Bookies Lose, You Win!

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Time to pitch this 50 year old toy company

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Southern State Lottery RFP

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Boats, Billiards & Big Bucks

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The Pet Rock of Cell Phones Needs Fresh Look

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Rebirth of a retail icon in wake of Toy-R-Us demise

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Another huge eSports Lead

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Southern State Lottery RFP

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Ad Reviews Abroad = American Account Opportunities

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Let the account review games begin

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Mid-Western Lottery Account RFP: Move Fast

Steve’s breakdown: Contact Terry Brown over at the Iowa lottery offices at Fax: 515-281-3182 or tdbrown@ialottery.com because there’s a mandatory meeting tomorrow. Hopefully the weather will be bad. In which case...

Birth of an entire client category will need agencies

Steve’s breakdown: We are taking about ESports. The Overwatch League broadcast launch is tomorrow and there will be many, many more to come. If you have gamers, start digging and get involved...

$1.5 Billion Review

Steve’s breakdown: If your part of an agency network, you should probably call headquarters to see if they’re in this MicroSoft review. They might need your help. SEATTLE, WA: Microsoft‘s...

State Lottery Ad Account RFP

Steve’s breakdown: The Connecticut Lottery Corporation is looking for General Advertising and Marketing Services, Public Relations and Multicultural Advertising Services. Proposals are due January 9th and you can see the...

Pokémon GO has a PR problem

Steve’s breakdown: Clueless Pokémon Go players may have caused $7.3B in damages last year and Nintendo isn’t saying anything about the situation. We think this is a huge opportunity they are...

$26 million Lotto Account review

Steve’s breakdown: Angela Zgabay-Zgarba is the contact for the Texas Lottery account review and she can be reached at Angela.Zgarba@lottery.state.tx.us. Proposals are due December 5th so jump on it! AUSTIN, TX:...

James Bond has a new CMO

Steve’s breakdown: At least at Scientific Games. If you have gaming/lottery experience, this is a no brainer. LAS VEGAS, NV & ATLANTA, GA: Scientific Games Corporation (NASDAQ: SGMS) today announced the appointment of Shawn Dennis as...

State Lottery in Review: We have the RFP

Steve’s breakdown: Questions about the Rhode Island Lottery are due tomorrow. Proposals are due the 20th. Here’s your contact: Terri Kieran, tkiernan@rilot.ri.gov, Fax: 401-463-5669, Telephone: 401-463-6500 Extension 104 The RFP...

State Lottery Account in Review

Steve’s breakdown: The California Lottery RFP can be seen at this link. David & Goliath’s contact expires August 18th. SACRAMENTO, CA: The California State Lottery (Lottery) is inviting proposals from...

Two brands start over after bad bet

Steve’s breakdown: So are FanDuel and DraftKings going to go for each others throat now that the marriage if off. We think so and new advertising is in order! NEW YORK, NY...

New CMO & CRO in eSports world

Steve’s breakdown: ESL is the company and it’s totally worth while to give these guys a hearty “congrats” and find out what the plan is. NEW YORK, NY & LOS...

New England Toy Media Review

Steve’s breakdown: The Danish toy giant works with multiple agencies around the world, and Publicis Groupe’s Starcom has handled its U.S. media business since 2000. ENFIELD, CT: Lego Puts Media Biz in review  While the brand’s...

Video game delay = Opportunity

Steve’s breakdown: Take-Two Interactive‘s Rockstar Games needs a little more time to launch Red Dead Redemption 2. This extra time could be opening the door to introduce the agency. The...

Toy Lead Alert in Florida

Steve’s breakdown: Two toy companies merge then buy all the assets of another. Looks like the right time to jump in. And as an ex-toy guy, I love the combo...

Last minute Multi-State Lottery Association RFP

Steve’s breakdown: Get on your horse because this is due May 15 & 17th. Maybe you can get an extension. Here’s the RFP. It’s for the Multi-State Lottery Association and they need...

State Lottery in Review

Steve’s breakdown: I know what you’re thinking. Steve’s publishing “Click Bait” with his headlines. This is because we’re trying to completely stop the sharing of our leads. This is good thing...

Lottery Account in Trouble

Steve’s breakdown: Northstar New Jersey is the company that runs the lottery in NJ and judging by their website, have no clue how to communicate. Anyway, the featured video is...

Stop GameStop from going the way of Blockbuster

Steve’s breakdown: The numbers are in and it may be a good time for GameStop to do an advertising game-changer campaign. Read on and maybe you’ll have the solution. GRAPEVINE,...

Hey, You Never Know: North Dakota Lottery in Review

Steve’s breakdown: In a state like North Dakota where there aren’t enough agencies with all the services required to handle a statewide campaign using many media outlets, out-of-state agencies do...

We’re thinking it’s time to call Toy R Us

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I’m a bit curious about Mattel’s new CEO

Steve’s breakdown: Margaret Georgiadis, the new CEO, has never sold a “thing” in her life. You know, stuff you can see and touch. She’s sold advertising at Google, credit cards at...

Take a look at FAO Schwarz & Shaper Image

Steve’s breakdown: We say this because they both have new a new owner. ThreeSixty Group. These guys do a ton of licensing and we’re sure they have plans for these...

Oregon State Lottery Commission Issues Marketing RFP

Steve’s breakdown: Proposals are due Tuesday, December 13, 2016 to Lottery Procurement Analyst: Julie Schmoyer at 500 Airport Road SE, Salem, OR 97301. Phone: 503-540-1284 Become a member of Ratti Report and receive up to...

Love hearing your product is falling out of the sky?

https://www.youtube.com/watch?v=d6AuHJ-HTFY Steve’ breakdown: One would think but not so much this weekend with GoPros literally falling from the sky and now have to be recalled. We think this is going...

The Make-Over at Toys-R-Us

Steve’s breakdown: They are talking about smaller stores that are more interactive. I don’t care if Toys-R-Us has not done real TV campaigns in a while, they are going to...

Mattel makes 2nd big move in a day: Media Ad Review

Steve’s breakdown: MediaLink is handling the pitch so make sure your credentials are up to date over there. EL SEGUED, CA: Mattel is conducting a media agency review, sources said Wednesday....

Totally time to pounce on Zynga

Steve’s breakdown: “Former DeNA and EA marketer, Doug Scott,  adds to ongoing executive overhaul at social game publisher.” And you know what “overhaul” means. New Agency! SAN FRANCISCO, CA: Zynga...

New York goes all in on fantasy sports

Steve’s breakdown: Considering all the hanky-panky that went on with FanDuel and DraftKings, I bet there will be additional players in the mix. Check into these guys: – DraftPot: Play without a salary cap. Draft...

Brand Birthdays are a great time to Pitch

Steve’s breakdown: It takes a little research but calling on brands that are about to celebrate and significant anniversary is so easy because it’s a great conversation starter. We’ve highlighted and...

Arizona Lottery advertising account in review

Steve’s breakdown: The RFP can be seen  at this link: Arizona Bids are due April 1st and there’s a pre-Offer Conference: March 23, 2016 @ 9:00 AM @ State Procurement Office,...

Timing is everything with Barbie: Hint – NOW!

Steve’s breakdown: The new Barbie with different body types, skin shades and eye shapes has stopped the sliding sales. Enter Lisa McKnight to oversee the whole line of products. It’s...

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