Golf, Beer & Food and a new CMO

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Steve's breakdown: Okay, these Topgolf ads are pretty good so why the new CMO? Someone needs to find out. In related new, Topgolf plans on opening dozens of locations in...

New CEO + CMO = Ad Review

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Steve's breakdown: With the planned expansion of 30 more stores, we don't see how these new executives wouldn't consider reviewing advertising. SAN JOSE, CA: Ike’s Love & Sandwiches is restructuring...

New agency may not survive 2nd new CMO

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Steve's breakdown: The writing is on the wall. Yeah, Camp & King might have just won the Papa John's business but that was 2 CMOs ago. Here's what's happened ....

Where do you walk to from Coke?

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Walking With Coke GIF GIF from Fabulous GIFs Steve's breakdown: Sanjay Shah from Coke will be moving over to Beyond Meat in January. It looks like a "get more Coke...

Real Estate lead with a .com flair with new CMO

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Steve's breakdown: Their new CMO has been at JetSmarter, GoDaddy.com, MGM Resorts, Caesars and Hard Rock Seminole Gaming so we suspect he'll be making some changes in marketing. They been kinda quite for...

Jeeps, Jeeps & more Jeeps client

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Steve's breakdown: The news: Quadratec Hires Ralph Mondeaux as Chief Marketing Officer. The dos: Call Ralph! WEST CHESTER, PA: Quadratec, Inc., the world's largest independent retailer of Jeep parts and accessories,...

Live streaming client finally gets new CMO

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Steve's breakdown: Three month without a marketing chief would make most clients itchy to get the advertising game back on track quickly. All the more reason tho jump on Twitch!...

Sports training & event company hires CMO

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Steve's breakdown: One thing about IRONMAN is Women? I mean the new CMO is a woman. Never mind. They could use a lot more spectators, sponsors & TV coverage and...

Southern health insurance lead

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Steve's breakdown: Humana has appointed Jennifer Bazante CMO. Here background includes leading marketing strategy, execution and sponsorships. Most recently, she has served as SVP, Brand and Acquisition Marketing, where she...

BtoB lead that advertises on TV

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Steve's breakdown: We love BtoB companies who poach CMOs and advertise on TV cause you know marketing is going to be making big changes! So here you go. Headline: Intel...

The mouse has got a few accounts to pitch

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Steve's breakdown: Here's what we got. Disneyland Resort will be overseen by Rebecca Campbell Walt Disney World Resort will be led by Josh D’Amaro Disneyland Paris duties will be handed...

Art, digital marketing & e-commerce

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Steve's breakdown: That's what we're taking about here: Digital marketing & e-commerce. So if you're about art and art collecting, this could be the dream account for you. SOUTHFIELD, MI: Park...

Big insurance CMO walks into media client today

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Steve's breakdown: Mike Linton, formerly CMO at Farmers Insurance, will join Ancestry today so send flowers or something. It's about family - remember? LEHI, UT: Another CMO role is disappearing. Ancestry,...

Boozer exec becomes a stoner exec: How about you?

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Steve's breakdown: Former Patrón Spirits and Grey Goose Global Chief Marketing Officer (CMO) Lee Applbaum will be joining Surterra Wellness as their new CMO. Why not congratulate him on the new...

The timing of this new CBO seems particularly drunk

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Steve's breakdown: That's because Brown-Forman started a multi-brand review in July via AAR. (see below) Worth checking out . . . LOUISVILLE, KY: US drinks group Brown-Forman has appointed Matias...

All agencies are on call at giant advertiser

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Steve's breakdown: GM. 1st Global CMO sine 2012. If you have a contact there, now's the best time to call for 7 years. The former McDonald’s CMO had been serving...

Hotel Chain CMO Bails

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Steve's breakdown: Marriott Marketing Chief Karin Timpone is stepping down at year’s end and we think it might be an opportunity for agencies to help fill in the blanks she's...

And in video gaming news

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Steve's breakdown: Activision Blizzard Taps CAA Vet as New Chief Marketing Officer" is the headline. What it doesn't say is this is Activision's first CMO which should come with a...

Here another way to get in the booze biz

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Steve's breakdown: If you've got retail experience, this 170 location liquor retailer might be the ticket into the spirits category. Here's the deal: BevMo! Names Former Marketing Executive at Amazon...

Two reasons to pitch this fashion retailer

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Steve's breakdown: The have a new Chief Marketing Officer and Chief Merchandising Officer. Plus they were smart enough to get out of the way of Limited Brands back in 2011....

Got another pet account lead

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Steve's breakdown: An Ocean Spray exec is coming in to WellPet as CMO. Might as well go make nice with your phone filled with your pet pictures. TEWKSBURY, MA: WellPet...

Ski Resort Has a First for you to Exploit

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Steve's breakdown: It's their first Chief Brand Officer and you know this guy is going to want to make some waves. (Can't think of a skiing phase to use there)...

Agency guy takes over as CMO

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Steve's breakdown: We love it when an ex-agency executive takes over marketing on the client side. They tend to want to do things their way which means picking their own...

Not for profit lead you wanted since you were a kid

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Steve's breakdown: Sesame street has a new CMO and NEW YORK, NY: Samantha Maltin has been named Chief Marketing Officer at Sesame Workshop, the nonprofit media and educational organization behind the...

Reason #4 to pitch this account

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Steve's breakdown: We've been talking about Netflix for months and this is the latest bell to ring to pitch Netflix so jump on it. Netflix Hires Jackie Lee-Joe as New...

New technology CMO could make you a starter

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Steve's breakdown: Kinda threw ya with the football pic but we gotta keep the non-members guessing. NEW YORK, NY: The National Basketball Association named longtime technology marketing executive Kate Jhaveri...

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