The timing of this new CBO seems particularly drunk

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Steve's breakdown: That's because Brown-Forman started a multi-brand review in July via AAR. (see below) Worth checking out . . . LOUISVILLE, KY: US drinks group Brown-Forman has appointed Matias...

All agencies are on call at giant advertiser

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Steve's breakdown: GM. 1st Global CMO sine 2012. If you have a contact there, now's the best time to call for 7 years. The former McDonald’s CMO had been serving...

Hotel Chain CMO Bails

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Steve's breakdown: Marriott Marketing Chief Karin Timpone is stepping down at year’s end and we think it might be an opportunity for agencies to help fill in the blanks she's...

And in video gaming news

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Steve's breakdown: Activision Blizzard Taps CAA Vet as New Chief Marketing Officer" is the headline. What it doesn't say is this is Activision's first CMO which should come with a...

Here another way to get in the booze biz

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Steve's breakdown: If you've got retail experience, this 170 location liquor retailer might be the ticket into the spirits category. Here's the deal: BevMo! Names Former Marketing Executive at Amazon...

Two reasons to pitch this fashion retailer

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Steve's breakdown: The have a new Chief Marketing Officer and Chief Merchandising Officer. Plus they were smart enough to get out of the way of Limited Brands back in 2011....

Got another pet account lead

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Steve's breakdown: An Ocean Spray exec is coming in to WellPet as CMO. Might as well go make nice with your phone filled with your pet pictures. TEWKSBURY, MA: WellPet...

Ski Resort Has a First for you to Exploit

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Steve's breakdown: It's their first Chief Brand Officer and you know this guy is going to want to make some waves. (Can't think of a skiing phase to use there)...

Agency guy takes over as CMO

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Steve's breakdown: We love it when an ex-agency executive takes over marketing on the client side. They tend to want to do things their way which means picking their own...

Not for profit lead you wanted since you were a kid

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Steve's breakdown: Sesame street has a new CMO and NEW YORK, NY: Samantha Maltin has been named Chief Marketing Officer at Sesame Workshop, the nonprofit media and educational organization behind the...

Reason #4 to pitch this account

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Steve's breakdown: We've been talking about Netflix for months and this is the latest bell to ring to pitch Netflix so jump on it. Netflix Hires Jackie Lee-Joe as New...

New technology CMO could make you a starter

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Steve's breakdown: Kinda threw ya with the football pic but we gotta keep the non-members guessing. NEW YORK, NY: The National Basketball Association named longtime technology marketing executive Kate Jhaveri...

Up for a stable financial client?

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Steve's breakdown: Winning a new client? Great! Winning a client with a smooth-sailing process of getting paid big bucks? Priceless! The new CMO at Principal Financial  had the same title...

Home Security Lead

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Steve's breakdown: Chris X. Moloney is now the Brinks Home Security CMO. In the past, he's been Chief Marketing Officer for Experian, Wells Fargo Advisors, TaxSlayer, and Scottrade so he...

$25 million In-House Account with new CMO

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Steve's breakdown: The featured video had over 19 million views so are you good enough to make that happen? SANTA MONICA, CA: Beats by Dr. Dre has hired Chris Thorne,...

Marijuana Marketing via #mycalvins

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Steve's breakdown: Green Growth Brands is on the move with a new CMO from Victoria’s Secret and the purchase of Spring Oak Greenhouses. So if you're in the market for...

$1 million Family Care Account

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Steve's breakdown: With 200 clinics in 25 states, American Family Care is the nation's leading provider of urgent care. I didn't even know about this place and now I have...

Account review forecasted for bev co

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Steve's breakdown: Judging how this brand's new creative looks, we'd say the new CMO will be making some changes. No really - look! NEW YORK, NY: S’well, creator of the...

Like you don’t want a surfing account . . .

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Steve's breakdown: So what! The account in on the other side of the globe. Go for it! BURLEIGH HEADS, Australia: The World Surf League (WSL) has hired Nike marketing veteran Pri Shumate...

Fortnite’s burger joint new CMO

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Steve's breakdown: Keeping Fortnite Fresh won Wendy's the Grand Prix Cannes Lion in the Social & Influencer category this week but now that the lead guy is now CMO, will...

Five casino client with new CMO

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Steve's breakdown: Maverick Gaming™ currently owns the Wendover Nugget and Red Garter Hotel & Casinos, Red Lion Hotel & Casino, Gold Country Casino and High Desert Inn and the new...

Deli Hires 1st Chief Marketing Officer

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Steve's breakdown: An ex-Coca-Cola, Pillsbury, General Mills and Unilever executive walks into a deli. Boom! I gave you your first line. ATLANTA, GA: McAlister’s Deli, a leading fast-casual restaurant chain...

1st CMO at brand you probably bought Memorial Day

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Steve's breakdown: The brand is Tyson and if you know a thing-or-two about the meat business, it's going nuts with organic, free-range, outdoor raised & non-meat products. That's a lot...

BtoB New CMO Report

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Steve's breakdown: Every once in a while we like to report on the new CMO landscape in the Business to Business universe. Here's 5. Braze Hires Former Bazaarvoice Executive as...

Iconic Book has new Marketing Owner

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Steve's breakdown: Authentic Brands Group is now the "client" for Sports Illustrated. It's a bit complicated but that's the take-a-way. Nick Woodhouse is the CMO and he's at nwoodhouse@authenticbrandsgroup.com NEW...

24 roster agencies will probably not make the cuts

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Steve's breakdown: Netflix marketing chief is latest high-profile departure after the CFO and the communication head. Do you think this turnover will spillover into their agency roster? We would hope...

$3 million movie lead from the west

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Steve's breakdown: Keri Putnam is the  CEO and Michael Monroe is the new Chief Marketing Officer at Sundance Institute. Not that Michael Monroe, the one from The Atlantic. We believe...

Water sporting client with a new agency opening

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Steve's breakdown: West Marine is the largest specialty retailer of boating supplies and accessories, with over 300 stores located in 38 states, Puerto Rico and Canada and no agency is...

State hires CMO to attract tourists & businesses

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Steve's breakdown: Rhode Island Commerce Corporation has brought in an ex-Northwestern Mutual exec to lead marketing. Heather Evans is her name and we believe her email is HEvans@riedc.com PROVIDENCE, RI:...

8 account company with new CMO

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Steve's breakdown: Atlanta-based FOCUS Brands Inc. is the franchisor and operator of over 6,300 ice cream shoppes, bakeries, restaurants, and cafés in 54 foreign countries and U.S. territories under the...

Brewing Co. founder demoted to Marketing Chief

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Steve's breakdown: So Milwaukee Brewing has a new CEO and the founder taking on marketing. Do ya think this guys going to review everything the marketing department has done. I...

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