New Retail CEO may need some Tween & Teen Help

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Steve's breakdown: Having Party City, Sears & Office Max on a CEO's resume does not...

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Toy company launches multi-market PR review

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Steve's breakdown: The review comes as the Danish toymaker focuses on growth after taking serious...

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Toy account with 1st CMO could hire first agency

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Steve's breakdown: Pocket.watch appointed its first chief marketing officer and we're expecting more change to...

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Esports $100M news is opportunity to get in the game

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Steve's breakdown: Esports is huge now-a-days so we like to keep our ear to the...

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More C-Level changes than you can shake a stick at: Retail Review Forecasted

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Steve's breakdown: GameStop has a new chief merchandising officer, CFO & COO. And don't forget...

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Nationwide expansion of dining hybrid will require new agency

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Steve's breakdown: GameWorks is going for it and considering the hugeness of each location, they...

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$7 million toy account maybe open to some new thinking

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Steve's breakdown: American Girl has a new GM with lots of marketing experience beyond toys....

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Gaming & lottery leader could be your ticket to ride

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Steve's breakdown: The great thing about this "gaming" BtoB client is they could introduce your...

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Look who’s making a comeback: Pitch Expected

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Steve's breakdown: Tru Kids Brands will bring back Toys ‘R’ Us for the holidays with...

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How does a brand come back after such tragedy?

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Steve's breakdown: The headline reads: Fisher-Price Recalls Rock ’n Play Sleeper Linked to Infant Deaths...

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Looking at jumping into eSports?

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Steve's breakdown: eSports team Clutch Gaming has been sold to the owners of the Philadelphia...

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Two Reviews in Europe can trigger same in USA

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Steve's breakdown: Sometimes we like to look across the pond for clues to what could...

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Mid-West Lottery Seeks Agency

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Steve's breakdown: Illinois Lottery seeks media agency to drive retail and iLottery sales but what's...

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Santa’s pissed but it won’t help yearlong sales: More Ads Will

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Steve's breakdown: We have to admit this Christmas spot is pretty good but they'll have...

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Toy Lead to Make Saturday Morning Commercials: If that’s still a thing . . .

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Steve's breakdown: Bandai is the client and toys is the game. I had the BEST...

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Toy Company will require Ad Agency

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Steve's breakdown: Toys "R" Us is coming back as Tru Kids and here's the management:...

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State Lottery Issues Hispanic Marketing RFP

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https://www.youtube.com/watch?v=lGY08wGmK_E Steve's breakdown: We don't see too many Hispanic Marketing reviews so if this kind...

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North East Lotto Account Review

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Steve's breakdown: You can see the New Jersey Lottery RFP at this link. Vince Smart is...

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Look who’s trying to convince the industry “They’re Back”

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Steve's breakdown: The only way to sell the new Toys ‘R’ Us to pissed-off manufactures is to...

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Review: Mixed reality client

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Steve's breakdown: The multi-billion dollar mixed reality startup has suffered from a failure to deliver on...

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There’s more than meets the eye with this Lotto Review

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https://www.youtube.com/watch?v=TIBDtzmIhDA Steve's breakdown: Oregon's Lotto review peeks our interest more than just being a about...

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$56 million gaming co in global creative agency: Incumbent is out

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Steve's breakdown: R3 is handling the review and you'll have to be lighting fast to get...

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Who doesn’t want a video gaming account?

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Steve's breakdown: Square Enix is the target and here's what they've done. FINAL FANTASY has sold over...

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Another retailer expands to fill Toys “R” Us void: What about advertising?

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Steve's breakdown: Go! Retail Group is launching a new “Toys Express” concept in 13 former Toys “R” Us...

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It’s Alive despite the nay-sayers

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Steve's breakdown: UPDATE: Solus Capital and Angelo Gordon control the brand and one concept coming...

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MidAtlantic Lottery rolls the dice with Advertising RFP

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Steve's breakdown: Maryland is the state, the budget is around $14 million and proposals are due October...

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Zombies and Undead and Cash, Oh My!

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https://www.youtube.com/watch?v=_JMJFyXuGUw Steve's breakdown: Yah, I did that! Ya ganna eat my brain over it Scarecrow?...

