cross check your rolodex...

Prescription for an Account Review

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Sugar Daddys bring Media Brand back from the Dead

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Can you calm the heavy seas at 8 figure client?

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Discount retailer has a million dollars

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Inappropriate behavior takes down North American Pres

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8 figure account review prediction

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Once in a decade chance to pitch this beer company

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Let the account review games begin

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Fashion Power Moves Spark Client Intrigue

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Who’s the next agency getting into this bed?

Steve’s breakdown: So Mattress Firm just hired new agencies last year but this new CEO after the question by South African conglomerate Steinhoff International  has this account up in the air again. Well,...

Founder gets back his airline

Steve’s breakdown: A guy with an ego like his will love to hear from ad agencies from the States. Are you kidding? I guarantee you’ll get at least a conference...

Six Spirit Brands to get Marketing Makeover

Steve’s breakdown: The brands include Angel’s Envy, St. Germain, Banks Rum, Santa Teresa, Fecundo Rum Collection, and Lebon. All of which are with Bacardi and now have a new President based...

Two Ultra Luxury Auto Brands to get new CEOs

Steve’s breakdown: Bentley and Bugatti are to get new CEOs this winter. They both have US headquarters based in Virginia so you might want to start with those folks to get...

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