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GRAPEVINE, TX: GameStop, the Grapevine, Texas-based retail chain that peddles hardcopy video games out of more than 5,700 stores worldwide, says it will shutter 180 to 200 “under-performing” locations globally...
Steve's breakdown: Looks like Hasbro is getting in deeper in the movie biz and will probably start making Peppa Pig toys. Either or are new accounts that'll need advertising. PAWTUCKET,...
Steve's breakdown: Activision Blizzard Taps CAA Vet as New Chief Marketing Officer" is the headline. What it doesn't say is this is Activision's first CMO which should come with a...
Steve's breakdown: Tru Kids is bringing back Toys "R" Us but with a different business model. No word of their advertising yet but we do know they are partnering with...
Steve's breakdown: "Drake’s esports team 100 Thieves raises $35 million" is the headline and you know marketing has to be in the mix. But here's the real quote: 100 Thieves...
Steve's breakdown: Having Party City, Sears & Office Max on a CEO's resume does not sound like they have a clue about what girls want. So if you know teen...
Steve's breakdown: The review comes as the Danish toymaker focuses on growth after taking serious financial hits in 2017. And if you "don't do" PR, it's still a good idea...
Steve's breakdown: Pocket.watch appointed its first chief marketing officer and we're expecting more change to come. And as you know, toys = lots of TV so if that's your bag,...
Steve's breakdown: Esports is huge now-a-days so we like to keep our ear to the ground regarding the category. He's what we have: "Immortals Gaming acquires Infinite Esports in $100M...
Steve's breakdown: GameStop has a new chief merchandising officer, CFO & COO. And don't forget their new CEO we reported on back in March. (see below) All this has got...
Steve's breakdown: GameWorks is going for it and considering the hugeness of each location, they are going to have to get the word - big time. They'll probably be launching...
Steve's breakdown: American Girl has a new GM with lots of marketing experience beyond toys. The Jones Group, Madison Square Garden and Revlon are all on the resume so maybe we...
Steve's breakdown: The great thing about this "gaming" BtoB client is they could introduce your agency to their clients. Casinos, lottos, sports betting - you name it. They have a...
Steve's breakdown: Tru Kids Brands will bring back Toys ‘R’ Us for the holidays with downsized stores. There's been no word on who will be handling advertising so you might...
Steve's breakdown: The headline reads: Fisher-Price Recalls Rock ’n Play Sleeper Linked to Infant Deaths Possibly the most difficult situation I can think of for a brand. They didn't do...
Steve's breakdown: eSports team Clutch Gaming has been sold to the owners of the Philadelphia 76ers and we think this could be a great time to sneak in there and...
Steve's breakdown: Sometimes we like to look across the pond for clues to what could be coming this way. Here are the reviews of Virgin Experience Day & Mattel. LONDON,...
Steve's breakdown: Illinois Lottery seeks media agency to drive retail and iLottery sales but what's up with creative. Worth asking if that's your thing. The featured commercial is pretty good...
Steve's breakdown: We have to admit this Christmas spot is pretty good but they'll have to get serious to make this turnaround with a new CEO happen. Might as well...
Steve's breakdown: Bandai is the client and toys is the game. I had the BEST time working in the toy business and I think everyone in advertising should at least...
Steve's breakdown: Toys "R" Us is coming back as Tru Kids and here's the management: Richard Barry is CEO, Matthew Finigan, who previously served as VP and treasurer of Toys “R”...
https://www.youtube.com/watch?v=lGY08wGmK_E Steve's breakdown: We don't see too many Hispanic Marketing reviews so if this kind of work is your thing, jump all over it!! Deadline for submitting an intent to...
Steve's breakdown: You can see the New Jersey Lottery RFP at this link. Vince Smart is the contact and he can be reached at Northstar New Jersey Lottery Group, LLC 1333...
Steve's breakdown: The only way to sell the new Toys ‘R’ Us to pissed-off manufactures is to show them the advertising they would do with those company's toys. It's that simple. They...
Steve's breakdown: The multi-billion dollar mixed reality startup has suffered from a failure to deliver on its promise. Now they want an agency to make it all better. They are looking...
https://www.youtube.com/watch?v=TIBDtzmIhDA Steve's breakdown: Oregon's Lotto review peeks our interest more than just being a about media. Back in late '16, they issued an RFP for Strategy, Creative & Production work...
Steve's breakdown: R3 is handling the review and you'll have to be lighting fast to get in this one because they've already started the review. FOSTER CITY, CA: PlayStation’s global creative...
Steve's breakdown: Square Enix is the target and here's what they've done. FINAL FANTASY has sold over 100 million units worldwide; DRAGON QUEST has sold over 58 million units worldwide; TOMB RAIDER...
Steve's breakdown: Go! Retail Group is launching a new “Toys Express” concept in 13 former Toys “R” Us Express locations across the country but they have not thought about advertising yet. (At least...
Steve's breakdown: UPDATE: Solus Capital and Angelo Gordon control the brand and one concept coming out this fall is Geoffrey’s Toy Box! Headline: Toys R Us lender cancels bankruptcy auction 6:43 AM...
