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https://www.youtube.com/watch?v=H8D5VLicCSc Steve's breakdown: There will be new leadership at Audi and considering the 21% fall in sales lately, there's probably...
Steve's breakdown: "Blue Apron Inches Toward Profitability under New CEO" is the headline but they had to lose a bunch...
Steve's breakdown: Ya gotta love a client with no grown-ups around. It also brings up some questions about the client....
Steve's breakdown: It's about freaking time a company like Diageo came to their senses and figure this one out. So...
Steve's breakdown: Something is spooking people over at Lidl. Is it the pressure of all the promises they've made? Is...
Steve's breakdown: Premier Brands Group is what's left of Nine West minus the shoes. I know what your thinking, what...
Steve's breakdown: Before we start, J. Crew needs to rethink their model body-type in advertising. These models need to eat a...
https://www.youtube.com/watch?v=dp9uWQHRdpY Steve's breakdown: Rite Aid's $20 million account will most likely shrink but also change hands. That would be cool...
Steve's breakdown: With all the changes in the top marketing & digital ranks, we see it hard not smell some...
https://www.youtube.com/watch?v=VUMyaamGxgY Steve's breakdown: 1) Coming out of Chapter 11 2) New CEO 3) New CFO CONSHOHOCKEN, PA: David’s Bridal is...
Steve's breakdown: The Gap is changing it's name and spinning off Old Navy. No one thought they'd see the day....
https://www.youtube.com/watch?v=gZKhTstnOFo Steve's breakdown: Generic seafood advertising is not going to cut it when Long John Silver's is attempting a turnaround. Clearly...
Steve's breakdown: USA Gymnastics is fighting to retain its status as the national governing body for the sport after the Larry...
https://www.youtube.com/watch?v=lMsxrJeJ8lU Steve's breakdown: REI and Venables, Bell & Partners won a boatload of awards in 2016 but not much going on...
https://www.youtube.com/watch?v=CuP_xc3_BnA Steve's breakdown: Beyond getting a new coach, the Miami Dolphins have announce staff additions to marketing, partnerships & ticketing teams. This...
Steve's breakdown: When a restaurant changes the menu, all the advertising they had is now obsolete. And judging by the...
Steve's breakdown: The new Sears will comprise 223 Sears and 202 Kmart stores, along with prominent brands and operating businesses, including...
Steve's breakdown: I know what you're thinking but you could be wrong because JUUL is recreating their marketing team plus...
https://www.youtube.com/watch?v=oGkEQXr-dmU Steve's breakdown: Southwest Airlines has just made a boat load of executive changes and you have to think that their agency...
https://www.youtube.com/watch?v=7b_1TKJTGgM Steve's breakdown: Jamba Juice has finally whipped-up their management team and we believe it's the perfect time to test the waters...
Steve's breakdown: It's hitting the fan over at Subway and there's no end in sight to the fan getting hit. Late...
Steve's breakdown: First the CEO and now their legendary chairman, Mickey Drexler, is leaving J. Crew. This much change at the top...
Steve's breakdown: The Pinnacle Brands chief is taking over Campbell's and you know this sheriff is going to be gunning for...
Steve's breakdown: MoviePass is doing things in-house but we don't think that's going to be a hit. Think you have...
Steve's breakfast: We couldn't help notice that Foursquare has 44 positions posted. And here's the good part: They have no...
Steve's breakdown: Mmmmm, yeah, I went for that one. Anywho, take a look at Clorox. There are too many changes...
Steve's breakdown: We suspect Nissan wants to wash its hands of this whole mess and that could spark some ad account...
Steve's breakdown: On Sunday we told you about Victoria’s Secret's CMO getting stupid (see below) but now the CEO is bailing...
Steve's breakdown: P&G streamlines operations with 6 industry-focused business units so if you like to dance with the devil, get the...
Steve's breakdown: So the CEO of MillerCoors is talking about getting "Coors Light Back On Track" with hitting Americans with...
Steve's breakdown: So this one can be complicated if you pay too much attention to all the cooks in the...
Steve's breakdown: Cadillac is coming home to Michigan. The 110 employees, including the marketing department, in New York will be offered...
Steve's breakdown: Bankruptcy will be a thing of the past for the legendary guitar company on Nov. 1. That's right, Gibson...
Steve's breakdown: Fox Broadcasting, Fox News, Fox Business and Fox Sports have a new boss in Charlie Collier and we suspect an...
Steve's breakdown: McCormick & Co.'s CEO lay out the plan and give many clues to where & how to pitch their business....
Hey guys, It’s been a bit hectic On The Road in Morocco but we stayed on top of much of...
Steve's breakdown: Versace? Yeah, they are going to change the name of Versace. Look, I'm not the king of fashion branding by...
Steve's breakdown: There's going to be "significant changes to how we work as leaders in all areas of the company"...
Steve's breakdown: Yeah, that's right. Jet.com has deep pockets, and deal with Nike and is updating everything. We're going to...
Steve's breakdown: Oath owns more than 50 brands, including HuffPost, TechCrunch and Tumblr but has failed to make an impact in the...
Steve's breakdown: That's the quote from Pabst Brewing Company. They have a relatively new CMO and the CEO & COO just left....
https://www.youtube.com/watch?v=VMGkdLBN7lk Steve's breakdown: To say “Pop! Goes the Weasel” is an understatement over at Jack in the Box. But we believe...
Steve's breakdown: Food Lion is spending big time on remodeling and we suspect they'll want to roar about it with advertising. Will they...
Steve's breakdown: Nothing is safe over at Lowe's. In fact, they have only been using agencies on a project basis...
Steve's breakdown: "Both founders are now out at Theo Chocolate as it shakes up C-suite and new appoints CMO" is...
Steve's breakdown: This whole thing about Revlon taking the account in-house is not sitting with us. Frankly, we think hiring...
Steve's breakdown: Along with a new headquarters and a couple of new agencies, we believe Nestle is in the mood for more...
Steve's breakdown: There's a global leadership shake-up going on at Anheuser Busch In-Bev including a new Global CMO. The other new positions...
https://www.youtube.com/watch?v=V2SnXpqR0kU Steve's breakdown: It's hitting the fan at JetBlue and if you can do it cheaper than their present agency,...
Steve's breakdown: On Monday our headline was "There’s a $127 million account that will be just hanging out there". Of...
Steve's breakdown: The brands include 10 Barrel Brewing, Blue Point Brewing, Breckenridge Brewery, Devils Backbone Brewing, Elysian Brewing, Four Peaks...
Steve's breakdown: Papa John's now has no founder, probably no ad agency and no a brand identity. Sounds like the...
Steve's breakdown: No wonder Pier I is rebranding. Look at what they're selling in the featured image. Make America Tacky...
Steve's breakdown: PSEB Group, a new operating company composed of Eddie Bauer and PacSun has just brought on a new President...
Steve's breakdown: After 108 years Chanel has opened its books. Is the company is felling a bit randy and anything could...
Steve's breakdown: Do a page search for the word "marketing" and you'll learn the new marketing team at YesWay are...
Steve's breakdown: So does the Audi logo look like Jail Bars? That's what I was going for. Don't know if...
Steve's breakdown: . . . because the leadership at CVS Health is in place. Everything is new and nobody knows...
Steve's breakdown: Ever since TracyLocke won all their Heineken business including Amstel Light, Bohemia, Buckler, Heineken, Heineken Light, Indio, Newcastle Brown Ale, Sol, Strongbow Cider, Tecate and Tecate Light things...
Steve's breakdown: The heads must be spinning over at Hulu so get in there to pitch the business while they're...