Industry: Comm/Util

The $240 Million Hot Potato Review

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Telecom Marketing Change

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Telecom seeks CMO

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Energy Ad Review in UK

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Utility Cans Ad Agency: Now in review

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Corporate Advertising in the Energy Sector

Steve’s breakdown: Noble Energy is going to be bought by Chevron, both of whom spend quite a bit on corporate advertising. They have to keep telling the world they are […]

Telecom in Ad Hotwater Again

Steve’s breakdown: Verizon did it again with the 5G claims and we think someone is going to have to take the fall for this one. Will it be the agency? […]

Power Account is Ready for your Pitch

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Brand image of utility is a disaster

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Green Energy Company issues Marketing RFP

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Global Energy Review w/ roots in Texas

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Do you fancy a phone client?

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$40 million Phone Account Fines a Digital Ringer

Steve’s breakdown: We don’t “do” much BtoB reporting but Vonage’s new CMO, Rishi Dave, is coming from Dun & Bradstreet and has been named as a Top Digital Marketer by BtoB Magazine. So […]

What has 1000 stores and can make a phone call?

Steve’s breakdown: It’s AT&T and who’s doing the advertising for all these new stores? DALLAS, TX: AT&T is ramping up retail expansion—and not just in standard locations. The telecommunications giant […]

CEOs turn from rivals to kindred spirits

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117 year old brand finally hires CMO

Steve’s breakdown: Gulf Oil just filled a newly created position called Chief Marketing Officer. Wonder what the plan is . . . corporate brand work? To keep things straight, Gulf […]

Cut throat Category gets new Captain

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4 Regional RFPs in 1 post

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Gasoline Brand’s Global Creative & Media Review

Steve’s breakdown: R3 is handling Shell’s agency pitch so make sure your credentials are up to date over there. 646 416 8088 HOUSTON, TX: Oil and gas giant Shell has launched […]

Satellite’s $300 million Creative Pitch

Steve’s breakdown: Avidan Strategies at (646) 595-8606 will be handling the pitch so make sure you credentials are up to date over at their offices. ENGLEWOOD, CO: Dish Network has launched a creative […]

Where’s the real lead with Ergen leaving

Steve’s breakdown: Charlie Ergen is leaving Dish Network again but where’s the real lead? We believe SlingTV is going to be the one to jump.  Mr. Glenn S. Eisen is the […]

$6 million telecom account hires agency exec as CMO

Steve’s breakdown: Penny Baldwin, the new CMO, has been with Y&R, Arnold Worldwide, McCann-Erickson and O&M. Which makes us think she’ll be going for a smaller shop for the account. She […]

East coast Gas Company seeks Social Media Agency

Steve’s breakdown: It’s the Philadelphia Gas Works and responses to the RFP are due September 26th. The RFP can be viewed at this link. PHILADELPHIA, PA: Issuer seeks proposals for […]

Can advertising save a stock?

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Telecommunications Ad Review

Steve’s breakdown: Roth Ryan Hayes is handling the pitch so make sure you reds are up to date over there. STAMFORD, CT: Telecom provider Frontier Communications has issued an RFP seeking […]

New Mobile Service with no AOR

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Verizon and W+K are splitsville

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