Brand image of utility is a disaster

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Steve's breakdown: The headline is: PG&E Knew for Years Its Lines Could Spark Wildfires, and...

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This could be the nail in the coffin of this campaign

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Steve's breakdown: No, not Bo Jackson. The latest quarter for Sprint saw the steepest decline...

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Memo leaked detailing executive moves & teases upcoming initiative

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Steve's breakdown: T-Mobile always seems to have something going on. Here's the key line from this...

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Like oil accounts w/ jingly guitar music commercials?

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Steve's breakdown: Yeah, Anadarko Petroleum Corporation is one of those and they're getting bought by...

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Green Energy Company issues Marketing RFP

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https://www.youtube.com/watch?v=n9E8f3S6awg Steve's breakdown: Proposals are due by 5:00 pm (PST) on Friday, March 8. All proposals...

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Global Energy Review w/ roots in Texas

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Steve's breakdown: New York-based, ID Comms is handling the review so make sure your creds...

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He’s at it again: Pitch him before he hurts himself

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Steve's breakdown: Integrating WhatsApp, Instagram & Facebook Messenger sounds a little "Big Brotherish" if you ask...

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Do you fancy a phone client?

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Steve's breakdown: First off, Nokia use a "Studio" called Happy Finish for some of their...

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Agency Bails on Client: Opens Doors All Over the Place

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https://www.youtube.com/watch?v=m-KkAk1u3rg Steve's breakdown: There's a bunch of PR problems at Huawei and losing their PR firm is...

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Chevron to Review Its Global Media Business After 16 Years With WPP

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Steve's breakdown: Spending estimates range as high as $150 million. Consultancy R3 is overseeing the process SAN...

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$40 million Phone Account Fines a Digital Ringer

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Steve's breakdown: We don't "do" much BtoB reporting but Vonage's new CMO, Rishi Dave, is coming...

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There’s a potential account review in the Sky

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Steve's breakdown: With Comcast taking 61% of Sky, there could be a new account to...

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What has 1000 stores and can make a phone call?

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Steve's breakdown: It's AT&T and who's doing the advertising for all these new stores? DALLAS,...

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CEO of 50 brands is leaving. . .leaving the door open for agencies

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Steve's breakdown: Oath owns more than 50 brands, including HuffPost, TechCrunch and Tumblr but has failed to...

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NYT UPDATE: Two brands with a Trumped-Up PR problem

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Steve's breakdown: UPDATE May 11th: AT&T’s C.E.O. Regretted Paying Michael Cohen Now you know you have...

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CEOs turn from rivals to kindred spirits

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Steve's breakdown: How about that for some design work? Huh? Not bad for a new...

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117 year old brand finally hires CMO

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Steve's breakdown: Gulf Oil just filled a newly created position called Chief Marketing Officer. Wonder...

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Cut throat Category gets new Captain

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https://www.youtube.com/watch?v=Uqz7EQN6ahk Steve's breakdown: Frontier Communications just nabbed marketing head formally of Bain & Company and...

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4 Regional RFPs in 1 post

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Steve's breakdown: These types of account reviews tend to not offer a lot of time...

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Gasoline Brand’s Global Creative & Media Review

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https://www.youtube.com/watch?time_continue=59&v=Kb2y8zaXGkU Steve's breakdown: R3 is handling Shell's agency pitch so make sure your credentials are...

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Satellite’s $300 million Creative Pitch

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https://www.youtube.com/watch?v=9ujTizp6z4o Steve's breakdown: Avidan Strategies at (646) 595-8606 will be handling the pitch so make sure you credentials...

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We got a runner – review! A telecommunications review that is

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Steve's breakdown: It's complicated right now with CenturyLink's agency relationships. But we think you should just...

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Where’s the real lead with Ergen leaving

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Steve's breakdown: Charlie Ergen is leaving Dish Network again but where's the real lead? We believe...

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$6 million telecom account hires agency exec as CMO

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Steve's breakdown: Penny Baldwin, the new CMO, has been with Y&R, Arnold Worldwide, McCann-Erickson and O&M....

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Unified Comm company gearing up marketing blitz

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Steve's breakdown: 8x8 just brought on 3 marketing execs from HP, IBM and OneOnline and...

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East coast Gas Company seeks Social Media Agency

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Steve's breakdown: It's the Philadelphia Gas Works and responses to the RFP are due September...

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Can advertising save a stock?

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Steve's breakdown: It's kinda hitting the fan over at Snapchat and we think a corporate...

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Interview with New CMO of this telecommunications Co gives you all the clues

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Steve's breakdown: Verizon Business Markets has a new CMO and a recent interview gives you a...

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Telecommunications Ad Review

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Steve's breakdown: Roth Ryan Hayes is handling the pitch so make sure you reds are up...

