14 hotel brands just got a new CMO

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Retailer gets Fresh Start with New CMO

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Pro Teams & Venues company has new CMO

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280 Store Fashion Chain taps 2 CMOs

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Midwestern mortgage company’s new CMO

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Health Club going Global

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This delivery service needs an ad overhaul

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500 lawyer firm finds CMO

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Workforce solutions Lead Alert

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$19 billion insurance co has new CMO and no AOR

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Cali Restaurant Co Looks Ready to Pounce

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New marketing leads at outdoor performance brand

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Two Lux Brands get new CMO

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A Bunch of Restaurant Brands just got new CMO

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Avon of wellness supplements turns CMO into CEO

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QSR snags CPG exec as CMO

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Time to talk turkey with this juice joint

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Cruise Line Marketing has new Captain

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More shake-up at major auto company

Steve’s breakdown: Four senior Ford executives are departing Ford as new CEO Jim Hackett continues to revamp the company’s top ranks including the hiring of Kumar Galhotra as CMO. Maybe you...

Casino Empire Crowns New CMO

Steve’s breakdown: The new guy has lots of properties to take care of so take your pick and go all in! LAS VEGAS, NV: Caesars Entertainment Corporation (NASDAQ: CZR) announced...

Active network intelligence activates new CMO

Steve’s breakdown: Enough with the wellness stuff. Now we’re talking about an active network intelligence company with a new CMO that’s ready to kick-it into high-gear. Contact them with alliances@Sandvine.com FREMONT, CA: Sandvine,...

$6 million telecom account hires agency exec as CMO

Steve’s breakdown: Penny Baldwin, the new CMO, has been with Y&R, Arnold Worldwide, McCann-Erickson and O&M. Which makes us think she’ll be going for a smaller shop for the account. She...

World’s largest network-indy video platform lands CMO

Steve’s breakdown: JW Player would be a global client because their platform spans 193 countries and reaches over 1.8 billion unique devices monthly. Miles Williams is the new CMO. Of course they don’t believe...

Sports marketing lead: Luxury jewelry designer/retailer

Steve’s breakdown: David Yurman is all about photography, digital and driving folks to their vacation locations. This new CMO is an obvious choice but her experience in sports partnerships is new. Could...

Unified Comm company gearing up marketing blitz

Steve’s breakdown: 8×8 just brought on 3 marketing execs from HP, IBM and OneOnline and with a $4 million budget we expect them to hit the ground running. Their number...

Big Booze get new CEO & CMO

Steve’s breakdown: The moves at Bacardi are John Burke, 51, becomes global chief marketing officer of Bacardi and president of Bacardi Global Brands Ltd and Mahesh Madhavan has taken over as CEO....

Baby Boomer company hires CMO

Steve’s breakdown: Silvernest is the company and Barbara O’Connor is the new CMO. And if you’re still doing baby boomer advertising, this client is for you. It’s a roommate-matching business just for them!! ...

Getting into the restaurant business

Steve’s breakdown: TooJay’s Deli is the client and Maxwell Piet is the new CMO. If you want to break into the restaurant chain biz, this might be perfect place to start. ~27 location in...

Green Lead

Steve’s breakdown: I know lots of you folks want to help the world. The Nature Conservancy just hired a Disney exec and this would be the perfect time to make the introductions...

3 new CMOs at BtoB clients

Steve’s breakdown: Here’s this week’s batch of BtoB CMOs. Diebold Nixdorf Names Watson As Chief Marketing Officer NORTH CANTON, OH: Diebold Nixdorf (NYSE: DBD) today announced Devon R. Watson has been...

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