Small banks are a great way to open up a new client category

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Steve's breakdown: Everyone loves to get into a new industry so if you're looking into...

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Great time to be looking into the beer biz . . .

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Steve's breakdown: . . . which is not often. Why? Lagunitas is the third large...

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Not for profit lead you wanted since you were a kid

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Steve's breakdown: Sesame street has a new CMO and NEW YORK, NY: Samantha Maltin has been...

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Reason #4 to pitch this account

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Steve's breakdown: We've been talking about Netflix for months and this is the latest bell...

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New technology CMO could make you a starter

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Steve's breakdown: Kinda threw ya with the football pic but we gotta keep the non-members...

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Up for a stable financial client?

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Steve's breakdown: Winning a new client? Great! Winning a client with a smooth-sailing process of...

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Home Security Lead

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Steve's breakdown: Chris X. Moloney is now the Brinks Home Security CMO. In the past,...

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$25 million In-House Account with new CMO

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Steve's breakdown: The featured video had over 19 million views so are you good enough...

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Marijuana Marketing via #mycalvins

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Steve's breakdown: Green Growth Brands is on the move with a new CMO from Victoria’s...

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$1 million Family Care Account

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Steve's breakdown: With 200 clinics in 25 states, American Family Care is the nation's leading...

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Account review forecasted for bev co

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Steve's breakdown: Judging how this brand's new creative looks, we'd say the new CMO will...

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Like you don’t want a surfing account . . .

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Steve's breakdown: So what! The account in on the other side of the globe. Go...

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Fortnite’s burger joint new CMO

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Steve's breakdown: Keeping Fortnite Fresh won Wendy's the Grand Prix Cannes Lion in the Social...

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Bouncing ball of a CMO lands on new client: Hit him up before he bounces

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Steve's breakdown: The new CMO of Checkers & Rally's has worked at 9 restaurant chains...

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Sleepy Insurance Company get new CMO to Wake-Up

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Steve's breakdown: The new CMO has been at Voya Financial and ING. These are two...

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Retailer with no agency just landed CMO: Agency Seems Next

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Steve's breakdown: The new CMO has extensive experience in brand positioning and development, CRM, and...

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Toy account with 1st CMO could hire first agency

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Steve's breakdown: Pocket.watch appointed its first chief marketing officer and we're expecting more change to...

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Former Nike Marketing Exec joins online school

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Steve's breakdown: The brand is Master Class (I taken the class with Steve Martin on...

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Five casino client with new CMO

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Steve's breakdown: Maverick Gaming™ currently owns the Wendover Nugget and Red Garter Hotel & Casinos,...

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Deli Hires 1st Chief Marketing Officer

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Steve's breakdown: An ex-Coca-Cola, Pillsbury, General Mills and Unilever executive walks into a deli. Boom!...

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Hidden in yesterday’s posts was a very sexy lead

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Steve's breakdown: Yesterday we reported on BMW North America's new CMO. The deep-cut lead in...

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Will the German keep the American’s ad agency?

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Steve's breakdown: BMW North America just brought in a home grown CMO from Munich and...

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More C-Level changes than you can shake a stick at: Retail Review Forecasted

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Steve's breakdown: GameStop has a new chief merchandising officer, CFO & COO. And don't forget...

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Now’s the time to get into law & we have the targets

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Steve's breakdown: Boies Schiller Flexner, Lowenstein Sandler, McGlinchey Stafford are the law firms who just...

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Marketplace Lending Company’s new CMO to Boost Consumer Brand: No agency in sight

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Steve's breakdown: We think there a real opportunity here considering the lack of creative that...

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We don’t think this spokes person is going to keep her job

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Steve's breakdown: I like the Tiffany Haddish's work but I don't think it's breaking any...

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We love new CMOs from agencies that can’t handle the biz

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Steve's breakdown: My favorite casual dinning joint, Ruby Tuesday, just hired a CMO from ad...

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1st CMO at brand you probably bought Memorial Day

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Steve's breakdown: The brand is Tyson and if you know a thing-or-two about the meat...

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This small bank could be a great first bank account

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Steve's breakdown: With 12 locations, Sunwest Bank is a perfect start into the banking business....

