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Steve’s breakdown: Mike Dwyer ([email protected]) will serve as president of Goodyear’s North America Consumer business and Renee Radabaugh (Renee [email protected]) will take his place as VP of the North America Consumer Channels and Categories teams. AKRON, OH: The Goodyear Tire & Rubber Company named Mike Dwyer president of Goodyear’s North America Consumer business, effective immediately. […]
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Steve’s breakdown: There’s a lot going on here and you guys know we don’t usually get into the BtoB space but what the heck. There are a lot of names being thrown around so if you need some contact information, let us know. ST. LOUIS, MO: Today, Anheuser-Busch announced enhancements to its U.S. commercial leadership team […]
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To access this new business opportunity, please login or become a member. To learn more about Ratti Report's new business leads & services, click here.
To access this new business opportunity, please login or become a member. To learn more about Ratti Report's new business leads & services, click here.
To access this new business opportunity, please login or become a member. To learn more about Ratti Report's new business leads & services, click here.
To access this new business opportunity, please login or become a member. To learn more about Ratti Report's new business leads & services, click here.
To access this new business opportunity, please login or become a member. To learn more about Ratti Report's new business leads & services, click here.
To access this new business opportunity, please login or become a member. To learn more about Ratti Report's new business leads & services, click here.
To access this new business opportunity, please login or become a member. To learn more about Ratti Report's new business leads & services, click here.
To access this new business opportunity, please login or become a member. To learn more about Ratti Report's new business leads & services, click here.
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Steve’s breakdown: Levi Strauss & Co. is “capitalizing on the opportunities created by the global pandemic, which has accelerated changes in consumer behavior and the competitive landscape”. That one quote is the reason we’re talking about Levi’s. See the bolded names below. The featured spot’s message, which ran 2 years ago, works for me today. […]
Steve’s breakdown: We’ve talking about Bed Bath & Beyond for a while but now that they have a 3 year comeback plan, it looks to be a great time to approach the retailer. Between the 11 brands they plan to launch, the store remodeling and the refocusing on Buybuy Baby, they will absolutely need all […]
Steve’s breakdown: Centric Brands is a company I’ve never heard of but they design, source, market and sell products under licenses for Calvin Klein, Frye, Jessica Simpson, Nautica, Joe’s Jeans, Timberland, Tommy Hilfiger and Under Armour, among others and now they are coming out of bankruptcy anew. Here’s their team BTW: They are looking for […]
Steve’s breakdown: So there’s been a lot of movement in the C-Suite at Blaze Fast-Fire’d Pizza including hiring a new CMO. With all this change, this might a be a great time to introduce the agency. Keep in mind, the CEO used to be the CFO so there’s that (yuck) Last years’ LeBron AKA “Ron” […]
Steve’s breakdown: Essentia Water’s version of “Just do it” may need an upgrade (the featured spot is a year old) and the new CMO & communications SVP might be the ones to try just that. Maybe you should give them a ring . . . BOTHELL, WA: Essentia Water, the pioneer of ionized alkaline bottled […]
Steve’s breakdown: The winds of change are blowing at Ford so we think it’s a great time to do a little research to find the opportunities. Lincoln is definitely worth a look but don’t stop there. DEARBORN, MI: Changes are coming at Ford. The American automaker’s new CEO, Jim Farley, started off his first day […]
Steve’s breakdown: It’s a whole new ballgame at Red Bull, especially in their marketing department. The CEO, CMO & 50 people in the marketing department were all sacked. The 50 were mostly in its culture marketing teams that oversaw projects tying the energy drink brand to hip-hop music and breakdancing culture. Now Ken Turner has […]
Steve’s breakdown: AB InBev is on the lookout for a new CEO and we think this will spark some ad reviews. Check it out . . . NEW YORK, NY: AB InBev started looking for a replacement for CEO Carlos Brito, who has significantly grown the world’s largest brewer through a series of deals during his 16 […]
Steve’s breakdown: With all the new marketing folks at Echelon Fitness, one could only conclude an ad agency review is next. I mean, look at their “Sizzle Reel”. YIKES, they need help! CHATTANOOGA, TN: Echelon Fitness, the brand dedicated to changing the fitness category through smart innovation at affordable prices, is growing its leadership team as […]
