Tire Lead

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Where’s the real lead with Ergen leaving

Steve’s breakdown: Charlie Ergen is leaving Dish Network again but where’s the real lead? We believe SlingTV is going to be the one to jump.  Mr. Glenn S. Eisen is the...

Pulling the thorn from the Lion

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Car company may move back to proper model names

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More shake-up at major auto company

Steve’s breakdown: Four senior Ford executives are departing Ford as new CEO Jim Hackett continues to revamp the company’s top ranks including the hiring of Kumar Galhotra as CMO. Maybe you...

Two brand booze client is finally ready for your call

Steve’s breakdown: We’ve been waiting on Beach Whiskey to get their ducks in-a-row and we think it’s time to pounce. Brands include Beach Whiskey and Harvest Vodka, which they bought from...

Multi-brand ad shake-up expected at food giant

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Time to take a look at this aggressive retailer

Steve’s breakdown: Williams-Sonoma is hiring 4000 people including open positions at corporate offices and across supply chain management offices. With that kind of change, there’s got to be a feeling in the air...

The birth of a new motorcycle brand with cash

Steve’s breakdown: Confederate Motorcycles & Zero Motorcycles are going to create Curtiss Motorcycles and they’re are abandoning the internal combustion engine for a battery-electric powertrain. No word on an agency pick as of yet....

$16 million children’s apparel account starts over

Steve’s breakdown: The company is Gymboree and they are coming out of Chapter 11 with about 900 stores. Great time to make the introductions. Dean Silbersack is the contact and he can be...

Burger chain’s big move = Opportunity

Steve’s breakdown: And we mean that literally. White Castle is moving its headquarters. They will still be in Columbus but now with visions of wonder of a better life so we think...

Turning around a boot brand

Steve’s breakdown: Ugg is the brand and Deckers is the company. A recent interview with the president will give you all the hints needed to pitch the brand. Read on...

Major shake-up at meat company = Opportunity

Steve’s breakdown: There are 3 new group presidents and a new CCO, CHR, CTO, CFO & CSO. That should be plenty reason to check these guys out, SPRING DALE, AR:...

Food giant will be reviewing everything

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Retailer needs to pick a personality

Steve’s breakdown: Sephora is throwing everything they can think of at the retail universe. The biggest store ever in Manhattan and the smallest store ever in Boston are just two examples....

Big agency didn’t help at Sports Retailer

Steve’s breakdown: We think it’s time to take another look at Academy Sports + Outdoors. They just moved their account to FCB but it doesn’t seem to have helped. So if you’ve...

So why do we think you should pitch Aetna

Steve’s breakdown: Aetna’s been a Boston agency fan for a long time but moving their headquarters to Manhattan could change that very quickly. Read on . . . HARTFORD, CT...

Big opportunity in the drug biz

Steve’s breakdown: The $10 billion mega-merger between two of the nation’s largest drug stores is no more and we think opens the door at Rite Aid. Their budget right now is...

New CEO lays out the gameplan

Steve’s breakdown: Pandora’s new CEO gave a bunch clues to what’s next with the company. Read on and chose your way in. OAKLAND, CA: Well that didn’t take long. Just...

Rebranding a sports network

Steve’s breakdown: ROOT SPORTS– will be rebranded as AT&T SportsNet in July 2017 in the Pittsburgh, Rocky Mountain and Southwest regions. We suspect they will be doing more than switching out...

Billion dollar client gets new CEO

Steve’s breakdown: Ford Motor Company is in the beginning stages of a “shake-up aimed at speeding up decision-making and improving operations.” There’s no doubt this will affect advertising agency relationships....

Backfield in motion over at PA retailer

Steve’s breakdown: The Dick’s Sporting Goods Marketing Chief is now President. And you know what she did the last time she changed jobs? She had an agency review!! CORAOPOLIS, PA: DICK’S Sporting...

Healthcare company bags CEO and CFO

Steve’s breakdown: I woundn’t want to be at the Molina dinner table tonight. The two brothers get fired from the company their father founded. YIKES! Anyway, it’s probably a good time...

Midwest Munchy Marketing Machine needs Maintenance

Steve’s breakdown: I don’t know what else you need to hear to start contacting Mondelez. I wouldn’t call them rats jumping from a burning ship but something’s going on and it’s time...

Fox needs an enema

Steve’s breakdown: Getting rid of Bill O’Reilly will certainly help Fox News out but it won’t completely fix the problem. That is going to take some big-brain thinking and I don’t know if...

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