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Steve’s breakdown: Build-A-Bear didn’t have a good week. There Pay Your Age Day was so popular that cops were called in to deal with crowds. Thousands had to be turned away...
Steve’s breakdown: If Party City wants to do this right, they better have an amazing marketing plan. Just opening pop-up stores and expecting people to show up is no strategy....
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Steve’s breakdown: 1) Bridgestone Golf has brought in a marketing pro as CEO. 2) JWT Atlanta has done work for the client (even won an EFFIE) but we don’t think that relationship...
Steve’s breakdown: We soooooo hope you took advantage of the 24 hour head-start Ratti Report gave you guys yesterday when we reported “$33 Million Video Game Account is Shopping Around...
Steve’s breakdown: Hey guys, this lead comes from my personal network and is confidential and not in any of the trades. By the way, you can be part of my...
Steve’s breakdown: There are over 20 states that will probably start sports betting and you need to find the players before the competition does. These guys will be spending real...
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Steve’s breakdown: Fairfax Financial Holdings Ltd. is buying 82 Toys-R-Us stores and they are keeping the brand! (We told you the brand would survive – we just got the how all...
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This article is reserved for our members. To access this content, please login or sign up. We have 4 membership plans including our free Collegiate membership. All-Access members receive 100% of...
Steve’s breakdown: Can Barbie and American Girl make it after Toy-R-Us closes? And even more important, can they do TV or movies? That seems to be the route the new...
Steve’s breakdown: If the section of the RFP below makes you crazed, that’s what it’s takes to win an account like the Virginia Lottery. Actually, it’s not that bad when you...
Steve’s breakdown: Nothing motivates a new CEO more than scared stockholders and Gamestop’s got’em. Look for Gamestop to rethink their agency relationships not only because it can affect a stock...
Steve’s breakdown: Below is the job description/posting for the CMO position at Brunswick but it has been taken down from the corporate website. We suspect they filled the job so it’s...
Steve’s breakdown: This new CMO sounds like the type that’s going to make some waves with her Lands’ End and Crocs background. Plus the work they are been running is getting...
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Steve’s breakdown: If you’re into artificial intelligence we might have a lead for you. Osmo has brought in a major toy vet to help with expansion and we believe he’ll be...
Steve’s breakdown: Contact Terry Brown over at the Iowa lottery offices at Fax: 515-281-3182 or tdbrown@ialottery.com because there’s a mandatory meeting tomorrow. Hopefully the weather will be bad. In which case...
Steve’s breakdown: Oh, has FanDuel had their problems. Who knew “fake” gambling tools would be so complicated? Any who, there’s a new marketing quarterback on the team so give’m a...
Steve’s breakdown: We are taking about ESports. The Overwatch League broadcast launch is tomorrow and there will be many, many more to come. If you have gamers, start digging and get involved...
Steve’s breakdown: If your part of an agency network, you should probably call headquarters to see if they’re in this MicroSoft review. They might need your help. SEATTLE, WA: Microsoft‘s...
Steve’s breakdown: The Connecticut Lottery Corporation is looking for General Advertising and Marketing Services, Public Relations and Multicultural Advertising Services. Proposals are due January 9th and you can see the...
Steve’s breakdown: Clueless Pokémon Go players may have caused $7.3B in damages last year and Nintendo isn’t saying anything about the situation. We think this is a huge opportunity they are...
Steve’s breakdown: Angela Zgabay-Zgarba is the contact for the Texas Lottery account review and she can be reached at Angela.Zgarba@lottery.state.tx.us. Proposals are due December 5th so jump on it! AUSTIN, TX:...
Steve’s breakdown: At least at Scientific Games. If you have gaming/lottery experience, this is a no brainer. LAS VEGAS, NV & ATLANTA, GA: Scientific Games Corporation (NASDAQ: SGMS) today announced the appointment of Shawn Dennis as...
Steve’s breakdown: Toys “R” Us just secured $3.1 billion in financing and they need to be extra smart about how they spend that cash. Got any ideas? Let’m know. WAYNE, NJ: In...
Steve’s breakdown: Questions about the Rhode Island Lottery are due tomorrow. Proposals are due the 20th. Here’s your contact: Terri Kieran, tkiernan@rilot.ri.gov, Fax: 401-463-5669, Telephone: 401-463-6500 Extension 104 The RFP...
Steve’s breakdown: Angry Birds creator is going public and we suspect some of that $2 billion is going to go towards keeping the momentum going with new advertising. SANTA MONICA....
Steve’s breakdown: The California Lottery RFP can be seen at this link. David & Goliath’s contact expires August 18th. SACRAMENTO, CA: The California State Lottery (Lottery) is inviting proposals from...
Steve’s breakdown: So are FanDuel and DraftKings going to go for each others throat now that the marriage if off. We think so and new advertising is in order! NEW YORK, NY...
Steve’s breakdown: ESL is the company and it’s totally worth while to give these guys a hearty “congrats” and find out what the plan is. NEW YORK, NY & LOS...
Steve’s breakdown: The video game biz is a complex one but if you can get in, you’ll stay in for a while. That’s why we like to keep y’all up...
Steve’s breakdown: The Danish toy giant works with multiple agencies around the world, and Publicis Groupe’s Starcom has handled its U.S. media business since 2000. ENFIELD, CT: Lego Puts Media Biz in review While the brand’s...
Steve’s breakdown: Take-Two Interactive‘s Rockstar Games needs a little more time to launch Red Dead Redemption 2. This extra time could be opening the door to introduce the agency. The...
Steve’s breakdown: Two toy companies merge then buy all the assets of another. Looks like the right time to jump in. And as an ex-toy guy, I love the combo...
Steve’s breakdown: Get on your horse because this is due May 15 & 17th. Maybe you can get an extension. Here’s the RFP. It’s for the Multi-State Lottery Association and they need...
Steve’s breakdown: I know what you’re thinking. Steve’s publishing “Click Bait” with his headlines. This is because we’re trying to completely stop the sharing of our leads. This is good thing...
Steve’s breakdown: Northstar New Jersey is the company that runs the lottery in NJ and judging by their website, have no clue how to communicate. Anyway, the featured video is...
Steve’s breakdown: The numbers are in and it may be a good time for GameStop to do an advertising game-changer campaign. Read on and maybe you’ll have the solution. GRAPEVINE,...
Steve’s breakdown: In a state like North Dakota where there aren’t enough agencies with all the services required to handle a statewide campaign using many media outlets, out-of-state agencies do...