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New Mobile Service with no AOR

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Steve's breakdown: Comcast launched Xfinity Mobile not too long ago. (Surprising they used that name...

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Verizon and W+K are splitsville

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https://www.youtube.com/watch?v=Zs2CMjrIxkc Steve's breakdown: Killing the "Better Matters" campaign almost seems personal and should be investigated...

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$800 million Sprint media account is calling

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https://www.youtube.com/watch?v=dBM4WFEHzuM Steve's breakdown: There's an RFP from the client out there so if you have...

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New CMO nests at Blue Jay Wireless

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Steve's breakdown: FYI: Blue Jay Wireless is the socially conscious technology distributor operating in 18 states...

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Phillips 66, 76 & Conoco in Review

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Steve's breakdown: The Burnett Collective is managing the review so make sure your agency credentials are...

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Keep an eye on ExxonMobile & Goldman Sachs

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Steve's breakdown: There will probably a few more of "these" so stay-tuned. Anyway, the incoming...

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Fallen Mobile Phone Brand Nokia Rises Again . . .

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Steve's breakdown: . . . but it's a little complicated. The Nokia mobile phone brand...

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Energy Giant Seeks Agency For $1m EMEA Comms Assignment

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Steve's breakdown: Going Global? Here's an Ohio-based energy company searching for a PR firm to handle UK,...

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Vivian Solar seeks hero of Marketing

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https://www.youtube.com/watch?v=AfdpPbe1tq8 Steve's breakdown: We know lots of agencies want "green" clients so we make sure...

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Selling solar panels, home batteries & solar roofs under one roof

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Steve's breakdown: That's Elon Musk's plan with the Tesla/SolarCity merger. Since he owns about 20%...

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CenturyLink to buy Level 3 Communications for $25 Billion

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Steve's breakdown: CenturyLink is going after AT&T and Verizon and the right communications regarding this acquisition...

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What’s going on with Sprint?

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https://www.youtube.com/watch?v=oGLOeyalDLc Steve's breakdown: Seems the account is shaky - time to take a look. OVERLAND,...

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Qualcomm Creative in Review

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Steve's breakdown: It sounds like the Qualcomm review is in progress so if you want in,...

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Vivian Solar’s CMO Search

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Steve's breakdown: Vivint Solar has 52 offices in 12 states and I bet their marketing is heavy...

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GE Energy Connections needs to plug into new CMO Digital Grid Solutions

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Steve's breakdown: The person eventually getting this position will be managing a $7 million marketing...

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Better Business Bureau Slaps Xfinity

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https://www.youtube.com/watch?v=20XrECRcPZU Steve's breakdown: The BBB has asked Xfinity to stop saying that it "delivers the fastest internet...

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GE’s energy spinout, Current, plugs into first CMO

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Steve's breakdown: Current, powered by GE has brought on Bruce Stewart as CMO. His last position was with Constellation Energy....

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Yahoo’s got a new Partner

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Steve's breakdown: There are a lot of brands involved with Verizon's acquisition of Yahoo. From...

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Sprint’s new reality could be an opportunity

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Steve's breakdown: Sprint got some bad news this morning from their parent company, SoftBank. In a...

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Dish Network serves up new CMO

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https://www.youtube.com/watch?v=8t0w4zFdd4o Steve's breakdown: They have a financial guy coming in as CMO. I smell and cost...

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As Ratti Report predicted on 6/14/16: Twitter account goes into review

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https://www.youtube.com/watch?v=sR73YnYa0e0 Steve's breakdown: On June 14th we told you the "Twitter & TBWA/Chiat/Day were splitsville" and...

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RFP: New York State Energy Research & Development Authority

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Steve's breakdown: Here are all the documents you need to pitch this business ALBANY, NY:...

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Cablevision: It’s a Done Deal

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https://www.youtube.com/watch?v=LTiiS3Ze_GY Steve's breakdown: Alice is the buyer and we anticipate an agency review of some kind within...

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Are you part of WPP or Omnicom?

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Steve's breakdown: If you are, there a chance you may be participating in the $3.3...

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GE Renewable Energy’s CMO search

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Steve's breakdown: GE Renewable Energy is on the lookout for a new CMO so if you're...

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It’s “Time” to call Charter Communications

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Steve's breakdown: Charter now owns Time Warner Cable and TWC News & NY1 channels and they will all...

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Cablevision selling off cable business

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https://www.youtube.com/watch?v=LTiiS3Ze_GY Steve's breakdown: Cablevision's cable biz has 3.1 million subscribers and would probably get an...

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Launching Texaco Hawaii

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Steve's breakdown: Chevron sold all it's assists to a subsidiary of One Rock Capital. The gas...

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