Steve's breakdown: Maryland is the state, the budget is around $14 million and proposals are due October 10th. Check in with the Senior Advertising Manager, Barbara Jones-Frederick, at barbara.jones-frederick@maryland.gov and (410) 230-8826 for the...
https://www.youtube.com/watch?v=_JMJFyXuGUw Steve's breakdown: Yah, I did that! Ya ganna eat my brain over it Scarecrow? Here's what you should do. Get ahold of the team over at Undead Labs 'cause...
https://www.youtube.com/watch?v=NvKNB5nglSY Steve's breakdown: Five Below is such an awesome store for kids & teens. I want to go. And now they are opening 125 stores and expanding their toy selection. But here's the...
Steve's breakdown: Three things: • Mattel Films is a new division in the toymaker's company aimed at developing and producing movies based on its iconic brands. • The division will...
Steve's breakdown: The ThreeSixty Group is the company who bought FAO Schwarz a couple of years ago and they are opening back up in NYC! No word on who will be handling advertising...
Steve's breakdown: It's hard not to look at DraftKings and not think they will be doing some kind of advertising review. New marketing team, sports betting in NJ and now...
Steve's breakdown: The State is South Carolina and proposals are due August 30th. Mr. Jay Johnson at jay.johnson@sclot.com & (803) 737-2348 is the Director, Marketing and Product Development Here's the...
Steve's breakdown: There's a lot going on at Robot Cache. New Company, all kinds of marketing programs, the whole Blockchain thing and now a new CMO. We think there's a lot to like...
Steve's breakdown: We're doing stuff in groups today. Here's six new CMOs worth looking into. Cruise Line Appoints Marketing VP Windstar Cruises announced that Mary Beth Wressell has been hired...
Steve's breakdown: External View Consulting Group is handling the Nintendo media agency review so make sure your credentials are up to date over there. REDWOOD CITY, CA: Nintendo could be looking to...
Steve's breakdown: Build-A-Bear didn't have a good week. There Pay Your Age Day was so popular that cops were called in to deal with crowds. Thousands had to be turned away...
Steve's breakdown: If Party City wants to do this right, they better have an amazing marketing plan. Just opening pop-up stores and expecting people to show up is no strategy....
Steve's breakdown: 115 potential bidders are lining up for Geoffrey and the Toys "R" Us brand. This revelation has moved us to predict this brand will be going into review this fall...
Steve's breakdown: 1) Bridgestone Golf has brought in a marketing pro as CEO. 2) JWT Atlanta has done work for the client (even won an EFFIE) but we don't think that relationship...
https://www.youtube.com/watch?v=TktjCqG4p7Y Steve's breakdown: We soooooo hope you took advantage of the 24 hour head-start Ratti Report gave you guys yesterday when we reported "$33 Million Video Game Account is Shopping...
Steve's breakdown: Hey guys, this lead comes from my personal network and is confidential and not in any of the trades. By the way, you can be part of my...
Steve's breakdown: There are over 20 states that will probably start sports betting and you need to find the players before the competition does. These guys will be spending real...
Steve's breakdown: GameStop's CEO is Out! So is the COO, CMO, & CIO. There's so much writing on the wall they don't need to paint it. It's completely covered. Daniel...
Steve's breakdown: Fairfax Financial Holdings Ltd. is buying 82 Toys-R-Us stores and they are keeping the brand! (We told you the brand would survive - we just got the how all...
https://www.youtube.com/watch?time_continue=2&v=0ySOb-rvlC4 Steve's breakdown: KidKraft's 50 birthday party has been a dud and if you couple that with the arrival of their new CMO, you got yourself a LEAD. KidKraft was...
Steve's breakdown: Wham-O just hired a PR firm to celebrate their anniversary but is that really enough? I don't think so! Let Olyvia Pronin know what you'd do with that party...
Steve's breakdown: Can Barbie and American Girl make it after Toy-R-Us closes? And even more important, can they do TV or movies? That seems to be the route the new...
https://www.youtube.com/watch?v=Oq24cdtJSNQ Steve's breakdown: If the section of the RFP below makes you crazed, that's what it's takes to win an account like the Virginia Lottery. Actually, it's not that bad when...
Steve's breakdown: Nothing motivates a new CEO more than scared stockholders and Gamestop's got'em. Look for Gamestop to rethink their agency relationships not only because it can affect a stock...
Steve's breakdown: Below is the job description/posting for the CMO position at Brunswick but it has been taken down from the corporate website. We suspect they filled the job so it's...
https://www.youtube.com/watch?v=ijNmrkdYwz4 Steve's breakdown: This new CMO sounds like the type that's going to make some waves with her Lands' End and Crocs background. Plus the work they are been running is...
Steve's breakdown: Mr. Ellia Kassoff, the President of Strategic Marks and owner of the KB Toys brand, is planning on opening up 1000 pop-up KB Toys stores for this Christmas. To fill...
Steve's breakdown: Here's the headline: Activision Blizzard Hires Execs From NHL, NBA, NBC. eSports is blowing-up faster than Cannabis and that's saying something so get in on the fun. SANTA MONICA,...
https://www.youtube.com/watch?v=E3_kt8UWFWY Steve's breakdown: Responses are due April 6th and the RFP can be seen at this link. Good Luck!! LOUISVILLE, KY: The Kentucky Lottery has engaged in consumer tracking on...
https://www.youtube.com/watch?v=ttqloS35F-4 Steve's breakdown: We believe there will be about 200 stores left after the dust settles around Toy's R Us. In addition, we believe they will be getting rid of...
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