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Steve's breakdown: This reorg going on with all these brands involved (plus Smucker's) has to be making the roster agencies a little on edge. The this, they haven't found their...
Steve's breakdown: Central Michigan University is the school and their new CMO is coming from Texas Wesleyan University. She'll have a team of 30 professionals waiting to hear all about...
Steve's breakdown: Okay, these Topgolf ads are pretty good so why the new CMO? Someone needs to find out. In related new, Topgolf plans on opening dozens of locations in...
Steve's breakdown: With the planned expansion of 30 more stores, we don't see how these new executives wouldn't consider reviewing advertising. SAN JOSE, CA: Ike’s Love & Sandwiches is restructuring...
Steve's breakdown: They have done a couple of of funny ads but it's never felt like they've reached their goal. Jeremy Tucker is the CMO. See what he thinks. HAMPTON,...
Steve's breakdown: We love Cars.com because they love fun creative but this lead if for agencies who know how to squeeze sales out of every part of the communication mix....
Steve's breakdown: The writing is on the wall. Yeah, Camp & King might have just won the Papa John's business but that was 2 CMOs ago. Here's what's happened ....
Steve's breakdown: As you saw last month, we thought Hyundi's app Super Bowl ad was way too generic (see below) and that the CMO left. Well, now they have a...
Steve's breakdown: Okay, here me out. I know W&K just won McDonald's but that was under their now fired CEO. Plus, we still don't know how McDonald's or KFC really...
Steve's breakdown: I'm just sayin'. Here's a guy who's sold medicine and Barbies. Giving him a ring would be a favor for the brand. FREMONT, CA: Jos. A. Bank has...
Walking With Coke GIF GIF from Fabulous GIFs Steve's breakdown: Sanjay Shah from Coke will be moving over to Beyond Meat in January. It looks like a "get more Coke...
Steve's breakdown: Know what's tragically hilarious? I can never spell "genius" the first time . . . Anyway, ex-Facebook/Apple marketer is now CMO of US Ski & Snowboard appoint McKeon as...
Steve's breakdown: Their new CMO has been at JetSmarter, GoDaddy.com, MGM Resorts, Caesars and Hard Rock Seminole Gaming so we suspect he'll be making some changes in marketing. They been kinda quite for...
Steve's breakdown: There's 3 other stories we've done about rue21 below for context. YIKES! Now they have a new chief merchandising officer & SVP of Stores. Sound the agency bugle...
Steve's breakdown: The immediate priorities for the new CMO include elevating Your Pie’s digital marketing efforts and streamlining its technological integration to improve the guest experience and support franchise owners’...
Steve's breakdown: The news: Quadratec Hires Ralph Mondeaux as Chief Marketing Officer. The dos: Call Ralph! WEST CHESTER, PA: Quadratec, Inc., the world's largest independent retailer of Jeep parts and accessories,...
Steve's breakdown: As likable as the "Jiggle" campaign is, it feels not inclusive enough. What if you're not a football or country music fan. I know lot's of people like...
Steve's breakdown: Three month without a marketing chief would make most clients itchy to get the advertising game back on track quickly. All the more reason tho jump on Twitch!...
Steve's breakdown: Two law firms merge and now they hire a CMO. She says she'll be living out of a suitcase so you'll have to be ready to be on...
Steve's breakdown: Things are happening at Tropical Smoothie Cafe and it looks like a great time to introduce the agency to the new guys. ATLANTA, GA: Tropical Smoothie Cafe, LLC, the...
Steve's breakdown: We find SiriusXM's decision to bring in a TD Ameritrade executive as their CMO a little off. Maybe they have big and very different plans for the brand...
Steve's breakdown: There's basically a brand new marketing team at Subway and you don't have to have a crystal ball to see an advertising review coming down the pike. MILFORD,...
Steve's breakdown: Everyone wants an outdoorsy client and here's one with a fresh CMO of Coca-Cola fame that's running snarky advertising. Lighter-up folks! Todd Smith is the new CMO and...
Steve's breakdown: One thing about IRONMAN is Women? I mean the new CMO is a woman. Never mind. They could use a lot more spectators, sponsors & TV coverage and...
Steve's breakdown: Glamsquad has a new CMO, services eight cities nationwide, uses mobile technology and could be a great account to start your cosmetics portfolio. NEW YORK, NY: Glamsquad, the...
Steve's breakdown: Humana has appointed Jennifer Bazante CMO. Here background includes leading marketing strategy, execution and sponsorships. Most recently, she has served as SVP, Brand and Acquisition Marketing, where she...
Steve's breakdown: We love BtoB companies who poach CMOs and advertise on TV cause you know marketing is going to be making big changes! So here you go. Headline: Intel...
Steve's breakdown: I think it's so cute when advertisers have actors wear clothes that match their logo. NOT! We do think the new guy will be changing things up and...
Steve's breakdown: Here's what we got. Disneyland Resort will be overseen by Rebecca Campbell Walt Disney World Resort will be led by Josh D’Amaro Disneyland Paris duties will be handed...
Steve's breakdown: That's what we're taking about here: Digital marketing & e-commerce. So if you're about art and art collecting, this could be the dream account for you. SOUTHFIELD, MI: Park...
