Industry: Toys & games

State Lottery RFP for Advertising

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Selling toys to grown-up: Up to the task?

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A lead for Agencies who Love Kids Stuff

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West Coast Lottery RFP

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Is Gender-Neutral sellable?

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And in video gaming news

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Looking at jumping into eSports?

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Mid-West Lottery Seeks Agency

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Toy Company will require Ad Agency

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North East Lotto Account Review

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Review: Mixed reality client

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$56 million gaming co in global creative agency: Incumbent is out

Steve’s breakdown: R3 is handling the review and you’ll have to be lighting fast to get in this one because they’ve already started the review. FOSTER CITY, CA: PlayStation’s global creative business is in review after half a decade with BBH. “After six great years partnering with PlayStation, BBH has decided not to participate in the […]

Who doesn’t want a video gaming account?

Steve’s breakdown: Square Enix is the target and here’s what they’ve done. FINAL FANTASY has sold over 100 million units worldwide; DRAGON QUEST has sold over 58 million units worldwide; TOMB RAIDER has sold over 35 million units worldwide and then there’s the legendary SPACE INVADERS. Now they have a new CMO. CHARGE!!!! SEGUED, CA: Former Blizzard […]

Another retailer expands to fill Toys “R” Us void: What about advertising?

Steve’s breakdown: Go! Retail Group is launching a new “Toys Express” concept in 13 former Toys “R” Us Express locations across the country but they have not thought about advertising yet. (At least advertising we can see + there’s more to pitch . . .) Here’s the corporate number, 888-422-5637, and Marc Winkelman is the CEO. AUSTIN, TX: Go! Retail Group […]

It’s Alive despite the nay-sayers

Steve’s breakdown: UPDATE: Solus Capital and Angelo Gordon control the brand and one concept coming out this fall is Geoffrey’s Toy Box! Headline: Toys R Us lender cancels bankruptcy auction  6:43 AM ET Wed, 3 Oct 2018 | 01:57 They are going to give it another go but who are these toy titans with teeth? “Lenders?” Find […]

MidAtlantic Lottery rolls the dice with Advertising RFP

Steve’s breakdown: Maryland is the state, the budget is around $14 million and proposals are due October 10th. Check in with the Senior Advertising Manager, Barbara Jones-Frederick, at barbara.jones-frederick@maryland.gov and (410) 230-8826 for the RFP. BALTIMORE, MD: The Maryland State Lottery and Gaming Control Agency is looking for firms to handle its advertising and marketing needs for at least […]

Zombies and Undead and Cash, Oh My!

Steve’s breakdown: Yah, I did that! Ya ganna eat my brain over it Scarecrow? Here’s what you should do. Get ahold of the team over at Undead Labs ’cause they just killed it in financing with Microsoft! SEATTLE, WA: Microsoft’s deal to acquire Seattle independent gaming studio Undead Labs is expected to close this month. […]

New Film Division could use some advertising stars

Steve’s breakdown: Three things: • Mattel Films is a new division in the toymaker’s company aimed at developing and producing movies based on its iconic brands. • The division will be led by Academy Award-nominated producer Robbie Brenner, known for her work on “Dallas Buyers Club,” “Mirror Mirror” and “The Fighter.” • This company has […]

Relaunching an Iconic Store

Steve’s breakdown: The ThreeSixty Group is the company who bought FAO Schwarz a couple of years ago and they are opening back up in NYC! No word on who will be handling advertising so you might as well give them a ring for a hearty “Congratulations” and see what happens. David Conn at davidconn@thethreesixtygroup.com is the CEO and David […]

$20 million account review prediction

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Southern State Lotto Account Review

Steve’s breakdown: The State is South Carolina and proposals are due August 30th. Mr. Jay Johnson at jay.johnson@sclot.com & (803) 737-2348 is the Director, Marketing and Product Development Here’s the document: COLUMBIA, SC: It is the intent of the South Carolina State Procurement Office, on behalf of the South Carolina Education Lottery Commission (hereinafter “SCEL”), […]

Video games & Blockchain: What’s not to like?

Steve’s breakdown: There’s a lot going on at Robot Cache. New Company, all kinds of marketing programs, the whole Blockchain thing and now a new CMO. We think there’s a lot to like with these guys but they are hard to track down. The founders are Brian Fargo, Lee Jacobson. SAN DIEGO, CA: Robot Cache has added to its […]

New CMOs at Cruise Line, Mobile Game Publisher, Restaurant Group, Software Company and More

Steve’s breakdown: We’re doing stuff in groups today. Here’s six new CMOs worth looking into. Cruise Line Appoints Marketing VP Windstar Cruises announced that Mary Beth Wressell has been hired to serve as the company’s vice president of marketing and public relations. Wressell will be responsible for the company’s brand communications, digital marketing, customer relationship […]

$70 Million Gaming Review

Steve’s breakdown: External View Consulting Group is handling the Nintendo media agency review so make sure your credentials are up to date over there. REDWOOD CITY, CA: Nintendo could be looking to switch up its media agency relationships. The gaming giant has launched a media review in the U.S., according to multiple people familiar with the matter. […]

Agency needed to apologize to thousands of kids

Steve’s breakdown: Build-A-Bear didn’t have a good week. There Pay Your Age Day was so popular that cops were called in to deal with crowds. Thousands had to be turned away after waiting hours. Ketchum probably created this mess so they’re probably going to look for outside help to fix this mess. SAINT LOUIS, MO: It […]

Opening 50 stores to fill the void left by Geoffrey

Steve’s breakdown: If Party City wants to do this right, they better have an amazing marketing plan. Just opening pop-up stores and expecting people to show up is no strategy. ELMSFORD, NY: Party City is looking to fill the void left by the demise of Toys “R” Us — at least for the holiday season. The […]

Teeing-Up a Golf Client

Steve’s breakdown: 1) Bridgestone Golf has brought in a marketing pro as CEO. 2) JWT Atlanta has done work for the client (even won an EFFIE) but we don’t think that relationship is still on going. 3) You want a golf account (period) COVINGTON, GA: A former longtime employee has returned to Bridgestone Golf as the company’s […]

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