Toy Company will require Ad Agency

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State Lottery Issues Hispanic Marketing RFP

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North East Lotto Account Review

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Review: Mixed reality client

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Who doesn’t want a video gaming account?

Steve’s breakdown: Square Enix is the target and here’s what they’ve done. FINAL FANTASY has sold over 100 million units worldwide; DRAGON QUEST has sold over 58 million units worldwide; TOMB RAIDER...

It’s Alive despite the nay-sayers

Steve’s breakdown: UPDATE: Solus Capital and Angelo Gordon control the brand and one concept coming out this fall is Geoffrey’s Toy Box! Headline: Toys R Us lender cancels bankruptcy auction  6:43 AM...

MidAtlantic Lottery rolls the dice with Advertising RFP

Steve’s breakdown: Maryland is the state, the budget is around $14 million and proposals are due October 10th. Check in with the Senior Advertising Manager, Barbara Jones-Frederick, at barbara.jones-frederick@maryland.gov and (410) 230-8826 for the...

Zombies and Undead and Cash, Oh My!

Steve’s breakdown: Yah, I did that! Ya ganna eat my brain over it Scarecrow? Here’s what you should do. Get ahold of the team over at Undead Labs ’cause they...

New Film Division could use some advertising stars

Steve’s breakdown: Three things: • Mattel Films is a new division in the toymaker’s company aimed at developing and producing movies based on its iconic brands. • The division will...

Relaunching an Iconic Store

Steve’s breakdown: The ThreeSixty Group is the company who bought FAO Schwarz a couple of years ago and they are opening back up in NYC! No word on who will be handling advertising...

$20 million account review prediction

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Southern State Lotto Account Review

Steve’s breakdown: The State is South Carolina and proposals are due August 30th. Mr. Jay Johnson at jay.johnson@sclot.com & (803) 737-2348 is the Director, Marketing and Product Development Here’s the...

Video games & Blockchain: What’s not to like?

Steve’s breakdown: There’s a lot going on at Robot Cache. New Company, all kinds of marketing programs, the whole Blockchain thing and now a new CMO. We think there’s a lot to like...

$70 Million Gaming Review

Steve’s breakdown: External View Consulting Group is handling the Nintendo media agency review so make sure your credentials are up to date over there. REDWOOD CITY, CA: Nintendo could be looking to...

Agency needed to apologize to thousands of kids

Steve’s breakdown: Build-A-Bear didn’t have a good week. There Pay Your Age Day was so popular that cops were called in to deal with crowds. Thousands had to be turned away...

Teeing-Up a Golf Client

Steve’s breakdown: 1) Bridgestone Golf has brought in a marketing pro as CEO. 2) JWT Atlanta has done work for the client (even won an EFFIE) but we don’t think that relationship...

As we predicted: Activision Goes into Review

Steve’s breakdown: We soooooo hope you took advantage of the 24 hour head-start Ratti Report gave you guys yesterday when we reported “$33 Million Video Game Account is Shopping Around...

Bookies Lose, You Win!

Steve’s breakdown: There are over 20 states that will probably start sports betting and you need to find the players before the competition does. These guys will be spending real...

Time to pitch this 50 year old toy company

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Southern State Lottery RFP

Steve’s breakdown: If the section of the RFP below makes you crazed, that’s what it’s takes to win an account like the Virginia Lottery. Actually, it’s not that bad when you...

Boats, Billiards & Big Bucks

Steve’s breakdown: Below is the job description/posting for the CMO position at Brunswick but it has been taken down from the corporate website. We suspect they filled the job so it’s...

The Pet Rock of Cell Phones Needs Fresh Look

Steve’s breakdown: This new CMO sounds like the type that’s going to make some waves with her Lands’ End and Crocs background. Plus the work they are been running is getting...

Another huge eSports Lead

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Southern State Lottery RFP

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Let the account review games begin

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Mid-Western Lottery Account RFP: Move Fast

Steve’s breakdown: Contact Terry Brown over at the Iowa lottery offices at Fax: 515-281-3182 or tdbrown@ialottery.com because there’s a mandatory meeting tomorrow. Hopefully the weather will be bad. In which case...

Birth of an entire client category will need agencies

Steve’s breakdown: We are taking about ESports. The Overwatch League broadcast launch is tomorrow and there will be many, many more to come. If you have gamers, start digging and get involved...

$1.5 Billion Review

Steve’s breakdown: If your part of an agency network, you should probably call headquarters to see if they’re in this MicroSoft review. They might need your help. SEATTLE, WA: Microsoft‘s...

State Lottery Ad Account RFP

Steve’s breakdown: The Connecticut Lottery Corporation is looking for General Advertising and Marketing Services, Public Relations and Multicultural Advertising Services. Proposals are due January 9th and you can see the...

Pokémon GO has a PR problem

Steve’s breakdown: Clueless Pokémon Go players may have caused $7.3B in damages last year and Nintendo isn’t saying anything about the situation. We think this is a huge opportunity they are...

$26 million Lotto Account review

Steve’s breakdown: Angela Zgabay-Zgarba is the contact for the Texas Lottery account review and she can be reached at Angela.Zgarba@lottery.state.tx.us. Proposals are due December 5th so jump on it! AUSTIN, TX:...

James Bond has a new CMO

Steve’s breakdown: At least at Scientific Games. If you have gaming/lottery experience, this is a no brainer. LAS VEGAS, NV & ATLANTA, GA: Scientific Games Corporation (NASDAQ: SGMS) today announced the appointment of Shawn Dennis as...

State Lottery in Review: We have the RFP

Steve’s breakdown: Questions about the Rhode Island Lottery are due tomorrow. Proposals are due the 20th. Here’s your contact: Terri Kieran, tkiernan@rilot.ri.gov, Fax: 401-463-5669, Telephone: 401-463-6500 Extension 104 The RFP...

State Lottery Account in Review

Steve’s breakdown: The California Lottery RFP can be seen at this link. David & Goliath’s contact expires August 18th. SACRAMENTO, CA: The California State Lottery (Lottery) is inviting proposals from...

Two brands start over after bad bet

Steve’s breakdown: So are FanDuel and DraftKings going to go for each others throat now that the marriage if off. We think so and new advertising is in order! NEW YORK, NY...

New CMO & CRO in eSports world

Steve’s breakdown: ESL is the company and it’s totally worth while to give these guys a hearty “congrats” and find out what the plan is. NEW YORK, NY & LOS...

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