Are there 6 new accounts at P&G?

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Small Coors Light Lead

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New Fox + New Boss = New Agency

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A CEOs dream is your pitch road-map

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This name change seems totally ego driven

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Major Leadership Shake-up at $70 million account

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“Unleashing the potential of our iconic brands”

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QSR fires agency, puts PR in review and CMO quits

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Total Shake-Up at $300 million Retail Client

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Chocolate Shake-up

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Think this In-House stuff is going to stick?

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Change is in the air at Nestlé

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Global Shake-up could Shake-out a beer client or two

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Airline Seeks Cheaper Agency

Steve’s breakdown: It’s hitting the fan at JetBlue and if you can do it cheaper than their present agency, you just might have an airline on your client roster. LONG...

As We Predicted: Papa John’s Now Has No Agency

Steve’s breakdown: On Monday our headline was “There’s a $127 million account that will be just hanging out there“. Of course we were talking about Papa John’s and now we...

12 beer brands have a new life

Steve’s breakdown: The brands include 10 Barrel Brewing, Blue Point Brewing, Breckenridge Brewery, Devils Backbone Brewing, Elysian Brewing, Four Peaks Brewing, Golden Road Brewing, Goose Island, Karbach Brewing, Veza Sur...

Rebranding a Retail Icon

Steve’s breakdown: No wonder Pier I is rebranding. Look at what they’re selling in the featured image. Make America Tacky Again. Anyway, this is a real thing and if you’re...

Great timing to check in with Pacific retailer

Steve’s breakdown: PSEB Group, a new operating company composed of Eddie Bauer and PacSun has just brought on a new President for PacSun in addition to a new marketing team. We...

Another WPP client slips on a whole new look

Steve’s breakdown: After 108 years Chanel has opened its books. Is the company is felling a bit randy and anything could be next. Okay . . . How about getting rid...

Look who’s mascot should just die

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Raising the creative bar for 60 brands

Steve’s breakdown: Virgin is taking a second look at every brand under the company name. Brand director Lisa Thomas is the lead contact to discuss any creative projects. NEW YORK,...

Mexican Joint might be Too Hot for Their Agency

Steve’s breakdown: It’s been less than a year since Mistress Creative won the Qdoba Mexican Eats business but now the agency has to deal with a new CEO & CFO. Sounds daunting...

Grapevine: Agency CEO & CFO Resigning in Boston

UPDATED: There is now confirmation on this news we got 2 days ago from our private industry network. FROM WEDNESDAY: There’s been no confirmation but it seems Arnold’s CEO & CFO...

Going Tacos could mean a complete advertising reboot

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Conglomerate Could Use Some Fresh Eyes

Steve’s breakdown: “The biggest issue” at General Electric “seems to be a lingering preference for an insider perspective.” If that doesn’t say it’s time to call GE, I can’t help...

4 brands will be needing representation

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Prescription for an Account Review

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Let the account review games begin

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16 clients left this school and need a new home

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Iconic magazine requires retuning

Steve’s breakdown: At Newsweek, the editor-in-chief is gone and the executive editor is gone. I might only “dabble” in the publishing business but the brand is almost a blank slate...

Who’s the next agency getting into this bed?

Steve’s breakdown: So Mattress Firm just hired new agencies last year but this new CEO after the question by South African conglomerate Steinhoff International  has this account up in the air again. Well,...

One in a Lifetime chance for famous footwear biz

Steve’s breakdown: Famous Footwear had hired Kirk Palmer Associates to assist in the search for their next President. Help find this President and you might find yourself with a beautiful client, with a...

Restaurant Make-Over due to Spark Ad Make-Over

Steve’s breakdown: Zoe’s Kitchen just opened it’s 247 restaurant with new décor and new menu items. Now they are going to roll this newness out system-wide and you know that will include advertising. Kevin...

NYC Beer has an Advertising Opening

Steve’s breakdown: Seems one of the founders of The Bronx Brewery is leaving the Bronx and his marketing & sales job behind. We think this is great time to introduce your agency...

If there was a time to pounce . . .

Steve’s breakdown: Rent-A-Center is talking about exploring “strategic alternatives” and they have had the same agencies since 2005 so – – – there you go. PLANO, TX: The chief executive of Rent-A-Center...

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