Industry: Comm/Util

Telecom Marketing Change

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Telecom seeks CMO

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Energy Ad Review in UK

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Utility Cans Ad Agency: Now in review

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Corporate Advertising in the Energy Sector

Steve’s breakdown: Noble Energy is going to be bought by Chevron, both of whom spend quite a bit on corporate advertising. They have to keep telling the world they are […]

Telecom in Ad Hotwater Again

Steve’s breakdown: Verizon did it again with the 5G claims and we think someone is going to have to take the fall for this one. Will it be the agency? […]

Power Account is Ready for your Pitch

Steve’s breakdown: California’s largest utility, Pacific Gas and Electric, is about to emerge from bankruptcy with a depressed stock price and a very high debt load. If it cannot operate […]

Brand image of utility is a disaster

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Green Energy Company issues Marketing RFP

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Global Energy Review w/ roots in Texas

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Do you fancy a phone client?

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$40 million Phone Account Fines a Digital Ringer

Steve’s breakdown: We don’t “do” much BtoB reporting but Vonage’s new CMO, Rishi Dave, is coming from Dun & Bradstreet and has been named as a Top Digital Marketer by BtoB Magazine. So […]

What has 1000 stores and can make a phone call?

Steve’s breakdown: It’s AT&T and who’s doing the advertising for all these new stores? DALLAS, TX: AT&T is ramping up retail expansion—and not just in standard locations. The telecommunications giant […]

NYT UPDATE: Two brands with a Trumped-Up PR problem

Steve’s breakdown: UPDATE May 11th: AT&T’s C.E.O. Regretted Paying Michael Cohen Now you know you have to call AT&T! MAY 10th post: There’s a giant mess at AT&T and Novartis that needs […]

CEOs turn from rivals to kindred spirits

Steve’s breakdown: How about that for some design work? Huh? Not bad for a new business guy! Some questions? What makes me think Sprint’s current “Sprintern” campaign is being done […]

117 year old brand finally hires CMO

Steve’s breakdown: Gulf Oil just filled a newly created position called Chief Marketing Officer. Wonder what the plan is . . . corporate brand work? To keep things straight, Gulf […]

Cut throat Category gets new Captain

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4 Regional RFPs in 1 post

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Gasoline Brand’s Global Creative & Media Review

Steve’s breakdown: R3 is handling Shell’s agency pitch so make sure your credentials are up to date over there. 646 416 8088 HOUSTON, TX: Oil and gas giant Shell has launched […]

Satellite’s $300 million Creative Pitch

Steve’s breakdown: Avidan Strategies at (646) 595-8606 will be handling the pitch so make sure you credentials are up to date over at their offices. ENGLEWOOD, CO: Dish Network has launched a creative […]

Where’s the real lead with Ergen leaving

Steve’s breakdown: Charlie Ergen is leaving Dish Network again but where’s the real lead? We believe SlingTV is going to be the one to jump.  Mr. Glenn S. Eisen is the […]

$6 million telecom account hires agency exec as CMO

Steve’s breakdown: Penny Baldwin, the new CMO, has been with Y&R, Arnold Worldwide, McCann-Erickson and O&M. Which makes us think she’ll be going for a smaller shop for the account. She […]

Unified Comm company gearing up marketing blitz

Steve’s breakdown: 8×8 just brought on 3 marketing execs from HP, IBM and OneOnline and with a $4 million budget we expect them to hit the ground running. Their number […]

East coast Gas Company seeks Social Media Agency

Steve’s breakdown: It’s the Philadelphia Gas Works and responses to the RFP are due September 26th. The RFP can be viewed at this link. PHILADELPHIA, PA: Issuer seeks proposals for […]

Can advertising save a stock?

Steve’s breakdown: It’s kinda hitting the fan over at Snapchat and we think a corporate campaign is in order. What’s your opinion? VENICE, CA: Snapchat has seen much of its […]

Telecommunications Ad Review

Steve’s breakdown: Roth Ryan Hayes is handling the pitch so make sure you reds are up to date over there. STAMFORD, CT: Telecom provider Frontier Communications has issued an RFP seeking […]

New Mobile Service with no AOR

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Verizon and W+K are splitsville

Steve’s breakdown: Killing the “Better Matters” campaign almost seems personal and should be investigated if you’re close to any Verizon management. NEW YORK, NY: Wieden+Kennedy has parted ways with Verizon […]

$800 million Sprint media account is calling

Steve’s breakdown: There’s an RFP from the client out there so if you have connections in the telecommunications biz, it’s time to make that call. OVERLAND PARK, KS: Telecom giant […]

New CMO nests at Blue Jay Wireless

Steve’s breakdown: FYI: Blue Jay Wireless is the socially conscious technology distributor operating in 18 states and expanding. Get in before they hire a “real” agency. CARROLLTON, TX: Blue Jay Wireless […]

Phillips 66, 76 & Conoco in Review

Steve’s breakdown: The Burnett Collective is managing the review so make sure your agency credentials are up-to-speed over there. 917 789-6820 in New York – 310 928-3320 in LA. HOUSTON, TX: Energy giant […]

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