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Steve’s breakdown: On Monday our headline was “There’s a $127 million account that will be just hanging out there“. Of course we were talking about Papa John’s and now we...
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Steve’s breakdown: Papa John’s now has no founder, probably no ad agency and no a brand identity. Sounds like the perfect time for a CEO to CEO phone call. Read...
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Steve’s breakdown: “The biggest issue” at General Electric “seems to be a lingering preference for an insider perspective.” If that doesn’t say it’s time to call GE, I can’t help...
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Steve’s breakdown: At Newsweek, the editor-in-chief is gone and the executive editor is gone. I might only “dabble” in the publishing business but the brand is almost a blank slate...
Steve’s breakdown: So Mattress Firm just hired new agencies last year but this new CEO after the question by South African conglomerate Steinhoff International has this account up in the air again. Well,...
Steve’s breakdown: Bon-Ton has used the same agency forever and this turnaround effort could be the last straw to try to hire a new shop. MILWAUKEE, WI: The Bon-Ton Stores...
Steve’s breakdown: Yeah! Airbnb just lost its global marketing lead while it’s still looking for the replacement for their CMO. At least now you know who to call: The CEO....
Steve’s breakdown: Famous Footwear had hired Kirk Palmer Associates to assist in the search for their next President. Help find this President and you might find yourself with a beautiful client, with a...
Steve’s breakdown: Hyatt is dumping the CMP position and we don’t think they will stop there. They want someone and services to fully understand consumers’ needs and translating that across...
Steve’s breakdown: PGA Tour Superstore is moving full-speed ahead with its experiential store concept and we expect their marketing budget to double. But are they just going to hand that to...
Steve’s breakdown: That’s one of them-there old-timey words. Unionize! That’s what just happened to The Los Angeles Times and it all makes us wonder what is going to happen is...
Steve’s breakdown: Zoe’s Kitchen just opened it’s 247 restaurant with new décor and new menu items. Now they are going to roll this newness out system-wide and you know that will include advertising. Kevin...
Steve’s breakdown: Seems one of the founders of The Bronx Brewery is leaving the Bronx and his marketing & sales job behind. We think this is great time to introduce your agency...
Steve’s breakdown: When Dole Foods canceled their IPO, I suspect it felt like they fell out of the nest. A big giant Baby Huey sized nest! They were totally winging...
Steve’s breakdown: Destination Maternity has named a new interim CEO—its second since September. If that’s not a scream for help, we don’t know what is. They do not have an AOR...
Steve’s breakdown: Rent-A-Center is talking about exploring “strategic alternatives” and they have had the same agencies since 2005 so – – – there you go. PLANO, TX: The chief executive of Rent-A-Center...
Steve’s breakdown: Chipotle is just getting ridiculous. We told you in October about the queso campaign and how it was going to backfire. Well, now USA-Freaking-Today is calling it “queso-gate”....
Steve’s breakdown: We love it when there’s real positive change at an advertiser. Take Bridgestone’s move into their new headquarters and extending local sports sponsorships for instance. We believe changes like...
Steve’s breakdown: Charlie Ergen is leaving Dish Network again but where’s the real lead? We believe SlingTV is going to be the one to jump. Mr. Glenn S. Eisen is the...
Steve’s breakdown: Russell Simmons is stepping down from his companies after a woman said he sexually assaulted her. Brands you might want to look into include Def Jam Records, Phat Farm, Baby Phat,...
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Steve’s breakdown: Cannes has said they are changing but is it really communicating this stuff. And, as you know, organizations like this don’t have the chops to do the job...
Steve’s breakdown: PanAmSports has a new logo but the marketing is not “overhauled” yet. Alexandra Orlando is the marketing director and is your contact person. Tel.: +52 55 57054657 MEXICO CITY, Mexico: A new...
Steve’s breakdown: The changes keep coming over at Ford. This time it’s about Lincoln and their model names. And who knows, they may even come up with something new. Even...
Steve’s breakdown: It seems to be hitting the fan at Under Armour. CEO is on sabbatical, CMO & GM of women’s & youth are “exiting” and there are there are more...
Steve’s breakdown: It’s a great time to contact CSX which is an $11 million account. Contact Hunter Harrison in his CEO office at 904-359-3100 before he hires the replacements. JACKSONVILLE, FL &...
Steve’s breakdown: Four senior Ford executives are departing Ford as new CEO Jim Hackett continues to revamp the company’s top ranks including the hiring of Kumar Galhotra as CMO. Maybe you...
Steve’s breakdown: We’ve been waiting on Beach Whiskey to get their ducks in-a-row and we think it’s time to pounce. Brands include Beach Whiskey and Harvest Vodka, which they bought from...
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Steve’s breakdown: Williams-Sonoma is hiring 4000 people including open positions at corporate offices and across supply chain management offices. With that kind of change, there’s got to be a feeling in the air...
Steve’s breakdown: Confederate Motorcycles & Zero Motorcycles are going to create Curtiss Motorcycles and they’re are abandoning the internal combustion engine for a battery-electric powertrain. No word on an agency pick as of yet....
Steve’s breakdown: The company is Gymboree and they are coming out of Chapter 11 with about 900 stores. Great time to make the introductions. Dean Silbersack is the contact and he can be...
Steve’s breakdown: And we mean that literally. White Castle is moving its headquarters. They will still be in Columbus but now with visions of wonder of a better life so we think...
Steve’s breakdown: Ugg is the brand and Deckers is the company. A recent interview with the president will give you all the hints needed to pitch the brand. Read on...
Steve’s breakdown: It’s time to call the Avon Lady because the company is shaking things up in a big way. Check in with Elana Gold at elana.gold@avon.com. She’s the Chief Marketing Officer....
Steve’s breakdown: There are 3 new group presidents and a new CCO, CHR, CTO, CFO & CSO. That should be plenty reason to check these guys out, SPRING DALE, AR:...