Raising the creative bar for 60 brands

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Mexican Joint might be Too Hot for Their Agency

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Grapevine: Agency CEO & CFO Resigning in Boston

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Going Tacos could mean a complete advertising reboot

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Conglomerate Could Use Some Fresh Eyes

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4 brands will be needing representation

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Prescription for an Account Review

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Let the account review games begin

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16 clients left this school and need a new home

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Iconic magazine requires retuning

Steve’s breakdown: At Newsweek, the editor-in-chief is gone and the executive editor is gone. I might only “dabble” in the publishing business but the brand is almost a blank slate...

Who’s the next agency getting into this bed?

Steve’s breakdown: So Mattress Firm just hired new agencies last year but this new CEO after the question by South African conglomerate Steinhoff International  has this account up in the air again. Well,...

One in a Lifetime chance for famous footwear biz

Steve’s breakdown: Famous Footwear had hired Kirk Palmer Associates to assist in the search for their next President. Help find this President and you might find yourself with a beautiful client, with a...

Restaurant Make-Over due to Spark Ad Make-Over

Steve’s breakdown: Zoe’s Kitchen just opened it’s 247 restaurant with new décor and new menu items. Now they are going to roll this newness out system-wide and you know that will include advertising. Kevin...

NYC Beer has an Advertising Opening

Steve’s breakdown: Seems one of the founders of The Bronx Brewery is leaving the Bronx and his marketing & sales job behind. We think this is great time to introduce your agency...

If there was a time to pounce . . .

Steve’s breakdown: Rent-A-Center is talking about exploring “strategic alternatives” and they have had the same agencies since 2005 so – – – there you go. PLANO, TX: The chief executive of Rent-A-Center...

Tire Lead

Steve’s breakdown: We love it when there’s real positive change at an advertiser. Take Bridgestone’s move into their new headquarters and extending local sports sponsorships for instance. We believe changes like...

Where’s the real lead with Ergen leaving

Steve’s breakdown: Charlie Ergen is leaving Dish Network again but where’s the real lead? We believe SlingTV is going to be the one to jump.  Mr. Glenn S. Eisen is the...

Pulling the thorn from the Lion

Steve’s breakdown: Cannes has said they are changing but is it really communicating this stuff. And, as you know, organizations like this don’t have the chops to do the job...

North & South American Sports Org’s marketing overhaul

Steve’s breakdown: PanAmSports has a new logo but the marketing is not “overhauled” yet. Alexandra Orlando is the marketing director and is your contact person. Tel.: +52 55 57054657 MEXICO CITY, Mexico: A new...

Car company may move back to proper model names

Steve’s breakdown: The changes keep coming over at Ford. This time it’s about Lincoln and their model names. And who knows, they may even come up with something new. Even...

More shake-up at major auto company

Steve’s breakdown: Four senior Ford executives are departing Ford as new CEO Jim Hackett continues to revamp the company’s top ranks including the hiring of Kumar Galhotra as CMO. Maybe you...

Two brand booze client is finally ready for your call

Steve’s breakdown: We’ve been waiting on Beach Whiskey to get their ducks in-a-row and we think it’s time to pounce. Brands include Beach Whiskey and Harvest Vodka, which they bought from...

Multi-brand ad shake-up expected at food giant

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Time to take a look at this aggressive retailer

Steve’s breakdown: Williams-Sonoma is hiring 4000 people including open positions at corporate offices and across supply chain management offices. With that kind of change, there’s got to be a feeling in the air...

The birth of a new motorcycle brand with cash

Steve’s breakdown: Confederate Motorcycles & Zero Motorcycles are going to create Curtiss Motorcycles and they’re are abandoning the internal combustion engine for a battery-electric powertrain. No word on an agency pick as of yet....

$16 million children’s apparel account starts over

Steve’s breakdown: The company is Gymboree and they are coming out of Chapter 11 with about 900 stores. Great time to make the introductions. Dean Silbersack is the contact and he can be...

Burger chain’s big move = Opportunity

Steve’s breakdown: And we mean that literally. White Castle is moving its headquarters. They will still be in Columbus but now with visions of wonder of a better life so we think...

Turning around a boot brand

Steve’s breakdown: Ugg is the brand and Deckers is the company. A recent interview with the president will give you all the hints needed to pitch the brand. Read on...

Major shake-up at meat company = Opportunity

Steve’s breakdown: There are 3 new group presidents and a new CCO, CHR, CTO, CFO & CSO. That should be plenty reason to check these guys out, SPRING DALE, AR:...

Food giant will be reviewing everything

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Retailer needs to pick a personality

Steve’s breakdown: Sephora is throwing everything they can think of at the retail universe. The biggest store ever in Manhattan and the smallest store ever in Boston are just two examples....

Big agency didn’t help at Sports Retailer

Steve’s breakdown: We think it’s time to take another look at Academy Sports + Outdoors. They just moved their account to FCB but it doesn’t seem to have helped. So if you’ve...

So why do we think you should pitch Aetna

Steve’s breakdown: Aetna’s been a Boston agency fan for a long time but moving their headquarters to Manhattan could change that very quickly. Read on . . . HARTFORD, CT...

Big opportunity in the drug biz

Steve’s breakdown: The $10 billion mega-merger between two of the nation’s largest drug stores is no more and we think opens the door at Rite Aid. Their budget right now is...

New CEO lays out the gameplan

Steve’s breakdown: Pandora’s new CEO gave a bunch clues to what’s next with the company. Read on and chose your way in. OAKLAND, CA: Well that didn’t take long. Just...

Rebranding a sports network

Steve’s breakdown: ROOT SPORTS– will be rebranded as AT&T SportsNet in July 2017 in the Pittsburgh, Rocky Mountain and Southwest regions. We suspect they will be doing more than switching out...

Billion dollar client gets new CEO

Steve’s breakdown: Ford Motor Company is in the beginning stages of a “shake-up aimed at speeding up decision-making and improving operations.” There’s no doubt this will affect advertising agency relationships....

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