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Steve’s breakdown: Between Chicken Salad Chick‘s new CMO, CDO & COO and the fact we couldn’t a TV spot that was less than 5 years old, we believe a new campaign is just around the corner. Pitch One! AUBURN, AL: Chicken Salad Chick, the nation’s only southern inspired, fast casual chicken salad restaurant concept, announced today […]
Steve’s breakdown: Molson is taking over Revolver Brewing this fall and we expect some changes to come down the pike. In regards to you, we’re taking about advertising. James Gleaves will be the contact come September 1st. GRANBURY, TX: Revolver Brewing co-founders Rhett Keisler and Grant Wood are stepping down from their roles leading the […]
Steve’s breakdown: USAA has a new CBO, CMO & CCO and it’s coming by on its 100th. Now you know a proud organization like USAA is going to celebrate that occasion. They do it all the time so get in there and congratulate the 3 that got promoted. SAN ANTONIO, TX: USAA has announced three new […]
Steve’s breakdown: There are organizational changes going on at the maker of Nature’s Own, Dave’s Killer Bread, Wonder, and Tastykake that might open up a few doors. I’ve highlighted all the players below. Someone’s got to be thinking of an advertising change. THOMASVILLE, GA: Flowers Foods, Inc. has announced organizational structure changes designed to increase […]
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Steve’s breakdown: With aggressive expansion on the horizon, Hormel Foods shakes up its executive roster that could shake up the agency roster too. So get to know the new kids & the old kids over at Hormel. They might be needing you. “And now for something completely different” AUSTIN, MN: Hormel Foods is causing waves […]
Steve’s breakdown: Krystal Restaurants LLC has a new owner and new management and judging by their creative, a new agency is soon be next. DUNWOODY, GA: Krystal Restaurants LLC has named Thomas Stager president, replacing former president and chief operating officer Tim Ward. Ward and former chief financial officer Bruce Vermilyea are no longer with […]
Steve’s breakdown: We talked about this last week but now it’s really hot. U.S. Soccer Federation is in a staff shakeup under new CEO Will Wilson. Wilson was hired after Cindy Parlow Cone took over as president from Carlos Cordeiro, who quit following USSF legal filings that demeaned players on the U.S. women’s team who […]
Steve’s breakdown: TreeHouse Foods is the client and now they just can’t use the advertising they were using before cause all the ad budgets are all mixed up. One of the few times the accounting department is good for new business opportunities. OAK BROOK, Il: TreeHouse Foods, Inc. today announced a series of organizational changes […]
Steve’s breakdown: We’re big believers that change creates more change and new North American headquarters in Manhattan is a big change! Of course we’re talking about Diageo and at this link are some of there brands, big & small, that could be making some “changes”. Below is the company’s press release about the move. NEW […]
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Steve’s breakdown: JCP keeps getting up and we think the new team is a great target for an out-of-the-box pitch. I men look at all these new faces! PLANO, TX: J.C. Penney Company continues to remake its leadership team under the leadership of CEO Jill Soltau, naming six new VPs. The struggling retailer named Wendy […]
Steve’s breakdown: Ya don’t just dump the CMO position and say “The rapid pace of change in commerce necessitated adjustments to the marketing function” and have all of us thinking it’s open season on the account. Can they? OTTAWA, Canada: Shopify CMO Jeff Weiser has left the Canadian e-commerce giant, a company spokesperson confirmed today. […]
Steve’s breakdown: IBM’s Ginni Rometty Steps Down As CEO Causing Major Executive Reshuffle is the headline and there will be a line at the account. ARMONK, NY: IBM CEO Ginni Rometty announced that she will resign from her role, and be replaced by the company’s current Senior Vice President for Cloud and Cognitive Software. The […]
Steve’s breakdown: Marketing is all going to change at Netflix so you might as well get your ideas over there before they make any more decisions. See highlighted below . . . LOS GATOS, CA: A shakeup at Netflix has resulted in a round of layoffs. The streaming service is apparently revamping its marketing strategy, and […]
Steve’s breakdown: Forever21 was the darling of retail but now they had to sell themselves but no matter how you slice it, they are going to have to do advertising! Authentic Brands is the target and they have tons of other brands so an intro would be good no matter what happens. LOS ANGELES, CA: […]
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