Retailer in brand review

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Steve's breakdown: The lead story at Bed Bath & Beyond is they're "reviewing their brand...

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Luxury Auto Sure to Review Advertising

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Steve's breakdown: With a 20% drop in sales, Maserati's new COO is sure to be...

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Massive turnaround plan will create multiple opportunities

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Steve's breakdown: As I have mentioned before, Coty is a client that I've won assignments...

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67 location hotel has so many exec changes, it’s time to pounce

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Steve's breakdown: Once all the executive changes have settled over at Rosewood Hotel Group, you...

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9 figure client begins advertising overhaul: Agencies on notice

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Steve's breakdown: There is so much to unpack with the GlaxoSmithKline/Pfizer merger, you're just going...

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White Knight Needed

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Steve's breakdown: Barnes & Noble has a new owner who's All In with retail book...

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Seems the turnover at the top could take out an agency or two

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Steve's breakdown: "Two Top Uber Executives Are Out as C.E.O. Consolidates Power" is the headline...

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We finally got the names to pitch at this 8 figure mobile app account

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Steve's breakdown: As we mentioned last month, Lyft is dumping the CMO position and is...

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24 roster agencies will probably not make the cuts

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Steve's breakdown: Netflix marketing chief is latest high-profile departure after the CFO and the communication...

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Turning around food company is likely to include an ad review

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Steve's breakdown: Kevin McGahren is now the President of Hain Celestial North America, just a few...

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The winds of change are sweeping this auto account

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Steve's breakdown: There will be new leadership at Audi and considering the 21% fall in...

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Sporting Goods Chain w/out CEO or CFO: Time for the agency mice to play

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Steve's breakdown: Ya gotta love a client with no grown-ups around. It also brings up...

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Supermarket CEO abruptly bails: Will the agency now be asked to bail?

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Steve's breakdown: Something is spooking people over at Lidl. Is it the pressure of all...

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A shoeless shoe store rebranding needs more than financial guys

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Steve's breakdown: Premier Brands Group is what's left of Nine West minus the shoes. I...

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This is our 3rd warning to call this client

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Steve's breakdown: Before we start, J. Crew needs to rethink their model body-type in advertising. These...

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This massive housecleaning will include dumping their ad agency

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Steve's breakdown: Rite Aid's $20 million account will most likely shrink but also change hands....

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Cosmetic Digital Lead!

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Steve's breakdown: With all the changes in the top marketing & digital ranks, we see...

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3 good reasons to pitch this $17 million retail client

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https://www.youtube.com/watch?v=VUMyaamGxgY Steve's breakdown: 1) Coming out of Chapter 11 2) New CEO 3) New CFO...

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Two Brands You Always Wanted are Now Up for Grabs

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Steve's breakdown: The Gap is changing it's name and spinning off Old Navy. No one...

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$12 million Restaurant client has to “Straighten-up & Fry Light” advertising

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https://www.youtube.com/watch?v=gZKhTstnOFo Steve's breakdown: Generic seafood advertising is not going to cut it when Long John...

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Ultimate #MeToo Account w/ new CEO: Can you handle the fight?

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Steve's breakdown: USA Gymnastics is fighting to retain its status as the national governing body for...

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Retailer’s Disgraced CEO Departure may Spark Ad Review

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https://www.youtube.com/watch?v=lMsxrJeJ8lU Steve's breakdown: REI and Venables, Bell & Partners won a boatload of awards in 2016...

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NFL team’s clean slate: Will it include new ad agency?

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https://www.youtube.com/watch?v=CuP_xc3_BnA Steve's breakdown: Beyond getting a new coach, the Miami Dolphins have announce staff additions to...

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New Menu Means New Marketing

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Steve's breakdown: When a restaurant changes the menu, all the advertising they had is now...

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Back From The Dead and Kickin

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Steve's breakdown: The new Sears will comprise 223 Sears and 202 Kmart stores, along with prominent...

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Restructuring e-cigarette company is a great target to pitch

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Steve's breakdown: I know what you're thinking but you could be wrong because JUUL is...

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So many changes at Airline has to spark at least an internal review of advertising

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https://www.youtube.com/watch?v=oGkEQXr-dmU Steve's breakdown: Southwest Airlines has just made a boat load of executive changes and you have...

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800 Location Client is Finally Ready for a Pitch

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https://www.youtube.com/watch?v=7b_1TKJTGgM Steve's breakdown: Jamba Juice has finally whipped-up their management team and we believe it's the perfect...

