Where’s the real lead with Ergen leaving

Steve’s breakdown: Charlie Ergen is leaving Dish Network again but where’s the real lead? We believe SlingTV is going to be the one to jump.  Mr. Glenn S. Eisen is the...

$6 million telecom account hires agency exec as CMO

Steve’s breakdown: Penny Baldwin, the new CMO, has been with Y&R, Arnold Worldwide, McCann-Erickson and O&M. Which makes us think she’ll be going for a smaller shop for the account. She...

Unified Comm company gearing up marketing blitz

Steve’s breakdown: 8×8 just brought on 3 marketing execs from HP, IBM and OneOnline and with a $4 million budget we expect them to hit the ground running. Their number...

East coast Gas Company seeks Social Media Agency

Steve’s breakdown: It’s the Philadelphia Gas Works and responses to the RFP are due September 26th. The RFP can be viewed at this link. PHILADELPHIA, PA: Issuer seeks proposals for...

Can advertising save a stock?

Steve’s breakdown: It’s kinda hitting the fan over at Snapchat and we think a corporate campaign is in order. What’s your opinion? VENICE, CA: Snapchat has seen much of its...

Telecommunications Ad Review

Steve’s breakdown: Roth Ryan Hayes is handling the pitch so make sure you reds are up to date over there. STAMFORD, CT: Telecom provider Frontier Communications has issued an RFP seeking...

New Mobile Service with no AOR

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Verizon and W+K are splitsville

Steve’s breakdown: Killing the “Better Matters” campaign almost seems personal and should be investigated if you’re close to any Verizon management. NEW YORK, NY: Wieden+Kennedy has parted ways with Verizon...

$800 million Sprint media account is calling

Steve’s breakdown: There’s an RFP from the client out there so if you have connections in the telecommunications biz, it’s time to make that call. OVERLAND PARK, KS: Telecom giant...

New CMO nests at Blue Jay Wireless

Steve’s breakdown: FYI: Blue Jay Wireless is the socially conscious technology distributor operating in 18 states and expanding. Get in before they hire a “real” agency. CARROLLTON, TX: Blue Jay Wireless...

Phillips 66, 76 & Conoco in Review

Steve’s breakdown: The Burnett Collective is managing the review so make sure your agency credentials are up-to-speed over there. 917 789-6820 in New York – 310 928-3320 in LA. HOUSTON, TX: Energy giant...

Keep an eye on ExxonMobile & Goldman Sachs

Steve’s breakdown: There will probably a few more of “these” so stay-tuned. Anyway, the incoming administration has taken on two top executives and so their companies should be looked into for...

Energy Giant Seeks Agency For $1m EMEA Comms Assignment

Steve’s breakdown: Going Global? Here’s an Ohio-based energy company searching for a PR firm to handle UK, France, Germany, Italy, Spain, Netherlands and Norway. There’s an RFP so if you’re interested, we’ll...

Vivian Solar seeks hero of Marketing

Steve’s breakdown: We know lots of agencies want “green” clients so we make sure to deliver even if they are a bit on the small side. Vivint’s number is (732) 510-5298....

CenturyLink to buy Level 3 Communications for $25 Billion

Steve’s breakdown: CenturyLink is going after AT&T and Verizon and the right communications regarding this acquisition will help. (Especially with shareholders) Arnold has the account with Paul Giamatti staring. Not sure that’s enough. MONROE,...

What’s going on with Sprint?

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Qualcomm Creative in Review

Steve’s breakdown: It sounds like the Qualcomm review is in progress so if you want in, MOVE FAST. Try Ms. Gemini Babla the Senior Director of Marketing, Brand and Advertising at gbabla@qualcomm.com...

Vivian Solar’s CMO Search

Steve’s breakdown: Vivint Solar has 52 offices in 12 states and I bet their marketing is heavy on lead generation. If that’s your bag, you might want give these guys a hand at...

Better Business Bureau Slaps Xfinity

Steve’s breakdown: The BBB has asked Xfinity to stop saying that it “delivers the fastest internet in America”.  They have complied with the new campaign “Everything is Awesome” which I don’t think has...

GE’s energy spinout, Current, plugs into first CMO

Steve’s breakdown: Current, powered by GE has brought on Bruce Stewart as CMO. His last position was with Constellation Energy. About: Current integrates GE’s LED, solar, energy storage and electric vehicle businesses with a software that...

Yahoo’s got a new Partner

Steve’s breakdown: There are a lot of brands involved with Verizon’s acquisition of Yahoo. From Yahoo Auto to Yahoo Weather and everything between, look for big changes up and down...

Sprint’s new reality could be an opportunity

Steve’s breakdown: Sprint got some bad news this morning from their parent company, SoftBank. In a sentence, they will not have funds available from SoftBank to help with their turn-around. A renegotiation...

Dish Network serves up new CMO

Steve’s breakdown: They have a financial guy coming in as CMO. I smell and cost cutting which could mean a new and cheeper agency. ENGLEWOOD, CO: Dish Network Corp. on Wednesday said...

Cablevision: It’s a Done Deal

Steve’s breakdown: Alice is the buyer and we anticipate an agency review of some kind within a few months. (Though I do like the Three Brothers Moving campaign) Dexter Goei is the...

Are you part of WPP or Omnicom?

Steve’s breakdown: If you are, there a chance you may be participating in the $3.3 billion AT&T creative/media review. Better get on the horn and let the Boss know if...

GE Renewable Energy’s CMO search

Steve’s breakdown: GE Renewable Energy is on the lookout for a new CMO so if you’re in the market for a Green client, help them fill the position. The job description...

It’s “Time” to call Charter Communications

Steve’s breakdown: Charter now owns Time Warner Cable and TWC News & NY1 channels and they will all be rebranded. Interested in doing that work? Call Now! 203-905-7801 Jonathan Hargis is the EVP & CMO: jonathan.hargis@chartercom.com...

Cablevision selling off cable business

Steve’s breakdown: Cablevision‘s cable biz has 3.1 million subscribers and would probably get an image facelift once the financial are complete. As for the the New York  Knicks & Rangers, AMC...

Launching Texaco Hawaii

Steve’s breakdown: Chevron sold all it’s assists to a subsidiary of One Rock Capital. The gas stations included in the deal will be rebranded to Texaco but who will help get the...

Wind & solar are crushing fossil fuels worldwide

Steve’s breakdown: It’s time to jump on the renewable power wave because even a Trump Presidency can stop it now! So find the companies in you neck-of-the-woods who are installing solar panels and selling wind...

Cricket Wireless calls in Tiffany Baehman as CMO

Steve’s breakdown: The new CMO is from AT&T Mobility & Consumer Markets for the greater Philadelphia region which means she’s got retail skills. So that’s the hat to put on while pitching. ATLANTA, GA: Cricket...

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