“Unleashing the potential of our iconic brands”

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QSR fires agency, puts PR in review and CMO quits

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Total Shake-Up at $300 million Retail Client

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Chocolate Shake-up

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Think this In-House stuff is going to stick?

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Change is in the air at Nestlé

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Global Shake-up could Shake-out a beer client or two

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Airline Seeks Cheaper Agency

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As We Predicted: Papa John’s Now Has No Agency

Steve’s breakdown: On Monday our headline was “There’s a $127 million account that will be just hanging out there“. Of course we were talking about Papa John’s and now we...

12 beer brands have a new life

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Rebranding a Retail Icon

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Great timing to check in with Pacific retailer

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Another WPP client slips on a whole new look

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Look who’s mascot should just die

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New Ad Agency has to be next at “TV Company”

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Raising the creative bar for 60 brands

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Mexican Joint might be Too Hot for Their Agency

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Grapevine: Agency CEO & CFO Resigning in Boston

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Going Tacos could mean a complete advertising reboot

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Conglomerate Could Use Some Fresh Eyes

Steve’s breakdown: “The biggest issue” at General Electric “seems to be a lingering preference for an insider perspective.” If that doesn’t say it’s time to call GE, I can’t help...

4 brands will be needing representation

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Prescription for an Account Review

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Let the account review games begin

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16 clients left this school and need a new home

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Iconic magazine requires retuning

Steve’s breakdown: At Newsweek, the editor-in-chief is gone and the executive editor is gone. I might only “dabble” in the publishing business but the brand is almost a blank slate...

Who’s the next agency getting into this bed?

Steve’s breakdown: So Mattress Firm just hired new agencies last year but this new CEO after the question by South African conglomerate Steinhoff International  has this account up in the air again. Well,...

One in a Lifetime chance for famous footwear biz

Steve’s breakdown: Famous Footwear had hired Kirk Palmer Associates to assist in the search for their next President. Help find this President and you might find yourself with a beautiful client, with a...

Restaurant Make-Over due to Spark Ad Make-Over

Steve’s breakdown: Zoe’s Kitchen just opened it’s 247 restaurant with new décor and new menu items. Now they are going to roll this newness out system-wide and you know that will include advertising. Kevin...

NYC Beer has an Advertising Opening

Steve’s breakdown: Seems one of the founders of The Bronx Brewery is leaving the Bronx and his marketing & sales job behind. We think this is great time to introduce your agency...

If there was a time to pounce . . .

Steve’s breakdown: Rent-A-Center is talking about exploring “strategic alternatives” and they have had the same agencies since 2005 so – – – there you go. PLANO, TX: The chief executive of Rent-A-Center...

Tire Lead

Steve’s breakdown: We love it when there’s real positive change at an advertiser. Take Bridgestone’s move into their new headquarters and extending local sports sponsorships for instance. We believe changes like...

Where’s the real lead with Ergen leaving

Steve’s breakdown: Charlie Ergen is leaving Dish Network again but where’s the real lead? We believe SlingTV is going to be the one to jump.  Mr. Glenn S. Eisen is the...

Pulling the thorn from the Lion

Steve’s breakdown: Cannes has said they are changing but is it really communicating this stuff. And, as you know, organizations like this don’t have the chops to do the job...

North & South American Sports Org’s marketing overhaul

Steve’s breakdown: PanAmSports has a new logo but the marketing is not “overhauled” yet. Alexandra Orlando is the marketing director and is your contact person. Tel.: +52 55 57054657 MEXICO CITY, Mexico: A new...

Car company may move back to proper model names

Steve’s breakdown: The changes keep coming over at Ford. This time it’s about Lincoln and their model names. And who knows, they may even come up with something new. Even...

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