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Is the agency the next shoe to drop at restaurant chain

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Steve's breakdown: It's hitting the fan over at Subway and there's no end in sight to...

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This is the 2nd time we’re saying to call this brand

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Steve's breakdown: First the CEO and now their legendary chairman, Mickey Drexler, is leaving J. Crew. This...

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We can’t see how they don’t review at least a dozen accounts

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Steve's breakdown: The Pinnacle Brands chief is taking over Campbell's and you know this sheriff is...

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Coming Attrations? Hopefully not another bomb

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Steve's breakdown: MoviePass is doing things in-house but we don't think that's going to be...

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Can you pick up a phone? Then you can catch a meeting

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Steve's breakfast: We couldn't help notice that Foursquare has 44 positions posted. And here's the...

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Massive Marketing Management Moves Means Many Major Merchandising Moments

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Steve's breakdown: Mmmmm, yeah, I went for that one. Anywho, take a look at Clorox....

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French Financial Misconduct? How many accounts involved?

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Steve's breakdown: We suspect Nissan wants to wash its hands of this whole mess and that...

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Now you have to pitch this Nightwear company

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Steve's breakdown: On Sunday we told you about Victoria’s Secret's CMO getting stupid (see below) but...

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Are there 6 new accounts at P&G?

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Steve's breakdown: P&G streamlines operations with 6 industry-focused business units so if you like to dance...

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Small Coors Light Lead

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Steve's breakdown: So the CEO of MillerCoors is talking about getting "Coors Light Back On...

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This lead is: Exclusive • Global but American • Gourmet • Hot

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Steve's breakdown: So this one can be complicated if you pay too much attention to...

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Ad Agencies of Michigan, Start Your Engines! We got an account review prediction

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Steve's breakdown: Cadillac is coming home to Michigan. The 110 employees, including the marketing department, in...

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If you know what this is, you know what I’m talking about

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Steve's breakdown: Bankruptcy will be a thing of the past for the legendary guitar company on...

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New Fox + New Boss = New Agency

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Steve's breakdown: Fox Broadcasting, Fox News, Fox Business and Fox Sports have a new boss in Charlie...

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A CEOs dream is your pitch road-map

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Steve's breakdown: McCormick & Co.'s CEO lay out the plan and give many clues to where &...

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Days of Lead-Links in One Post including Tourism Pitch

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Hey guys, It’s been a bit hectic On The Road in Morocco but we stayed...

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This name change seems totally ego driven

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Steve's breakdown: Versace? Yeah, they are going to change the name of Versace. Look, I'm not the...

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Major Leadership Shake-up at $70 million account

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Steve's breakdown: There's going to be "significant changes to how we work as leaders in...

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CEO of 50 brands is leaving. . .leaving the door open for agencies

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Steve's breakdown: Oath owns more than 50 brands, including HuffPost, TechCrunch and Tumblr but has failed to...

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“Unleashing the potential of our iconic brands”

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Steve's breakdown: That's the quote from Pabst Brewing Company. They have a relatively new CMO and the...

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QSR fires agency, puts PR in review and CMO quits

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https://www.youtube.com/watch?v=VMGkdLBN7lk Steve's breakdown: To say “Pop! Goes the Weasel” is an understatement over at Jack in...

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$168 million store investment will probably include remodeled advertising

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Steve's breakdown: Food Lion is spending big time on remodeling and we suspect they'll want to roar about...

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Total Shake-Up at $300 million Retail Client

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Steve's breakdown: Nothing is safe over at Lowe's. In fact, they have only been using...

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Chocolate Shake-up

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Steve's breakdown: "Both founders are now out at Theo Chocolate as it shakes up C-suite...

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Think this In-House stuff is going to stick?

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Steve's breakdown: This whole thing about Revlon taking the account in-house is not sitting with...

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Change is in the air at Nestlé

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Steve's breakdown: Along with a new headquarters and a couple of new agencies, we believe Nestle is...

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Global Shake-up could Shake-out a beer client or two

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Steve's breakdown: There's a global leadership shake-up going on at Anheuser Busch In-Bev including a new Global...

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Airline Seeks Cheaper Agency

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https://www.youtube.com/watch?v=V2SnXpqR0kU Steve's breakdown: It's hitting the fan at JetBlue and if you can do it...

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As We Predicted: Papa John’s Now Has No Agency

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Steve's breakdown: On Monday our headline was "There’s a $127 million account that will be...

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