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New Film Division could use some advertising stars

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Steve's breakdown: Three things: • Mattel Films is a new division in the toymaker's company...

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Relaunching an Iconic Store

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Steve's breakdown: The ThreeSixty Group is the company who bought FAO Schwarz a couple of years ago and...

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$20 million account review prediction

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Steve's breakdown: It's hard not to look at DraftKings and not think they will be...

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Southern State Lotto Account Review

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Steve's breakdown: The State is South Carolina and proposals are due August 30th. Mr. Jay...

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Video games & Blockchain: What’s not to like?

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Steve's breakdown: There's a lot going on at Robot Cache. New Company, all kinds of marketing...

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$70 Million Gaming Review

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Steve's breakdown: External View Consulting Group is handling the Nintendo media agency review so make sure your...

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Agency needed to apologize to thousands of kids

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Steve's breakdown: Build-A-Bear didn't have a good week. There Pay Your Age Day was so popular...

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Opening 50 stores to fill the void left by Geoffrey

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Steve's breakdown: If Party City wants to do this right, they better have an amazing...

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Teeing-Up a Golf Client

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Steve's breakdown: 1) Bridgestone Golf has brought in a marketing pro as CEO. 2) JWT Atlanta has...

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As we predicted: Activision Goes into Review

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https://www.youtube.com/watch?v=TktjCqG4p7Y Steve's breakdown: We soooooo hope you took advantage of the 24 hour head-start Ratti...

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Bookies Lose, You Win!

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Steve's breakdown: There are over 20 states that will probably start sports betting and you...

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The writing is on the wall: $20 million retailer review is next

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Steve's breakdown: GameStop's CEO is Out! So is the COO, CMO, & CIO. There's so...

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“I don’t want to grow up” kids have to move to Canada

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Steve's breakdown: Fairfax Financial Holdings Ltd. is buying 82 Toys-R-Us stores and they are keeping the...

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Time to pitch this 50 year old toy company

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https://www.youtube.com/watch?time_continue=2&v=0ySOb-rvlC4 Steve's breakdown: KidKraft's 50 birthday party has been a dud and if you couple...

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Can she make yet another come back even though her favorite store is closing?

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Steve's breakdown: Can Barbie and American Girl make it after Toy-R-Us closes? And even more...

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Southern State Lottery RFP

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https://www.youtube.com/watch?v=Oq24cdtJSNQ Steve's breakdown: If the section of the RFP below makes you crazed, that's what...

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3 Investor Fears the New CEO Will Have to Address: #1 Advertising

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Steve's breakdown: Nothing motivates a new CEO more than scared stockholders and Gamestop's got'em. Look...

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Boats, Billiards & Big Bucks

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Steve's breakdown: Below is the job description/posting for the CMO position at Brunswick but it has...

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The Pet Rock of Cell Phones Needs Fresh Look

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https://www.youtube.com/watch?v=ijNmrkdYwz4 Steve's breakdown: This new CMO sounds like the type that's going to make some...

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Rebirth of a retail icon in wake of Toy-R-Us demise

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Steve's breakdown: Mr. Ellia Kassoff, the President of Strategic Marks and owner of the KB Toys brand,...

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Another huge eSports Lead

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Steve's breakdown: Here's the headline: Activision Blizzard Hires Execs From NHL, NBA, NBC. eSports is blowing-up...

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Southern State Lottery RFP

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https://www.youtube.com/watch?v=E3_kt8UWFWY Steve's breakdown: Responses are due April 6th and the RFP can be seen at...

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Out of the dust, a 200 store account will be reviewed

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https://www.youtube.com/watch?v=ttqloS35F-4 Steve's breakdown: We believe there will be about 200 stores left after the dust...

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Ad Reviews Abroad = American Account Opportunities

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Steve's breakdown: As y'all know, despite our occasional southern accent, we are a global newspaper...

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Let the account review games begin

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Steve's breakdown: It ain't Game Over yet at GameStop. There's a new CEO and the...

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Bringing in Big Toy Talent to will move this ad account

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https://www.youtube.com/watch?time_continue=41&v=1JoIqEGuSlk Steve's breakdown: If you're into artificial intelligence we might have a lead for you. Osmo...

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