James Bond has a new CMO

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State Lottery in Review: We have the RFP

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State Lottery Account in Review

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Two brands start over after bad bet

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New CMO & CRO in eSports world

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New England Toy Media Review

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Video game delay = Opportunity

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Toy Lead Alert in Florida

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Last minute Multi-State Lottery Association RFP

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State Lottery in Review

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Lottery Account in Trouble

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Stop GameStop from going the way of Blockbuster

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We’re thinking it’s time to call Toy R Us

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I’m a bit curious about Mattel’s new CEO

Steve’s breakdown: Margaret Georgiadis, the new CEO, has never sold a “thing” in her life. You know, stuff you can see and touch. She’s sold advertising at Google, credit cards at...

Take a look at FAO Schwarz & Shaper Image

Steve’s breakdown: We say this because they both have new a new owner. ThreeSixty Group. These guys do a ton of licensing and we’re sure they have plans for these...

Oregon State Lottery Commission Issues Marketing RFP

Steve’s breakdown: Proposals are due Tuesday, December 13, 2016 to Lottery Procurement Analyst: Julie Schmoyer at 500 Airport Road SE, Salem, OR 97301. Phone: 503-540-1284 Become a member of Ratti Report and receive up to...

Love hearing your product is falling out of the sky?

https://www.youtube.com/watch?v=d6AuHJ-HTFY Steve’ breakdown: One would think but not so much this weekend with GoPros literally falling from the sky and now have to be recalled. We think this is going...

The Make-Over at Toys-R-Us

Steve’s breakdown: They are talking about smaller stores that are more interactive. I don’t care if Toys-R-Us has not done real TV campaigns in a while, they are going to...

Mattel makes 2nd big move in a day: Media Ad Review

Steve’s breakdown: MediaLink is handling the pitch so make sure your credentials are up to date over there. EL SEGUED, CA: Mattel is conducting a media agency review, sources said Wednesday....

Totally time to pounce on Zynga

Steve’s breakdown: “Former DeNA and EA marketer, Doug Scott,  adds to ongoing executive overhaul at social game publisher.” And you know what “overhaul” means. New Agency! SAN FRANCISCO, CA: Zynga...

New York goes all in on fantasy sports

Steve’s breakdown: Considering all the hanky-panky that went on with FanDuel and DraftKings, I bet there will be additional players in the mix. Check into these guys: – DraftPot: Play without a salary cap. Draft...

Brand Birthdays are a great time to Pitch

Steve’s breakdown: It takes a little research but calling on brands that are about to celebrate and significant anniversary is so easy because it’s a great conversation starter. We’ve highlighted and...

Arizona Lottery advertising account in review

Steve’s breakdown: The RFP can be seen  at this link: Arizona Bids are due April 1st and there’s a pre-Offer Conference: March 23, 2016 @ 9:00 AM @ State Procurement Office,...

Timing is everything with Barbie: Hint – NOW!

Steve’s breakdown: The new Barbie with different body types, skin shades and eye shapes has stopped the sliding sales. Enter Lisa McKnight to oversee the whole line of products. It’s...

Spin Master Puts Media Assignment Into Review

Steve’s breakdown: The new CMO, Nancy Zwiers, is the contact and the incumbent is not participating in the review. Clean slate y’all – go get it! TORONTO, Canada: Spin Master,...

DraftKing’s drafting new CMO

Steve’s breakdown: Considering all the legal rigamarole in this category, one wonders if you want to get in the middle of it. On the other hand, they did spend over...

Minnesota State Lottery Seeking Marketing Company

Steve’s breakdown: Happy New Year Y’all. One last account review before we blow out 2015. ROSEVILLE, MN: The Minnesota State Lottery invests approximately $7,500,000 annually to drive awareness, favorability, and...

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