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MEMBERS CONTENT AREA: Members, please login. Otherwise, Register Here for Free Content including Accounts in Review: Collegiate: Free with registration Or to move to a higher membership level, upgrade here: All Access:...
MEMBERS CONTENT AREA: Members, please login. Otherwise, Register Here for Free Content including Accounts in Review: Collegiate: Free with registration Or to move to a higher membership level, upgrade here: All Access:...
MEMBERS CONTENT AREA: Members, please login. Otherwise, Register Here for Free Content including Accounts in Review: Collegiate: Free with registration Or to move to a higher membership level, upgrade here: All Access:...
MEMBERS CONTENT AREA: Members, please login. Otherwise, Register Here for Free Content including Accounts in Review: Collegiate: Free with registration Or to move to a higher membership level, upgrade here: All Access:...
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Steve’s breakdown: We don’t do this often but there’s no way this category combo is not going to take off (excuse the pun) and anyone who can get in there...
Steve’s breakdown: Margaret Georgiadis, the new CEO, has never sold a “thing” in her life. You know, stuff you can see and touch. She’s sold advertising at Google, credit cards at...
Steve’s breakdown: We say this because they both have new a new owner. ThreeSixty Group. These guys do a ton of licensing and we’re sure they have plans for these...
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Steve’s breakdown: Proposals are due Tuesday, December 13, 2016 to Lottery Procurement Analyst: Julie Schmoyer at 500 Airport Road SE, Salem, OR 97301. Phone: 503-540-1284 Become a member of Ratti Report and receive up to...
Steve’s breakdown: If you can’t offer cheaper TV, maybe the answer is more valuable TV advertising. It’s worth looking into if you have an answer. EVERYWHERE, USA: It’s that time...
https://www.youtube.com/watch?v=d6AuHJ-HTFY Steve’ breakdown: One would think but not so much this weekend with GoPros literally falling from the sky and now have to be recalled. We think this is going...
Steve’s breakdown: They are talking about smaller stores that are more interactive. I don’t care if Toys-R-Us has not done real TV campaigns in a while, they are going to...
Steve’s breakdown: The commission is really giving a lot of time to complete the RFP. They are due February 1st and here the link to the RFP: NHLottery. Become a...
Steve’s breakdown: MediaLink is handling the pitch so make sure your credentials are up to date over there. EL SEGUED, CA: Mattel is conducting a media agency review, sources said Wednesday....
Steve’s breakdown: “Former DeNA and EA marketer, Doug Scott, adds to ongoing executive overhaul at social game publisher.” And you know what “overhaul” means. New Agency! SAN FRANCISCO, CA: Zynga...
Steve’s breakdown: They have new “everybody” over at Jada Toy’s marketing department. They do advertising in-house now but with all these new folks, they’d be crazy not to take a...
Steve’s breakdown: Considering all the hanky-panky that went on with FanDuel and DraftKings, I bet there will be additional players in the mix. Check into these guys: – DraftPot: Play without a salary cap. Draft...
Steve’s breakdown: It takes a little research but calling on brands that are about to celebrate and significant anniversary is so easy because it’s a great conversation starter. We’ve highlighted and...
Steve’s breakdown: The RFP can be seen at this link: Arizona Bids are due April 1st and there’s a pre-Offer Conference: March 23, 2016 @ 9:00 AM @ State Procurement Office,...
Steve’s breakdown: Tongal is a creative contest site where marketers crowd source marketing/content projects. I think it’s a good way to impress a potential client you would normally never get the...
Steve’s breakdown: The new Barbie with different body types, skin shades and eye shapes has stopped the sliding sales. Enter Lisa McKnight to oversee the whole line of products. It’s...
Steve’s breakdown: The new CMO, Nancy Zwiers, is the contact and the incumbent is not participating in the review. Clean slate y’all – go get it! TORONTO, Canada: Spin Master,...
Steve’s breakdown: It could be evil but these systems together will create a robust revenue stream for game developers everywhere. And with this category growing at double digits, why not...
Steve’s breakdown: Considering all the legal rigamarole in this category, one wonders if you want to get in the middle of it. On the other hand, they did spend over...
Steve’s breakdown: Happy New Year Y’all. One last account review before we blow out 2015. ROSEVILLE, MN: The Minnesota State Lottery invests approximately $7,500,000 annually to drive awareness, favorability, and...
Steve’s breakdown: Global accounts like Santa don’t take things lightly. One year it’s a new bike and BAM, the next year it’s a stocking full of coal. It all happened...
Steve’s breakdown: These contest are a great way to train the youngins, maybe win some cash and, mostly, impress some brands you’d might never be able to pitch. Here’s what’s...
Steve’s breakdown: This gym/playhouse/sports arena where you can literally jump off the walls looks poised for big growth. With only 20 locations mostly in the west, taking this concept nationwide...
Steve’s breakdown: Most of the management will not change but we believe the deeper pockets of Activision will be temping when King launches a new game. SANTA MONICA & SAN...
Steve’s breakdown: Here’s one for the 2016 file. I have no doubt Elmer’s will sell, it’s just a matter of to whom. Jarden Corp? WD-40 Co? We’ll see. Fact-splotion: The...
Steve’s breakdown: They are talking about “re-invigorating our culture” and that has to include advertising. BTW: They are still spending over $100 million on cable TV. EL SEGUNDO, CA: Mattel (NASDAQ: MAT)...
Steve’s breakdown: A good source of leads is calling accounts who hired an agency a year ago. Contracts end, people ain’t happy, yada yada yada . . . BTW, if...
Steve’s breakdown: Here are a few tidbits. Seems they are looking to do more TV – There is an RFP but the usual suspects agencies are tiptoeing around it so...