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Steve’s breakdown: So this one can be complicated if you pay too much attention to all the cooks in the kitchen of this brand so let’s take from the USA...
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Steve’s breakdown: Bankruptcy will be a thing of the past for the legendary guitar company on Nov. 1. That’s right, Gibson will also have a new CEO, CMO, CFO & CPO....
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Hey guys, It’s been a bit hectic On The Road in Morocco but we stayed on top of much of the research. So here’s 15 links that represent what we...
Steve’s breakdown: Versace? Yeah, they are going to change the name of Versace. Look, I’m not the king of fashion branding by any stretch of the imagination but Wha-WHAT? Are they kidding?...
Steve’s breakdown: There’s going to be “significant changes to how we work as leaders in all areas of the company” said their CEO. Is that going to include the marketing...
Steve’s breakdown: Yeah, that’s right. Jet.com has deep pockets, and deal with Nike and is updating everything. We’re going to say that includes advertising. HOBOKEN, NJ: Walmart is updating its...
Steve’s breakdown: Oath owns more than 50 brands, including HuffPost, TechCrunch and Tumblr but has failed to make an impact in the space occupied by Facebook & Google. I’d say pick a...
Steve’s breakdown: That’s the quote from Pabst Brewing Company. They have a relatively new CMO and the CEO & COO just left. Now’s a great time to makes friends with Matt Bruhn, that...
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Steve’s breakdown: Food Lion is spending big time on remodeling and we suspect they’ll want to roar about it with advertising. Will they stick with their present agency? I don’t know but people...
Steve’s breakdown: Nothing is safe over at Lowe’s. In fact, they have only been using agencies on a project basis so this is a great time to get your turn....
Steve’s breakdown: “Both founders are now out at Theo Chocolate as it shakes up C-suite and new appoints CMO” is the headline. Sounds like a sweet time to get your...
Steve’s breakdown: This whole thing about Revlon taking the account in-house is not sitting with us. Frankly, we think hiring Grey in the first place was the first mistake. They...
Steve’s breakdown: Along with a new headquarters and a couple of new agencies, we believe Nestle is in the mood for more change. So pick a brand and get busy. ARLINGTON, VA:...
Steve’s breakdown: There’s a global leadership shake-up going on at Anheuser Busch In-Bev including a new Global CMO. The other new positions include a chief non-alcohol beverages officer & chief owned retail officer. Clearly...
Steve’s breakdown: It’s hitting the fan at JetBlue and if you can do it cheaper than their present agency, you just might have an airline on your client roster. LONG...
Steve’s breakdown: On Monday our headline was “There’s a $127 million account that will be just hanging out there“. Of course we were talking about Papa John’s and now we...
Steve’s breakdown: The brands include 10 Barrel Brewing, Blue Point Brewing, Breckenridge Brewery, Devils Backbone Brewing, Elysian Brewing, Four Peaks Brewing, Golden Road Brewing, Goose Island, Karbach Brewing, Veza Sur...
Steve’s breakdown: Papa John’s now has no founder, probably no ad agency and no a brand identity. Sounds like the perfect time for a CEO to CEO phone call. Read...
Steve’s breakdown: No wonder Pier I is rebranding. Look at what they’re selling in the featured image. Make America Tacky Again. Anyway, this is a real thing and if you’re...
Steve’s breakdown: PSEB Group, a new operating company composed of Eddie Bauer and PacSun has just brought on a new President for PacSun in addition to a new marketing team. We...
Steve’s breakdown: After 108 years Chanel has opened its books. Is the company is felling a bit randy and anything could be next. Okay . . . How about getting rid...
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Steve’s breakdown: So does the Audi logo look like Jail Bars? That’s what I was going for. Don’t know if I got it. Anywho . . . If you don’t...
Steve’s breakdown: . . . because the leadership at CVS Health is in place. Everything is new and nobody knows which ad agencies were be cut from the race. So...
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Steve’s breakdown: The heads must be spinning over at Hulu so get in there to pitch the business while they’re still dizzy. Dan Phillips seems to be your man. SANTA MONICA,...
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Steve’s breakdown: Virgin is taking a second look at every brand under the company name. Brand director Lisa Thomas is the lead contact to discuss any creative projects. NEW YORK,...
Steve’s breakdown: It’s been less than a year since Mistress Creative won the Qdoba Mexican Eats business but now the agency has to deal with a new CEO & CFO. Sounds daunting...
UPDATED: There is now confirmation on this news we got 2 days ago from our private industry network. FROM WEDNESDAY: There’s been no confirmation but it seems Arnold’s CEO & CFO...
Steve’s breakdown: Diversity problems and misconduct allegations are plaguing Nike and they need to decide what to do about this before the teenagers of this country decide for them. Dealing...