Retailer in brand review

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Steve's breakdown: The lead story at Bed Bath & Beyond is they're "reviewing their brand portfolio". If that's not enough to get you on this client, I can't help ya....

Luxury Auto Sure to Review Advertising

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Steve's breakdown: With a 20% drop in sales, Maserati's new COO is sure to be taking a very close look at advertising considering his background at Nike. AUBURN HILLS, MI:...

White Knight Needed

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Steve's breakdown: Barnes & Noble has a new owner who's All In with retail book selling. They've put millions into the idea globally and this is the time to jump...

24 roster agencies will probably not make the cuts

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Steve's breakdown: Netflix marketing chief is latest high-profile departure after the CFO and the communication head. Do you think this turnover will spillover into their agency roster? We would hope...

The winds of change are sweeping this auto account

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Steve's breakdown: There will be new leadership at Audi and considering the 21% fall in sales lately, there's probably renewed motivation to look into advertising. HENDON, VA: After less than...

This is our 3rd warning to call this client

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Steve's breakdown: Before we start, J. Crew needs to rethink their model body-type in advertising. These models need to eat a sandwich and the photographer needs to stop scalping their heads....

Cosmetic Digital Lead!

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Steve's breakdown: With all the changes in the top marketing & digital ranks, we see it hard not smell some doorbell opening opportunities at this 130+ year old company. NEW...

3 good reasons to pitch this $17 million retail client

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https://www.youtube.com/watch?v=VUMyaamGxgY Steve's breakdown: 1) Coming out of Chapter 11 2) New CEO 3) New CFO CONSHOHOCKEN, PA: David’s Bridal is saying “I do” to veteran executives of Frederick’s of Hollywood...

Retailer’s Disgraced CEO Departure may Spark Ad Review

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https://www.youtube.com/watch?v=lMsxrJeJ8lU Steve's breakdown: REI and Venables, Bell & Partners won a boatload of awards in 2016 but not much going on since. (See case study in featured video) Will the company...

NFL team’s clean slate: Will it include new ad agency?

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https://www.youtube.com/watch?v=CuP_xc3_BnA Steve's breakdown: Beyond getting a new coach, the Miami Dolphins have announce staff additions to marketing, partnerships & ticketing teams. This is a full on make-over and it could include agency...

New Menu Means New Marketing

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Steve's breakdown: When a restaurant changes the menu, all the advertising they had is now obsolete. And judging by the fact they are so busy with this change, they'll have...

Back From The Dead and Kickin

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Steve's breakdown: The new Sears will comprise 223 Sears and 202 Kmart stores, along with prominent brands and operating businesses, including Kenmore, DieHard, Craftsman, Sears Home Services, Sears Auto Centers and...

800 Location Client is Finally Ready for a Pitch

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https://www.youtube.com/watch?v=7b_1TKJTGgM Steve's breakdown: Jamba Juice has finally whipped-up their management team and we believe it's the perfect time to test the waters at this client. 510-596-0100 Shivram Vaideeswaran is the Chief Marketing Officer....

Now you have to pitch this Nightwear company

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Steve's breakdown: On Sunday we told you about Victoria’s Secret's CMO getting stupid (see below) but now the CEO is bailing all together. Time  to see who's a fan of the...

Are there 6 new accounts at P&G?

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Steve's breakdown: P&G streamlines operations with 6 industry-focused business units so if you like to dance with the devil, get the research team on this and pick your poison. (That's the...

Small Coors Light Lead

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Steve's breakdown: So the CEO of MillerCoors is talking about getting "Coors Light Back On Track" with hitting Americans with the old "the world's most refreshing beer" strategy and changing the...

New Fox + New Boss = New Agency

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Steve's breakdown: Fox Broadcasting, Fox News, Fox Business and Fox Sports have a new boss in Charlie Collier and we suspect an advertising review is not far behind. NEW YORK, NY: After...

A CEOs dream is your pitch road-map

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Steve's breakdown: McCormick & Co.'s CEO lay out the plan and give many clues to where & how to pitch their business. Read on and find your opening! HUNT VALLEY, MD: A...

This name change seems totally ego driven

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Steve's breakdown: Versace? Yeah, they are going to change the name of Versace. Look, I'm not the king of fashion branding by any stretch of the imagination but Wha-WHAT? Are they kidding?...

QSR fires agency, puts PR in review and CMO quits

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https://www.youtube.com/watch?v=VMGkdLBN7lk Steve's breakdown: To say “Pop! Goes the Weasel” is an understatement over at Jack in the Box. But we believe that it won't be a surprise if their ad account...

Chocolate Shake-up

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Steve's breakdown: "Both founders are now out at Theo Chocolate as it shakes up C-suite and new appoints CMO" is the headline. Sounds like a sweet time to get your...

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