News: Company shake-up

Change is in the Air at Fast Causal Chain

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Big changes will = Ad Review

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A good company reorg is always great for biz/dev: Food Client: Food Client

Steve’s breakdown: TreeHouse Foods is the client and now they just can’t use the advertising they were using before cause all the ad budgets are all mixed up. One of the few times the accounting department is good for new business opportunities. OAK BROOK, Il: TreeHouse Foods, Inc. today announced a series of organizational changes […]

You might think this retailer is dead but we still see a great potential client

Steve’s breakdown: JCP keeps getting up and we think the new team is a great target for an out-of-the-box pitch. I men look at all these new faces! PLANO, TX: J.C. Penney Company continues to remake its leadership team under the leadership of CEO Jill Soltau, naming six new VPs. The struggling retailer named Wendy […]

CMO is out and company is changing gears: Sounds like a review

Steve’s breakdown: Ya don’t just dump the CMO position and say “The rapid pace of change in commerce necessitated adjustments to the marketing function” and have all of us thinking it’s open season on the account. Can they? OTTAWA, Canada: Shopify CMO Jeff Weiser has left the Canadian e-commerce giant, a company spokesperson confirmed today. […]

The Bluest Blue Chip Account Uproar

Steve’s breakdown: IBM’s Ginni Rometty Steps Down As CEO Causing Major Executive Reshuffle is the headline and there will be a line at the account. ARMONK, NY: IBM CEO Ginni Rometty announced that she will resign from her role, and be replaced by the company’s current Senior Vice President for Cloud and Cognitive Software. The […]

Entertainment Client Marketing Overhaul = Ad Review

Steve’s breakdown: Marketing is all going to change at Netflix so you might as well get your ideas over there before they make any more decisions. See highlighted below . . . LOS GATOS, CA: A shakeup at Netflix has resulted in a round of layoffs. The streaming service is apparently revamping its marketing strategy, and […]

Hail Mary Campaign Needed at Retailer

Steve’s breakdown: Forever21 was the darling of retail but now they had to sell themselves but no matter how you slice it, they are going to have to do advertising! Authentic Brands is the target and they have tons of other brands so an intro would be good no matter what happens. LOS ANGELES, CA: […]

West Coast Lottery RFP

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A Bounty of Beverage Business to Pitch

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Retailer in brand review

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Luxury Auto Sure to Review Advertising

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White Knight Needed

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Cosmetic Digital Lead!

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