Steve's breakdown: This new Chili's CMO clearly doesn't eat at Chili's but that's besides the point. Their advertising has looked completely generic lately and you know what that means. They...
Steve's breakdown: This looks like a great product but I don't think guys should go anywhere near it. "Underwear and swimwear with leak-proof protection" FARMINGDALE, NY: Ruby Love Inc is...
Steve's breakdown: Mike Linton, formerly CMO at Farmers Insurance, will join Ancestry today so send flowers or something. It's about family - remember? LEHI, UT: Another CMO role is disappearing. Ancestry,...
Steve's breakdown: Former Patrón Spirits and Grey Goose Global Chief Marketing Officer (CMO) Lee Applbaum will be joining Surterra Wellness as their new CMO. Why not congratulate him on the new...
Steve's breakdown: Sometimes things come in twos and this time it's BET & CBS both getting new CMOs. Like we said in the headline, someone at your agency will probably...
Steve's breakdown: Steve Greer comes to the fast casual from Real Mex Restaurants and Outback Steakhouse so he knows ad agencies and we suspect he'll be bringing in a few...
Steve's breakdown: That's because Brown-Forman started a multi-brand review in July via AAR. (see below) Worth checking out . . . LOUISVILLE, KY: US drinks group Brown-Forman has appointed Matias...
Steve's breakdown: GM. 1st Global CMO sine 2012. If you have a contact there, now's the best time to call for 7 years. The former McDonald’s CMO had been serving...
Steve's breakdown: Marriott Marketing Chief Karin Timpone is stepping down at year’s end and we think it might be an opportunity for agencies to help fill in the blanks she's...
Steve's breakdown: Activision Blizzard Taps CAA Vet as New Chief Marketing Officer" is the headline. What it doesn't say is this is Activision's first CMO which should come with a...
Steve's breakdown: If you've got retail experience, this 170 location liquor retailer might be the ticket into the spirits category. Here's the deal: BevMo! Names Former Marketing Executive at Amazon...
Steve's breakdown: The featured commercial came out in June and the idea was was the company was going to get back to its roots. Okay, a new car but what...
Steve's breakdown: "Uber Hires Google Exec As VP Of Global Marketing Just Weeks After Massive Layoffs" is the headline but what's up with the total reorg. Worth looking into. Especially...
Steve's breakdown: The have a new Chief Marketing Officer and Chief Merchandising Officer. Plus they were smart enough to get out of the way of Limited Brands back in 2011....
Steve's breakdown: These guys have bigger marketing plans than just changing up the top of the marketing department. Agency roster is clearly next. And not for nothin', their line"Good on...
Steve's breakdown: Restaurant big on company culture and bringing food culture to their guests has 240 restaurants in 10 countries and U.S. territories, appoints Scott Hargrove as Executive Vice President...
Steve's breakdown: I'm a bit confused by this move. Check out this headline: Domino's nabs ex-McDonald's Emily Somers as first CMO despite consultancy plans. She's literally planning on opening up...
Steve's breakdown: Their line is "Power Up". Let's just start with that but SleepQuest does have a little cash and maybe with the right plan (and campaign) it could be...
Steve's breakdown: Apple Rush is a small enough brand any shop could pitch it PLUS they are a serious enough company to complete an executive search for their new CMO....
Steve's breakdown: An Ocean Spray exec is coming in to WellPet as CMO. Might as well go make nice with your phone filled with your pet pictures. TEWKSBURY, MA: WellPet...
Steve's breakdown: Ya never thought you'd hear this but Pinterest wants to create a global traditional ad campaign. At least, that's what the new CMO says so get on the...
Steve's breakdown: The new marketing team and some of the companies Ticketmaster uses to help sell tickets are listed in this article. We've bolded them below. Plus there's lots of quotes...
Steve's breakdown: It's their first Chief Brand Officer and you know this guy is going to want to make some waves. (Can't think of a skiing phase to use there)...
Steve's breakdown: The new CMO at Advance Auto Parts used to head up Frito-Lay and Quaker in Canada so he's no stranger to the agency game. Tom Greco is the...
Steve's breakdown: We love it when an ex-agency executive takes over marketing on the client side. They tend to want to do things their way which means picking their own...
Steve's breakdown: Everyone loves to get into a new industry so if you're looking into retail banking, here's a good choice today. As a hint on how to pitch: Avidia...
Steve's breakdown: . . . which is not often. Why? Lagunitas is the third large beer company to name a new CMO in the last seven months. In January, MillerCoors...
Steve's breakdown: Sesame street has a new CMO and NEW YORK, NY: Samantha Maltin has been named Chief Marketing Officer at Sesame Workshop, the nonprofit media and educational organization behind the...
Steve's breakdown: We've been talking about Netflix for months and this is the latest bell to ring to pitch Netflix so jump on it. Netflix Hires Jackie Lee-Joe as New...
Steve's breakdown: Kinda threw ya with the football pic but we gotta keep the non-members guessing. NEW YORK, NY: The National Basketball Association named longtime technology marketing executive Kate Jhaveri...
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