And in video gaming news

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Steve's breakdown: Activision Blizzard Taps CAA Vet as New Chief Marketing Officer" is the headline. What it doesn't say is this is Activision's first CMO which should come with a...

Toy company launches multi-market PR review

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Steve's breakdown: The review comes as the Danish toymaker focuses on growth after taking serious financial hits in 2017. And if you "don't do" PR, it's still a good idea...

Look who’s making a comeback: Pitch Expected

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Steve's breakdown: Tru Kids Brands will bring back Toys ‘R’ Us for the holidays with downsized stores. There's been no word on who will be handling advertising so you might...

How does a brand come back after such tragedy?

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Steve's breakdown: The headline reads: Fisher-Price Recalls Rock ’n Play Sleeper Linked to Infant Deaths Possibly the most difficult situation I can think of for a brand. They didn't do...

Looking at jumping into eSports?

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Steve's breakdown: eSports team Clutch Gaming has been sold to the owners of the Philadelphia 76ers and we think this could be a great time to sneak in there and...

Two Reviews in Europe can trigger same in USA

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Steve's breakdown: Sometimes we like to look across the pond for clues to what could be coming this way. Here are the reviews of Virgin Experience Day & Mattel. LONDON,...

Mid-West Lottery Seeks Agency

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Steve's breakdown: Illinois Lottery seeks media agency to drive retail and iLottery sales but what's up with creative. Worth asking if that's your thing. The featured commercial is pretty good...

Toy Company will require Ad Agency

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Steve's breakdown: Toys "R" Us is coming back as Tru Kids and here's the management: Richard Barry is CEO, Matthew Finigan, who previously served as VP and treasurer of Toys “R”...

State Lottery Issues Hispanic Marketing RFP

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https://www.youtube.com/watch?v=lGY08wGmK_E Steve's breakdown: We don't see too many Hispanic Marketing reviews so if this kind of work is your thing, jump all over it!! Deadline for submitting an intent to...

North East Lotto Account Review

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Steve's breakdown: You can see the New Jersey Lottery RFP at this link. Vince Smart is the contact and he can be reached at Northstar New Jersey Lottery Group, LLC 1333...

Review: Mixed reality client

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Steve's breakdown: The multi-billion dollar mixed reality startup has suffered from a failure to deliver on its promise. Now they want an agency to make it all better. They are looking...

There’s more than meets the eye with this Lotto Review

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https://www.youtube.com/watch?v=TIBDtzmIhDA Steve's breakdown: Oregon's Lotto review peeks our interest more than just being a about media. Back in late '16, they issued an RFP for Strategy, Creative & Production work...

Who doesn’t want a video gaming account?

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Steve's breakdown: Square Enix is the target and here's what they've done. FINAL FANTASY has sold over 100 million units worldwide; DRAGON QUEST has sold over 58 million units worldwide; TOMB RAIDER...

It’s Alive despite the nay-sayers

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Steve's breakdown: UPDATE: Solus Capital and Angelo Gordon control the brand and one concept coming out this fall is Geoffrey’s Toy Box! Headline: Toys R Us lender cancels bankruptcy auction  6:43 AM...

MidAtlantic Lottery rolls the dice with Advertising RFP

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Steve's breakdown: Maryland is the state, the budget is around $14 million and proposals are due October 10th. Check in with the Senior Advertising Manager, Barbara Jones-Frederick, at barbara.jones-frederick@maryland.gov and (410) 230-8826 for the...

Zombies and Undead and Cash, Oh My!

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https://www.youtube.com/watch?v=_JMJFyXuGUw Steve's breakdown: Yah, I did that! Ya ganna eat my brain over it Scarecrow? Here's what you should do. Get ahold of the team over at Undead Labs 'cause...

New Film Division could use some advertising stars

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Steve's breakdown: Three things: • Mattel Films is a new division in the toymaker's company aimed at developing and producing movies based on its iconic brands. • The division will...

Relaunching an Iconic Store

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Steve's breakdown: The ThreeSixty Group is the company who bought FAO Schwarz a couple of years ago and they are opening back up in NYC! No word on who will be handling advertising...

$20 million account review prediction

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Steve's breakdown: It's hard not to look at DraftKings and not think they will be doing some kind of advertising review. New marketing team, sports betting in NJ and now...

Southern State Lotto Account Review

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Steve's breakdown: The State is South Carolina and proposals are due August 30th. Mr. Jay Johnson at jay.johnson@sclot.com & (803) 737-2348 is the Director, Marketing and Product Development Here's the...

Video games & Blockchain: What’s not to like?

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Steve's breakdown: There's a lot going on at Robot Cache. New Company, all kinds of marketing programs, the whole Blockchain thing and now a new CMO. We think there's a lot to like...

$70 Million Gaming Review

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Steve's breakdown: External View Consulting Group is handling the Nintendo media agency review so make sure your credentials are up to date over there. REDWOOD CITY, CA: Nintendo could be looking to...

Teeing-Up a Golf Client

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Steve's breakdown: 1) Bridgestone Golf has brought in a marketing pro as CEO. 2) JWT Atlanta has done work for the client (even won an EFFIE) but we don't think that relationship...

As we predicted: Activision Goes into Review (free to see)

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https://www.youtube.com/watch?v=TktjCqG4p7Y Steve's breakdown: We soooooo hope you took advantage of the 24 hour head-start Ratti Report gave you guys yesterday when we reported "$33 Million Video Game Account is Shopping...

Bookies Lose, You Win!

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Steve's breakdown: There are over 20 states that will probably start sports betting and you need to find the players before the competition does. These guys will be spending real...

Time to pitch this 50 year old toy company

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https://www.youtube.com/watch?time_continue=2&v=0ySOb-rvlC4 Steve's breakdown: KidKraft's 50 birthday party has been a dud and if you couple that with the arrival of their new CMO, you got yourself a LEAD. KidKraft was...

Southern State Lottery RFP

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https://www.youtube.com/watch?v=Oq24cdtJSNQ Steve's breakdown: If the section of the RFP below makes you crazed, that's what it's takes to win an account like the Virginia Lottery. Actually, it's not that bad when...

Boats, Billiards & Big Bucks

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Steve's breakdown: Below is the job description/posting for the CMO position at Brunswick but it has been taken down from the corporate website. We suspect they filled the job so it's...

The Pet Rock of Cell Phones Needs Fresh Look

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https://www.youtube.com/watch?v=ijNmrkdYwz4 Steve's breakdown: This new CMO sounds like the type that's going to make some waves with her Lands' End and Crocs background. Plus the work they are been running is...

Another huge eSports Lead

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Steve's breakdown: Here's the headline: Activision Blizzard Hires Execs From NHL, NBA, NBC. eSports is blowing-up faster than Cannabis and that's saying something so get in on the fun. SANTA MONICA,...

Southern State Lottery RFP

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https://www.youtube.com/watch?v=E3_kt8UWFWY Steve's breakdown: Responses are due April 6th and the RFP can be seen at this link. Good Luck!! LOUISVILLE, KY: The Kentucky Lottery has engaged in consumer tracking on...

Out of the dust, a 200 store account will be reviewed

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https://www.youtube.com/watch?v=ttqloS35F-4 Steve's breakdown: We believe there will be about 200 stores left after the dust settles around Toy's R Us. In addition, we believe they will be getting rid of...

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