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BtoB New CMO Report

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Steve's breakdown: Every once in a while we like to report on the new CMO...

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Iconic Book has new Marketing Owner

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Steve's breakdown: Authentic Brands Group is now the "client" for Sports Illustrated. It's a bit...

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24 roster agencies will probably not make the cuts

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Steve's breakdown: Netflix marketing chief is latest high-profile departure after the CFO and the communication...

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$3 million movie lead from the west

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Steve's breakdown: Keri Putnam is the  CEO and Michael Monroe is the new Chief Marketing...

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Water sporting client with a new agency opening

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Steve's breakdown: West Marine is the largest specialty retailer of boating supplies and accessories, with...

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State hires CMO to attract tourists & businesses

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Steve's breakdown: Rhode Island Commerce Corporation has brought in an ex-Northwestern Mutual exec to lead...

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8 account company with new CMO

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Steve's breakdown: Atlanta-based FOCUS Brands Inc. is the franchisor and operator of over 6,300 ice...

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Brewing Co. founder demoted to Marketing Chief

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Steve's breakdown: So Milwaukee Brewing has a new CEO and the founder taking on marketing....

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Fragrance company that never saw an idea it didn’t like gets new CMO

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Steve's breakdown: Coty has been a client of mine three times. That's because they love...

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Marketing lead change for Muscle brand going Military

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Steve's breakdown: We're talking about Muscle Maker Grill which has had a few thing not...

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$7 million toy account maybe open to some new thinking

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Steve's breakdown: American Girl has a new GM with lots of marketing experience beyond toys....

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13 hospital account with entertainment marketing leader

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Steve's breakdown: Not for profit Novant Health has brought in an entertainment marketing leader so we're...

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Virtual Reality Insurance?

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Steve's breakdown: So Anthem Health just landed a new CMO. Will he get the client...

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Club Monaco & what makes us think a review could be next

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Steve's breakdown: Club Monaco has got some things going on that is putting off the...

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“Eatertainment” destination gets CMO

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Steve's breakdown: Tom’s Urban Names Dan Holm CMO is the headline. For those who are...

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Ever want a sports account?

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Steve's breakdown: Here's your chance to introduce your agency and make the impression that can...

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Gaming & lottery leader could be your ticket to ride

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Steve's breakdown: The great thing about this "gaming" BtoB client is they could introduce your...

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Two health care providers get new CMOs

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Steve's breakdown: The thing about healthcare provider accounts is you can have as many as...

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Memo leaked detailing executive moves & teases upcoming initiative

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Steve's breakdown: T-Mobile always seems to have something going on. Here's the key line from this...

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New CMO, CPO, CFO & GM: New agency next?

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Steve's breakdown: Web.com is restructuring and an ad review is not a far fetched idea,...

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McDonald’s exec to take over marketing at social media

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Steve's breakdown: As far as we can tell, Snap does not have an agency of...

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Ad industry not happy with CMO pick making agency competition way smaller

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Steve's breakdown: Juul just hired a guy who used to sell jeans to teenagers as...

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1st CMO at $2 million healthcare client is ready for your call

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Steve's breakdown: Atrium Health has just named its first chief marketing officer and you know...

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Medical School Lead

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Steve's breakdown: Johns Hopkins spends about $1 million and their new CMO, formally of Penn...

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Digital Fishing Lead

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Steve's breakdown: Great Outdoors Group has a new CMO and is tasked to "lead the...

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Tech Company’s New Global Headquarters & CMO: Agencies Next?

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Steve's breakdown: Way too much going on at Hitachi Vantara not to look into it....

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New Home & CMO is invitation to pitch

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Steve's breakdown: Hostess Brands, L.L.C. has announced plans to open a new corporate office in...

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Agencyless fitness club needs new location ads

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Steve's breakdown: VASA Fitness appoints Mindi Bridges CMO to "help usher in the next stage...

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Ad guy takes the CMO chair at salon client

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Steve's breakdown: We got ourselves an ex-72andSunny exec at the helm of a salon account....

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Ad Guy Takes Over Marketing at NFL Team

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Steve's breakdown: We love it when ad folks take over client like the 49ers because...

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Eight new CMOs you might want to contact

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Steve's breakdown: Here's a fresh crop of CMOs. There's got be be one in your...

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